Brand orientation and service quality in online and offline environments: empirical examination in higher education

This study examines the relationship between perceived brand orientation (PBO) and service quality (SERVQUAL) in both online and offline education environment. A total of 476 questionnaires were completed by undergraduate students of a particular university in Australia. Structural equation modeling was employed in this study to examine the associations between PBO and service quality (SERVQUAL). The “interaction” dimension of PBO is significantly related to all elements of SERVQUAL in both groups. The “affect” dimension is only significantly related to the “tangibles” dimension in the online groups and is not significantly related to all SERVQUAL dimension in the offline groups

Higher education in Ethiopia : widening access and persisting inequalities

 This Chapter has argued that, even though socially and historically disadvantaged
groups (e.g., geo-politically peripheral ethnic groups and women) have been given a
nominal advantage at the entry point (by slightly lowering admission cut-off points)
and despite the fact that participation has considerably widened, social equity is far
from being a reality in Ethiopian HE. The persisting inequality in the form of high
attrition rates and low graduation rates among females and ethnic minorities, low
female participation in the fields of science and technology, prejudicial views and
hostilities against women and, overall, the subordinate position of women in HE
clearly shows that framing the problem of inequality as a mere lack of access and a
human capital disadvantage is misleading and counterproductive.

Environmental sustainability in higher education : What do academics think?

The slow uptake of Education for Sustainability (EfS) curricula in universities has, partly, been attributed to academics' perceptions that EfS has little relevance within some disciplines. Understanding teaching academics' attitudes, values and experiences of EfS across disciplines can inform future EfS efforts in higher education. This paper presents one part of a larger study that sought the views of ≈6% of the entire university teaching workforce of Australia. One quarter of the teaching academics in every discipline of every Australian university (except one) (n = 38) was sent an online questionnaire asking for their opinions of EfS. Precisely, 1819 academics participated (26% response rate) and data was analysed with descriptive and inferential statistics. The findings suggest that academics are supportive of EfS for all university students. Support, perceived relevance and reported difficulties with EfS are discipline specific; academics would respond positively to EfS framed within their disciplinary worldviews.

Framing and enhancing distributed leadership in the quality management of online learning environments in higher education

This article reports on the findings of senior leadership interviews in a nationally funded project on distributed leadership in the quality management of online learning environments (OLEs) in higher education. Questions were framed around the development of an OLE quality management framework and the situation of the characteristics of distributed leadership at the core of the framework. The project’s premise is that distributed leadership is a descriptive reality of managing OLEs given the various leadership parties involved and the complexities of the contemporary technological landscape. Leaders’ understandings of distributed leadership were examined—its nature, value and potential for advancing the quality management of OLEs. There was confirmatory evidence of its reality, but its meaning and value were not uncritically accepted. It can be concluded that building distributed leadership must start through deliberative formal leadership commitment and action starting at the highest levels of the institution.

Simulation in higher education: a sociomaterial view

This article presents a sociomaterial account of simulation in higher education. Sociomaterial approaches change the ontological and epistemological bases for understanding learning and offer valuable tools for addressing important questions about relationships between university education and professional practices. Simulation has grown in many disciplines as a means to bring the two closer together. However, the theoretical underpinnings of simulation pedagogy are limited. This paper extends the wider work of applying sociomaterial approaches to educational phenomena, taking up Schatzki’s practice theory as a distinctive basis for doing so. The question ‘What is being simulated?’ is posed, prompting discussion of multiple bodies, performances and experiences. The potential of adopting such a framework for understanding simulation as a pedagogic practice that brings the classroom and workplace together is illustrated with reference to clinical education in nursing.