Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory nature and used as primary fonts books, articles related to marketing, neuroscience, and psychology as well as secondary fonts. A profound interview was realized aiming the main advertising agencies in Brazil. The public was composed by managers responsible for planning. A content analysis was performed afterwards. The advances related to the brain science have permitted the development of technological innovation. These go primarily towards knowledge and unconscious experiences of consumers, which are responsible for the impulse of decision making and consumer behavior. These issues are related to Neuromarketing, that in turn, uses techniques such as FMRI, PET and FDOT. These scan the consumer s brain and produces imagines on the neuron s structures and functioning. This is seen while activities such as mental tasks for the visualization of brands, images or products, watching videos and commercials are performed. It is observed that the agencies are constantly in search of new technologies and are aware of the limitations of the current research instruments. On the other hand, they are not totally familiar with concepts related to neuromarketing. In relation to the neuroimage techniques it is pointed out by the research that there is full unawareness, but some agencies seem to visualize positive impacts with the use of these techniques for the evaluation of films and in ways that permit to know the consumer better. It is also seen that neuroimage is perceived as a technique amongst others, but its application is not real, there are some barriers in the market and in the agencies itself. These barriers as well as some questioning allied to the scarce knowledge of neuromarketing, make it not possible to be put into practice in the advertising market. It is also observed that even though there is greater use of neuromarketing; there would not be any meaningful changes in functioning and structuring of these agencies. The use of the neuro-image machines should be done in research institutes and centers of big companies. Results show that the level of domain of the neuromarketing construct in the Brazilian advertising agencies is only a theoretical one. Little is known of this subject and the neurological studies and absolutely nothing of neuroimage techniques

Proyecto Brasil 4D Interactividad en televisión pública

Este artículo presenta la experiencia inédita de ofrecer contenidos audiovisuales para televisión pública digital interactiva brasileña, posibilitando el “diálogo” entre audiencias y empresas por medio del control remoto y del sistema broadcasting. La experiencia de televisión digital interactiva es realizada por la Empresa Brasil de Comunicación (ebc) que, a través de la multiprogramación, creó un canal de servicios para atender a la población de bajos ingresos, asistida por el Programa Bolsa Familia. En 2013, la primera experiencia del proyecto Brasil 4D fue realizada con cien familias en João Pessoa, capital de la provincia de Paraíba, durante tres meses y, desde 2014, el proyecto está siendo desarrollado en Brasilia, Distrito Federal, con trescientas familias. El proyecto, que ofrece gratuitamente nuevos contenidos audiovisuales interactivos, mezcla innovación tecnológica, utilización de multiplataformas y multiprogramación, es desarrollado en software libre.

Abundância e distribuição sazonal de espécies autóctones de camarões peneídeos no canal de abastecimento do sistema primar de aquicultura orgânica (Laguna de Guaraíras, Tibau do Sul, Rio Grande do Norte, Brasil)

