La gestion de la composition du corps étudiant: Le cas de l'Université Bishop's

L'Université Bishop's de Lennoxville est née d'un défi de l'anglicanisme de s'implanter dans une région colonisée par des Américains dans une province en majeure partie francophone. Troisième plus ancienne université du Québec, Bishop's célèbrera en décembre de cette année 1993, son 150 ième anniversaire. Bien qu'elle soit petite, avec un effectif de seulement 2000 étudiants, Bishop's quand même réussît à attirer des étudiants non seulement du Québec mais de toutes les autres provinces ainsi que de l'étranger. Le cas de Bishop's est unique étant donné qu'elle est la seule université anglophone du Québec établie dans une région rurale. De plus, n'offrant que des programmes de premier cycle, elle perd le pouvoir d'attraction des programmes de deuxième et troisième cycles ainsi que celui des facultés des professions libérales telles que le droit, le génie ou la médecine. Les responsables de l'université s'interrogent sur les raisons qui aujourd'hui amènent un étudiant à choisir Bishop's plutôt qu'une autre université pour entreprendre ses études. Leur problème n'est pas autant d'augmenter le nombre total d'étudiants inscrits que surtout celui de changer la composition du corps estudiantin afin qu'un plus grand pourcentage provienne de la province du Québec. Conscients de l'énorme potentiel que représente le marché francophone, ils voudraient tout en maintenant la participation présente des anglophones du Québec, développer des stratégies qui leur permettront d'attirer un plus grand nombre d'étudiants francophones. Les mesures prises par l'administration durant les deux dernières années académiques ont été d'accorder des proportions de plus en plus importantes du budget de recrutement aux cegeps francophones. Confrontés à notre tour à ce problème, nous avons décidé de le résoudre d'une manière plus globale et plus approfondie. Une revue préliminaire de la littérature s'est avérée insuffisante. La recherche dans ce domaine foisonne en études de préférences visant surtout à faire des prévisions au sujet des admissions futures dans le but d'attirer le plus de candidats possible sans se soucier de l'origine régionale, ethnique ou linguistique des étudiants. Afin d'attirer tel groupe d'étudiants plutôt qu'un autre, les responsables devraient tout d'abord enquêter sur les attributs d'une université qui sont importants pour chaque groupe et déterminer si ces attributs diffèrent d'un groupe à un autre. C'est pour cette raison que nous avons mené auprès des étudiants de Bishop's une étude de préférences afin de trouver le message qui doit être véhiculé lors des activités de recrutement. De plus, comme mentionné plus haut, les responsables consacrent une partie du budget à ces activités. Apporter un changement au corps étudiant devient par conséquent un problème de gestion des efforts de recrutement. Nous avons pour cela développé un modèle basé sur une fonction de réponse visant à établir une relation entre les demandes d'inscriptions et différentes autres variables telles que le potentiel du marché, les sommes allouées au recrutement, la distance qui sépare la région d'origine de Bishop's, et enfin un effet de langue qui différencierait la réponse des francophones de celle des anglophones. Ce modèle permet d'élaborer une règle de répartition du budget relativement facile à mettre en oeuvre et qui aiderait les responsables à optimiser la composition du corps étudiant.

Relationship marketing in Latin American context: Implications for small Finnish software companies in Latin American B2B partnerships

After a productivity decrease of established national export industries in Finland such as mobile and paper industries, innovative, smaller companies with the intentions to internationalize right from the start have been proliferating. For software companies early internationalization is an especially good opportunity, as Internet usage becomes increasingly homogeneous across borders and software products often do not need a physical distribution channel. Globalization also makes Finnish companies turn to unfamiliar export markets like Latin America, a very untraditional market for Finns. Relationships consisting of Finnish and Latin American business partners have therefore not been widely studied, especially from a new-age software company’s perspective. To study these partnerships, relationship marketing theory was taken into the core of the study, as its practice focuses mainly on establishing and maintaining relationships with stakeholders at a profit, so that the objectives of all parties are met, which is done by a mutual exchange and fulfillment of promises. The most important dimensions of relationship marketing were identified as trust, commitment and attraction, which were then focused on, as the study aims to understand the implications Latin American business culture has for the understanding, and hence, effective application of relationship marketing in the Latin American market. The question to be answered consecutively was how should the dimensions of trust, commitment and attraction be understood in business relationships in Latin America? The study was conducted by first joining insights given by Latin American business culture literature with overall theories on the three dimensions. Through pattern matching, these insights were compared to empirical evidence collected from business professionals of the Latin American market and from the experiences of Finnish software businesses that had recently expanded into the market. What was found was that previous literature on Latin American business culture had already named many implications for the relationship marketing dimensions that were relevant also for small Finnish software firms on the market. However, key findings also presented important new drivers for the three constructs. Local presence in the area where the Latin American partner is located was found to drive or enhance trust, commitment and attraction. High-frequency follow up procedures were in turn found to drive commitment and attraction. Both local presence and follow up were defined according to the respective evidence in the study. Also, in the context of Finnish software firms in relationships with Latin American partners, the national origins or the foreignness of the Finnish party was seen to enhance trust and attraction in the relationship

The Museum of Atheism.

It is Christmas Eve in a mountainous, isolated prison community, the day of the baby beauty pageant. Ava is the star attraction. She's six years old. Ava's older brother Jonny hears strange noises in the attic and sees his father go out late at night with a gun with their lodger, prison warden Leo. Daniel, a man who repairs sex dolls for a living, has just moved into the area and he is Ava's biggest fan. There are rabid, wild foxes roaming the area, terrorising the community. The action culminates in a bizarre fetish party at the local strip club, a fox cull and the death of Ava. Finally, the secrets of her life are revealed.

Estilo de desarrollo y el tratado de libre comercio entre República Dominicana, Centroamérica y Estados Unidos. Análisis del capítulo ambiental

Este estilo de desarrollo del país no ha generado encadenamientos productivos y recurre constantemente, a políticas implementadas en la promoción de las exportaciones, liberalización y apertura comercial, drásticos ajustes en las funciones del Estado y la atracción de inversión extranjera (tanto directa como financiera). Objetivos que se materializan en la negociación de tratados de libre comercio al estilo del Tratado de Libre Comercio entre Centroamérica y Estados Unidos. En él se sientan las bases institucionales para la flexibilización del accionar del capital global, la profundización del proceso de apropiación de los factores de producción (básicamente, los recursos y servicios naturales, y la fuerza de trabajo) e incorporar nuevos negocios en sectores que, precisamente, suponen las mejores posibilidades de incrementar la acumulación de capital, siendo éstos, hoy, los recursos energéticos y hídricos. Abstract This style of development of the country has not generated productive linkages and it constantly appeals, to politicians implemented in the promotion of the exports, liberalization and opening commercial, drastic adjustments in the functions of the State and the attraction of foreign investment (so much direct as financial). Objectives that are materialized in the negotiation of treaties of free trade to the style of the Treaty of Free Trade between Central America and United States. In him they feel the institutional bases for the flexibility of working of the global capital, the to make deeper of the process of appropriation of the production factors (basically, the resources and natural services, and the work force) and to incorporate new business in sectors that, in fact, they suppose the best possibilities to increase the capital accumulation, being these, today, the energy and hydric resources.

Erosão dentária associada a distúrbios alimentares

Os distúrbios alimentares traduzem-se em comportamentos, quer pela falta, quer pelo excesso da ingestão de alimentos, sendo a anorexia nervosa e a bulimia as que mais frequentemente se verificam na população. O crescente aumento destes distúrbios, nomeadamente a obsessão pelos corpos magros, está relacionada com o impacto que os media têm na sociedade, uma vez que a magreza é vista como mecanismo de atracção sexual e de integração social. O diagnóstico das desordens alimentares não é fácil de ser efectuado, dado que os sinais são muitas vezes omitidos/ocultados pelos indivíduos. Os médicos dentistas podem ter um papel importante na sua detecção, dadas as manifestações precoces das alterações alimentares na cavidade oral. Há diversos sintomas comuns aos dois distúrbios alimentares como a erosão dentária, a hipersensibilidade dentinária, a hipertrofia das glândulas salivares e consequente hipossalivação, a cárie dentária, a doença periodontal, as mucosites, a candidíase oral e a queilite angular. Resultante do vómito induzido, há o aporte de ácido proveniente do conteúdo gástrico que induz alterações estruturais do esmalte e dentina, facilitando o processo de desgaste erosivo. Os fenómenos erosivos são uma das manifestações orais mais evidentes dos distúrbios alimentares. O conhecimento dos sinais, sintomas e da forma de evolução da erosão dentária, é imprescindível, e acaba por diferenciar a atuação profissional que possibilita um diagnóstico eficaz e o tratamento correto. A elaboração desta dissertação tem como objectivo reforçar a informação sobre estes fenómenos para que possam ser mais eficazmente prevenidos, diagnosticados e controlados/tratados. Para tal efectuou-se uma pesquisa na B-On, Medline/PubMed, sciELO, RCAAP e em livros, de informação válida sobre o tema. Interpôs-se limitação temporal e usaram-se as seguintes palavras-chave na seleção de artigos: “Dental erosion”, “Erosive wear”, “Anorexia”, “Bulimia”, “Eating disorders”.

