Digital marketing strategies

Internship Report presented to Instituto de Contabilidade e Administração do Porto for the Master’s degree in Marketing Digital under the guidance of Dr. José Magalhães Author Note This internship was carried out under the Erasmus Program for college students and under the agreement between the sending institution, Instituto Superior de Contabilidade e Administração do Porto and the host company, eRise, located in Budapest, Hungary, under the guidance of Vilmos Schwarz.

Digital marketing strategies have proven to be essential for driving business on a growing technological society. Their large range of tools and ways to combine them makes every company a new challenge for what it concerns to the creation of their own strategies. Flexibility is one of digital marketing big characteristics once, besides changing from organization to organization, they also change on their course, demanding adaptation to the market trends. As such, this report is focused on the design of a digital marketing strategy for eRise, an hungarian technology company, from the market situation analysis, the identification and search for the target characteristics, to the internet marketing mix, and online tools to measure results and take conclusions. With generic positive results on the performed campaigns and actions, it’s concluded the need for a good balance between differentiation, optimized searchability on search engines, and engagement when building online strategies.