Guaraíras lagoon, located in Tibau do Sul in the eastern littoral of Rio Grande do Norte (Brazil), presents a permanent connection to the sea, which guarantees the occurrence of a rich biodiversity, which includes the autochthonous shrimp species Litopenaeus schmitti, Farfantepenaeus subtilis and Farfantepenaeus brasiliensis. In spite of being subject to a strong human intervention in the last decade, mainly related to the installation of shrimp (Litopenaeus vannamei) farms, the lagoon is still scarcely studied. The present study aims at characterizing the populations of the three autochthonous penaeid shrimp species inhabiting Guaraíras, taking into consideration their abundance and seasonal distribution in the inflow channel of Primar System of Organic Aquaculture (Tibau do Sul, Rio Grande do Norte, Brazil). Twelve monthly samples were carried out from May 2005 to April 2006 with the aid of a circular cast net in the inflow channel, which is daily supplied with water from Guaraíras. Sampling months were grouped in trimesters according to the total pluviosity, thus comprising four trimesters. Water salinity was monitored twice a week and temperature values registered on a daily basis at noon, during the study period. The daily pluviosity data from the municipality of Tibau do Sul were supplied by Empresa de Pesquisa Agropecuária do Rio Grande do Norte (EMPARN). Collected shrimp were identified, weighted, measured and sexed. L. schmitti specimens (0.2 g to 17.8 g) were distributed in 1.3 g weight classes intervals. From the eighth sampling month (December 2005) onwards, males were classified into three categories, in accordance with the development of their petasm: (a) rudimentary petasm, (b) partially formed petasm, and (c) completely formed petasm. Among the ecological variables, rainfall showed the greatest dispersion (s.d.=187.74Rainfall and abundance of L. schmitti were negatively correlated (r = -0.85) whereas its abundance and water salinity were positively correlated (r = 0.63). Among 1,144 collected individuals, 1,127 were L. schmitti, 13 were F. subtilis and 4 were F. brasiliensis, which corresponded to 98.51%, 1.14% and 0.35% of the total of collected individuals. L. schmitti occurred in 100 % of all samples. Differently, the presence of F. subtilis and F. brasiliensis was restricted to 33% and 17% of the collected samples, respectively. The present study confirmed the occurrence of L. schmitti, F. brasiliensis and F. subtilis in Guaraíras. However, this lagoon seems to be primarily inhabited by juvenile Litopenaeus schmitti. The population of L. schmitti analysed showed a seasonal pattern of distribution. In general, in the months of high salinity and absence of rain, the number of individuals was higher than in the wet months. Further studies on the reproductive biology and ecology of L. schmitti, F. brasiliensis and F. subtilis may elucidate questions referring to the abundance, period, and phase of occurrence of these shrimp genera in Guaraíras. Finally, the risks associated to the establishment of L. vannamei in the lagoon provide a novel outlet for studies in this biotope

Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory nature and used as primary fonts books, articles related to marketing, neuroscience, and psychology as well as secondary fonts. A profound interview was realized aiming the main advertising agencies in Brazil. The public was composed by managers responsible for planning. A content analysis was performed afterwards. The advances related to the brain science have permitted the development of technological innovation. These go primarily towards knowledge and unconscious experiences of consumers, which are responsible for the impulse of decision making and consumer behavior. These issues are related to Neuromarketing, that in turn, uses techniques such as FMRI, PET and FDOT. These scan the consumer s brain and produces imagines on the neuron s structures and functioning. This is seen while activities such as mental tasks for the visualization of brands, images or products, watching videos and commercials are performed. It is observed that the agencies are constantly in search of new technologies and are aware of the limitations of the current research instruments. On the other hand, they are not totally familiar with concepts related to neuromarketing. In relation to the neuroimage techniques it is pointed out by the research that there is full unawareness, but some agencies seem to visualize positive impacts with the use of these techniques for the evaluation of films and in ways that permit to know the consumer better. It is also seen that neuroimage is perceived as a technique amongst others, but its application is not real, there are some barriers in the market and in the agencies itself. These barriers as well as some questioning allied to the scarce knowledge of neuromarketing, make it not possible to be put into practice in the advertising market. It is also observed that even though there is greater use of neuromarketing; there would not be any meaningful changes in functioning and structuring of these agencies. The use of the neuro-image machines should be done in research institutes and centers of big companies. Results show that the level of domain of the neuromarketing construct in the Brazilian advertising agencies is only a theoretical one. Little is known of this subject and the neurological studies and absolutely nothing of neuroimage techniques

Impactos da adoção do padrão contábil IFRS no Brasil : houve redução na percepção do risco de seleção adversa pelos credores não bancários das empresas de capital aberto brasileiras?

Dissertação (mestrado)—UnB/UFPB/UFRN, Programa MultiInstitucional e Inter-Regional de Pós-Graduação em Ciências Contábeis, 2016.

