883 resultados para Brand familiarity


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Finnish food producers' trade with Russia has experienced profound changes since the collapse of the Soviet Union. Simultaneously, the distribution systems of foodstuffs have changed remarkably. This study sheds some light into these changes and analyses the current situation in distribution systems of foodstuffs in Russia. In addition, the study discusses the possibilities of Finnish food producers to get more of their products to the shelves of Russian food retail stores. Before the 1998 financial crisis, the import of foreign foodstuffs was booming in Russia due to the overvalued rouble. As a result of the financial crisis, food import collapsed. The export of Finnish foodstuffs to Russia has been slowly recovering during the past few years, but in the most important product categories the pre-crisis levels have so far not been reached and maybe will not be reached. In certain product categories the growth has been only marginal. It seems that starting localproduction will become increasingly important in the future. This is further encouraged by the fact that Russian consumers favour domestic food products. Russian consumers are very price conscious and demand quality in food products. The perceived price-quality ratio is an important criterion in the purchase decision.The majority of foodstuff retail is still conducted via unorganised forms of trade (e.g. kiosks and marketplaces) but modern retail chains are developing at a fast pace in Russia. They are also expected to dominate the retail trade in foodstuffs over the unorganised forms of trade in the future. This will change the distribution systems as well. The retail chains are trying to shorten the distribution chain, similarly to what has been seen in the Western countries. This together with the strengthening of retail chains is likely to shrink the role of wholesalers, as the chains increasingly want to work directly with the producers. Many large retail chains are acquiring or have already acquired a distribution centre or centres in order to boost efficiency and control the flow of products. The strengthening of the retail chains also gives them power in negotiations, which the producers and distributors have to adjust to. For example store entry fees and retail chains' own private label products pose challenges to the food producers. In the food production sector the competition is fierce, as large Russianand foreign producers want to ensure their piece of the market. The largest producers utilise their size: they invest in big marketing campaigns and are willing to pay high entry fees to retail chains in order to secure a place on the store shelves and to build a strong brand in Russia. This complicates the situation from the viewpoint of small producers. Currently, the most popular type of distribution system among the interviewed Finnish food producers is based on a network of local distributors. There is, however, a strong consensus on the importanceof starting local production in order to be a serious actor in Russia in the future. Factors that hinder the starting of local production include the lack of local infrastructure and qualified staff, and the low risk tolerance of Finnish firms. Major barriers for entry in Russia are the actions of authorities, fierce competition, fragmented market and Finnish producers' heavy production costs. The suggested strategies for increasing the market share include focusing geographically or segment-wise, introducing new products, starting local production, andcooperation between Finnish producers. Smallness was one reason why Finnish producers had to cut down their operations in Russia due to the 1998 crisis. Smaller producers had fewer resources to tolerate losses during the period of crisis. Smallness is reflected also on trade negotiations with retail chains and distributors. It makes it harder to cope with the store entry fees and to differentiatefrom the mass of products propped up by expensive advertising. Finally, it makes it harder for Finnish producers to start or expand local production, as it is more difficult for a small producer to get financing and to tolerate the increased risks. Compensating for the smallness might become the crucial factor determining the future success of Finnish food producers in the Russian market.

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This research paper focuses on the Russian food retail sector and its structure and development. At the momentit is one of the fastest growing markets today with 12.1% growth last year (2004). The growth originates from high oil price, which has been accumulated to people's wages. They are growing nominally more than 20% annually. But even though the income increases, the share of food of all retailtrade has been fairly stable with only a slight decline. Thus, the consumption is shifting to products with more quality and value. The shareof modern retail outlets is low, as the Russian retail sector is still very dispersed to traditional retail outlets such as kiosks, open markets and small grocery stores. The store chains are, however, becoming more and more significant. The biggest market for retailers is Moscow but nowadays the chains are expanding rapidly into other regions. Even though the markets have not been saturated in Moscow, the best prospects for growth are in the regions. The most important factor restricting the growth in Moscowis the availability of real estate and land plots for stores. The market is moving forward to saturation, and a consolidation process will follow. In fact, it has already started but not many acquisitions have been made so far. To this point the domestic chains have settled to form only alliances. The foreign players will be very strong in the tightening competition in the future. The problem of domestic chains is that the stores are nonstandardized, which is not cost-efficient. The chains are trying to enhance their power in price negotiations by forming purchasing alliances, introducing private label goods and using the regional expansion as a striking weapon. In order to follow the growing chains to other regions the producer must sell its products to the chains at favorable terms. Suppliers are strong in negotiations when they have a functioning distribution network, ability to JIT deliveries, proper documentationpolicies, a strong brand, reliability in deliveries and a fair price. The size of the entry ticket, i.e. the listing fee may define the shelf space a producer gets in the stores.

