Output from the 1998 Product Development Value Stream Workshop: A Framework for Understanding Information Flow in the Product Development Process

The descriptions below and the attached diagrams are outputs of the 1998 LAI Product Development Focus Team workshop on the Value Chain in Product Development. A working group at that workshop was asked to model the product development process: in terms of the phases of product development and their interfaces, boundaries and outputs. Their work has proven to be generally useful to LAI researchers and industry members, and so is formalized here.

Strategies for Lean Product Development

The essence of lean is very simple, but from a research and implementation point of view overwhelming. Lean is the search for perfection through the elimination of waste and the insertion of practices that contribute to reduction in cost and schedule while improving performance of products. This concept of lean has wide applicability to a large range of processes, people and organizations, from concept design to the factory floor, from the laborer to the upper management, from the customer to the developer. Progress has been made in implementing and raising the awareness of lean practices at the factory floor. However, the level of implementation and education in other areas, like product development, is very low.

Value Creation in Product Development

-Definitions -Value concepts -Value creation framework -Value creation and product development

Value Stream Analysis and Mapping for Product Development

This paper explores the concept of Value Stream Analysis and Mapping (VSA/M) as applied to Product Development (PD) efforts. Value Stream Analysis and Mapping is a method of business process improvement. The application of VSA/M began in the manufacturing community. PD efforts provide a different setting for the use of VSA/M. Site visits were made to nine major U.S. aerospace organizations. Interviews, discussions, and participatory events were used to gather data on (1) the sophistication of the tools used in PD process improvement efforts, (2) the lean context of the use of the tools, and (3) success of the efforts. It was found that all three factors were strongly correlated, suggesting success depends on both good tools and lean context. Finally, a general VSA/M method for PD activities is proposed. The method uses modified process mapping tools to analyze and improve process.

Value Stream Analysis and Mapping for Product Development

This paper explores the concept of Value Stream Analysis and Mapping (VSA/M) as applied to Product Development (PD) efforts. Value Stream Analysis and Mapping is a method of business process improvement. The application of VSA/M began in the manufacturing community. PD efforts provide a different setting for the use of VSA/M. Site visits were made to nine major U.S. aerospace organizations. Interviews, discussions, and participatory events were used to gather data on (1) the sophistication of the tools used in PD process improvement efforts, (2) the lean context of the use of the tools, and (3) success of the efforts. It was found that all three factors were strongly correlated, suggesting success depends on both good tools and lean context. Finally, a general VSA/M method for PD activities is proposed. The method uses modified process mapping tools to analyze and improve process.

Measuring Value in Product Development

“What is value in product development?” is the key question of this paper. The answer is critical to the creation of lean in product development. By knowing how much value is added by product development (PD) activities, decisions can be more rationally made about how to allocate resources, such as time and money. In order to apply the principles of Lean Thinking and remove waste from the product development system, value must be precisely defined. Unfortunately, value is a complex entity that is composed of many dimensions and has thus far eluded definition on a local level. For this reason, research has been initiated on “Measuring Value in Product Development.” This paper serves as an introduction to this research. It presents the current understanding of value in PD, the critical questions involved, and a specific research design to guide the development of a methodology for measuring value. Work in PD value currently focuses on either high-level perspectives on value, or detailed looks at the attributes that value might have locally in the PD process. Models that attempt to capture value in PD are reviewed. These methods, however, do not capture the depth necessary to allow for application. A methodology is needed to evaluate activities on a local level to determine the amount of value they add and their sensitivity with respect to performance, cost, time, and risk. Two conceptual tools are proposed. The first is a conceptual framework for value creation in PD, referred to here as the Value Creation Model. The second tool is the Value-Activity Map, which shows the relationships between specific activities and value attributes. These maps will allow a better understanding of the development of value in PD, will facilitate comparison of value development between separate projects, and will provide the information necessary to adapt process analysis tools (such as DSM) to consider value. The key questions that this research entails are: · What are the primary attributes of lifecycle value within PD? · How can one model the creation of value in a specific PD process? · Can a useful methodology be developed to quantify value in PD processes? · What are the tools necessary for application? · What PD metrics will be integrated with the necessary tools? The research milestones are: · Collection of value attributes and activities (September, 200) · Development of methodology of value-activity association (October, 2000) · Testing and refinement of the methodology (January, 2001) · Tool Development (March, 2001) · Present findings at July INCOSE conference (April, 2001) · Deliver thesis that captures a formalized methodology for defining value in PD (including LEM data sheets) (June, 2001) The research design aims for the development of two primary deliverables: a methodology to guide the incorporation of value, and a product development tool that will allow direct application.

