Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

A universidade no contexto internacional: o relações públicas como mediador intercultural no projeto Brasil de Todo Mundo

The following dissertation aims to propose an institutional and intercultural projecy of reception and integration of foreign students from academic mobility programs for the campus unit of Bauru. Such action is necessary because of the absence of a reception program of these students, the reception and integration into the social and cultural reality of the place in which they live is a fundamental part of international experience. As an example for this institutional proposal, we discuss the extension of project experience Brasil de Todo Mundo, which aims to deepen the reflections on the Brazilian cultural universe for foreign students who are in Brazil over a period, while taking academic mobility in the Universidade Estadual Paulista, Bauru campus. Student leadership project, Brasil de Todo Mundo emerged from the international experience in mobility programs offered by UNESP, from students of campus Bauru, when in the back of their experiences, they realized that they could continue being tourists your own country with the reception of foreign students. In addition, the identification of expectations in social and intercultural skills, in addition to reasons connected with the increase academic and language skills are a form of very strong approach, which helps in creating intercultural dialogue spaces between the students, the main objective of the project

Escola de tempo integral: uma análise do processo de implantação na Escola Estadual Carolina Augusta Seraphim. -

No Brasil a educação é um tema delicado, com histórico de índices de reprovação e evasão escolar altos, escolas públicas em condições precárias em muitas regiões e profissionais da área pouco valorizados. As políticas públicas são uma importante ferramenta quando se busca sanar todos estes problemas. Uma proposta que vem sendo implantada no Estado de São Paulo é o das Escolas de Tempo Integral, em que os alunos têm a oportunidade de passar mais tempo na escola, com atividades diferenciadas e um modelo diferente da escola comum. Assim, este trabalho tem como objetivo analisar a proposta do modelo e a implementação do mesmo na Escola Estadual Carolina Augusta Seraphim, localizada em Rio Claro. Para a análise de conteúdo, realizada neste trabalho, foi feito o levantamento de material bibliográfico referente ao tema de Escola de Tempo Integral, principalmente no Estado de São Paulo. Também foram analisados documentos e materiais disponíveis no blog da EE Carolina Augusta Seraphim. Podem ser destacados pontos positivos do Programa, como a dedicação exclusiva da equipe gestora, a valorização dos profissionais envolvidos, a participação mais aproximada da comunidade e família dos alunos, a possibilidade que os estudantes têm de pensar e planejar seu futuro. Existem ainda questões a serem melhor debatidas, analisadas ou até mesmo aprimoradas, devido às particularidades de cada escola e até mesmo inovações tecnológicas que podem ser usadas como ferramentas de ensino. Essas são algumas das questões abordadas e analisadas ao longo do trabalho

Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

Lei de Meios argentina: entre o velho e o novo na disputa pelo direito à comunicação

A pesquisa analisa o novo marco regulatório da comunicação da Argentina, a Lei n° 26.522/2009 de Serviços de Comunicação e Audiovisual (LSCA). O texto é referência reguladora emblemática e contemporânea para os campos de estudos da Comunicação, das Políticas Públicas e da Economia Política da Comunicação na América Latina. O caráter original dessa legislação reside na aproximação de uma concepção inovadora do direito à comunicação e na atribuição de um novo papel regulador reservado ao Estado. A criação de uma nova arquitetura institucional para o desenho das políticas de comunicação, o estabelecimento de limites de propriedade para empresas e grupos da radiodifusão e a divisão do espectro radioelétrico em partes iguais para operadores privados, estatais e privados sem fins de lucro são objetos de especial atenção. Nesse sentido, são analisadas as premissas normativas da LSCA e os obstáculos à sua implantação. O processo de elaboração e implantação dessa nova legislação é inseparável do momento político e da correlação de forças políticas do país e de um fenômeno comum na América Latina desde a redemocratização: a emergência da sociedade civil e a luta pela difusão dos direitos de cidadania. A pesquisa aponta tensões entre politicas públicas progressistas e velhos costumes impregnados no Estado, como o fortalecimento de grupos de mídia próximos ao governo de turno e o uso oficialista dos canais de comunicação estatais. Assim, a LSCA revela baixo grau de materialização, a despeito de representar um avanço normativo, institucional e político chave para o país e a região na perspectiva da democratização da comunicação

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

Modelo esportivo britânico: histórico e evoluções

The British sports suffered an unprecedented crisis in the early 80s instabilities political, economic crisis and lack of planning put the English sport in a very critical situation. However, a number of sports public policies were proposed from the 80's, effectively, completely changed the situation of English sport, which has prompted the development of this research. Thus, the present study, qualitative, aims to analyze the organization and evolution of the sport in the UK, based on the British government projects of the last 30 years included in the Sport Development database. Therefore, the study was developed by the union of bibliographic research, exploratory and documentary. First, after literature, documents were selected, using the academic database Sport Development, in the library of policy documents, separate area of the database containing only the English sport policy documents. For delimitation of the study were analyzed documents from 1980 to 2013, of which eight were selected on which to base discussions in this study. The documents were analyzed using thematic content analysis technique, based on two thematic axes: Axis 1 - funding and Axis 2 - priority groups. The results indicate that the analyzed initiatives show a process of evolution and maturation of public policies of Sport England, both on the issue of financing, such as with regard to priority groups, which have changed and adjustments over the years. It was also noted that much can be learned from these initiatives, even in helping to solve problems of the Brazilian reality. Suggest new studies involving sports management from different countries, in order to leverage other perspectives to support the development of public policies for sport and recreation in the country, seeking successful examples

A imprensa e a produção dos sentidos sobre a violência escolar: uma análise a partir do imaginário social

O trabalho de curso aqui presente foi resultado de uma pesquisa bibliográfica feita pela autora sobre o tema violência escolar e suas 3 vertentes que são dividas da seguinte forma segundo Charlot (2002): violência na escola, violência da escola e violência à escola. Foi usado o acervo online do Jornal do Estado de São Paulo utilizando a palavra chave escola e a partir das notícias colhidas foram feitas análises dividas em categorias sendo elas: Políticas Públicas ou a falta dela, Violência na escola, Violência da escola e Violência à escola

Articulações territoriais: uma cartografia da atenção à população em situação de rua

Pós-graduação em Psicologia - FCLAS

Que voz na voz não ouvida?: Uma escuta psicanalítica a catadores de recicláveis

Pós-graduação em Psicologia - FCLAS