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Process development will be largely driven by the main equipment suppliers. The reason for this development is their ambition to supply complete plants or process systems instead of single pieces of equipment. The pulp and paper companies' interest lies in product development, as their main goal is to create winning brands and effective brand management. Design engineering companies will find their niche in detail engineering based on approved process solutions. Their development work will focus on increasing the efficiency of engineering work. Process design is a content-producing profession, which requires certain special characteristics: creativity, carefulness, the ability to work as a member of a design team according to time schedules and fluency in oral as well as written presentation. In the future, process engineers will increasingly need knowledge of chemistry as well as information and automation technology. Process engineering tools are developing rapidly. At the moment, these tools are good enough for static sizing and balancing, but dynamic simulation tools are not yet good enough for the complicated chemical reactions of pulp and paper chemistry. Dynamic simulation and virtual mill models are used as tools for training the operators. Computational fluid dynamics will certainlygain ground in process design.

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Microphthalmia with linear skin defects (MLS) syndrome is an X-linked male-lethal disorder also known as MIDAS (microphthalmia, dermal aplasia, and sclerocornea). Additional clinical features include neurological and cardiac abnormalities. MLS syndrome is genetically heterogeneous given that heterozygous mutations in HCCS or COX7B have been identified in MLS-affected females. Both genes encode proteins involved in the structure and function of complexes III and IV, which form the terminal segment of the mitochondrial respiratory chain (MRC). However, not all individuals with MLS syndrome carry a mutation in either HCCS or COX7B. The majority of MLS-affected females have severe skewing of X chromosome inactivation, suggesting that mutations in HCCS, COX7B, and other as-yet-unidentified X-linked gene(s) cause selective loss of cells in which the mutated X chromosome is active. By applying whole-exome sequencing and filtering for X-chromosomal variants, we identified a de novo nonsense mutation in NDUFB11 (Xp11.23) in one female individual and a heterozygous 1-bp deletion in a second individual, her asymptomatic mother, and an affected aborted fetus of the subject's mother. NDUFB11 encodes one of 30 poorly characterized supernumerary subunits of NADH:ubiquinone oxidoreductase, known as complex I (cI), the first and largest enzyme of the MRC. By shRNA-mediated NDUFB11 knockdown in HeLa cells, we demonstrate that NDUFB11 is essential for cI assembly and activity as well as cell growth and survival. These results demonstrate that X-linked genetic defects leading to the complete inactivation of complex I, III, or IV underlie MLS syndrome. Our data reveal an unexpected role of cI dysfunction in a developmental phenotype, further underscoring the existence of a group of mitochondrial diseases associated with neurocutaneous manifestations.

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La irrupció dels mitjans digitals està generant en les famílies amb adolescents noves formes d'estar junts i de relacionar-se amb l'exterior, que són viscuts sovint amb ansietat per part dels pares. Per estudiar les normes que tant els pares com els seus fills estan generant per regular-les, i com aquestes regulacions es relacionen amb la reproducció de l'avantatge i el desavantatge generalitzat, es proposa superar l'orientació restringida dels riscos i oportunitats i fixar-se en canvi en la manera comles cultures i identitats familiars generen equilibris particulars en les tensions normatives del treball, el consum i l'autenticitat. Mitjançant una recerca empírica qualitativa amb 23 famílies de dos centres d'educació secundària de l'àrea metropolitana de Barcelona, es constata que enlloc de buscar com normes o estils parentals concrets es relacionen amb diferents posicions socials, és preferible analitzar com les diferents cultures i identitats familiars regulen l'adquisició d'autonomia per part dels fills. Aspectes com la familiaritat i reflexivitat vers la tecnologia, l'establiment de rutines i horaris familiars o els contextos relacionals esdevenen així claus per entendre la reproducció de l'avantatge generalitzat. Aquests elements permeten contextualitzar dinàmicament la complexa combinació de les regulacions implícites i explícites en el procés de maduració dels fills.

