924 resultados para Relationship with brand


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Dissertação de Mestrado, Ciências Económicas e Empresariais, 17 de Junho de 2015, Universidade dos Açores.

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Dissertação apresentada na Escola Superior de Educação de Lisboa, para obtenção do grau de Mestre em Ciências da Educação - Especialidade Intervenção Precoce

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Trabalho apresentado em XIII Congreso Internacional Galego-Portugués de Psicopedagoxía, Área 2 Conflictos y mediación escolar. Universidad da Coruña, 2 de Setembro de 2015.

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Mestrado em Controlo de Gestão dos Negócios

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As classificações geomecânicas são uma das abordagens mais reconhecidas para estimar a qualidade do maciço rochoso, face à sua simplicidade e competência para gerir incertezas. As incertezas geológicas e geotécnicas podem ser avaliadas de forma eficaz usando classificações adequadas. Este estudo pretende enfatizar a importância das classificações geomecânicas e índices geomecânicos, tais como a Rock Mass Rating (RMR), a Rock Tunnelling Quality Index (Qsystem), o Geological Strength Index (GSI) e o Hydro‐Potential (HP) Value, para ajuizar a qualidade do maciço rochoso granítico das galerias subterrâneas de Paranhos (setor de Carvalhido ‐ Burgães; área urbana do Porto). Em particular, o valor hidro‐potencial (HP‐value) é uma classificação semi‐quantitativa aplicada a maciços rochosos que permite estimar as infiltrações de água subterrânea em escavações de terrenos rochosos. Para esta avaliação foi compilada e integrada uma extensa base de dados geológico‐geotécnica e geomecânica, apoiada na técnica de amostragem linear de superfícies expostas descontinuidades. Para refinar o zonamento geotécnico do maciço rochoso granítico, previamente realizado em 2010, foram coletadas amostras de rocha em pontos‐chave, com o objetivo de avaliar a sua resistência através do Ensaio de Carga Pontual (PLT). A aplicação das classificações geomecânicas foi realizada de uma forma equilibrada, estabelecendo diferentes cenários e tendo sempre em conta o conhecimento das características do maciço in situ. Apresenta‐se uma proposta de zonamento hidrogeomecânico com o objetivo de compreender melhor a circulação geo‐hidráulica do maciço rochoso granítico. Pretende‐se com esta metodologia contribuir para aprofundar o conhecimento do substrato rochoso do Porto, nomeadamente no que diz respeito ao seu comportamento geomecânico.

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O desfasamento entre a escola e os diferentes contextos sociais em que se insere, a dificuldade em dar resposta às solicitações e desafios que as suas comunidades lhe colocam, a deficiente preparação de muitos dos alunos para um uso competente e crítico da linguagem oral e escrita, constituem três críticas sérias ao papel atual da escola. O projeto que estamos a dinamizar com uma turma do ensino secundário procura contrariar este rumo da educação, demonstrando que é possível construir e valorizar as competências de literacia que não se circunscrevem à própria vida escolar, através de atividades de aprendizagem efetiva da escrita, numa relação interdisciplinar com outras áreas de conhecimento. Ele surge nos antípodas do ensino tradicional, onde a produção escrita é imposta aos alunos, tendo quase sempre o professor como único destinatário, valorizando-se aspetos de natureza formal e superficial em detrimento de outros que são fundamentais em termos de eficácia discursiva, fazendo dela depender, quase exclusivamente, a avaliação do aluno, muitas vezes assente numa mera reprodução de conhecimento.Assim, e com recurso à metodologia do trabalho de projeto, concebemos um roteiro paisagístico, ainda em fase de realização, acerca de uma quinta de D. Antónia (Ferreirinha), destinado aos seus turistas, que tem obrigado a uma participação no quadro mais alargado da escola enquanto comunidade e nas comunidades em que os seus membros se inserem, fazendo com que os alunos interajam com os contextos culturais, históricos, económicos, sociais e institucionais onde atuam, estudam e vivem: o Douro. Nesta comunicação, procuramos divulgar estas práticas e discutir a sua viabilidade, evidenciando o modo como os alunos constroem o seu saber sobre a língua e de que modo a avaliação é um processo indispensável quer nas diferentes etapas de elaboração de um projeto, quer no domínio da competência de escrita.