Coffee Berry Borer Joins Bark Beetles in Coffee Klatch

Unanswered key questions in bark beetle-plant interactions concern host finding in species attacking angiosperms in tropical zones and whether management strategies based on chemical signaling used for their conifer-attacking temperate relatives may also be applied in the tropics. We hypothesized that there should be a common link in chemical signaling mediating host location by these Scolytids. Using laboratory behavioral assays and chemical analysis we demonstrate that the yellow-orange exocarp stage of coffee berries, which attracts the coffee berry borer, releases relatively high amounts of volatiles including conophthorin, chalcogran, frontalin and sulcatone that are typically associated with Scolytinae chemical ecology. The green stage of the berry produces a much less complex bouquet containing small amounts of conophthorin but no other compounds known as bark beetle semiochemicals. In behavioral assays, the coffee berry borer was attracted to the spiroacetals conophthorin and chalcogran, but avoided the monoterpenes verbenone and a-pinene, demonstrating that, as in their conifer-attacking relatives in temperate zones, the use of host and non-host volatiles is also critical in host finding by tropical species. We speculate that microorganisms formed a common basis for the establishment of crucial chemical signals comprising inter-and intraspecific communication systems in both temperate-and tropical-occurring bark beetles attacking gymnosperms and angiosperms.

Les associations volontaires et le changement social : Sherbrooke, 1855-1909

[…] Le choix de la période que nous voulions étudier s'avérait capital. La période retenue devait exprimer l'importance de la vie associative au moment même où Sherbrooke allait connaître une brisure historique. Les motifs nous incitant à privilégier une période plutôt qu'une autre relèvent de considérations particulières. Du fait que les associations volontaires s'épanouissent davantage dans la vie moderne, typiquement urbaine, et que leur développement est lié au brassage des populations amené par l'industrialisation, il était clair que nous ne pouvions remonter au-delà de 1852, l'année de l'arrivée du chemin de fer. Car ce n'est qu'après l'avènement du rail que Sherbrooke connaît un essor remarquable. Sherbrooke devient un centre industriel important vers la fin des années 1860, on assiste alors à une poussée démographique significative. Le choix de l'année 1855 s'imposait, il est motivé par l'apparition d'un mouvement de permanence de la vie associative. Notre étude se termine en 1909 en raison de la rupture des conditions préexistantes que nous percevons à Sherbrooke. Dans la première décennie du 20e siècle nous remarquons une brusque transformation du climat social. L'année 1905 nous apparaît comme étant la charnière de deux époques. Il y a tout d'abord l'influence qu'exerce la formation de l'Alberta et de la Saskatchewan sur la population anglophone. On remarque, en plus de l'émigration massive, un dynamisme croissant des associations patronnées par l'Église. Déjà actives, au tournant du siècle, elles sont de plus en plus concurrencées par des associations séculières (profanes). Nous avons poursuivi nos recherches jusqu'en 1909 pour vérifier si le mouvement amorcé était passager ou permanent. Nous avons bel et bien constaté que le continuum se brise et que le leadership se déplace de la communauté anglophone vers la communauté francophone au milieu de la première décennie. La seconde décennie précipite ce changement pour des raisons différentes. L'époque dorée des petites et moyennes villes est révolue et la Première Guerre mondiale se chargera d'accélérer le processus d'intégration des sous-ensembles au grand ensemble. Nous avons divisé notre recherche en deux parties. Dans une première partie l'attention est dirigée vers les éléments entourant le développement de la vie associative, dans le but de mieux saisir la signification du phénomène. Nous voyons comment la ville de Sherbrooke devient un pôle d'attraction régional ainsi que la façon dont l'industrialisation et l'urbanisation se manifestent dans les Cantons-de-l'Est. Nous apportons par la suite certaines précisions sur le phénomène des associations volontaires en soi : un chapitre théorique, mais combien nécessaire pour bien cerner le rôle des associations volontaires sherbrookoises. La deuxième partie nous conduit au coeur de la société sherbrookoise. Nous entrevoyons les étapes du processus d'urbanisation par le biais de la vie associative. Le chapitre IV brosse un tableau des associations volontaires tout en permettant de dégager les lignes de force. Les chapitres V et VI exposent deux questions qui se détachent nettement lors de l'examen des associations volontaires. Il s'agit tout d'abord de l'impact à Sherbrooke des questions ethniques et religieuses, et deuxièmement du nouveau type de société qui émerge suite aux influences extérieures qui envahissent la ville. Le lecteur trouvera en annexe une liste chronologique et une liste typologique des associations volontaires.