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Place branding is not a new phenomenon. The emphasis placed on place branding has recently become particularly strong and explicit to both practitioners and scholars, in the current context of a growing mobility of capital and people. On the one hand, there is a need for practitioners to better understand place brands and better implement place branding strategies. In this respect, this domain of study can be currently seen as 'practitioner led', and in this regard many contributions assess specific cases in order to find success factors and best practices for place branding. On the other hand, at a more analytical level, recent studies show the complexity of the concept of place branding and argue that place branding works as a process including various stakeholders, in which culture and identity play a crucial role. In the literature, tourists, companies and residents represent the main target groups of place branding. The issues regarding tourists and companies have been examined since long by place promoters, location branders, economists or other scholars. However, the analysis of residents' role in place branding has been overlooked until recently and represents a new interest for researchers. The present research aims to further develop the concept of place branding, both theoretically and empirically. First of all, the paper presents a theoretical overview of place branding, from general basic questions (definition of place, brand and place brand) to specific current debates of the literature. Subsequently, the empirical part consists in a case study of the Grand Genève (Great Geneva).

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Tässä diplomityössä tarkastellaan kuumahierteen lajittimien akseptimassan laadun hallintaan vaikuttavia tekijöitä. Tarkastelussa keskitytään pääasiassa roottorin pyörintänopeuden ja syöttösakeuden vaikutukseen lajittimien lajittelutuloksiin. Lisäksi työssä tarkastellaan lajittimen roottorin pyörintänopeuden muuttamiseen perustuvaa akseptimassan freeness-säädön toimintaa ja sen käyttökelpoisuutta akseptimassan freeness-tason hallitsemiseksi. Tulosten perusteella painelajittimien roottorin pyörintänopeudella on vaikutusta aksepti- ja rejektimassan laatuominaisuuksiin. Roottorin pyörintänopeuden muuttamiseen perustuva akseptimassan freeness-tason säätö on periaatteeltaan toimiva. Säätö toimii parhaiten tilanteissa, joissa lajittimen syöttömassan freeness nousee. Tarkastelujakson aikana roottorin pyörintänopeussäätö oli uusi, lisäksi lajittelussa tehtiin muutakin säätökehitystä, joten se miten paljon säädöstä on hyötyä freeness-huojunnan tasaajana, jäi selvittämättä. Työssä osoitettiin myös se, että syöttösakeudella voidaan vaikuttaa akseptimassan freeness-tasoon. Vaikutus ei ole kuitenkaan yhtä selkeä kuin roottorin pyörintänopeussäädön.

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In traffic accidents involving motorcycles, paint traces can be transferred from the rider's helmet or smeared onto its surface. These traces are usually in the form of chips or smears and are frequently collected for comparison purposes. This research investigates the physical and chemical characteristics of the coatings found on motorcycles helmets. An evaluation of the similarities between helmet and automotive coating systems was also performed.Twenty-seven helmet coatings from 15 different brands and 22 models were considered. One sample per helmet was collected and observed using optical microscopy. FTIR spectroscopy was then used and seven replicate measurements per layer were carried out to study the variability of each coating system (intravariability). Principal Component Analysis (PCA) and Hierarchical Cluster Analysis (HCA) were also performed on the infrared spectra of the clearcoats and basecoats of the data set. The most common systems were composed of two or three layers, consistently involving a clearcoat and basecoat. The coating systems of helmets with composite shells systematically contained a minimum of three layers. FTIR spectroscopy results showed that acrylic urethane and alkyd urethane were the most frequent binders used for clearcoats and basecoats. A high proportion of the coatings were differentiated (more than 95%) based on microscopic examinations. The chemical and physical characteristics of the coatings allowed the differentiation of all but one pair of helmets of the same brand, model and color. Chemometrics (PCA and HCA) corroborated classification based on visual comparisons of the spectra and allowed the study of the whole data set at once (i.e., all spectra of the same layer). Thus, the intravariability of each helmet and its proximity to the others (intervariability) could be more readily assessed. It was also possible to determine the most discriminative chemical variables based on the study of the PCA loadings. Chemometrics could therefore be used as a complementary decision-making tool when many spectra and replicates have to be taken into account. Similarities between automotive and helmet coating systems were highlighted, in particular with regard to automotive coating systems on plastic substrates (microscopy and FTIR). However, the primer layer of helmet coatings was shown to differ from the automotive primer. If the paint trace contains this layer, the risk of misclassification (i.e., helmet versus vehicle) is reduced. Nevertheless, a paint examiner should pay close attention to these similarities when analyzing paint traces, especially regarding smears or paint chips presenting an incomplete layer system.

