Lingüística aplicada e tradução: algumas relações

O presente artigo aborda pontos de contato entre a lingüística aplicada e a tradução, enfatizando a importância da estreita relação entre teoria e prática para ambas as áreas.

A relação entre teoria e praxis segundo adorno

Neste ensaio, pretende-se analisar a concepção de Adorno acerca da relação entre teoria e prática com o intuito de explicitar o significado da autonomia da teoria e do intelectual, por ele postulada. Será demonstrado que tal formulação está voltada contra o ativismo dos movimentos estudantis europeus dos anos 60, contra a noção de engajamento e as diretrizes gerais da política cultural comunista, além de se opor à teoria do realismo crítico formulada por Lukács. A autonomia da teoria, como se verá, está ligada à defesa da autonomia estética e as relações existentes entre sujeito-objeto na atividade cognitiva.

Marxismo antropológico e a produção das relações sociais

A construção de uma teoria da produção das relações sociais no ângulo do marxismo antropológico e das práticas sócio-históricas de sociedades não-capitalistas.

Produzindo para disponibilidade: uma aplicação da Teoria das Restrições em ambientes de produção para estoque

The objective of this paper is to present how the Theory of Constraints has recently been dealing with make to stock environments. This new format introduces interesting innovations in terms of the use of simplified Drum-Buffer-Rope method as well as ways to pull production in environments that produce in advance of demand. It also innovates by creating conditions for providing market opportunities based on the explicit assurance of product availability, hence its name: make to availability (MTA). Although it provides important contributions to production planning and control, articles that have directly addressed this issue have not been identified to date in both national and international journals.

Mercado de ações brasileiro: uma investigação empírica sobre suas relações de longo prazo e de precedência temporal pré-crise de 2008

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Didática para a Educação Infantil: implicações do materialismo histórico dialético e da Teoria Histórico-Cultural

In this article, we discuss the contributions of Didactics for intentional pedagogical action of teachers devoted to children education. In this sense, we initially say to be essential the reflections which aim to search for foundations focused on the mobilization of future teachers for the action-reflection-action about the educational phenomena, aiming at the unveiling, with rigor and objectivity, of its multiple determinations within the capitalist relations . We believe that such unveiling is only possible in the light of a world view, a method and a praxis constituted in unison with historical materialism and its dialectic. Afterwards, we reflect on some of the principles of the Historical-Cultural Theory to understand of the active and mediator role teachers have in the process of humanization of young children and contributions of dialectical materialism to this reflection. Finally are detailed some aspects of a Didactics focused on training teachers for Children and early elementary school years’ education, which have guided our actions as teachers of the Pedagogy Course and reiterated by teachers’ narratives about their experience both in life and teaching, in search of new systematization modes, targeting an educational praxis due to the redefinition (theorization) and on the teaching practice by its very subjects.

A pedagogia histórico-crítica e o currículo: para além do multiculturalismo das políticas curriculares nacionais

Pós-graduação em Educação Escolar - FCLAR

Famílias com gêmeos: um estudo sobre o relacionamento fraterno e a dinâmica das relações familiares

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Gestão de desenvolvimento competitivo: atuação do Relações-públicas em programas de gestão do conhecimento

The theme approached relates contemporaneous organizational competitive scenario to draw parallels between the organizational structure, Knowledge Management and Public Relations. Many aspects are complementary and can be grouped, enabling the idea of verifying the possibility of a Public Relations work like a manager of Knowledge Management. The objective of this study focuses in analyzing the administration ways of the organizational environment to verify the best kind of structure for the competitive development pattern, then we sought the meaning of Knowledge Management and their results to draw a parallel between the image of the Knowledge Management process manager and the Public Relations professional. The methodology chosen was bibliographic research, by which we noticed the theme relevance, the proposal validity and build a convergence between the skills of a person responsible for managing processes in Knowledge Management and the capabilities of a Public Relations professional. This way adopts a human feature to the managing process, respecting the technical-informational scenario of this area

Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

As relações entre Brasil e Venezuela durante os governos de Lula e Chávez - 2003 a 2010

This work examines the political-economic relations between Brazil and Venezuela from 2003 to 2010, during the mandates of Luiz Inácio Lula da Silva and Hugo Chavez Frías. After a historical overview of Venezuela, by showing the first approximations, it sets out the cooperation projects and makes a categorization and study of the International Acts signed during the studied period. The graphs and tables allowed a quantitative and qualitative analysis. The growth of the international trade is also considered and studied. The results show prospects that may contribute to cooperation and international trade between the two countries

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability