Guidelines based on validity criteria for the development of multiple choice items

Resumen tomado de la publicaci??n

Traditional scores versus IRT estimates on forced-choice tests based on a dominance model

Resumen tomado de la publicaci??n

Validaci??n de la versi??n en espa??ol de la escala de los factores que influyen en la elecci??n de los estudios de educaci??n (FIT-choice)

Resumen basado en el de la publicaci??n

Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin

This article contributes to the study of cinema audiences in Europe by analyzing the actual behavior of Spanish moviegoers and their level of satisfaction. We modeled moviegoers’ choice of film by country of origin (U.S.A., Spain, and other countries) according to a set of determinants: (1) consumers’ interpretation of several sources of information, (2) motivations and (3) choice rules. We found three clear consumer stereotypes related to each type of film: (1) U.S.A. films were preferred by almost everyone (especially families and younger audiences); (2) Spanish films had audiences composed of middle-age and middle-class moviegoers; and (3) European productions were preferred by a social or intellectual elite. U.S.A. films dominate the Spanish market for the reason that they provide most of what moviegoers prefer, namely, familiar, reliable entertainment in Spanish; three characteristics that are not satisfied by Spanish and European films. Additionally, we discuss the implications for the European cultural policy

Determinants of portuguese wine & enotourism consumer behaviour

This study tries to understand what needs to be done to improve value perceptions and wine usage (1) Change the Portuguese wine and enotourism industry profile to adjust to huge competitive marketplace because it is still production-based; more sales than marketing oriented and the market data are less important then production and sales ones; (2) Enhance strongly the relationship between the wine and enotourism company and final consumers by “management synergies”; high “innovativeness to market”;“marketing research” and by an effective brand strategy. In this line, this paper provides an overview about strategic factors that determine the Portuguese wine and enotourism decision making process. The results of this research enable the essential features of a consumer profile of purchase and consumption to be obtained with respect to: (1) the structure of attributes - intrinsic and extrinsic - that Portuguese still wine consumers best recognise and value in determining its quality, (2) the motivational structures that encourage and guide them in their decision making process when purchasing and consuming wine and enotourism services, (3) the anticipated effect of interaction between different situations of consumption with different price bands.

Attention to health cues on product packages

The objectives of the study were (a) to examine which information and design elements on dairy product packages operate as cues in consumer evaluations of product healthfulness, and (b) to measure the degree to which consumers voluntarily attend to these elements during product choice. Visual attention was measured by means of eye-tracking. Task (free viewing, product healthfulness evaluation, and purchase likelihood evaluation) and product (five different yoghurt products) were varied in a mixed within-between subjects design. The free viewing condition served as a baseline against which increases or decreases in attention during product healthfulness evaluation and purchase likelihood evaluation were assessed. The analysis revealed that the only element operating as a health cue during product healthfulness evaluation was the nutrition label. The information cues used during purchase likelihood evaluation were the name of the product category and the nutrition label. Taken together, the results suggest that the only information element that consumers consistently utilize as a health cue is the nutrition label and that only a limited amount of attention is devoted to read nutrition labels during purchase likelihood evaluations. The study also revealed that the probability that a consumer will read the nutrition label during the purchase decision process is associated with gender, body mass index and health motivation.

A mobilidade no sector bancário português

Devido ao período difícil que o país atravessa é importante para todos os sectores empresariais e também, para a banca, que não se percam clientes para a concorrência, de modo a conseguir fidelizá-los. Os consumidores têm o direito de eleger o banco onde pretendem que exista uma relação. Desta forma, perante o mercado existente e os produtos que as instituições bancárias oferecem num determinado momento, os consumidores têm de analisar as várias propostas dos bancos e esta escolha tem por base diversos fatores: o preço, a localização do banco, qualidade de atendimento, etc. No caso de um determinado consumidor não estar satisfeito com o serviço prestado pelo seu banco, quer em termos de preços ou qualidade, tem o direito de mudar de banco. No entanto, e perante a crise que se atravessa, os bancos colocam alguns entraves na saída do cliente para o banco concorrente, nomeadamente, custos de mudança. Estes custos refletem, principalmente, as comissões de encerramento de produtos bancários. Assim, para que a mobilidade dos clientes se realize sem entraves, os bancos devem simplificar as medidas de modo a facilitar este processo de transferência dos clientes, para outras instituições.

Training hearing impaired consumer advocates of assistive listening devices

This paper contains a manual for training advocates of assistive listening devices.

A consumer survey designed to identify attitudes, knowledge, acceptance, and use of assistive listening devices in public facilities

This paper presents a consumer survey of hearing-impaired persons used to identify their attitudes, knowledge, acceptance, and use of assistive listening devices in public facilities.