Responsabilidade social: visões e perspectivas de empresários do segmento industrial do Rio Grande do Norte

The theme Corporate Social Responsibility is relatively recent both in the academic field and in the business practice. Because of the lack of socialization of experiences and precision of concepts, there are gaps regarding the understanding of the subject and, also, how to conduct operations. This study just seeks to investigate such matter, focusing applications of social responsibility in business. It takes, as empirical field, winners of the PSQT - SESI Prize of Quality at Work in Rio Grande do Norte (2002-2007) in order to systematize the various approaches on the issue, aiming to reveal subjective visions and perspectives of the theme. It is characterized as a qualitative study, carried out by structured interview. The universe was composed by 15 companies. It was used analysis of content categorical as an axis for the interpretation of the information. Three approaches guided the analysis: Business Ethics, (normative); Business & Society (contractual); Social Issues Management (strategic). The findings are related in three ways: 1) reasons for the CSR practice; 2) the results obtained; 3) the means of CSR. It was found that the award participation occurs, mostly, linked to SESI invitations, so, as an articulated movement of industrial corporations in Brazil it occurs, also, because of the organizational commitment with the society and the possibility of internal and social growths and because of the importance attributed to the report as an instrument of consultancy. There are no indicators to check impacts of organizational interventions, in spite of the existence of planning for the actions. Social responsibility appears as a tool to reinforce the organizational image and to increase satisfaction of the employees. There is a tendency of large and medium firms to a contractual commitment while the small and the micros firms are on strategic or normative level. The analysis of the perspectives of social responsibility future revealed trends towards for strategic approach

Estilos de crianza parentales en familias indígenas Cañaris inmigrantes en Cuenca

La presente investigación es de corte cualitativa, a nivel exploratorio-descriptivo, cuyo propósito es identificar los estilos de crianza de familias indígenas migrantes en Cuenca, así como caracterizar la estructura familiar de dichas familias, para lo cual se aplicó dos instrumentos. Para la obtención de la información sobre estilos de crianza parental se trabajó con algunos ítems del cuestionario de Susana Torío (2008), especialmente los apartados de tendencias actitudinales educativas, cuyos ítems fueron utilizados como preguntas dentro una entrevista semiestructurada;para la caracterización de la estructura familiar se trabajó con una entrevista semiestructurada denominada La estructura familiar del niño víctima y agresor de acoso escolar, elaborada por Ordóñez y Mazón (2014), estos instrumentos fueron aplicados acinco familias indígenas que viven en Cuenca alrededor de 10 años. Los resultados muestran una tendencia actitudinal educativa de los padres hacia el cuidado de sus hijos de corte flexible/democrático. Con relación a la estructura familiar referente al sub sistema conyugal se evidencian límites y fronteras flexibles; sin embargo, la construcción de reglas no son claras, situación que podría estar enmarcada en su condición de migración y su proceso de adaptación. Dentro del subsistema parental, los límites, jerarquías y reglas son flexibles. El rol descriptivo y la función afectiva en las familias del estudio se centran mayoritariamente en la madre;no obstante, el padre también es involucrado dentro del proceso de socialización de los hijos.

Estudo da incorporação da cal em composições binárias de solo-cimento para produção de tijolos maciços

