Creatividad publicitaria :análisis de los modelos que evalluan la creatividad en los productos publicitarios

Realizar una recopilacion organizada de los conocimientos pertenecientes al tema de valoracion de la creatividad en los productos publicitarios, con la finalidad de hacer un analisis de los metodos utilizados por los investigadores. Esto permite tambien, la construccion de un marco teorico, que servira como fundamento para el desarrollo de un metodo propio en la segunda parte de este estudio, ademas de identificar las futuras lineas de investigacion aplicables al estudio de la creatividad.

Análisis de supervivencia post-trasplante hepático por Cirrosis post-hepatitis C en pacientes coinfectados VIH/VHC, en comparación con monoinfectados por VHC.

La TARGA (terapia antirretroviral de gran activitat) ha camviat el pronóstic dels pacients infectats pel VIH. Actualment la cirrosi per VHC y el hepatocarcinoma son les principales causes de mort. El trasplantament hepátic (TH) es una indicació recent en aquests pacients. Objectius: Comparar la supervivència post-TH en pacients coinfectats VHC/VIH front a monoinfectats VHC. Conclusions: Els resultats preliminars en el nostre centre son inferiors en pacients coinfectats en comparació amb els controls, que podría ser degut a contraindicacions para el tractament antiviral i a una menor eficacia del mateix.

Profitability, uncertainty and multi-product firm product proliferation: The Spanish car industry

This article studies how product introduction decisions relate to profitability and uncertainty in the context of multi-product firms and product differentiation. These two features, common to many modern industries, have not received much attention in the literature as compared to the classical problem of firm entry, even if the determinants of firm and product entry are quite different. The theoretical predictions about the sign of the impact of uncertainty on product entry are not conclusive. Therefore, an econometric model relating firms’ product introduction decisions with profitability and profit uncertainty is proposed. Firm’s estimated profits are obtained from a structural model of product demand and supply, and uncertainty is proxied by profits’ variance. The empirical analysis is carried out using data on the Spanish car industry for the period 1990-2000. The results show a positive relationship between product introduction and profitability, and a negative one with respect to profit variability. Interestingly, the degree of uncertainty appears to be a driving force of entry stronger than profitability, suggesting that the product proliferation process in the Spanish car market may have been mainly a consequence of lower uncertainty rather than the result of having a more profitable market. Keywords: Product introduction, entry, uncertainty, multiproduct firms, automobile JEL codes: L11, L13

Is real GDP stationary? Evidence from a panel unit root test with cross-sectional dependence and historical data

We use historical data that cover more than one century on real GDP for industrial countries and employ the Pesaran panel unit root test that allows for cross-sectional dependence to test for a unit root on real GDP. We find strong evidence against the unit root null. Our results are robust to the chosen group of countries and the sample period. Key words: real GDP stationarity, cross-sectional dependence, CIPS test. JEL Classification: C23, E32

Nonpersistence of resonant caustics in perturbed elliptic billiards

Caustics are curves with the property that a billiard trajectory, once tangent to it, stays tangent after every reflection at the boundary of the billiard table. When the billiard table is an ellipse, any nonsingular billiard trajectory has a caustic, which can be either a confocal ellipse or a confocal hyperbola. Resonant caustics —the ones whose tangent trajectories are closed polygons— are destroyed under generic perturbations of the billiard table. We prove that none of the resonant elliptical caustics persists under a large class of explicit perturbations of the original ellipse. This result follows from a standard Melnikov argument and the analysis of the complex singularities of certain elliptic functions.

Tensor products of Leavitt path algebras

Vegeu el resum a l'inici del document del fitxer adjunt.

Recovering the Elliott invariant from the Cuntz semigroup

Let A be a simple, separable C*-algebra of stable rank one. We prove that the Cuntz semigroup of C (T, A) is determined by its Murray-von Neumann semigroup of projections and a certain semigroup of lower semicontinuous functions (with values in the Cuntz semigroup of A). This result has two consequences. First, specializing to the case that A is simple, finite, separable and Z-stable, this yields a description of the Cuntz semigroup of C (T, A) in terms of the Elliott invariant of A. Second, suitably interpreted, it shows that the Elliott functor and the functor defined by the Cuntz semigroup of the tensor product with the algebra of continuous functions on the circle are naturally equivalent.

Beurling-Landau densities of weighted Fekete sets and correlation kernel estimates

Vegeu el resum a l'inici del document del fitxer adjunt.

A sharp Remez inequality for trigonometric polynomials

Vegeu el resum a l'inici del document del fitxer adjunt.

Intra-Party Democracy and middle-level elites in Spain

The gradual implementation of new, more participatory and thus, more democratic mechanisms of intra-party decision-making has been pointed out by several party politics scholars. This phenomenon has been studied as the party elite’s reactions to a widespread trend in Western countries: the party membership decline. Spain is still a deviant case in both the party membership decline trend, and with regards to the introduction of more participatory and democratic decision-making mechanisms. However, the paper point out that support for intra-party democracy is quite widespread within Spanish party middle elites (party delegates). That is why the aim of this paper is to explain which factors are underpinning the supports for intra-party democracy amongst Spanish party delegates. After conducting a multivariate analysis, the results show that ideology, the involvement in intra-party experiences and the degree of pragmatism, amongst others, are factors strongly associated with the support for intraparty democracy in Spanish party middle elites.

Complex and real Hausdorff operators

Vegeu el resum a l'inici del document del fitxer adjunt.

Calderón-Zygmund kernels and rectifiability in the plane

Vegeu el resum a l'inici del document del fitxer adjunt.

New pre-dual space of Morrey space

In this paper we give new characterization of the classical Morrey space. Complementary global Morrey-type spaces are introduced. It is proved that for particular values of parameters these spaces give new pre-dual space of the classical Morrey space. We also show that our new pre-dual space of the Morrey space coincides with known pre-dual spaces.

On a supremum operator

Vegeu el resum a l'inici del document del fitxer adjunt.

Dynamical systems of type (m,n) and their C*-algebras

Given positive integers n and m, we consider dynamical systems in which n copies of a topological space is homeomorphic to m copies of that same space. The universal such system is shown to arise naturally from the study of a C*-algebra we denote by Om;n, which in turn is obtained as a quotient of the well known Leavitt C*-algebra Lm;n, a process meant to transform the generating set of partial isometries of Lm;n into a tame set. Describing Om;n as the crossed-product of the universal (m; n) -dynamical system by a partial action of the free group Fm+n, we show that Om;n is not exact when n and m are both greater than or equal to 2, but the corresponding reduced crossed-product, denoted Or m;n, is shown to be exact and non-nuclear. Still under the assumption that m; n &= 2, we prove that the partial action of Fm+n is topologically free and that Or m;n satisfies property (SP) (small projections). We also show that Or m;n admits no finite dimensional representations. The techniques developed to treat this system include several new results pertaining to the theory of Fell bundles over discrete groups.