975 resultados para communication, advertising


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This research is concerned with block coding for a feedback communication system in which the forward and feedback channels are independently disturbed by additive white Gaussian noise and average power constrained. Two coding schemes are proposed in which the messages to be coded for transmission over the forward channel are realized as a set of orthogonal waveforms. A finite number of forward and feedback transmissions (iterations) per message is made. Information received over the feedback channel is used to modify the waveform transmitted on successive forward iterations in such a way that the expected value of forward signal energy is zero on all iterations after the first. Similarly, information is sent over the feedback channel in such a way that the expected value of feedback signal energy is also zero on all iterations after the first. These schemes are shown to achieve a lower probability of error than the best one-way coding scheme at all rates up to the forward channel capacity, provided only that the feedback channel capacity be greater than the forward channel capacity. These schemes make more efficient use of the available feedback power than existing feedback coding schemes, and therefore require less feedback power to achieve a given error performance.

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We propose a novel communication technique which utilizes a set of mutually distinguishable optical patterns instead of convergent facula to transmit information. The communication capacity is increased by exploiting the optical spatial bandwidth resources. An optimum detector for this communication is proposed based on maximum-likelihood decision. The fundamental rule of designing signal spatial pattern is formulated from analysis of the probability of error decision. Finally, we present a typical electro-optical system scheme of the proposed communication. (c) 2006 Elsevier GmbH. All rights reserved.

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We are at the cusp of a historic transformation of both communication system and electricity system. This creates challenges as well as opportunities for the study of networked systems. Problems of these systems typically involve a huge number of end points that require intelligent coordination in a distributed manner. In this thesis, we develop models, theories, and scalable distributed optimization and control algorithms to overcome these challenges.

This thesis focuses on two specific areas: multi-path TCP (Transmission Control Protocol) and electricity distribution system operation and control. Multi-path TCP (MP-TCP) is a TCP extension that allows a single data stream to be split across multiple paths. MP-TCP has the potential to greatly improve reliability as well as efficiency of communication devices. We propose a fluid model for a large class of MP-TCP algorithms and identify design criteria that guarantee the existence, uniqueness, and stability of system equilibrium. We clarify how algorithm parameters impact TCP-friendliness, responsiveness, and window oscillation and demonstrate an inevitable tradeoff among these properties. We discuss the implications of these properties on the behavior of existing algorithms and motivate a new algorithm Balia (balanced linked adaptation) which generalizes existing algorithms and strikes a good balance among TCP-friendliness, responsiveness, and window oscillation. We have implemented Balia in the Linux kernel. We use our prototype to compare the new proposed algorithm Balia with existing MP-TCP algorithms.

Our second focus is on designing computationally efficient algorithms for electricity distribution system operation and control. First, we develop efficient algorithms for feeder reconfiguration in distribution networks. The feeder reconfiguration problem chooses the on/off status of the switches in a distribution network in order to minimize a certain cost such as power loss. It is a mixed integer nonlinear program and hence hard to solve. We propose a heuristic algorithm that is based on the recently developed convex relaxation of the optimal power flow problem. The algorithm is efficient and can successfully computes an optimal configuration on all networks that we have tested. Moreover we prove that the algorithm solves the feeder reconfiguration problem optimally under certain conditions. We also propose a more efficient algorithm and it incurs a loss in optimality of less than 3% on the test networks.

Second, we develop efficient distributed algorithms that solve the optimal power flow (OPF) problem on distribution networks. The OPF problem determines a network operating point that minimizes a certain objective such as generation cost or power loss. Traditionally OPF is solved in a centralized manner. With increasing penetration of volatile renewable energy resources in distribution systems, we need faster and distributed solutions for real-time feedback control. This is difficult because power flow equations are nonlinear and kirchhoff's law is global. We propose solutions for both balanced and unbalanced radial distribution networks. They exploit recent results that suggest solving for a globally optimal solution of OPF over a radial network through a second-order cone program (SOCP) or semi-definite program (SDP) relaxation. Our distributed algorithms are based on the alternating direction method of multiplier (ADMM), but unlike standard ADMM-based distributed OPF algorithms that require solving optimization subproblems using iterative methods, the proposed solutions exploit the problem structure that greatly reduce the computation time. Specifically, for balanced networks, our decomposition allows us to derive closed form solutions for these subproblems and it speeds up the convergence by 1000x times in simulations. For unbalanced networks, the subproblems reduce to either closed form solutions or eigenvalue problems whose size remains constant as the network scales up and computation time is reduced by 100x compared with iterative methods.

