Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector
| Data(s) |
01/04/2014
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Routledge |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-2014.pdf http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-evid1-2014.pdf http://doi.org/10.1080/10495142.2014.901004 |
| Direitos |
2014, Taylor & Francis |
| Palavras-Chave | #brand orientation #educational services #higher education marketing #service quality #student loyalty #student satisfaction #word-of-mouth communication |
| Tipo |
Journal Article |
