Um estudo sobre a percepção do cliente pré-pago quanto ao serviço de roaming de chamadas terminadas

o serviço móvel celular apresentou, nos últimos anos, mudanças significativas em termos de evolução tecnológica e dos produtos e serviços oferecidos ao cliente. O ambiente de prestação do serviço evoluiu a partir de um monopólio estatal para um regime de duopólio regional privado. A introdução da competição trouxe benefícios aos clientes, dentre os quais podem ser citados a redução dos preços de aquisição e das tarifas de uso do serviço e o aumento da oferta de linhas celulares, antes em falta no mercado. A introdução do serviço pré-pago, em 1999, representou um marco na história do Serviço Móvel Celular no Brasil. O produto, adequado para usuários que querem controlar seus gastos com telefonia celular, permitiu o acesso das classes econômicas C e D ao serviço. O pré-pago trouxe vantagens e desvantagens para clientes e prestadores de serviço. Uma de suas limitações, quando lançado, era a impossibilidade de utilização do servIço fora da área de atuação da operadora ("roaming"). O problema técnico que impedia o oferecimento de roammg para chamadas terminadas foi resolvido e as empresas prestadoras adotaram estratégias distintas em relação a isso. Algumas ofereceram o serviço para todos os clientes pré-pago, indistintamente; outras segmentaram o mercado pré-pago, criando produtos novos com a facilidade de roaming e mantendo os produtos já lançados no mercado sem a facilidade de roaming. A Americel, empresa operadora do Serviço Móvel Celular na região Centro Oeste e parte da região Norte, possui dois produtos pré-pago: o primeiro, chamado Legal, não permite o roaming de chamadas terminadas. Foi criado também o Legal Pacas que oferecia, entre outras novas funcionalidades, a possibilidade de roaming de chamadas terminadas. Os dois produtos possuem outras características diferentes e planos de tarifa próprios. O objetivo da pesquisa é avaliar como o cliente pré-pago da Americel percebe a funcionalidade de roaming de chamadas terminadas. A pesquisa pretende avaliar a importância do serviço para o cliente, como ele avalia o serviço prestado pela empresa e como essa funcionalidade é classificada (básica, de desempenho ou de encantamento). A partir da compreensão da percepção do cliente quanto ao roaming, será avaliada a estratégia de marketing de segmentar o mercado pré-pago por meio dessa funcionalidade. VI A metodologia empregada utiliza-se de ferramentas de medição da satisfação dos clientes. A Americel realiza mensalmente uma pesquisa de satisfação com uma amostra de 400 clientes que são entrevistados por telefone. O questionário de pesquisa possui 50 perguntas sobre vários aspectos relacionados à prestação do serviço. Os resultados anteriores dessa pesquisa apontam a cobertura como sendo a característica mais importante do serviço do ponto de vista do cliente e, ao mesmo tempo, uma característica mal avaliada por ele. A pesquisa também demonstra uma confusão do cliente que, quando questionado sobre onde necessita de cobertura, indica regiões onde a empresa não atua e, portanto, não poderia oferecer cobertura, mas roaming. Para uma parte dos clientes, roaming e cobertura são o mesmo atributo. Foram acrescentadas ao questionário padrão perguntas relacionadas ao roaming. As perguntas foram elaboradas para avaliar a freqüência com que os clientes viajam, a importância atribuída ao roaming, a avaliação do serviço de roaming e a avaliação geral da Americel. Os resultados permitem concluir que, apesar do usuário do serviço pré-pago não viajar freqüentemente, ele considera a funcionalidade de roaming como importante ou muito importante. A avaliação do serviço é ruim, o que implica na necessidade de priorizar ações no sentido de melhorar o serviço de roaming para os clientes pré-pago. Isso pode ser feito através da extensão do oferecimento do roaming a todos os clientes pré-pago. O resultado da análise penalidade-recompensa foi de que a funcionalidade de roaming é uma funcionalidade de desempenho do Serviço Móvel Celular. Isso significa que sua ausência causa insatisfação do cliente, enquanto sua presença aumenta a sua satisfação. Sendo assim, mais uma vez é confirmada a necessidade de oferecimento dessa facilidade a toda a base de clientes pré-pago. A pesquisa permite, então, concluir que a estratégia de marketing de segmentar o mercado de clientes pré-pago por meio do uso da facilidade de roaming tem como conseqüência final a insatisfação do cliente, uma vez que, de acordo com sua percepção, o roaming é uma funcionalidade importante do serviço móvel celular, que deve ser oferecido para toda a base de clientes. As características do serviço que devem ser usadas para segmentação devem ser aquelas que, quando ausentes, não causam insatisfação nos clientes, mas, quando presentes, o encantam.