Detecção parasitológica e molecular de tripanossomatídeos em triatomíneos sinantrópicos e primatas neotropicais no Brasil central

Tese (doutorado)—Universidade de Brasília, Faculdade de Medicina, Programa de Pós-Graduação em Medicina Tropical, 2016.

Descrição, acesso e difusão dos acervos das Dops no Brasil

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Ciência da Informação, Programa de Pós-Graduação em Ciência da Informação, 2016.

Crecimiento del Schizolobium parahyba var. amazonicum cultivado en presencia de Ananas comosus var. erectifolius en Pará, Brasil.

El incremento en la perturbación ambiental y la presión mundial para preservar la selva amazónica han fomentado el cultivo de especies nativas. Con el objetivo de evaluar el crecimiento de Schizolobium parahyba var. amazonicum (Huber ex Ducke) barneby cultivado en presencia de componentes agrícolas como Ananas comosus var. erectifolius, se desarrolló un estudio en la Estación Experimental de la empresa Tramontina Belem S.A., ubicada en la Ciudad de Aurora do Pará (PA), Brasil. El diseño experimental fue factorial de bloques completos al azar con parcelas subdivididas en el tiempo, para que los arreglos formaron los tratamientos de la parcela y las subparcelas fueron el tiempo de observación, con seis tratamientos y cuatro repeticiones: 1) S. parahyba var. amazonicum, Cordia goeldiana y Switenia macrophylla:GLC; 2) S. parahyba var. amazonicum, C. goeldiana, S. macrophylla y A. comosus var. erectifolius: GLCc; 3) S. parahyba var. amazonicum y C. goeldiana: GL; 4) S. parahyba var. amazonicum, C. goeldiana y A.comosus var. erectifolius; GLCc; 5) S. parahyba var. amazonicum: G; y 6) S.parahyba var. amazonicum y A. comosus var. Erectifolius: Gc. La distancia entre las especies forestales fue 4 x 3 m y para las plantas de A. comosus 0.80 m x 0.50 m. El tamaño de la parcela fue 18 x 24 m con cuatro repeticiones por tratamiento, el total de parcelas fue 24 y de área experimental 10 368 m2. Las variables analizadas para inferir el crecimiento del componente forestal fueron altura (H) y diámetro a la altura del pecho (DAP), cada 6 meses durante 3 años. En los seis sistemas de cultivo la tasa semestral de crecimiento de la altura y DAP de S. parahyba var. amazonicum fue mayor en los dos primeros años, y siguió con una tendencia de crecimiento lento y continuo durante los 36 meses de estudio. El efecto positivo de la presencia de A. comosus var. erectifolius se observó en el crecimiento de las plantas de S. parahyba var.amazonicum.

Análisis comparativo de los procesos en el control operacional de la gestión ambiental basado en las 4R de Petrobras S.A en Brasil frente al enfoque de Petrobras S.A en Colombia

90 p.

Análisis comparativo del proceso de transporte de Tegma-Brasil, frente al enfoque del proceso de transporte de Suppla-Colombia

55 p.

Análisis comparativo de los sistemas de refrigeración en la operación de refinado en empresas petroleras caso Petrobras (Brasil)

42 p.

Abundância e distribuição sazonal de espécies autóctones de camarões peneídeos no canal de abastecimento do sistema primar de aquicultura orgânica (Laguna de Guaraíras, Tibau do Sul, Rio Grande do Norte, Brasil)

Guaraíras lagoon, located in Tibau do Sul in the eastern littoral of Rio Grande do Norte (Brazil), presents a permanent connection to the sea, which guarantees the occurrence of a rich biodiversity, which includes the autochthonous shrimp species Litopenaeus schmitti, Farfantepenaeus subtilis and Farfantepenaeus brasiliensis. In spite of being subject to a strong human intervention in the last decade, mainly related to the installation of shrimp (Litopenaeus vannamei) farms, the lagoon is still scarcely studied. The present study aims at characterizing the populations of the three autochthonous penaeid shrimp species inhabiting Guaraíras, taking into consideration their abundance and seasonal distribution in the inflow channel of Primar System of Organic Aquaculture (Tibau do Sul, Rio Grande do Norte, Brazil). Twelve monthly samples were carried out from May 2005 to April 2006 with the aid of a circular cast net in the inflow channel, which is daily supplied with water from Guaraíras. Sampling months were grouped in trimesters according to the total pluviosity, thus comprising four trimesters. Water salinity was monitored twice a week and temperature values registered on a daily basis at noon, during the study period. The daily pluviosity data from the municipality of Tibau do Sul were supplied by Empresa de Pesquisa Agropecuária do Rio Grande do Norte (EMPARN). Collected shrimp were identified, weighted, measured and sexed. L. schmitti specimens (0.2 g to 17.8 g) were distributed in 1.3 g weight classes intervals. From the eighth sampling month (December 2005) onwards, males were classified into three categories, in accordance with the development of their petasm: (a) rudimentary petasm, (b) partially formed petasm, and (c) completely formed petasm. Among the ecological variables, rainfall showed the greatest dispersion (s.d.=187.74Rainfall and abundance of L. schmitti were negatively correlated (r = -0.85) whereas its abundance and water salinity were positively correlated (r = 0.63). Among 1,144 collected individuals, 1,127 were L. schmitti, 13 were F. subtilis and 4 were F. brasiliensis, which corresponded to 98.51%, 1.14% and 0.35% of the total of collected individuals. L. schmitti occurred in 100 % of all samples. Differently, the presence of F. subtilis and F. brasiliensis was restricted to 33% and 17% of the collected samples, respectively. The present study confirmed the occurrence of L. schmitti, F. brasiliensis and F. subtilis in Guaraíras. However, this lagoon seems to be primarily inhabited by juvenile Litopenaeus schmitti. The population of L. schmitti analysed showed a seasonal pattern of distribution. In general, in the months of high salinity and absence of rain, the number of individuals was higher than in the wet months. Further studies on the reproductive biology and ecology of L. schmitti, F. brasiliensis and F. subtilis may elucidate questions referring to the abundance, period, and phase of occurrence of these shrimp genera in Guaraíras. Finally, the risks associated to the establishment of L. vannamei in the lagoon provide a novel outlet for studies in this biotope

Metodologia para elaboração de glossários bilíngues para a Agência Nacional de Vigilância Sanitária – ANVISA

Dissertação (mestrado)—Universidade de Brasília, Instituto de Letras, Departamento de Línguas Estrangeiras e Tradução, Programa de Pós-Graduação em Estudos da Tradução, 2016.

Rubiaceae em um remanescente de floresta atlântica no Rio Grande do Norte, Brasil

Empresa de Pesquisa Agropecuária do Rio Grande do Norte

El papel de la cooperación sur-sur en materia de educación técnica en Haití después del terremoto del 2010: estudio de caso: Brasil y Ecuador (2010-2015)

El presente estudio de caso analiza el papel de la Cooperación Sur-Sur (CSS) proveída por Brasil y Ecuador en materia de Educación Técnica en Haití después del terremoto del 2010 hasta el año 2015. Bajo el entendido que la CSS busca intercambiar, por medio de proyectos, los conocimientos y técnicas en los cuales estos países tienen experiencia, una de las formas de cooperación que tienen Brasil y Ecuador frente a Haití está basada en brindar capacidades en materia de Educación Técnica, con el fin de incentivar el desarrollo del recurso humano en los diferentes sectores a los cuales ésta va dirigida. En ese sentido, se escogieron dichos países al ser dos de los que más aportaron de América del Sur mediante la Educación Técnica hacia Haití después del terremoto. De ésta forma queda demostrado que por medio del intercambio de conocimientos, se puede hacer una apuesta fundamental al desarrollo de un país, enseñando y capacitando a personal de áreas específicas, con el ánimo de aumentar las capacidades productivas.