908 resultados para E-mail marketing, Outsourcing, Transaction cost, Specificity, Uncertainty
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Mestrado Integrado em Engenharia e Gestão Industrial
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Comunicação apresentada no 7.º Congresso Nacional da Administração Pública, sob o tema Estado e Administração na resposta à crise, realizado em Lisboa a 7 e 8 de Novembro de 2009.
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Mestrado em Engenharia Química - Ramo Otimização Energética na Indústria Química
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Dissertação de Mestrado apresentada ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação do Mestre Paulo Gonçalves e da Doutora Madalena Vilas Boas Esta versão não contém as críticas e sugestões dos elementos do júri
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Trabalho de Projecto apresentado como requisito parcial para obtenção do grau de Mestre em Ciência e Sistemas de Informação Geográfica
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Trabalho de Projeto
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O Geocaching é um jogo, criado pela Groundspeak, que consiste em esconder e encontrar objetos geolocalizados conhecidos como geocaches. A busca das geocaches é na realidade uma aventura que promove a vivência de novas experiências, o convívio entre utilizadores, a descoberta de novos espaços na natureza, a realização de jogos em tempo e cenário real, entre outros. Existem geocaches espalhadas por todo o mundo e milhares de utilizadores estão já registados no jogo. Além de passatempo, o Geocaching consegue ser uma ferramenta de marketing digital, quer para a própria Groundspeak, mas também para diferentes empresas/instituições por todo o mundo normalmente associadas à localização das geocaches. A Groundspeak é, naturalmente, a mais beneficiada uma vez que, praticamente sem investir em publicidade, conseguiu que o jogo tenha cada vez mais adeptos. A sua divulgação é essencialmente feita pelos próprios utilizadores, quer através da comunicação direta com um não utilizador, quer através de redes sociais, de eventos organizados, mas também através de outras empresas que desenvolveram aplicações com funcionalidades extra que permitem ao utilizador uma melhor experiência. O objetivo desta dissertação foi o de demonstrar como é que o Geocaching pode ser usado como uma ferramenta de Marketing Digital. Inicialmente, foi analisada a questão do Marketing Digital e das suas ferramentas, focando o Geocaching e a sua dimensão no mundo, explicando os diferentes tipos de caches e de que forma as mesmas podem ser utilizadas como ferramentas de marketing. Como elemento de validação, foi concebida, desenvolvida e validada uma wherigo (um tipo de geocache), que consiste num jogo virtual onde o progresso do jogador depende das tarefas realizadas e da sua movimentação geolocalizada. A wherigo criada no âmbito do projeto é um meio de marketing digital, de divulgação do Castelo de Santa Maria da Feira, realizada de uma forma interativa e divertida, através de questionários, desafios e fantasia. O jogo incita a percorrer os jardins que rodeiam o Castelo bem como o interior do mesmo e permite ainda o acesso dos jogadores ao Castelo com desconto de geocacher na aquisição do ingresso. Os objetivos propostos inicialmente foram completamente cumpridos, sendo que o jogo já se encontra disponível para ser jogado por geocachers e foi por eles avaliado muito positivamente.
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This paper proposes a methodology to increase the probability of delivering power to any load point through the identification of new investments. The methodology uses a fuzzy set approach to model the uncertainty of outage parameters, load and generation. A DC fuzzy multicriteria optimization model considering the Pareto front and based on mixed integer non-linear optimization programming is developed in order to identify the adequate investments in distribution networks components which allow increasing the probability of delivering power to all customers in the distribution network at the minimum possible cost for the system operator, while minimizing the non supplied energy cost. To illustrate the application of the proposed methodology, the paper includes a case study which considers an 33 bus distribution network.
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A dot-ELISA was developed for the detection of antibodies in CSF in the immunologic diagnosis of human neurocysticercosis, using antigen extracts of the membrane and scolex of Cysticercus cellulosae (M+S-Cc) and, alternately, membrane (M) and vesicular fluid (VF) of Cysticercus longicollis (Cl) covalently bound to a new solid phase consisting of polyester fabric treated with N-methylol-acrylamide resin (dot-RT). The test was performed at room temperature, with reduced incubation times and with no need for special care in the manipulation of the support. The sensitivity rates obtained were 95.1% for antigen Cc and 97.6% for antigen Cl. Specificity was 90.6% when Cc was used, and 96.9% and 100% when M-Cl and VF-Cl were used, respectively. No significant differences in titer were observed between tests carried out with homologous and heterologous antigens. The low cost and easy execution of the dot-RT test using antigen extracts of Cysticercus longicollis indicate the test for use in the immunodiagnosis of human neurocysticercosis.