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Far-field spot compression without energy loss in main lob is of great significance to wireless laser communication. In this letter, we propose two schemes to obtain far-field spot compression without energy loss in main lob. One scheme is based on the simulated annealing (SA) algorithm. Using SA algorithm, we design the phase profile of the diffractive phase element (DPE). Using the designed DPE, far-field spot compression without energy loss in main lob is achieved. The other scheme is based on YG algorithm. By means of YG algorithm, we appropriately designed the DPE in the emitting plane. Using the DPE, far-field spot compression without energy loss in main lob is obtained. (c) 2007 Elsevier GmbH. All rights reserved.

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Coupling a single-mode laser diode with 200 mW to a single-mode fiber (SMF) through an orthonormal aspherical cylindrical lens and a GRIN lens for the intersatellite optical communication system is proposed and demonstrated. We experimentally studied how the coupling efficiency changes with the SMF's position displacement and axial angle variation, and obtained 80 mW output power at the end of the SMF, which shows that the coupling units have satisfied the designed request. (c) 2007 Elsevier GmbH. All rights reserved.

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Dependence of performances of non-line-of-sight (NLOS) solar-blind ultraviolet (UV) communication systems on atmosphere visibility is investigated numerically by correlating the propagation of UV radiation with the visibility. A simplified solar-blind UV atmospheric propagation model is introduced, and the NLOS UV communication system model is constituted based on the single scattering assumption. Using the model, numerical simulation is conducted for two typical geometry configurations and different modulation formats. The results indicate that the performance of the NLOS UV communication system is insensitive to variation of visibility in quite a large range, and deteriorates significantly only in very low-visibility weather, and is also dependent on the geometry configuration of the system. The results also show that the pulse position modulation (PPM) is preferable due to its high-power efficiency to improve the system performance. (c) 2007 Elsevier GmbH. All rights reserved.

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An optical communication scheme of 2-D pattern transfer based on imaging optics for submarine laser uplink communication (SLUC) is suggested. Unlike the methods aiming at avoiding neighboring crosstalk used in traditional multi-channel optical beam transferring, we make full use of the overlapping of each spreading beam other than controlling divergence effect of each beam to avoid interference noise. The apparent parameters have been introduced to simplify theoretical analysis of optical pattern transfer problem involving underwater condition, with the help of which the complex beam propagation inside two kinds of mediums can be easily reduced to brief beam transfer only inside air medium. In this paper, optical transmission path and receiver terminal optics geometry have been described in detail. The link range equation and system uplink performance analysis have also been given. At last, results of a proof-of-concept experiment indicate good feasibility of the proposed SLUC model. © 2007 Elsevier GmbH. All rights reserved.

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Esta pesquisa cita os dois processos pelos quais podem ser formados os neologismos e estuda os formados por empréstimos, em corpus constituído por dados colhidos em textos publicitários da mídia em corpus escrito da língua portuguesa do Brasil. As fontes de dados foram variados veículos de comunicação. Objetivou-se identificar a diversidade de classes/funções, campos semânticos, funções do uso nos textos, veículos de comunicação (como os jornais, as revistas, os sítios da internet, a televisão, o outdoor, o busdoor, o wallpaper, o folheto e a mala direta) que apresentaram esses itens neológicos. Tratando ainda dos empréstimos, foram descritas as ocorrências da influência das línguas de outros países nos usuários da língua portuguesa do Brasil. Constatou-se que o inglês foi a língua fonte que contribuiu com mais empréstimos e que há um continuum nos estágios de adaptação desses itens. Apontou-se a descrição discursiva da língua materna para resolver o conflito e a polêmica que envolvem o uso desses empréstimos. Finalizando, construiu-se um glossário com os neologismos formados por empréstimos encontrados no corpus

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The experiment result of Nd:YVO4 laser pumped by laser diode that was amplified by double-cladding Yb3+ fiber is reported. Stable mode-locking pulses are obtained at repetition rate of 320 MHz and the output power is 15 mW. When laser power is amplified by Yb3+- doped double-cladding fiber amplifier, its power can get to 600 mW. Based on these, experiment of double-frequency is carried out, and green laser with power of 4 mW is obtained. (c) 2007 Wiley Periodicals, Inc.

