Conselheiros tutelares na linha de frente da prevenção do abuso sexual

Sexual violence against girls under the age of eighteen, in the form of sexual abuse has been identified as an endemic phenomenon by public officials in the cities of São Paulo. Among t agents and tutelary councilors, which reveal the size of their work linked to the Social Assistance System, the Health System and the Public Security System, dialoguing with their local agents. However, prevent sexual abuse and exploitation constitutes a greater challenge, consciously or unconsciously. This paper opens a discussion on the urgency of designing social networks to prevent sexual violence, with participation of researchers and university students. It is based on surveys of public officials in the years 2011 to 2013 in five cities of São Paulo, with over 200 thousand inhabitants.

Crônica de um fracasso anunciado: um estudo de caso a partir das narrativas disponíveis na mídia sobre psicologia do esporte na Seleção Brasileira de Futebol na Copa do Mundo de 2014

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

A identidade da literatura marginal em enunciados verbo-visuais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Chega de Fiu Fiu: o papel do ciberfeminismo na construção do feminismo na era da Web 2.0

Esta monografia tem como objetivo abordar o ciberfeminismo, um fenômeno social e político recente, na construção do feminismo na era da Web 2.0 a partir de conteúdos produzidos por mulheres, para mulheres e sobre mulheres e veiculados na internet por meio de blogs e redes sociais. Para isso, será feito um estudo de caso do think tank Olga e seus desdobramentos em blog, redes sociais e campanhas contra o assédio sexual batizadas de Chega de Fiu Fiu. Para analisar esse material, o pensamento pós-estruturalista foi o escolhido, junto ao saber situado, por suas afinidades com a perspectiva feminista

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

A arte de contar histórias como dispositivo em acompanhamento terapêutico

Construímos a partir do acompanhamento terapêutico em saúde mental pública possibilidades de atenções psicossociais voltadas para ressocialização e inclusão em redes sociais emancipatórias de pessoas atravessadas pela exclusão, e, colocadas como frágeis. Ao criticar as referências que associam pessoas cegas como dependentes, privilegiamos a emergência das estilísticas da existência, ou seja, estilos de viver referimo–nos a um cuidado de si orientado por uma ética. Pretendemos colocar novas questões quanto à prática da Psicologia em seus atendimentos, reabilitação e possibilidades de transformação no modo de suas vivências, bem como elevar sua auto–estima pela potencialidade para desejar outros possíveis a fim de proporcionar independência e autonomia.

Comparative analysis of different meat traceability systems using multiple criteria and a social network approach

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees

Infância e imagem: concepções sobre imagens de crianças no Facebook

In this course conclusion work intends to initially trace a brief history of childhood, watching as their design has been changing over time until you get to today, then it will be contextualized childhood and his relationship with the image, ie as this is narrated from images and phrases linked to them shared daily on a social network of communication accessed around the world, Facebook. Seek to identify the way that these images have in childhood now, in view of the existence of a Aesthetics domination over people, in the philosophical sense of the word means that which affects the senses, so the images can be produced Aesthetic emotions: ways of being, acting and feeling. For this will be a collection of materials on this web site, and to give theoretical support to work a literature will also be held, using for the basement of research, the theories of thinkers Walter Benjamin, Foucault, Philippe Aries, René Schérer

Eu não mereço ser estuprada: a repercussão da manifestação virtual no Fantástico

O trabalho pretende discutir as transformações da sociedade num contexto de mudança das relações sociais por meio da influência da internet, com base na documentação feita pelas mídias de massa, em específico, do programa Fantástico exibido pela TV Globo. Para isso, refletirá os critérios de noticiabilidade responsáveis por tornar um assunto notícia não só nos meios virtuais, mas também nos tradicionais; em específico, o caso do evento Eu Não Mereço Ser Estuprada criado em resposta a uma pesquisa do Instituto de Pesquisa Econômica Aplicada, o Ipea. A pesquisa em questão teria revelado que 65% dos brasileiros acreditariam que mulheres que usam roupas que mostram o corpo merecem ser atacadas. Mais tarde, o órgão publicou uma errata que mudou a porcentagem para 26%

Explorando potencialidades para a criação de rede de apoio social a mulheres lusófonas que vivem com câncer de mama em Toronto, Canadá

Introduction: Health indicators tend to be altered due to the participation of people in social networks. Objective: To find out ideas of individuals belonging to Portuguese speaking communities in Toronto, Canada, about the possibility of creating a social support network for women experiencing breast cancer. Method: Nineteen participants of the present ethnographic and critical study answered to questions, providing their opinions regarding to the social support network and its positive and negative aspects. Also, the participants suggested other possible individuals who could participate and help in the creation of such network. Discussions were transcribed, analysed and coded using qualitative software called Atlas ti 6.0. Results: The main components for the creation of the social support network were: the demystification of breast cancer and its prevention, emphasis in health education, dissemination of the need of volunteers and a direct social support to those women. The positive aspects were the participation of oldest women as social leaders and the utilization of schools and religious institutions for publicity. Negative aspects that were perceived as barriers are: the belief that breast cancer is a disease lived by women, the lack of knowledge about its cure and rehabilitation, as well as a collective sensitiveness to it. Also, about the participation of community leaders, the suggestions were: diplomats, priests and pastors, schools directors and communication entrepreneurs. Conclusion: The creation of the social support network should consider the cultural sensitiveness and the inner diversity of the consulted Portuguese speaking communities. Due to the insufficient number of Angolan participants to sustain a major analysis, a special recommendation was that Angolan social leaders and professionals should be invited to design the structure of such network according to their specific cultural traits.

O jovem midiatizado e as marcas de gênero e sexualidade: o que restou na caixa de Pandora?

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

A segunda tela na tv digital brasileira: um estudo dos processos midiáticos interativos

Pós-graduação em Comunicação - FAAC