Plan de medios digitales

Actualmente, la competitividad entre empresas es cada vez más fuerte. Por tanto, las empresas deben innovar en sus procesos, para mantenerse en el mercado. Sin embargo, en la era actual y con la revolución en la tecnología, lo digital se ha vuelto tendencia y una necesidad para los negocios, lo cual, lo lleva a mejorar su posicionamiento, abarcar y conseguir nuevos clientes. De esta forma, el ambiente digital no es una opción al momento de definir las estrategias de una compañía, es una necesidad. El objetivo de este trabajo es aplicar los fundamentos teóricos del marco digital, para así plantear un plan de mercadeo que se ajuste mejor, teniendo en cuenta el sector de empresa y mercado en el que se piensa laborara, además de mostrar los impactos que este tipo de estrategia tiene para el presupuesto y los costos dentro de la misma.

Estrategias Digitales Para Los Negocios

Este trabajo es para fines institucionales de la Universidad del Rosario. A lo largo del segundo semestre del año 2016 entendimos la importancia de los medios digitales para las empresas, por lo cual el profesor Juan Manuel Méndez nos dio el caso de las bicicletas de Nairo Quintana con el cual teníamos que desarrollar un plan de estrategias digitales acorde con el contexto actual del sector de las bicicletas, en donde se creara y desarrollara la marca de la agencia digital creada por los estudiantes, describir el producto innovador, desarrollar nuestros objetivos en los medios digitales, identificar y definir nuestro mercado objetivo (Target), crear todo un flow de medios con cronogramas, fechas y porcentaje de inversión en cada medio y por ultimo identificar los KPI´s de nuestra campaña propuesta según los objetivos planteados.

Publicaciones realizadas en Costa Rica 1880-1987 sobre historia colonial

IntroducciónEste trabajo tiene como objetivo prioritario brindar a la comunidad científica -nacional y extranjera- y a los estudiantes universitarios, un catálogo práctico que incluye las obras más importantes, publicadas en nuestro país durante la década de los ochentas, sobre la historia colonial de Costa Rica y del resto de América Central.Se espera que sea de gran utilidad para todos aquellos investigadores interesados en realizar estudios sobre la época colonial...

Características principales, logros y dificultades de la gestión de la investigación en el Nivel Superior y su correlato en las publicaciones

In this article, the main characteristics, achievements and difficulties in research and publishing management in higher education are presented, taking into account the experience of the author in the institutions to which she belongs (Teacher Trainning College and Graduate and Post graduate university levels) in Argentina. The presentation seeks to foster institutional exchange of experiences from sharing strategies that may help develop research activities as a key factor in teacher trainning.

Recursos didácticos digitales: medios innovadores para el trabajo colaborativo en línea

The purpose of this paper is to present the origin, characteristics and rules of the Blogs, Wikis, Chats, Forums, and the Cmap Tools, that one must take into account when working with them as digital resources. In addition, the main contribution offered, is an explanation of possible didactic uses that these resources offer as a dynamic strategic proposal for collaborative e-learning.

NUESTRAS PUBLICACIONES

Nuestras publicaciones.

Assessment of vocational guidance: The Berufsbilder test

The object of this study is to assess informative possibilities of some technical indicators of the Test of Photos of Professions (BBT - Berufsbilder test), a projective method to clarify professional inclination, proposed by Martin Achtnich. This psychological evaluation technique is composed of 96 photos of professionals, performing various types of activities. The test subject classifies the photos into three groups: positive (agreeable), negative (disagreeable) and indifferent (neutral). Among those chosen positively, five preferences are chosen and a story is developed that includes them, an activity that is requested two times during the Vocational Guidance process: in the beginning (or middle) and at the end of the intervention. In this study, 160 stories were created by 80 youths, between 15 and 20 years of age, in public and private schools in a mid-sized Brazilian city. The stories were compared in three analytical categories: protagonist, professional conflict and resolution. The results were submitted to Wilcoxon nonparametric statistical analysis (p < .05), significant and relevant indicators of resolution being found in the process of occupational choice. This technical resource was shown, from this empirical evidence, to be promising for use in evaluation of intervention processes of Vocational Guidance.

Maternity ""Blues"" : Prevalence and Risk Factors

Objectives: estimate the Prevalence and track the risk factors associated with, Maternity blues (MB). Methods: a transversal study was performed with 113 women, on the tenth day of puerperium. The following instruments were used: Pitt Scale (1968), Stein (1980), Inventory for stressful life events by Holmes & Rahe (1967), and a questionnaire with sociodemographic and obstetric data. Results: the prevalence of MB was 32.7% according to the Stein scale. In the univariated analysis, civil status and tobacco use were associated with MB, Legally married women and nonsmokers showed a risk approximately 4 times lower of experiencing the problem. Conclusions: MB was very prevalent in this sample, Obstetricians must be aware of this condition which may be associated with postpartum depression.

