From "ecological tourism" to "ecotourism": lexical analysis of an emerging tourism

From ecological tourism to ecotourism: lexical analysis of an emerging tourism. This article deals with the lexicon created in connection with a recent form of tourism: the ecological tourism or ecotourism. The rise of this type of tourism encourages the creation of new concepts and products that are named with new words and expressions with different procedures of formation. From the name itself ecotourism, then expressed as the acronym ecotourism, we analyze the formation of other related words, as well as their formal variation and use. For this, we have worked with a specific corpus of electronic tourist texts and different digital sources and databases.

CultuRAM: agenda cultural da Região Autónoma da Madeira

A Região Autónoma da Madeira é uma região turística com uma oferta cultural intensa e diversificada, que é dinamizada por um considerável número de entidades. A necessidade de gerir toda essa oferta torna-se cada vez mais premente. Com esta necessidade surge o conceito de agenda cultural única, um mecanismo que congregue toda a atividade cultural desenvolvida na região. O projeto Agenda Cultural da Região Autónoma da Madeira, designado por CultuRAM, consiste numa aplicação web direcionada às entidades regionais que desenvolvam atividades no domínio da cultura. Essas entidades podem ser públicas ou privadas que estejam ligadas à promoção e divulgação de eventos culturais. Esta plataforma de gestão e divulgação de conteúdos tem por principal objetivo a centralização da gestão e divulgação da atividade cultural desenvolvida na região, posicionando-se como uma agenda cultural única. Com esta ferramenta pretende-se criar as condições necessárias aos diversos intervenientes, de modo a assegurar uma melhor oferta cultural, tanto aos residentes, como aos turistas que nos visitam. Este relatório descreve e documenta os métodos de investigação e fases de desenvolvimento do projeto, com enfase na referência e fundamentação dos modelos e tecnologias utilizadas.

Análisis de la calidad de servicio en la industria MICE

Programa de doctorado: Desarrollo integral e innovación en destinos turísticos. La fecha de publicación es la fecha de lectura

Discapacidad y alojamientos turísticos en España

El turismo accesible representa un segmento con gran potencialidad y generador de una ventajacompetitiva para el sector, dado que los beneficiarios de acciones de accesibilidad engloban a colectivos en crecimiento como el de las personas mayores, las familias, personas con capacidades restringidas temporalmente y embarazadas. Su representatividad en el total de la actividad turística española está en incremento continuo, motivado por dos factores principales: la benevolencia climática y la normativa y cobertura social existente. Por todo ello, en esta investigación se busca determinar los principales hábitos y comportamientos de los turistas españoles con discapacidad en relación al alojamiento utilizado en susviajes, así como determinar cuáles son las variables que pueden influir en dicho comportamiento.

Cultura organizacional e qualidade dos serviços turísticos :um estudo no setor de restaurantes

The present study seeks to describe the features and peculiarities of the relationship between organizational culture and the quality of tourism services, specifically in the restaurant sector, attempting to contribute toward maintaining the tourism sector of the city of Natal/RN. Thus, a descriptive and correlational study, with qualitative and quantitative approaches, of thirty-seven restaurants that are located in areas that compose the tourism corridor of Natal was undertaken. To collect the quantitative dada, the Organizational Culture Evaluation instrument of Cameron and Quinn (2006) was applied and the SERVPERF instrument of Cronin and Taylor (1992) was used to measure the quality of the services. The results suggest that the Clan and Innovation Cultures are associated with better levels of quality of services than those of the Market and Hierarchy Cultures. The relationships that were identified in this study are consistent with results found in other studies and the information reported here can serve as a basis for managers of the restaurant sector to reach excellence in their services, satisfying their customers and contributing to maintaining the tourism sector

El turismo accesible en Andalucía y Portugal

Es relevante el número de personas con alguna discapacidad en Portugal, España y, dentro de la misma, Andalucía, y la Unión Europea que desean gozar del ocio y del turismo. Por tanto, a la imposición legislativa hay que añadir la oportunidad económica del turismo accesible. Los variados modelos turísticos existentes (sol y playa, rural, turismo cultural, turismo activo, etc.) pueden y deben llevar también la etiqueta de «accesible». Pero la realidad, a pesar del avance experimentado en materia de accesibilidad, todavía está lejos de ello. No obstante, surgen novedosas experiencias públicas y privadas de destinos y equipamientos de uso público y vocación turística especialmente volcados con este colectivo y que es interesante resaltar por sus trascendencias empresariales y sociales. Asimismo, se trata de una nueva tipología o modelo, el del turismo accesible, con notables indefiniciones conceptuales y muy poco estudiado desde la geografía.

Do tratamento das reclamações à gestão da insatisfação: o comportamento de empresas hoteleiras mediante a insatisfação de seus clientes

Consumer dissatisfaction, when properly handled, is a significant information source for the manager. Studies in this area allow broadening the understanding of certain customer attitudes and behaviors, such as loyalty, repurchase intention or satisfaction and trust increase. Above and beyond supporting consumer feedback, dissatisfaction can provide significant opportunities for organizational learning. Starting from dissatisfied customer information, companies can detect service flaws and develop new products. This work presents the results of an investigation on the behavior of businesses belonging to the hotel sector in Natal, RN, through the dissatisfaction of their customers. We have sought to map the main problems presented by customers to hotels, in the perception of managers and employees, as well as to understand both the process of dissatisfactionrelated data collection, analysis, and processing, and the utilization of such information by businesses. Beyond this, we have compared the habits of organizations to the company reaction approaches described in the literature: Complaint Handling, Complaint Management, and Dissatisfaction Management. The used methodology has been based on case study. Data was collected via indepth interviews with managers and employees in six hotels, two independent ones and four belonging to national and international hotel networks. We have also made use of documents provided by the organizations, such as guest complaint registers and reports from satisfaction surveys on which content analysis was subsequently performed. The results of the investigation point to a high level of awareness in the companies concerning the importance of consumer dissatisfaction. Even though the maximum grade in the procedure scale is not achieved, it has been observed that answer to dissatisfaction is given in planned and systematic form, geared towards consumer satisfaction and improvement of products and processes. Hotel businesses still have to look into other possibilities for mapping consumer dissatisfaction, which implies, among other aspects, articulation with a range of public and private organizations in such a way as to guarantee sustainability of touristic activities in the long term

O Modelo de gestão participativa do Plano Nacional do Turismo (PNT-2003/2007): a atuação do CONETUR/RN

To implement policies and plans at the tourist sector involve disposition to the establishment of parceries among government and private initiative, space to the action of studious, researchers and professionals of several areas of knowledge and formation, able of to give new courses no only at the tourism, but to the economy how a every, seen which the tourism had a effect multiplicator, reaching 52 sectors of the economy. At this sense, the Brazil came pruning for a new phase of politic actuation at the touristy activity. Until the year 2002, the tourism politic in the Brazil no had detail, because herself treated of isolated actions and many without continuity. However, at to start 2003, several actions were developed in order to contribute for the national touristy planning. The principal was the creation of Ministério do Turismo, accompanied of the formulation and implementation of the Plano Nacional do Turismo (2003/2007). This work pretend to understand the implementation at the Rio Grande do Norte of the model of participative administration extolled by Plano Nacional do Turismo. The your centre detail the action of the Conselho Estadual de Turismo do Rio Grande do Norte (CONETUR), to promote the participation at the tourism public policies. The bibliographical research contemplated diverse sources in order to compile knowledge of credential authors in the quarrel of inherent subjects to the participation and to the tourism public policies, especially at the Brazil. A qualitative perspective the case study was adapted as research method and for attainment of the data interviews with the members of the Conselho had been carried through beyond consultation the referring documents the dynamics of functioning of the Conselho. The principal actuations of the CONETUR, the directives tourism public policies already made and directed to implementation, the type of participation at made decision, the principal difficulties of the implementation of the participative administration model of the Plano Nacional do Turismo and the degree of participation of the members of the Conselho at the reunions had been identified. The results had shown that exist some difficulties at the implementation of the participation at the Conselho Estadual de Turismo do Rio Grande do Norte, knowledge of the Conselheiros of CONETUR function, the presence of bodies which doesn t directly connected at the touristy activity; the absence of time of the Conselheiros to be presents at reunions; the discontinuity of the presidency of the Conselho; among others. So, the CONETUR show himself how a Conselho with participative characteristics, but with some adapted needs.

Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Gestão de trajetos fora de estrada

Anualmente, realizam-se no país inúmeras iniciativas de Todo-Terreno Turístico (TTT) onde são automaticamente registadas as coordenadas de Global Positioning System (GPS) por aplicações de dispositivos móveis. Este tipo de informação pode ser utilizada, quer para fins de divulgação turística, quer por outro tipo de entidades que necessitem de circular nesses caminhos rurais, tipicamente no meio da montanha. Entre outras, são registadas a posição, velocidade e altitude do veículo, o que permite obter informações relevantes, tais como, se o percurso se encontra transitável ou qual a velocidade recomendada. Por exemplo, durante os combates a incêndios, os bombeiros e proteção civil poderão saber se estes percursos são utilizáveis no planeamento dos combates a incêndios com reduzida probabilidade de complicações relativa ao acesso dos veículos, melhorando assim o tempo de resposta. O presente documento discute como poderá ser concebida uma aplicação web mapping, de código aberto, que permita a partilha, utilização e valorização de dados relativos aos percursos todo-terreno dos praticantes de TTT. O presente documento descreve como a aplicação desenvolvida no âmbito da dissertação de mestrado permite selecionar e ordenar possíveis trajetos que incluem os trajetos de TTT, apresentando as caraterísticas do terreno de modo a auxiliar a tomada de decisão por membros das corporações de Bombeiros. Será igualmente apresentada a interface atual da aplicação que inclui um mapa dinâmico e um gestor de pontos de referência.

O Litoral e a metrópole dinâmica imobiliária, turismo e expansão urbana na região metropolitana de Natal-RN

The metropolitan regions of Northeast Brazil are being gradually included in a scenario of international investments, which are motivated by the restructuring of both touristic and real-estate sectors. The new capital, real-estate developers and space configurations that result from this process indicate the need for the creation and implementation of public tools which should, at least, allow the mitigation of the urban impacts and environmental losses resulting from this situation. The effects on landscape and on the socio-spatial configuration result from the intensification caused by the dynamism of the "real estate-tourism" sector. There is a regional integration as an expression of the urban expansion of the metropolitan area of Natal. This study investigates the uniqueness of the restructuring and territorial integration of coastal areas and the strategies of the circuit of capital accumulation formed by linking the real estate to tourism. It is intended to increase the understanding about the strategies of tourism, real estate and public policy agents involved in this territorial reconfiguration and in the fund-raising needed for the investments, to understand the existing social and environmental effects and their future trends and also to understand the forms of spatial production as results from the practices of approaching the land transformation and the tourism valorization of the landscape, in a synchronous manner, first in the Northeast region and, as a focal study, in the Metropolitan Area of Natal. Likewise, it is intended to apprehend the current processes of metropolization of the eastern coast of Rio Grande do Norte, in addition to indicate its physical-territorial transformation and the types of projects/developments promoted by the market in the recent period. Based upon analysis undertaken for the Metropolitan Region of Natal RN, this piece of work presents some considerations on possible legal instruments that can be adjusted to the municipalities which are experiencing the impact of this peculiar and recent phenomenon in the region, caused by the arrival of the real estate-touristic capital. It is also intended to point out basic proposals to the forms of public intervention, in a speculative way, starting from a Metropolitan Planning project within a medium and long term

O papel do turismo desportivo no desenvolvimento sustentável das áreas costeiras

Atualmente, a rotina sedentária leva a que as pessoas procurem cada vez mais a prática da atividades diferentes, tais como a atividade desportiva, que se torna essencial como fuga a este estilo de vida. O turismo desportivo tem assim crescido nos últimos anos e, por isso, a oferta existente hoje em dia é bastante variada. No entanto, é necessário ter em atenção que o uso dos recursos naturais, muitas vezes na base destas atividades, não deve ser excessivo. Igualmente, a busca pelo desenvolvimento sustentável deve fazer parte dos planos de todos os intervenientes no desenvolvimento dos destinos turísticos. A presente dissertação foca-se num estudo exploratório, com análise qualitativa, com o objetivo de analisar a importância do turismo desportivo na região de Aveiro. Assim, pretende-se compreender se esta atividade pode contribuir para o desenvolvimento da região de Aveiro enquanto destino turístico, garantindo simultaneamente a sustentabilidade das áreas costeiras. Em concreto, esta investigação realizou-se através de um inquérito por entrevista a agentes de oferta de animação turística que oferecem atividades de turismo desportivo. A necessidade de colaboração com a comunidade local e de integração nesta, bem como a urgência de criar parcerias com empresas do mesmo sector, ou até de sectores diferentes, são dois dos pontos essenciais nesta área, que podem conduzir a um desenvolvimento do turismo desportivo nas áreas costeiras, em concreto na região de Aveiro, sem comprometimento da sustentabilidade local.