The use of binders in the soil for the production of solid bricks is an old construction technique that has been used by several civilizations over time. At the same time, the need for environmental preservation and the tendency of scarcity of natural resources make the construction invest in researching new concepts, methods and materials for building systems for the sustainability of their economic activities. Thus arises the need to obtain building materials with low power consumption, capable of reducing the growing housing shortage of rural and urban population. Currently, research has been conducted on this topic to better understand the cementitious and pozzolanic reactions that occur in the formation of the microstructure of the soil-cement when added to other materials such as, for example, lime, and the relationship between microstructure and formed interfaces with the physical, mechanical and chemical analysis in compounds made from these ternary compositions. In this context, this study aimed to analyze the results of the influence of the incorporation of lime to the soil-cement to form a ternary mixture to produce soil-cement bricks and mortar without structural purposes. From the inclusion of contents of 6 %, 8 %, 10% and 12% lime to the soil, and soil-cement mixes in amounts of 2 %, 3 %, 4 % and 5 % were shaped-bodies of -cylindrical specimens to determine the optimum moisture content and maximum dry apparent specific weight. Then they were cured, and subjected to the tests of compressive strength, absorption and durability modified. Compositions obtained the best results in the tests performed on the bodies-of-proof cylindrical served as a parameter for molding of solid bricks, which underwent the same experimental methodology previously cited. The raw materials used, as well as compositions in which the bricks were molded solid, were characterized by physical and chemical tests, X-ray diffraction and scanning electron microscopy. The results obtained in the study indicate that the compositions studied, that showed the best results in terms of compressive strength, water absorption and durability ternary composition was soil, 10 % cement and 2 % lime

Diferentes culturas, diferentes comportamentos de consumo : Brasil Vs Portugal

Mestrado em Marketing

Levantamento preliminar dos nemátodes anisaquídeos presentes no Gorz, Pagellus bogaraveo, (Br nnich, 1768), no estado selvagem na Região Autònoma da Madeira

Dissertação de mest. em Aquacultura, Faculdade de Ciências do Mar e do Ambiente, Univ. do Algarve, 2001

Adaptive lighting design as a holistic approach to public lighting

Dissertação para obtenção do grau de Doutor em Design, apresentada na Universidade de Lisboa - Faculdade de Arquitetura.

O acesso à habitação no Brasil em tempos de capitalismo financeirizado : uma análise do Programa Minha Casa, Minha Vida

Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciências Humanas, Departamento de Serviço Social, Programa de Pós-Graduação em Política Social, 2016.

Révolution P.Q. : figures révolutionnaires québécoises

Mon mémoire de recherche-création se divise en deux volets. Le premier volet est une partie théorique qui est partagée en trois parties. Dans l’introduction, je parle de la figure iconique que renvoie l’image de « Che » Guevara. Dans la première partie, je fais une distinction entre une révolution et une révolte. Ensuite, je fais un résumé de différents ouvrages concernant les groupes contestataires dans la littérature québécoise et comment les auteurs ont parlé de révolte et d’identité plutôt que de faire un portrait du révolutionnaire québécois. Parallèlement, je démontre comment le cinéma québécois a dépeint les révolutionnaires, soit de manière ironique et cynique, soit en démontrant le côté humain et héroïque des contestataires. Dans la deuxième partie, j’explique pourquoi j’ai décidé de faire un film documentaire sur les figures de la révolution au Québec. Je parle de mes choix esthétiques, du choix des intervenants, de la voix au cinéma et de la puissance des archives. Mon film documentaire traite spécifiquement de la question des figures contestataires et est complémentaire du mémoire écrit. Dans mon film, j’essaie surtout de démontrer s’il existe des figures contestataires iconiques québécoises qui renvoient à l’idée de la révolution, comme la célèbre image et l’individu qu’était Ernesto « Che » Guevara. Puisqu’il a inspiré des générations de contestataires dont ceux du Québec dans les années 1960 et 1970, quelles personnalités québécoises peuvent être identifiées comme étant des icônes de la révolution?