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The importance of the relationship with an internal public is the main focus of our research. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. Our purpose is to identify two consistent models to measure the impact of an organizational relationship on its internal public. The research was conducted in nine Portuguese companies with a sample of 1244 subjects in order to study the context of the relationship and validate the identified models. The results show us the gender stereotypes in the relationship in these companies and that it is possible to identify the impact of Public Relations on a company's productivity.

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We live in a changing world. At an impressive speed, every day new technological resources appear. We increasingly use the Internet to obtain and share information, and new online communication tools are emerging. Each of them encompasses new potential and creates new audiences. In recent years, we witnessed the emergence of Facebook, Twitter, YouTube and other media platforms. They have provided us with an even greater interactivity between sender and receiver, as well as generated a new sense of community. At the same time we also see the availability of content like it never happened before. We are increasingly sharing texts, videos, photos, etc. This poster intends to explore the potential of using these new online communication tools in the cultural sphere to create new audiences, to develop of a new kind of community, to provide information as well as different ways of building organizations’ memory. The transience of performing arts is accompanied by the need to counter that transience by means of documentation. This desire to ‘save’ events reaches its expression with the information archive of the different production moments as well as the opportunity to record the event and present it through, for instance, digital platforms. In this poster we intend to answer the following questions: which online communication tools are being used to engage audiences in the cultural sphere (specifically between theater companies in Lisbon)? Is there a new relationship with the public? Are online communication tools creating a new kind of community? What changes are these tools introducing in the creative process? In what way the availability of content and its archive contribute to the organization memory? Among several references, we will approach the two-way communication model that James E. Grunig & Todd T. Hunt (1984) already presented and the concept of mass self-communication of Manuel Castells (2010). Castells also tells us that we have moved from traditional media to a system of communication networks. For Scott Kirsner (2010), we have entered an era of digital creativity, where artists have the tools to do what they imagined and the public no longer wants to just consume cultural goods, but instead to have a voice and participate. The creativity process is now depending on the public choice as they wander through the screen. It is the receiver who owns an object which can be exchanged. Virtual reality has encouraged the receiver to abandon its position of passive observer and to become a participant agent, which implies a challenge to organizations: inventing new forms of interfaces. Therefore, we intend to find new and effective online tools that can be used by cultural organizations; the best way to manage them; to show how organizations can create a community with the public and how the availability of online content and its archive can contribute to the organizations’ memory.

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Mestrado em Tecnologia de Diagnóstico e Intervenção Cardiovascular - Ramo de especialização: Intervenção Cardiovascular

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Objective: To examine the association between obesity and food group intakes, physical activity and socio-economic status in adolescents. Design: A cross-sectional study was carried out in 2008. Cole’s cut-off points were used to categorize BMI. Abdominal obesity was defined by a waist circumference at or above the 90th percentile, as well as a waist-to-height ratio at or above 0?500. Diet was evaluated using an FFQ, and the food group consumption was categorized using sex-specific tertiles of each food group amount. Physical activity was assessed via a self-report questionnaire. Socio-economic status was assessed referring to parental education and employment status. Data were analysed separately for girls and boys and the associations among food consumption, physical activity, socio-economic status and BMI, waist circumference and waist-to-height ratio were evaluated using logistic regression analysis, adjusting the results for potential confounders. Setting: Public schools in the Azorean Archipelago, Portugal. Subjects: Adolescents (n 1209) aged 15–18 years. Results: After adjustment, in boys, higher intake of ready-to-eat cereals was a negative predictor while vegetables were a positive predictor of overweight/ obesity and abdominal obesity. Active boys had lower odds of abdominal obesity compared with inactive boys. Boys whose mother showed a low education level had higher odds of abdominal obesity compared with boys whose mother presented a high education level. Concerning girls, higher intake of sweets and pastries was a negative predictor of overweight/obesity and abdominal obesity. Girls in tertile 2 of milk intake had lower odds of abdominal obesity than those in tertile 1. Girls whose father had no relationship with employment displayed higher odds of abdominal obesity compared with girls whose father had high employment status. Conclusions: We have found that different measures of obesity have distinct associations with food group intakes, physical activity and socio-economic status.