Ictiofauna de riachos formadores do rio Teles Pires, drenagem do rio Tapajós, bacia Amazônica

Pós-graduação em Aquicultura - FCAV

Key quality factors and travellers profiles at interurban interchanges

La planificación y las políticas de transporte no pueden descuidar la calidad del servicio, considerando que influye notablemente en el cambio modal del coche hacia otros medios de transporte más sostenibles. El concepto se aplica también a los intercambiadores de transporte público, los nodos del sistema donde se cruzan las distintas redes del transporte público y privado. Aunque se han logrado numerosos avances para medir y evaluar la calidad en el sector del transporte público, se han dedicado relativamente pocos esfuerzos a investigar estos aspectos relacionados con la calidad de los intercambiadores del transporte público. Este trabajo de investigación se concentra en la calidad del servicio de la transferencia modal en los intercambiadores interurbanos, según la perspectiva de los viajeros. Su objetivo es identificar los factores clave de la calidad del servicio y los perfiles de los viajeros en los intercambiadores. La investigación es exploratoria y ofrece información acerca de la percepción de los viajeros intermodales relacionada con los aspectos de la calidad, aportando nuevos elementos y datos para adentrarse en estudios más detallados. La metodología del trabajo combina técnicas de análisis estadístico multivariante para analizar los datos de las encuestas sobre la satisfacción de los clientes y se subdivide en tres etapas. En primer lugar, se ha implementado el análisis de correspondencias múltiples para explorar los constructos latentes relacionados con la satisfacción de las características cualitativas de los intercambiadores interurbanos, identificando así los factores clave de la calidad. En segundo lugar, se ha aplicado un análisis de conglomerados de k-medias sobre los factores clave de calidad para clasificar a los viajeros en grupos de usuarios de transportes homogéneos, de acuerdo con su percepción de satisfacción, identificando de este modo los perfiles de los viajeros. Por último, se han formulado sugerencias y recomendaciones sobre la calidad para respaldar la formulación de políticas, estableciendo las prioridades para los intercambiadores interurbanos. La metodología se aplicó en cuatro intercambiadores interurbanos (estaciones de ferrocarriles o de autobuses ) en Madrid, Zaragoza, Gothenburg y Lion, analizando los datos recogidos mediante una encuesta de satisfacción del cliente llevada a cabo en 2011 en los cuatro casos de estudio, donde se interconectan distintos medios de transporte público y privado, de corta y larga distancia. Se recogieron datos sobre la satisfacción de los viajeros con 26 criterios de calidad, así como información sobre aspectos socio-económicos y pautas de comportamiento de viajes. Mediante el análisis de correspondencias múltiples se identificaron 4-5 factores clave de calidad en cada intercambiador, que se asocian principalmente con el sistema de emisión de billetes, el confort y la interconexión, mientras que los viajeros no perciben los temas clásicos como la información. Mediante el análisis de conglomerados se identificaron 2-5 perfiles de viajeros en cada intercambiador. Se reconocieron dos grupos de viajeros en casi todos los casos de estudio: viajeros de cercanía/trabajadores y turistas. Por lo que concierne a las prioridades para apoyar a las partes interesadas en la formulación de políticas, la expedición de billetes es el factor clave para los intercambiadores interurbanos españoles, mientras que la interconexión y los aspectos temporales se destacan en los intercambiadores de Francia y Suecia. Quality of Service can not be neglected in public transport planning and policy making, since it strongly influences modal shifts from car to more sustainable modes. This concept is also related to Public Transport interchanges, the nodes of the transport system where the different sub-systems of public passenger transport and personal vehicles meet. Although a lot of progress has been generally done to measure and assess quality in public transport sector, relatively little investigation has been conducted on quality at PT interchanges. This research work focusses on Quality of Service in the use of transfer facilities at interurban interchanges, according to current travellers’ perspective. It aims at identifying key quality factors and travellers profiles at interurban interchanges. The research is exploratory and offers insight into intermodal travellers’ perception on quality aspects, providing new elements and inputs for more definitive investigation. The methodology of the work combines multivariate statistical techniques to analyse data from customer satisfaction surveys and is subdivided in three steps. Firstly, multiple correspondence analysis was performed to explore latent constructs as concern satisfaction of quality attributes at interurban interchanges, thus identifying the so-called Key Quality Factor. Secondly, k-means cluster analysis was implemented on the key quality factors to classify travellers in homogeneous groups of transport users, according to their perception of satisfaction, thus identifying the so-called Travellers Profiles. Finally, hints and recommendations on quality were identified to support policy making, setting priorities for interurban interchanges. The methodology was applied at four interurban interchanges in Madrid, Zaragoza, Gothenburg and Lyon, analysing the data collected through a customer satisfaction survey carried out in 2011 at the four railway or bus stations where different modes of public and private transport are interconnected covering both short and long trips. Data on travellers’ satisfaction with 26 quality attributes were collected, as well as information on socio-economical and travel patterns. Through multiple correspondence analysis were identified 4-5 key quality factors per interchange. They are mainly related to ticketing, comfort and connectivity, while classical issues, as information, are not perceived as important by travellers’. Through cluster analysis were identified 2-5 travellers profiles per interchange. Two groups of travellers can be found in almost all case studies: commuter / business travellers and holiday travellers. As regards the priorities to support stakeholders in policy making, ticketing is the key-issue for the Spanish interurban interchanges, while connectivity and temporal issues emerge in the French and Swedish case studies.