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Esta tese se insere no conjunto de pesquisas que procura entender como funcionam as eleições no Brasil. Especificamente, o objetivo é investigar a propaganda negativa durante as eleições presidenciais. Para tal foram desenvolvidos cinco capítulos. O primeiro situa o leitor no debate normativo sobre o papel da propaganda negativa para a democracia eleitoral. Nele, é debatida a importância dos ataques em uma série de circunstâncias, como mobilização política, ambiente informacional e decisão do voto. O segundo capítulo constitui ampla análise do conteúdo da propaganda negativa exibida no âmbito do Horário Gratuito de Propaganda Eleitoral durante as eleições presidenciais de 1989, 1994, 1998, 2002, 2006 e 2010, primeiro e segundo turnos. A metodologia seguiu as orientações formuladas por Figueiredo et all. (1998), mas adaptadas para as especificidades da propaganda negativa. Neste objetivo, tendências interessantes foram descobertas, a mais interessante, sem dúvida, é o baixo índice de ataques ocorrido entre os candidatos. O terceiro busca investigar o uso estratégico das inserções durante as campanhas presidenciais. Debato o caráter regulamentado do modelo brasileiro de propaganda. Ainda assim, aponto estratégias divergentes no uso estratégico das inserções negativas, sendo o horário noturno o lócus predominante dos ataques. O quarto capítulo procura criar um modelo de campanha negativa com base na teoria dos jogos. No modelo, procuro responder às seguintes questões: quem ataca quem, quando e por quê? Argumento que a propaganda negativa é o último recurso utilizado pelos candidatos na conquista por votos. Ela tem como propósito central alterar a tendência do adversário. Por essa razão, é utilizada principalmente por candidatos em situações de desvantagem nos índices de intenção de voto. O quinto e último capítulo desenvolve modelo estatístico para medir o impacto da propaganda negativa nos índices de intenção de voto.

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[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrategia de comunicación de las organizaciones empresariales. Para ello, se estudia el contexto comunicacional actual, caracterizado por la fragmentación y dispersión de las audiencias, la saturación, la pérdida de la eficacia de la publicidad tradicional, los nuevos hábitos de consumo de medios y la explosión de la conectividad, y el papel de las distintas herramientas de comunicación en entornos digitales: página web, blog corporativo, email marketing, gestión multimedia, mobile marketing, E-commerce y Social Media Marketing. En este contexto y por su relevancia, nos centramos en el estudio de las estrategias de Social Media Marketing. Para ello abordamos las ventajas e inconvenientes de la utilización de redes sociales, cómo efectuar la planificación de la comunicación en redes sociales (objetivos, público, contenidos, plataformas, plan de acción e indicadores), y las nuevas profesiones ligadas a su gestión. Un aspecto relevante que también se analiza es la gestión de la reputación online y las implicaciones que el uso de redes sociales tiene sobre ella, así como los protocolos de actuación ante posibles crisis derivadas de la presencia en estos canales. En las redes sociales se encuentran prácticamente todos los stakeholders de las empresas/marcas, fuente de información continua para mejorar sus negocios. Su utilización, dentro de una comunicación integral de marketing, permite fortalecer la imagen corporativa y lograr un posicionamiento claro y a largo plazo.

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The artificial reopening of the lagoon inlet, made in Grand-Bantam in September 1987 in order to reduce the aquatic weeds proliferation, induced some environmental and fish communities alterations in the eastern part of the Ebrié lagoon (Côte d'Ivoire). A preliminary field survey made in May 1988 shows an increase in the salinity rate and an increase of the marine component among fish communities, when compared to the former ecological state of this lagoon area (reference data of 1980 and 1981).

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A pesquisa detém sua atenção nos sentidos sociais e culturais dos meios de pagamento. Para tal, investiga dois domínios: o universo publicitário construído pelas empresas de tecnologias de pagamento (Visa e MasterCard) e outro prático, vivido por jovens universitários. Correlacionar e comparar as estratégias discursivas de apresentação dos cartões de crédito e os usos práticos desta ferramenta financeira tornou-se o ponto central do estudo. Primeiro, são examinados os sentidos dos meios de pagamento (em especial o cartão de crédito) atribuídos pelos especialistas - profissionais de marketing, planejadores de comunicação, redatores e diretores de arte, responsáveis pela promoção das ferramentas financeiras. Em seguida, concentra-se nos usos práticos dos jovens universitários, nos sentidos conferidos por estes aos cartões de crédito que usam. Comparar este dois domínios possibilita verificar a dificuldade de se falar sobre o dinheiro, o cartão de débito ou o cartão de crédito. Os meios de pagamento devem ser entendidos no plural, suas definições e funções são distintas e variam conforme aqueles que os utilizam.