Révolution P.Q. : figures révolutionnaires québécoises

Mon mémoire de recherche-création se divise en deux volets. Le premier volet est une partie théorique qui est partagée en trois parties. Dans l’introduction, je parle de la figure iconique que renvoie l’image de « Che » Guevara. Dans la première partie, je fais une distinction entre une révolution et une révolte. Ensuite, je fais un résumé de différents ouvrages concernant les groupes contestataires dans la littérature québécoise et comment les auteurs ont parlé de révolte et d’identité plutôt que de faire un portrait du révolutionnaire québécois. Parallèlement, je démontre comment le cinéma québécois a dépeint les révolutionnaires, soit de manière ironique et cynique, soit en démontrant le côté humain et héroïque des contestataires. Dans la deuxième partie, j’explique pourquoi j’ai décidé de faire un film documentaire sur les figures de la révolution au Québec. Je parle de mes choix esthétiques, du choix des intervenants, de la voix au cinéma et de la puissance des archives. Mon film documentaire traite spécifiquement de la question des figures contestataires et est complémentaire du mémoire écrit. Dans mon film, j’essaie surtout de démontrer s’il existe des figures contestataires iconiques québécoises qui renvoient à l’idée de la révolution, comme la célèbre image et l’individu qu’était Ernesto « Che » Guevara. Puisqu’il a inspiré des générations de contestataires dont ceux du Québec dans les années 1960 et 1970, quelles personnalités québécoises peuvent être identifiées comme étant des icônes de la révolution?

Conshumano: Os novos media na sociedade de consumo

Uneasy by the consumerism of the society of our days, this thesis embodies a reflection and a research about the influence of the new media over a behavior standardization, which results in the creation of the artistic project “Conshumano”. Looking up for a description and a critical integration of various converging concepts of this social paradigm, which lead to a growing tendency of the consumption: Capitalism, Industrialization, New Technologies, Cultural Industry, Mass Media or Globalization. Focusing the research on the concepts presented, developed a theoretical framework that relates different authors and artistic examples. Embracing art as an active agent of social life, concepts such as Video-Art or Interactive Art gain evident shape, as they establish essentially the basis for the interactive multimedia instalation accomplished by this project. The possibility of young artists resort to new ways to produce their works is an emerging factor today, and in this project the new technologies were used creatively as an artistic medium, with a view to developing an artistic, active and interventionist citizenship. Finally, lying properly contextualized in this paper, was presented the exhibition of interactive multimedia installation “Conshumano: os novos media na sociedade de consumo”, at National Museum Grão Vasco, in Viseu. Art is seen as a creative and alternative critique of the consumerism and as a way to interact socially, which aims to create a self-analysis for the society about the act of purchasing.

Optimizing countershading camouflage

Countershading, the widespread tendency of animals to be darker on the side that receives strongest illumination, has classically been explained as an adaptation for camouflage: obliterating cues to 3D shape and enhancing background matching. However, there have only been two quantitative tests of whether the patterns observed in different species match the optimal shading to obliterate 3D cues, and no tests of whether optimal countershading actually improves concealment or survival. We use a mathematical model of the light field to predict the optimal countershading for concealment that is specific to the light environment and then test this prediction with correspondingly patterned model “caterpillars” exposed to avian predation in the field. We show that the optimal countershading is strongly illumination-dependent. A relatively sharp transition in surface patterning from dark to light is only optimal under direct solar illumination; if there is diffuse illumination from cloudy skies or shade, the pattern provides no advantage over homogeneous background-matching coloration. Conversely, a smoother gradation between dark and light is optimal under cloudy skies or shade. The demonstration of these illumination-dependent effects of different countershading patterns on predation risk strongly supports the comparative evidence showing that the type of countershading varies with light environment.

Nevada Canina

Nosotros somos Nevada Canina una empresa dedicada a la fabricación y comercialización de helados para perros. Estamos ubicados en Bogotá, en el barrio Cedritos. Nos enfocamos en el mercado de dueños de perros, donde la tendencia de las familias es humanizarlos, otorgándoles el mejor bienestar a sus mascotas a cambio de un afecto y fidelidad incondicional. Como dueños de perros hemos vivido y evidenciado esta tendencia en nosotros y en numerosos dueños de perros con los que hemos interactuado y creado amistades. Los cuales nos comparten sus dolores de cabeza como también sus alegrías. Nuestra misión es ofrecer una experiencia nutritiva, refrescante y divertida, para nuestros amigos incondicionales de cuatro patas.