Optimizing Product Line Designs: Efficient Methods and Comparisons

We compare a broad range of optimal product line design methods. The comparisons take advantage of recent advances that make it possible to identify the optimal solution to problems that are too large for complete enumeration. Several of the methods perform surprisingly well, including Simulated Annealing, Product-Swapping and Genetic Algorithms. The Product-Swapping heuristic is remarkable for its simplicity. The performance of this heuristic suggests that the optimal product line design problem may be far easier to solve in practice than indicated by complexity theory.

Informed recommender: basing recommendations on consumer product reviews

Recommender systems attempt to predict items in which a user might be interested, given some information about the user's and items' profiles. Most existing recommender systems use content-based or collaborative filtering methods or hybrid methods that combine both techniques (see the sidebar for more details). We created Informed Recommender to address the problem of using consumer opinion about products, expressed online in free-form text, to generate product recommendations. Informed recommender uses prioritized consumer product reviews to make recommendations. Using text-mining techniques, it maps each piece of each review comment automatically into an ontology

Recommender System Based on Consumer Product Reviews

Consumer reviews, opinions and shared experiences in the use of a product is a powerful source of information about consumer preferences that can be used in recommender systems. Despite the importance and value of such information, there is no comprehensive mechanism that formalizes the opinions selection and retrieval process and the utilization of retrieved opinions due to the difficulty of extracting information from text data. In this paper, a new recommender system that is built on consumer product reviews is proposed. A prioritizing mechanism is developed for the system. The proposed approach is illustrated using the case study of a recommender system for digital cameras

Tratado de libre comercio entre Colombia e Israel. Perspectivas generales y oportunidades para el sector agrícola colombiano

Las estrategias tendientes a la diversificación de los mercados de exportación e internacionalización de la economía por parte del gobierno colombiano y sus políticas gubernamentales han incluido la firma de una serie de Tratados de Libre Comercio, entre ellos el TLC de última generación firmado con El Estado de Israel. Estos tratados además de abordar temas tradicionales de comercio, tratan nuevos capítulos en inversiones y servicios. Así mismo se analizan las principales políticas por parte del gobierno de Israel para la competitividad en términos empresariales y sociales. Más adelante se consideran aspectos generales de la economía colombiana y se analiza la relación comercial bilateral entre el Estado de Israel y la República de Colombia para entender su comportamiento histórico y el ambiente actual. Finalmente se hace un énfasis en el sector agrícola de Israel y sus aspectos que lo han dirigido al éxito, una observación corta del sector en Colombia y luego aspectos adicionales para a facilitación del comercio con Israel. El estudio va dirigido a empresarios, compañías o entes públicos a nivel local e internacional que vean en el sector agrícola colombiano una oportunidad de desarrollo, aprovechando los beneficios de comercio y conocimiento, con el objetivo de mejorar la competitividad y productividad del sector en Colombia. Se utilizan metodologías tanto cuantitativas como cualitativas para la investigación y análisis de caso tomando la información correspondiente de fuentes verídicas e independientes para así poder reseñar y describir las oportunidades y retos del sector agrícola.

Can consumer complaints reduce product reliability? Should we worry?

We analyze a monopolist’s pricing and product reliability problem when consumers are entitled to product replacement but have heterogeneous cost of exercising this right, and we assess the implications of a decrease in consumers’ claiming cost on reliability, profit, and welfare. We find that reducing consumers’ claiming cost may reduce reliability and increase profit. Additionally, the model can explain why some firms encourage consumers to complain while others discourage consumers from complaining. We also show that welfare and profit are partially aligned, specially when consumers’ claiming cost are relatively low and the firm prefers to promote complaints; consequently, we find that encouraging complaints will eventually increase welfare

Pedactice (educational multimedia in compulsory school : from pedagogical assessment to product assessment). 'Pedactice (educación multimedia en la escuela obligatoria : del asesoramiento pedagógico al asesoramiento productivo)'.