Paisagem, um patrimônio esquecido: subsídios para a construção de uma metodologia de valoração e proteção do cenário natural litorâneo

The so-called "residential tourism" came to intensify the previous occupation of the coastal zones, characterized by traditional beach houses, and brought significant consequences for their spatial configuration, and especially for its scenic value of the landscape. Although there is the intention to regulate the activities of enterprising groups by some legal instruments to control the use and occupation of land, and to contain some negative effects, the actions of government are still inefficient in trying to follow the implications on the landscape from the accelerated growth of the real estate and touristic sectors. Supported in the speech of economic development and income generation, public managers prioritize areas to attract tourists to the detriment of preserving important physical attributes of the natural environment that contribute significantly to the quality of life. The result can be noticed in the use of natural elements as one of the major components in the land valorization, and in the immediate attraction of investors and enterprising. Therefore, the objective of this work is to contribute to the debate on the landscape preservation a little detailed thematic in view of their relevance in the current context - by indicating subsidies to the creation of a methodology for the evaluation and protection of coastal zones that may assist the government in creating new instruments, and better prepare it in control of the occupation of these areas. For such, was followed two ways to analysis: the indirect method and the direct method. The first is grounded in the evaluation of landscape attributes, which is based on the work of Raquel Tardin (2008) and Eduardo Cuesta, Encarnación Algarra and Isabel Pastor (2001). The second, based on the research of Leticia and Carlos Hardt (2010) and on the concepts of phenomenology - expressed by Antonio Christofoletti (1985) and Yi-Fu Tuan (1983) - considers the population perspective on the quality of the natural scenery. Developed through cartographic materials, photographic collections and quantitative tables, this dissertation utilized as a case study the beaches of Barra de Tabatinga and Camurupim, located in the city of Nísia Floresta/RN. Despite already being sighted spaces of advanced stage of landscape degradation in these locations, areas of remarkable scenic value can still be found, what reinforce the urgency in adopting preservationists actions. The absence of laws focused on the management and protection of the landscape singularities associated with the inefficiency of the government to invigilate the land occupation in coastal zones, encourage the excessive action of the real estate-tourism, and consequently make the government the main responsible for the environmental and landscape impacts in these areas - by its omission or by their connivance. Therefore, the legislation permeates this entire process and constitutes itself as the most effective way to guarantee the right to the landscape to present and future generations. Are also pointed some important considerations to build a methodology, especially concerning possibilities of improvements and adaptations of its applicability in each case

Óbidos, literary village: innovation in the creative industries?

The village of Óbidos was recognized in 2015 as a creative city in the area of literature, becoming a member of the UNESCO Creative Cities Network. The attribution of the title depends on the fulfillment of a number of criteria the regions have to integrate. In addition to Óbidos, UNESCO attributed the same title in the same year to other European cities, including Barcelona, Nottingham, Ljubljana, Tartu and Lviv. This article intends to co nduct a case study to the cultural and artistic offer, as well as the cultural and literary legacy that different cities provide to be able to inquire the innovation of the proposals. The study aims to assess how much Óbidos, compared to other cities with the same title, is creative. Knowing that the concept of creative city (Landry and Bianchini, 1995) results from the emergence of new technologies and a new type of economy based on creativity and innovation and that creativity implies removing economic or social value of the creative work or talent, the study aims to determine to what extent the processes generated gave rise to new ideas (creativity) and what processes led to its implementation (innovation). Being innovation in the creative industries asso ciated with product, process, positioning, paradigmatic and social innovation (Storsul and Krumsvik, 2013), it is concluded that, in Óbidos, the entrepreneurship initiatives are more focused on tourists who occasionally visit the village and the business o pportunities that are generated there. New innovative and creative spaces were created, promoting literature and adding value and quality to urban space. This urban intervention resulted in the attraction of individuals who streamlined new habits of being and acting in the village