Plan de negocio Miraparty

En el siguiente trabajo se documentará un plan de negocio para Miraparty. Miraparty es una empresa que ofrece un servicio de photocall innovador en tres diferentes ámbitos de negocio: Bodas, celebración de todo tipo de eventos socio-culturales (fiestas, eventos deportivos, musicales, gastronómicos,...), y en el ámbito empresarial para eventos promocionales. Se realizará primero una presentación de la compañía describiendo sus servicios y su organización. Posteriormente se describirá tanto las características técnicas de toda la tecnología empleada, así como una descripción detallada del proceso y modelo de operaciones de Miraparty. A continuación se ha realizado un estudio de mercado analizando los competidores dentro del mismo sector, cuyas conclusiones se muestran en una tabla resumen, y termina con una matriz DAFO que ayuda a ver y comprender la situación actual de Miraparty. Dentro de la sección específica de marketing, se ha descrito primero el posicionamiento de la empresa para, posteriormente, desarrollar las capacidades de Go-to-market dentro de los distintos canales comerciales que Miraparty debe emplear. Además de ello, se ha diseñado una encuesta de satisfacción al cliente para su uso posterior. Por último, se ha desarrollado un caso de negocio en el que se estudia con éxito la viabilidad de la apertura de una franquicia de Miraparty en la ciudad de Madrid. Se ha optado por realizar un estudio con un horizonte de tres años. ---ABSTRACT---In following document a business plan for Miraparty will be developed. Miraparty is a company that offers a brand new photocall service in three different business areas: Weddings, every kind of social and cultural events (parties, sport events, musical events,...) and for promotional events for other companies. First of all, Miraparty will be described as well as its offered services and its organization. Afterwards, used technology and technical equipment will be described along with a detailed description of its core process and Miraparty's operational model. Secondly, it is presented a market analysis with a thorough analysis of Miraparty's direct competitors. Conclusions are summarized in a comparison table, and this part finishes with a DAFO matrix that helps understanding Miraparty's current situation. Next, in marketing related section, firstly, company's services positioning has been described using BCG matrix to, secondly, develop Go-to-Market capabilities for every market channel Miraparty should use. Besides that, a customer satisfaction survey form has been designed for its further use. Finally, a business case has been developed to study v Madrid. In this study it has been decided to state a three year time limit.