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Työssä tutkittiin UPM-Kymmene Oyj Kaukaan kemiallisella tehtaalla käytössä olevia steroliprosesseja. Steroleita erotetaan sulfaattiselluloosan keitossa syntyvasta suovasta uutetusta neutraaliainejakeesta. Neutraaliaine sisältää β-sitosterolia, α-sitosterolia ja kampesterolia yhteensä noin 20 p-%. Primal-laadun valmistus perustuu neste-nesteuuttoon sekä kiteytykseen ja Ultra-laadun kaksivaiheiseen suorakiteytykseen. Työn kirjallisessa osassa perehdytään sterolien kemiaan sekä neste-nesteuuttoon ja kiteytykseen erotus- ja puhdistusmenetelminä. Laboratoriokokeissa tutkittiin kolmen eri alkoholin ja kahden eri hiilivetyliuottimen soveltuvuutta Primal-sitosterolin uuttoon ja kiteytykseen. Lisaksi tutkittiin liuotinseoksen vesipitoisuuden vaikutusta. Tavoitteena oli löytää uuttoliuottimien koostumus, jolla uuton sterolisaanto ja sterolikiteiden puhtaus olisivat mahdollisimman korkeat. Havaittiin, että uuton sterolisaanto voitiin maksimoida pitämällä uuttoalkoholin vesipitoisuus niin alhaisena, että faasit juuri ja juuri erottuvat toisistaan. Laboratoriokokeissa saatujen tulosten perusteella tehtiin tehdasmittakaavan koeajo Primal-sitosterolin valmistuslaitteistolla UPM-Kymmene Oyj Kaukaan kemiallisella tehtaalla. Talloin uutossa saavutettiin noin 50 %:n sterolisaanto. Ultra-sitosterolin laboratoriomittakaavaisissa kiteytyskokeissa vertailtiin neljän eri alkoholin ja kahden muun orgaanisen liuottimen soveltuvuutta kiteytysliuoksen komponenteiksi. Lisaksi tutkittiin vesipitoisuuden liuotinseoksen vaikutusta. Tarkoituksena oli löytää se liuotinkoostumus, jolla sterolikiteiden saanto ja puhtaus olisivat mahdollisimman korkeat. Sopivalla kiteytysliuoksen koostumuksella saavutettiin melko hyvä sterolisaanto ja lähes 98 %:n puhtaus.

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Työn tavoitteena oli uudistaa Rautaruukki Steelin terästuotteiden hinnasto päätuotteiden osalta. Rautaruukki Steelin päätuotteita ovat kuuma- ja kylmävalssatut, kuumasinkityt ja maalipinnoitetut Raahen ja Hämeenlinnan tehtaiden tuottamat terästuotteet. Ensin selvitettiin tuotantohyödykkeiden hinnoittelua ja eri hinnoittelumenetelmiä kirjallisuuden avulla. Tämän jälkeen selvitettiin hinnaston nykytilaa ja uudistetun hinnaston tavoitteita. Hinnaston uudistamisessa käytettiin apuna kilpailijaseurantaa kahden tärkeimmän kilpailijan osalta, paperiteollisuuden benchmarkingia sekä myyntihenkilöstön ja asiakkaiden haastatteluja. Lopuksi perehdyttiin tuotanto- ja kustannusrakenteeseen. Hinnaston uudistamisen taustalla ovat yrityksen strategia- ja teräsmarkkinoiden muutokset. Teräksen hinnoittelu voi olla nyt vapaampaa ja harmonisoiduista hinnastorakenteista ja yhtenevistä perushintaan perustuvista hinnoista voidaan siirtyä kohti Rautaruukin omia tuotanto- ja kustannusrakenteita vastaavaan hinnoitteluun. Hinnaston uudistuksella pyritään myös läpinäkyvyyden ja vertailtavuuden häivyttämiseen. Lisäksi taustalla on brandituotteiden aseman vahvistaminen ja kannattavuuden nostaminen. Perushintapohjaisesta hinnoittelusta kokonaan luopuminen kaatui suurimmaksi osaksi myyntihenkilöstön vastustukseen, jonka vuoksi hinnasto jaettiin kahteen osaan: standardituote- ja brandituotehinnastoihin. Standardituotteiden hinnoittelussa pitäydyttiin nykyisen kaltaisessa kilpailijasuuntautuneessa hinnoittelussa, kun taas brandituotteiden hinnoittelussa sovellettiin markkinalähtöistä efektiivihinnoittelua.

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The citrus nursery tree is produced through the bud grafting process, in which rootstock is usually grown from seed germination. The objective of this research was to evaluate, in two dissimilar environmental conditions, the viability and polyembryony expression of five citrus rootstocks seeds stored in different periods under refrigeration. The rootstock varieties evaluated were: Rangpur lime (Citrus limonia Osb. cv. Limeira), Trifoliate orange (Poncirus trifoliata Raf. cv. Limeira), Citrumelo (P. trifoliata x C. paradisi Macf. cv. Swingle), Sunki mandarin (C. sunki Hort. ex Tanaka) and Volkamer lemon (C. volkameriana Ten. & Pasq. cv. Catania 2). The experimental design was the randomized blocks in a 11 x 5 x 2 factorial scheme, evaluating from time zero to the tenth month of storage, the five varieties of rootstock in two environments: germination and growth B.O.D type chamber (Biological Oxygen Demand - Eletrolab Brand Model FC 122) at 25 °C; and greenhouse seedbed with partial temperature control (22 °C to 36 °C) and humidity control (75-85%). The plot had 24 seeds in four replicates, using trays with substrate in greenhouse and Petri dishes with filter paper in B.O.D. chamber. The seed germination rate and polyembryony expression were evaluated monthly. It was concluded that Trifoliate and Citrumelo Swingle seeds can be stored for up to seven months, while Volkamer lemon, Rangpur lime and Sunki seeds can be stored for up to ten months. The polyembryony expression rate was slightly higher when measured in greenhouse than in B.O.D. chamber and remained stable in both environments until the seventh month, from which dropped sharply. Citrumelo Swingle seeds expressed the highest polyembryony rate (18.8%), followed by Rangpur lime and Volkamer lemon (average value of 13.7%), Sunki (9.4%) and Trifoliate (3.2%). Despite some differences among varieties, the viability of rootstock stored seeds can be monitored either in the greenhouse or in B.O.D. germination chamber, the latter being the faster and more suitable method.

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Työn tavoitteena oli kartonkivuoan kriittisten menestystekijöiden ja kilpailuaseman selvittäminen jäähdytettyjen ruokatuotteiden markkinoilla Euroopassa. Kilpailija- ja tavoiteanalyysi suoritettiin kahden suomalaisen pakkaajan kesken. Pakkaajien haastattelut toteutettiin joko henkilökohtaisena tai sähköpostihaastatteluna. Muovi on yleisimmin käytetty jäähdytettyjen ruokatuotteiden pakkausmateriaali. Alumiinivuokien osuus on merkittävä erityisesti laatikkoruokien pakkauksena. Kartonkivuoille on kuitenkin havaittavissa selvää menestyspotentiaalia jäähdytettyjen ruokien pakkauksena. Kartonkivuokien hyvä imago ja edistyksellinen tuotekehitystyö mahdollistavat pakkaajien erityisvaatimuksien täyttämisen ja menestymisen markkinoilla. Kartonkivuoilla on useita ainutlaatuisia kilpailuetu- ja menestystekijöitä, kuten hyvä ulkonäkö ja painojälki. Suurin haaste on saada ruokatuotteiden pakkaajat tietoisiksi kartonkivuokien tuomista pakkausmahdollisuuksista.