Shape and chemically anisotropic colloidal particles: A theoretical study of their structure, phase behavior, and slow dynamics

A detailed non-equilibrium state diagram of shape-anisotropic particle fluids is constructed. The effects of particle shape are explored using Naive Mode Coupling Theory (NMCT), and a single particle Non-linear Langevin Equation (NLE) theory. The dynamical behavior of non-ergodic fluids are discussed. We employ a rotationally frozen approach to NMCT in order to determine a transition to center of mass (translational) localization. Both ideal and kinetic glass transitions are found to be highly shape dependent, and uniformly increase with particle dimensionality. The glass transition volume fraction of quasi 1- and 2- dimensional particles fall monotonically with the number of sites (aspect ratio), while 3-dimensional particles display a non-monotonic dependence of glassy vitrification on the number of sites. Introducing interparticle attractions results in a far more complex state diagram. The ideal non-ergodic boundary shows a glass-fluid-gel re-entrance previously predicted for spherical particle fluids. The non-ergodic region of the state diagram presents qualitatively different dynamics in different regimes. They are qualified by the different behaviors of the NLE dynamic free energy. The caging dominated, repulsive glass regime is characterized by long localization lengths and barrier locations, dictated by repulsive hard core interactions, while the bonding dominated gel region has short localization lengths (commensurate with the attraction range), and barrier locations. There exists a small region of the state diagram which is qualified by both glassy and gel localization lengths in the dynamic free energy. A much larger (high volume fraction, and high attraction strength) region of phase space is characterized by short gel-like localization lengths, and long barrier locations. The region is called the attractive glass and represents a 2-step relaxation process whereby a particle first breaks attractive physical bonds, and then escapes its topological cage. The dynamic fragility of fluids are highly particle shape dependent. It increases with particle dimensionality and falls with aspect ratio for quasi 1- and 2- dimentional particles. An ultralocal limit analysis of the NLE theory predicts universalities in the behavior of relaxation times, and elastic moduli. The equlibrium phase diagram of chemically anisotropic Janus spheres and Janus rods are calculated employing a mean field Random Phase Approximation. The calculations for Janus rods are corroborated by the full liquid state Reference Interaction Site Model theory. The Janus particles consist of attractive and repulsive regions. Both rods and spheres display rich phase behavior. The phase diagrams of these systems display fluid, macrophase separated, attraction driven microphase separated, repulsion driven microphase separated and crystalline regimes. Macrophase separation is predicted in highly attractive low volume fraction systems. Attraction driven microphase separation is charaterized by long length scale divergences, where the ordering length scale determines the microphase ordered structures. The ordering length scale of repulsion driven microphase separation is determined by the repulsive range. At the high volume fractions, particles forgo the enthalpic considerations of attractions and repulsions to satisfy hard core constraints and maximize vibrational entropy. This results in site length scale ordering in rods, and the sphere length scale ordering in Janus spheres, i.e., crystallization. A change in the Janus balance of both rods and spheres results in quantitative changes in spinodal temperatures and the position of phase boundaries. However, a change in the block sequence of Janus rods causes qualitative changes in the type of microphase ordered state, and induces prominent features (such as the Lifshitz point) in the phase diagrams of these systems. A detailed study of the number of nearest neighbors in Janus rod systems reflect a deep connection between this local measure of structure, and the structure factor which represents the most global measure of order.

Down scaling to regional assessment of greenhouse gas emissions to enable consistency in accounting for emissions reduction projects and national inventory accounts for northern beef production in Australia