El presente proyecto forma parte de los programas europeos. El objetivo es generar, explotar y difundir conocimiento sobre el mejor uso del multimedia educativo en la escuela obligatoria, determinar las competencias necesarias de los maestros, desarrollar criterios para evaluar la calidad y eficiencia de los productos multimedia y en consecuencia influir en su producción para ajustarla a las necesidades educativas escolares. Un equipo de la Universidad Autónoma de Barcelona ha participado y ha realizado una investigación sobre el uso de los multimedia en centros de la comarca de Barcelona.

El product placement como forma reciente de publicidad.

Se define el product placement como un tipo de publicidad no convencional, que consiste en mencionar o ubicar marcas de manera integrada en series, películas, tiendas, lugares de ocio, etc. Se analizan los inconvenientes así como las ventajas de usar este tipo de promociones. Se exponen algunos ejemplos y se proponen algunas cuestiones, relacionadas con la presencia de esta publicidad en series de televisión para trabajar en el aula.

Entrepreneurship, ties and relational networks: the case of a public-private cross-border tourism product

The thesis aims to understand the processes of entrepreneurship that try to create businesses or products with a high degree of complexity. This complexity comes from the fact that these products or initiatives can only be viable with the concurrence of a large number of heterogeneous actors (public, private, from different regions, etc..) which interact in a relational context. A case with these characteristics is the Camí dels Bons Homes. The thesis analyzes the evolution of the relational network from the point of view of its structure and content of its links. The results show and explain the observed changes in the network structure and the changes in the ties content. This analysis of the content of ties contributes to a new systematization and operationalization of ties’ content. Moreover this analysis takes in account negative ties, a less discussed issue in literature.

Análisis y evaluación de la vulnerabilidad de la población de La Fortuna de San Carlos a la actividad volcànica del Volcán Arenal, Costa Rica.

El Volcán Arenal es un joven estratovolcán (7ka) localizado en el noroeste de Costa Rica. Inicio su presente ciclo eruptivo el 29 de Julio de 1968 con una gran explosión lateral que mató alrededor de 90 personas. En el momento inicial de la erupción los alrededores del volcán estaban ocupados principalmente por fincas ganaderas. Hoy día, 40 años después de constante actividad volcánica las tierras dedicadas a la ganadería en los alrededores del volcán han retrocedido como principal actividad económica para dar paso a la creciente infraestructura turística. La población de La Fortuna, la ciudad más cercana al volcán (5 km) ha crecido aceleradamente como producto del desarrollo del turismo y la cercanía al volcán. Considerando los peligros volcánicos presentes, las tendencias de crecimiento de la población, y la extensión de la actividad turística, se propone una zonificación de los usos del suelo en La Fortuna de San Carlos y alrededores del Volcán Arenal. El estudio de percepción del riesgo en la población fue implementado en La Fortuna y alrededores con posee una población de aproximadamente 12000 personas. La población fue dividida en dos segmentos para el análisis. Lo primero fue una muestra (N=32) de la población directamente involucrada en la actividad turística (dueños de hotel, empleados, dueños de restaurante, operadora de tour, etc). La segunda (N=40) fue una muestra de la población residente en la ciudad de La Fortuna y alrededores, relacionados o no con las actividades turísticas. Se diseño una entrevista para cada segmento investigado. Así se investigó la percepción del riesgo de la población directamente beneficiada por el turismo atreves de la actividad volcánica y la población residente. El Volcán Arenal es visto de dos formas diferentes por la población que vive en la zona de La Fortuna. Por un lado, la población que vive directamente de la actividad turística, mencionan que el volcán es la razón del acelerado crecimiento económico en el lugar durante la última década. Además, para este grupo el Arenal es la fuente de cientos de empleos y la fuerza que ha transformado a La Fortuna de un poblado rural a una prospera ciudad con una inusual oferta de servicios para los turistas y residentes. Por otra parte, los residentes que no dependen directamente de la actividad turística creen que el volcán es el más importante peligro natural en la zona, sin embargo han aprendido a convivir con él.