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The high penetration of distributed energy resources (DER) in distribution networks and the competitiveenvironment of electricity markets impose the use of new approaches in several domains. The networkcost allocation, traditionally used in transmission networks, should be adapted and used in the distribu-tion networks considering the specifications of the connected resources. The main goal is to develop afairer methodology trying to distribute the distribution network use costs to all players which are usingthe network in each period. In this paper, a model considering different type of costs (fixed, losses, andcongestion costs) is proposed comprising the use of a large set of DER, namely distributed generation(DG), demand response (DR) of direct load control type, energy storage systems (ESS), and electric vehi-cles with capability of discharging energy to the network, which is known as vehicle-to-grid (V2G). Theproposed model includes three distinct phases of operation. The first phase of the model consists in aneconomic dispatch based on an AC optimal power flow (AC-OPF); in the second phase Kirschen’s andBialek’s tracing algorithms are used and compared to evaluate the impact of each resource in the net-work. Finally, the MW-mile method is used in the third phase of the proposed model. A distributionnetwork of 33 buses with large penetration of DER is used to illustrate the application of the proposedmodel.
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Dissertation presented at Faculty of Sciences and Technology of the New University of Lisbon to attain the Master degree in Electrical and Computer Science Engineering
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Internship Report presented to Instituto de Contabilidade e Administração do Porto for the Master’s degree in Marketing Digital under the guidance of Dr. José Magalhães Author Note This internship was carried out under the Erasmus Program for college students and under the agreement between the sending institution, Instituto Superior de Contabilidade e Administração do Porto and the host company, eRise, located in Budapest, Hungary, under the guidance of Vilmos Schwarz.
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Cryo-microtome sections of larvae of Strongyloides stercoralis and S. ratti respectively obtained from human and rat feces cultures, were used as antigens. Fluoresceinate conjugates against human IgG were employed at the ideal titer of 10 for S. stercoralis and 100 for S. ratti. The sensitivity of the indirect immunofluorescence reaction (IIF) was 94.4% and 92.5% and the specificity 94.2% and 97.1% for the two specific larval antigens, respectively. Sera from 123 persons (54 from carriers of S. stercoralis infections and 69 from controls) were submitted to the reaction. The titers of different sera varied from 20 to 2560. There was a significant linear correlation (r = 0.85 p £ 0.001) between the antibodies from the two species of larval antigens. We conclude that both antigens may be used in the IIF reaction for the diagnosis of human strongyloidiasis. Due to the feasibility of safe and low-cost mass production of S. ratti larvae in the laboratory with a considerable economy of conjugate, their utilization in the serum diagnosis of human strongyloidiasis is recommended
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In a highly competitive market companies know that having quality products or provide good services is not enough to keep customers "faithful". Currently, quality of products/services, location and price are fundamental aspects customers expect to get on every purchase, so they look for ways to distinguish companies. This can happen either in a strictly materialistic way or by evaluation of intangible metrics such as having his opinion appreciated or being part of a selected group of "premium" customers. Therefore, companies must find ways to value and reward its customers in order to keep them "faithful" to their products or services. Loyalty systems are one means to achieve this goal, however, due to its nature and how they are implemented, often companies end up having low acceptance, without achieving intended objectives. In an era of technological revolution, where global average adoption of smartphones and tablets is 74% and 40% [Our Mobile Planet, 2014], the opportunity to reinvent loyalty systems reappears. Throughout this thesis a new tool, relying on the latest technologies and aiming to fulfill this market opportunity, will be presented. The main idea is to use ancient loyalty concepts, such as stamps or pointscards, and transforms them into digital cards, to be used in digital wallets, introducing an innovative technology component based on Apple's Passbook technology. The main goal is to create a platform for managing the card’s life cycle, allowing anyone to create, edit, distribute and analyze the data, and also create a new communication channel with customers, improving the customer-‐supplier relationship and enhancing the mobile-‐marketing.