This paper explores the effect of using regional data for livestock attributes on estimation of greenhouse gas (GHG) emissions for the northern beef industry in Australia, compared with using state/territory-wide values, as currently used in Australia’s national GHG inventory report. Regional GHG emissions associated with beef production are reported for 21 defined agricultural statistical regions within state/territory jurisdictions. A management scenario for reduced emissions that could qualify as an Emissions Reduction Fund (ERF) project was used to illustrate the effect of regional level model parameters on estimated abatement levels. Using regional parameters, instead of state level parameters, for liveweight (LW), LW gain and proportion of cows lactating and an expanded number of livestock classes, gives a 5.2% reduction in estimated emissions (range +12% to –34% across regions). Estimated GHG emissions intensity (emissions per kilogram of LW sold) varied across the regions by up to 2.5-fold, ranging from 10.5 kg CO2-e kg–1 LW sold for Darling Downs, Queensland, through to 25.8 kg CO2-e kg–1 LW sold for the Pindan and North Kimberley, Western Australia. This range was driven by differences in production efficiency, reproduction rate, growth rate and survival. This suggests that some regions in northern Australia are likely to have substantial opportunities for GHG abatement and higher livestock income. However, this must be coupled with the availability of management activities that can be implemented to improve production efficiency; wet season phosphorus (P) supplementation being one such practice. An ERF case study comparison showed that P supplementation of a typical-sized herd produced an estimated reduction of 622 t CO2-e year–1, or 7%, compared with a non-P supplemented herd. However, the different model parameters used by the National Inventory Report and ERF project means that there was an anomaly between the herd emissions for project cattle excised from the national accounts (13 479 t CO2-e year–1) and the baseline herd emissions estimated for the ERF project (8 896 t CO2-e year–1) before P supplementation was implemented. Regionalising livestock model parameters in both ERF projects and the national accounts offers the attraction of being able to more easily and accurately reflect emissions savings from this type of emissions reduction project in Australia’s national GHG accounts.

Las carencias de la prensa tradicional, un lastre para el periodismo emprendedor

Introducción: La prensa tradicional ha heredado a la digital cuatro retos; cada uno de ellos es objeto de análisis en esta investigación: atraer nuevos lectores con narrativas informativas multimedia, generar estrategias de proximidad con sus usuarios, crear nuevos modelos de negocio y proyectarse como espacio profesional que refleje la feminización de la carrera de periodismo. Metodología: Este artículo presenta los resultados de un análisis de contenido aplicado a 281 medios creados por el periodismo emprendedor. Resultados y conclusiones: Los resultados de este estudio constatan que el periodismo emprendedor no ha innovado en la presentación de la información (utiliza como principal reclamo la imagen fija). Adoptan el mismo modelo de negocio basado en la publicidad. Carecen de canales para establecer feedbacks con los usuarios. Por último, igual que el medio en papel, no es un espacio para el empoderamiento femenino.

Cedar Point's Western Cruise

The canals and lagoons dug by George Boeckling in 1905 were put to a new use in 1964 when the Western Cruise opened at Cedar Point. Guests were taken on a boat ride through the early history of Ohio, complete with animated Indians, snarling cougars, and frontier settlers. The ride operated at the park through the 2011 season. The area was then used for the Dinosaurs Alive attraction.

Transfusão de sangue nos sistemas de saúde: do abastecimento ao consumo

Em Portugal o “Sistema Nacional de Sangue” subsiste com base numa cadeia de abastecimento de sangue assente em dádivas provenientes 100% de Dadores Voluntários não Remunerados, com um serviço nacional de sangue de base exclusivamente pública. O seu modelo organizacional assenta numa estrutura de âmbito nacional com funções de regulação, fiscalização, produção e distribuição de sangue e componentes sanguíneos às organizações de saúde públicas e privadas. Em complemento a esta rede de abastecimento existem ainda outras fontes de abastecimento, como os hospitais licenciados e outras instituições, que também procedem a todas as actividades de colheita, processamento e validação para uso final de componentes sanguíneos. Nestas situações a produção de componentes sanguíneos é realizada numa perspectiva de auto-suficiência, local ou regional, um dos princípios fundamentais de todos os serviços nacionais de sangue. Esta dissertação pretende contribuir para o conhecimento do sistema de abastecimento e consumo de sangue, aproveitando para colocar algumas questões em relação ao pode significar a gestão eficiente e eficaz da cadeia de abastecimento de sangue. A gestão eficaz da cadeia de abastecimento passa pelo conhecimento profundo da sua população de dadores, saber quem são, o que os move, quais os seus comportamentos perante a dádiva. Só assim é possível intervir eficazmente e adequar as estratégias mais eficazes à sua motivação e fidelização dádiva regular. Assim, foi efectuado um caso de estudo relativo à população de dadores do Serviço de ImunoHemoterapia do Centro Hospitalar de Vila Nova de Gaia- Espinho (CHVNG- Espinho), por forma a procurar oportunidades de melhoria nas estratégias de angariação de dadores e promoção da dádiva de sangue, acrescentando valor ao serviço e ao CHVNG-Espinho.

Impacto da comunicação empresarial na atração dos colaboradores : TalenterTM, um estudo de caso

Dissertação de Mestrado, Ciências Económicas e Empresariais, 12 de Julho de 2016, Universidade dos Açores.