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Workplace aggression is a factor that shapes the interaction between individuals and their work environment and produces many undesirable outcomes, sometimes introducing heavy costs for organizations. Only through a comprehensive understanding of the genesis of workplace aggression is possible to develop strategies and interventions to minimize its nefarious effects. The existent body of knowledge has already identified several individual, situational and contextual antecedents of workplace aggression, although this is a research area where significant gaps occur and many issues were still not addressed Dupré and Barling (2006). According to Baron and Neuman (1998) one of these predictors is organizational change, since certain changes in the work environment (e.g., changes in management) can lead to increased aggression. This paper intends to contribute to workplace aggression research by studying its relationship with organizational change, considering a moderating role of political behaviors and organizational cynicism (Ammeter et al., 2002, Ferris et al., 2002). The literature review suggests that mediators and moderators that intervene in the relationships between workplace aggression and its antecedents are understudied topics. James (2005) sustains that organizational politics is related to cynicism and the empirical research of Miranda (2008) has identified leadership political behavior as an antecedent of cynicism but these two variables were not yet investigated regarding their relationship with workplace aggression. This investigation was operationalized using several scales including the Organizational Change Questionnaire-climate of change, processes, and readiness (Bouckenooghe, Devos and Broeck, 2009), a Workplace Aggression Scale (Vicente and D’Oliveira, 2008, 2009, 2010), an Organizational Cynicism Scale (Wanous, Reichers and Austin, 1994) and a Political Behavior Questionnaire (Yukl and Falbe, 1990). Participants representing a wide variety of jobs across many organizations were surveyed. The results of the study and its implications will be presented and discussed. This study contribution is also discussed in what concerns organizational change practices in organizations.

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Workplace aggression is a factor that shapes the interaction between individuals and their work environment and produces many undesirable outcomes, sometimes introducing heavy costs for organizations. Only through a comprehensive understanding o f the genesis of workplace aggression is possible to develop strategies and interventions to minimize its nefarious effects. The existent body of knowledge has already identified several individual, situational and contextual antecedents of workplace aggr ession, although this is a research area where significant gaps occur and many issues were still not addressed (Dupré & Barling, 2006). According to Neuman and Baron (1998) one of these predictors is organizational change, since certain changes in the work environment (e.g., changes in management) can lead to increased aggression. This paper intends to contribute to workplace aggression research by studying its relationship with organizational change, considering the mediation role of political behaviors an d organizational cynicism (Ammeter, Douglas, Gardner, Hochwarter, & Ferris, 2002). The literature review suggests that mediators and moderators that intervene in the relationships between workplace aggression and its antecedents are understudied topics. Ja mes (2005) sustains that organizational politics is related to cynicism and the empirical research of Miranda (2008) has identified leadership political behavior as an antecedent of cynicism but these two variables were not yet investigated regarding their relationship with workplace aggression. This investigation was operationalized using several scales including the Organizational Change Questionnaire - climate of change, processes, and readiness (Bouckenooghe, Devos, & Broeck, 2009), a Workplace Aggressio n Scale (Vicente, 2008, 2009), an Organizational Cynicism Scale (Wanous, Reichers, & Austin, 1994) and a Political Behavior Questionnaire (Yukl & Falbe, 1990). Participants representing a wide variety of jobs across many organizations were surveyed. The r esults of the study and its implications will be presented and discussed. This study contribution is also discussed in what concerns organizational change practices in organizations.

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Trabalho Final de Mestrado para obtenção do grau de Mestre em Engenharia Mecânica