Do Information, Price, or Morals Influence Ethical Consumption? A Natural Field Experiment and Customer Survey on the Purchase of Fair Trade Coffee

We address ethical consumption using a natural field experiment on the actual purchase of Fair Trade (FT) coffee in three supermarkets in Germany. Based on a quasi-experimental before-and-after design the effects of three different treatments – information, 20% price reduction, and a moral appeal – are analyzed. Sales data cover actual ethical purchase behavior and avoid problems of social desirability. But they offer only limited insights into the motivations of individual consumers. We therefore complemented the field experiment with a customer survey that allows us to contrast observed (ethical) buying behavior with self-reported FT consumption. Results from the experiment suggest that only the price reduction had the expected positive and statistically significant effect on FT consumption.

Division of Research Annual Customer Survey

Customer survey results for 2012-2013.

Perceived need for mental health care, findings from the Australian National Survey of Mental Health and Well-being

Background. The Australian National Survey of Mental Health and Well-being was designed to detect and describe psychiatric morbidity, associated disability, service use and perceived need for care. The survey employed a single-phase interview methodology, delivering a field questionnaire to a clustered probability sample of 10641 Australians. Perceived need was sampled with an instrument designed for this survey, the Perceived Need for Care Questionnaire (PNCQ). This questionnaire gathers information about five categories of perceived need, assigning each to one of four levels of perceived need. Reliability and validity studies showed satisfactory performance of the instrument. Methods. Perceived need for mental health care in the Australian population has been analysed using PNCQ data, relating this to diagnostic and service utilization data from the above survey. Results. The survey findings indicate that an estimated 13.8 % of the Australian population have perceived need for mental health care. Those who met interview criteria for a psychiatric diagnosis and also expressed perceived need make up 9.9 % of the population. An estimated 11.0% of the population are cases of untreated prevalence, a minority (3.6% of the population) of whom expressed perceived need for mental health care. Among persons using services, those without a psychiatric diagnosis based on interview criteria (4.4% of the population), showed high levels of perceived met need. Conclusions. The overall rate of perceived need found by this methodology lies between those found in the USA and Canada. The findings suggest that service use in the absence of diagnosis elicited by survey questionnaires may often represent successful intervention. In the survey, untreated prevalence was commonly not accompanied by perceived need for mental health care.

Evaluation of the Importance of Attributes in Customer Satisfaction with Supermarkets in the Mid-Valley Region of the Itajai - SC

In a dynamic atmosphere of competitiveness, customer satisfaction is a key factor in the long term success of a business relationship. From this perspective, the objective of the article was to evaluate the importance of attributes and customer satisfaction with Supermarkets in the Mid-Valley region of the ltajai/SC. Research methodology is characterized as descriptive, of the survey type, with a quantitative, cross section approach. The research instrument used was a questionnaire structured with open and closed questions, according to Lickert`s scale. By means of this, the degree of importance of supermarket attributes and the level of customer satisfaction with them were verified. In regard to the importance of the attributes, cleaning, parking, safety and variety of products are the most important, while the attributes Of purchase through the internet and taste samples are the least significant ones. The results of satisfaction point to the fact that the Supermarkets Big and Angeloni presented a greater degree of satisfaction in relation to the general average in practically all of the attributes, while Bistek presented the smallest degree of satisfaction, only surpassing the average in regard to the attribute of store lighting.

The hospital survey on patient safety culture in Portuguese hospitals: instrument validity and reliability

Purpose – Quantitative instruments to assess patient safety culture have been developed recently and a few review articles have been published. Measuring safety culture enables healthcare managers and staff to improve safety behaviours and outcomes for patients and staff. The study aims to determine the AHRQ Hospital Survey on Patient Safety Culture (HSPSC) Portuguese version's validity and reliability. Design/methodology/approach – A missing-value analysis and item analysis was performed to identify problematic items. Reliability analysis, inter-item correlations and inter-scale correlations were done to check internal consistency, composite scores. Inter-correlations were examined to assess construct validity. A confirmatory factor analysis was performed to investigate the observed data's fit to the dimensional structure proposed in the AHRQ HSPSC Portuguese version. To analyse differences between hospitals concerning composites scores, an ANOVA analysis and multiple comparisons were done. Findings – Eight of 12 dimensions had Cronbach's alphas higher than 0.7. The instrument as a whole achieved a high Cronbach's alpha (0.91). Inter-correlations showed that there is no dimension with redundant items, however dimension 10 increased its internal consistency when one item is removed. Originality/value – This study is the first to evaluate an American patient safety culture survey using Portuguese data. The survey has satisfactory reliability and construct validity.