Matemal Concepts and Expectations regarding a Preterm Infant

The objective of the present study was: (a) to identify the concerns, verbally expressed, of 50 mothers regarding their preterm infants (PT) and then compare their verbal expression with those of 25 mothers of full-term infants (FT): and (b) to correlate the mothers` verbal expressions with maternal and infant variables. The following instruments were used to compose and characterize the sample: Structure Clinical Interview for DSM III-R Non-Patient (SCID/NP), State-Trait Anxiety Inventory (STAI), Beck Depression Inventory (BDI), and medical charts. Results showed that there was no difference between groups in term of mothers` expectations and conceptualizations, both groups exhibited predominantly positive expectations and concepts. In comparison with FT mothers, PT mothers verbally expressed more feelings and reactions predominantly negative or conflicting in relation to infant birth. Higher levels of maternal anxiety and depression in the PT Group were correlated with more verbal expressions about negative or conflicting emotions. In addition, lower birth weight, higher neonatal risk and longer length of stay in intensive care nursery of the infants were related with more negative or conflicting concepts by the mothers.

Construction and Validation of the Brazilian Questionario de Respostas Socialmente Habilidosas Segundo Relato de Professores (QRSH-PR)

Behavioral problems in preschool children are one of the most frequent motives for seeking psychological care by parents and caregivers. Instruments are considered necessary, created from a Social Skills Training theoretical-practical perspective, which may systematically assist the identification of social skills and behavioral deficits. helping professionals in the prevention and/or reduction of behavioral problems. The purpose of this study was to test the psychometric validity and reliability of an instrument for evaluation of Socially Skilled Responses. from a teacher`s perspective (QRSH-PR). For this purpose, 260 preschool children were evaluated. differentiated in subgroups without and without behavioral difficulties, based on the Child Behavior Scale (Escala de Comportamento Infantil/ECI-Professor). Studies were conducted for construct. discrimination. concurrent and predictive validity. The Cronbach Alpha was calculated to evaluate internal consistency. The obtained results pointed to positive indicators in reference to construct, discrimination, and predictive validity, and even for good internal consistency. indicating that the items consistently measure the construct of social skills, and differentiated children with and without behavioral problems. The questionnaire is considered to be gauged for evaluation of socially skilled responses from preschool children. and applicable in educational and clinical environments.

Anxiety and Depression in Mothers of Preterm Infants and Psychological Intervention During Hospitalization in Neonatal ICU

The objective of this study was to evaluate and compare symptoms of anxiety and depression before and after psychological intervention in mothers of babies born preterm with very low birth weight, hospitalized in the Neonatal Intensive Care Unit. Fifty nine mothers, without psychiatric antecedents, were distributed into two groups according to the type of psychological intervention received. Group G1 included 36 mothers who received routine psychological treatment associated with initial structured intake using support materials (video and guidance manual). Group G2 included 23 mothers who received routine psychological intervention without support material. The STAI and BDI, respectively. were used to evaluate maternal indicators of anxiety and depression. The results revealed that both groups showed a reduction in levels of state or trait anxiety and depression after psychological intervention and discharge of the baby from the hospital. In regard to the emotional symptoms at a clinical level, a statistically significant reduction in the level of state-anxiety was verified in G1. The findings confirmed the need for psychological support for mothers of preterm infants and the use of materials focusing on ""prematurity"" for reduction of the situational anxiety on a clinical level.

Maternal Anxiety and Depression and Development of Prematurely Born Infants in the First Year of Life

The Purpose of this study was: (a) to assess and to compare anxiety and depression symptoms in mothers of preterm neonates during hospitalization in the Neonatal Intenive Care Unit, after discharge, and at the end of the infants` first year of life and (b) to assess the child`s development at 12 months of chronological corrected age (CCA). Thirty-six mothers, with no psychiatric antecedents assessed with the SCID-NP were evaluated by STAI and BDI The infants were assessed with Bayley-II Scales. There was a significant decrease in clinical symptoms of state-anxiety in mothers (p =.008). comparing the period during hospitalization and after discharge of the infants. Clinical symptoms of anxiety and depression were observed in 20% of the mothers at the end of the infants` first year of age. The majority of the infants exhibited normal development on Bayley-II at 12 months CCA: however. 25% of the infants displayed cognitive problems and 40% motor problems. The mothers` anxiety and depression symptoms decreased it the end of the first year of life of the pre-term infants and the children showed predominately normal development Lit this phase.

Centros de Servi??os Compartilhados: da experi??ncia brit??nica ??s perspectivas de inova????o na gest??o p??blica brasileira

O presente artigo toma como ponto de partida a revis??o do estado da arte sobre os centros de servi??os compartilhados (CSC). Arranjos de servi??os compartilhados est??o ganhando import??ncia na gest??o p??blica como meio para reduzir despesas e elevar a qualidade dos servi??os. Os objetivos da pesquisa foram investigar as determinantes do surgimento dos CSC na gest??o p??blica, os principais problemas em sua implanta????o e as tend??ncias futuras dos CSC. Al??m da publica????o cient??fica e t??cnica sobre o tema, a metodologia se assenta no estudo da experi??ncia brit??nica de compartilhamento de servi??os entre diferentes esferas de governo. Uma das conclus??es relevantes da pesquisa ?? que o Brasil, embora tenha poucas experi??ncias de servi??os compartilhados na administra????o p??blica, poder?? obter significativos benef??cios financeiros e na qualidade dos servi??os p??blicos.