Representaciones sociales de los estudiantes de la Escuela de Medicina y Ciencias de la Salud de la Universidad del Rosario sobre las Orientaciones Sexuales Diversas a la heterosexual.

El presente es un estudio de tipo exploratorio y descriptivo de corte cualitativo, que se empleó con la finalidad de conocer las representaciones sociales frente a las orientaciones sexuales diversas a la heterosexual, que tienen 35 estudiantes de la Universidad Del Rosario, sede Quinta de Mutis de los programas de Medicina, Fisioterapia y Psicología. Se realizaron 15 entrevistas individuales semiestructuradas y a profundidad, y dos grupos focales conformados por 10 estudiantes cada uno. La información fue analizada a partir del análisis de narrativas por categorías y con la ayuda del programa Atlas Ti, se organizó en las siguientes categorías generales, que permitieron abordar los objetivos de la investigación: (a) información sobre el objeto representado, (b) actitudes y creencias hacia el objeto representado, (c) prácticas discriminatorias y (d) abordaje UR, cada una de ellas contiene diversas subcategorías que ayudaron a organizar y clasificar la información recolectada. En el estudio se encontró, de acuerdo con los objetivos propuestos, que en primer lugar existe un vacío en el conocimiento acerca de las orientaciones sexuales caracterizado por la presencia de discursos estereotipados. En segundo lugar, una actitud en su mayoría indiferente frente a las personas con orientaciones sexuales diversas a la heterosexual, así como un conjunto amplio de narrativas basadas en creencias lo cual da cuenta de que los discursos nacen del conocimiento del sentido común. Por otro lado, se encuentra que existen prácticas discriminatorias directas e indirectas, así como prejuicios dentro de las narrativas. Los estudiantes perciben que en general este es un tema que no se aborda en la Universidad, llegando al consenso en que esto debería cambiar, sin embargo, las representaciones sociales que se establecen en el desconocimiento, las actitudes indiferentes y las prácticas discriminatorias, permiten ver que aún existe un discurso heteronormativo muy arraigado, que pone barreras expresadas en los prejuicios, los estereotipos y el rechazo.

The importance of individual difference : examining anthropomorphic tendency and responses to spokes-characters

Anthropomorphism is a cognitive bias, which occurs when individuals see human characteristics in a non-human agent, object or animal. Anthropomorphism is especially interesting to marketers, because once anthropomorphic bias has been triggered, it can lead to a greater feeling of connectedness to a non-human agent (Tam, Lee and Chao, 2013), the emulation of behaviours (Aggarwal and McGill, 2012) or greater attribution of brand personality and brand liking (Delbaere, McQuarrie and Phillips, 2011). Importantly, research now shows that levels of this tendency vary between individuals (Waytz, Cacioppo and Epley, 2010), but research to date has failed to focus on how anthropomorphic tendency influences individual responses to marketing communications messages. Spokes-characters present an ideal context through which to examine this gap, given that they function as personified brands, designed to trigger consumer anthropomorphic tendency. Further, little is understood about how spokes-characters operate and which consumers will prefer them to their human counterparts. Like anthropomorphic research, much empirical work to date has focused on design and outcomes, examining the sender’s encoding process and the feedback generated, but ignoring the individual decoding process that is so important to understanding individual differences and message effectiveness. The current research employs three experiments using an online survey with stimulus exposure to show that anthropomorphic tendency, personality similarity and spokes-character type all have relevance to the understanding of this complex relationship. Study one and two indicate that while a human spokesperson is still preferred by many, higher levels of anthropomorphic tendency increase likeability of cartoon spokes characters. Study three highlights the importance of personality similarity, which further increases likability. Additional analyses provide key findings concerning the nature of anthropomorphic tendency as an individual difference and trait. This research contributes to a greater understanding of anthropomorphism theory and fills existing gaps in the consumer psychology and marketing communications literature.