987 resultados para customer knowledge


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The objective of this article is to identify differential traits of successful SMEs in comparison to average SME firms in the textile and clothing sector. The method used is the multiple case-study of 12 firms based on qualitative and quantitative data obtained by means of in-depth interviews. Building on recent academic literature, we use four main dimensions that may explain success: i) knowledge generation (R&D) and acquisition; ii) innovation activity; iii) product and market characteristics and iv) strategic characteristics. Our results indicate that a higher R&D intensity and knowledge acquisition do not explain success. The main differential characteristic is that successful firms have a higher level of innovation activity, since innovation is their strategic priority, being a result of perceiving the key success factors of their markets differently. From the analysis it also follows that the prevalent strategy of successful firms is the niche strategy, with a demand pull focus, and a high proximity to the customer

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Customer relationship management has been one essential part of marketing for over 20 years. Today’s business environment is fast changing, international and highly competitive, and that is why the most important factor for long-term profitability is one-to-one customer relationships. However, managing relationships and serving customers that are profitable has been always challenging. In this thesis the objective was to define the main obstacles that the case company must overcome to succeed in CRM. Possible solutions have also been defined. The main elements of the implementation i.e. people, processes and technologies, can clearly be found behind these matters and solutions. This thesis also presents theoretical information about CRM and it is meant to act as a guide book inside the organisation to spread information about CRM for those who are not so familiar with the topic.

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Tutkimuksen tarkoituksena on osallistua liiketaloustieteelliseen keskusteluun hiljaisen tiedon siirtämisestä sekä vahvistaa Etelä-Karjalan Osuuspankissa käytävää keskustelua hiljaisesta tiedosta. Tutkimuksen tavoitteena on ymmärtää ja kuvata, mitä hiljainen tieto tarkoittaa Etelä-Karjalan Osuuspankin Imatrankosken konttorissa, kuinka hiljaisen tiedon siirtoa siellä tehdään sekä kuinka siellä kannattaisi tehdä hiljaisen tiedon siirtoa. Tutkimus toteutettiin kahdentoista laadullisen teemahaastattelun avulla. Hiljainen tieto tarkoittaa Imatrankosken konttorissa käytännön sekä kokemuksen kautta muodostunutta tietoa ja osaamista, mitä on vaikea ilmaista sanoin, mutta sen avulla toiminnasta tulee asiakaslähtöisempää. Hiljaisen tietotaidon siirtäminen sukupolvien välisen kuilun yli nähdään tärkeänä. Hiljainen tieto siirtyy Imatrankosken konttorissa henkilöltä toiselle epävirallisissa yhteyksissä vuorovaikutuksen avulla. Ensimmäiseksi on kiinnitettävä huomiota ympäristöön, jossa hiljaista tietoa siirretään ja sitten valittaviin menetelmiin. Ratkaisut onnistuneempaan hiljaisen tiedon siirtoon liittyvät tietynlaiseen ympäristöön, vuorovaikutukseen ihmisten välillä, yhteistyöhön ja työn kautta oppimiseen, tapoihin sekä menetelmiin, kuten perehdyttäminen, mentorointi, benchmarking, palaverit ja koulutukset, työkierto sekä tekniikan hyödyntäminen.

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The objective of this thesis is to provide a business model framework that connects customer value to firm resources and explains the change logic of the business model. Strategic supply management and especially dynamic value network management as its scope, the dissertation is based on basic economic theories, transaction cost economics and the resource-based view. The main research question is how the changing customer values should be taken into account when planning business in a networked environment. The main question is divided into questions that form the basic research problems for the separate case studies presented in the five Publications. This research adopts the case study strategy, and the constructive research approach within it. The material consists of data from several Delphi panels and expert workshops, software pilot documents, company financial statements and information on investor relations on the companies’ web sites. The cases used in this study are a mobile multi-player game value network, smart phone and “Skype mobile” services, the business models of AOL, eBay, Google, Amazon and a telecom operator, a virtual city portal business system and a multi-play offering. The main contribution of this dissertation is bridging the gap between firm resources and customer value. This has been done by theorizing the business model concept and connecting it to both the resource-based view and customer value. This thesis contributes to the resource-based view, which deals with customer value and firm resources needed to deliver the value but has a gap in explaining how the customer value changes should be connected to the changes in key resources. This dissertation also provides tools and processes for analyzing the customer value preferences of ICT services, constructing and analyzing business models and business concept innovation and conducting resource analysis.

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Abstract: Knowledge Management as a discourse in Finnish scientific and professional journals on the health care field

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UOC

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Objective To evaluate the knowledge about diagnostic imaging methods among primary care and medical emergency physicians. Materials and Methods Study developed with 119 primary care and medical emergency physicians in Montes Claros, MG, Brazil, by means of a structured questionnaire about general knowledge and indications of imaging methods in common clinical settings. A rate of correct responses corresponding to ≥ 80% was considered as satisfactory. The Poisson regression (PR) model was utilized in the data analysis. Results Among the 81 individuals who responded the questionnaire, 65% (n = 53) demonstrated to have satisfactory general knowledge and 44% (n = 36) gave correct responses regarding indications of imaging methods. Respectively, 65% (n = 53) and 51% (n = 41) of the respondents consider that radiography and computed tomography do not use ionizing radiation. The prevalence of a satisfactory general knowledge about imaging methods was associated with medical residency in the respondents' work field (PR = 4.55; IC 95%: 1.18-16.67; p-value: 0.03), while the prevalence of correct responses regarding indication of imaging methods was associated with the professional practice in primary health care (PR = 1.79; IC 95%: 1.16-2.70; p-value: 0.01). Conclusion Major deficiencies were observed as regards the knowledge about imaging methods among physicians, with better results obtained by those involved in primary health care and by residents.

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UOC

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UOC

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Peer-reviewed

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Automation or semi-automation of learning scenariospecifications is one of the least exploredsubjects in the e-learning research area. There isa need for a catalogue of learning scenarios and atechnique to facilitate automated retrieval of stored specifications. This requires constructing anontology with this goal and is justified inthis paper. This ontology must mainlysupport a specification technique for learning scenarios. This ontology should also be useful in the creation and validation of new scenarios as well as in the personalization of learning scenarios or their monitoring. Thus, after justifying the need for this ontology, a first approach of a possible knowledge domain is presented. An example of a concrete learning scenario illustrates some relevant concepts supported by this ontology in order to define the scenario in such a way that it could be easy to automate.