Survey on image quality and dose levels used in Europe for mammography.

Quality assurance programmes are becoming a common practice in the field of mammography. At the present time several recommendations exist and different test objects are used to optimize this radiological procedure. The goal of this study was to check if geographically distant centres using different quality control procedures were comparable when using a common objective way of assessing image quality. The results show that consensus still needs to be found among radiologists to reach a satisfactory level of harmony between patient doses and image quality in Europe.

Validation of the 34-item Supportive Care Needs Survey and 8-item Breast module French versions (SCNS-SF34-Fr and SCNS-BR8-Fr) in breast cancer patients.

This study aimed to assess the psychometric robustness of the French version of the Supportive Care Needs Survey and breast cancer (BC) module (SCNS-SF34-Fr and SCNS-BR8-Fr). Breast cancer patients were recruited in two hospitals (in Paris, France and Lausanne, Switzerland) either in ambulatory chemotherapy or radiotherapy, or surgery services. They were invited to complete the SCNS-SF34-Fr and SCNS-BR8-Fr as well as quality of life and patient satisfaction questionnaires. Three hundred and eighty-four (73% response rate) BC patients returned completed questionnaires. A five-factor model was confirmed for the SCNS-SF34-Fr with adequate goodness-of-fit indexes, although some items evidenced content redundancy, and a one-factor was identified for the SCNS-BR8-Fr. Internal consistency and test-retest estimates were satisfactory for most scales. The SCNS-SF34-Fr and SCNS-BR8-Fr scales demonstrated conceptual differences with the quality of life and satisfaction with care scales, highlighting the specific relevance of this assessment. Different levels of needs could be differentiated between groups of BC patients in terms of age and level of education (P < 0.001). The SCNS-SF34-Fr and SCNS-BR8-Fr present adequate psychometric properties despite some redundant items. These questionnaires allow for the crucial endeavour to design appropriate care services according to BC patients' characteristics.

Reporting customer information for sales management

Elektroniikan alihankintapalveluiden (EMS) liiketoimintaympäristössä yritykset toimivat pääasiassa asiakkaiden projektien ja ulkoistamispäätösten keskellä. Tämän tyyppisessä liiketoimintaympäristössä on asiakas keskeisessä roolissa, kuten liiketoiminnassa yleensäkin. Termi EMS sisältää koko tuotteen elinkaaren aina suunnittelusta myynnin jälkeisiin palveluihin. Asiakkaan olessa erittäin tärkeä yritykselle, on myös selvitettävä mitkä asiakkaat ovat yrityksen kannalta arvokkaimmat. Tämän tutkimuksen tavoitteena oli selvittää myyntijohdon tietotarpeet sekä löytää selkeä ja helppokäyttöinen tapa tuoda tarvittava informaatio heidän käyttöönsä. Tietotarpeet selvitettiin haastatteluilla ja kyselytutkimuksella ja sopivan järjestelmän löytämisessä käytettiin prototyyppi-lähestymistä, jotta saataisiin selville täyttääkö valittu järjestelmä myyntijohdon tarpeet. Nk. dashboard-mittaristot ovat hyvä tapa tuoda asiakasinformaatiota päätöksenteontueksi. Tälläisillä mittaristoilla voidaan myös yhdistellä eri lähteistä olevaa tietoa ja tuoda se ymmärrettävässä muodossa esiin. Tässä tutkimuksessa kuvataan mittariston suunnittelu myyntijohdon tarpeisiin. Ensimmäisenä tutkitaan kyselyn avulla myyntijohtajien tiedon tarpeet ja tämän jälkeen etsitään sopiva tekninen sovellus ja ratkaistaan tiedon siirtoihin liittyvät ongelmat. Kun ensimmäinen versio on valmis, esitellään se myyntijohdolle, jotta saadaan kerättyä kommentit seuraavaan versioon.