As compras coletivas como estratégia do comércio na atualidade: análise do consumo e das redes geográficas na região metropolitana de Campinas

The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

Avaliação de projetos logísticos de RFID aplicados na indústria aeronáutica brasileira

Pós-graduação em Engenharia Mecânica - FEG

Organizations and the united nations millennium development goals: evidence from some of the largest companies in brazil

The objective of this study is to verify whether some of the largest companies in Brazil adopt management practices aligned with the UN Millennium Development Goals (MDGs). Design/methodology/approach – Overview information obtained from the web sites of six Brazilian multinational companies listed in the Forbes Global 2000 ranking was analyzed. Findings – The major findings of this study indicate that the companies studied did not demonstrate clear knowledge of the MDGs, nor did they adopt practices aiming at meeting those goals. The evidences show that the companies adopt corporate social responsibility (CSR) practices, which are indirectly related to four MDGs. It was observed that the CSR practices tend to be developed based on a contingency perspective according to the characteristics and impacts of products offered by those companies. Therefore, there is a window of opportunity for those companies to begin developing programs in order to meet the MDGs aiming at new business opportunities, innovative CSR practices, and new ways to make CSR information evident and more organized.

Analisi delle preferenze per le diverse categorie di pomodoro trasformato nel food service

Il pomodoro è una delle colture principali del panorama agro-alimentare italiano e rappresenta un ingrediente base della tradizione culinaria nazionale. Il pomodoro lavorato dall’industria conserviera può essere trasformato in diverse tipologie merceologiche, che si differenziano in base alla tecniche di lavorazione impiegate ed alle caratteristiche del prodotto finito. la percentuale di spesa totale destinata all’acquisto di cibo fuori casa è in aumento a livello globale e l’interesse dell’industria alimentare nei confronti di questo canale di vendita è quindi crescente. Mentre sono numerose le indagine in letteratura che studiano i processi di acquisto dei consumatori finali, non ci sono evidenze di studi simili condotti sugli operatori del Food Service. Obiettivo principale della ricerca è quello di valutare le preferenze dei responsabili acquisti del settore Food Service per diverse tipologie di pomodoro trasformato, in relazione ad una gamma di attributi rilevanti del prodotto e di caratteristiche del cliente. La raccolta dei dati è avvenuta attraverso un esperimento di scelta ipotetico realizzato in Italia e alcuni mercati esteri. Dai risultati ottenuti dall’indagine emerge che i Pelati sono la categoria di pomodoro trasformato preferita dai responsabili degli acquisti del settore Food Service intervistati, con il 35% delle preferenze dichiarate nell'insieme dei contesti di scelta proposti, seguita dalla Polpa (25%), dalla Passata (20%) e dal Concentrato (15%). Dai risultati ottenuti dalla stima del modello econometrico Logit a parametri randomizzati è emerso che alcuni attributi qualitativi di fiducia (credence), spesso impiegati nelle strategie di differenziazione e posizionamento da parte dell’industria alimentare nel mercato Retail, possono rivestire un ruolo importante anche nell’influenzare le preferenze degli operatori del Food Service. Questo potrebbe quindi essere un interessante filone di ricerca da sviluppare nel futuro, possibilmente con l'impiego congiunto di metodologie di analisi basate su esperimenti di scelta ipotetici e non ipotetici.

Agricultural Policymaking: Interest Groups and Access to Governmental Officials

Conservation agriculture that focuses on soil recovery is both economically and environmentally sustainable. This lies in contrast with many of the current agricultural practices, which push for high production, which, in turn lead to over-depletion of the soil. Agricultural interest groups play a role in crafting farming policies with governmental officials. Therefore, my study examined three interest group types agribusinesses, farmer organizations, and environmental NGOs that seek to influence agricultural policy, specifically focusing on the federal farm bill, due to its large impact throughout the nation. The research in which data wasgathered through subject interviews, a literature review, and databases found that access to governmental officials affects the amount of influence a group can have. Access is contingent upon: 1) the number of networks (social, professional, and political), 2) amount of money spent through campaign contributions and lobbying expenditures, and 3) extent of business enterprises and subsidiaries. The evidence shows that there is a correlation between these variables and the extent of access. My research concludes that agribusiness interest groups have the most access to government officials, and thus have the greatest influence on agricultural policies. Because agribusinesses support subsidies of commodity-crops this indirectly impacts conservation agriculture, as the two programs compete in a zero-sum game for funding in the farm bills.

'Businessology' and Social Work

There is a spectre stalking social work in many countries of the world. That spectre is the belief that social work needs to be reshaped in the image of capitalist business enterprises, what we might term business ideology or 'businessology'. Within that belief, the explicit or implicit assumption is that social work should, as far as possible, function as though it were a commercial business concerned with making profits. In those countries most affected, the culture of capitalism has colonised social work as business thinking and practices have been introduced. The embrace of businessology in social work is presented as a neutral trend, to which all social workers can be committed, namely, the modernisation of social work and making it more efficient through the application of distinctive and valuable expertise.

TV Signal Delivery to Cable Operators and DTH Platform Operators

The paper discusses new business models of transmission of television programs in the context of definitions of broadcasting and retransmission. Typically the whole process of supplying content to the end user has two stages: a media service provider supplies a signal assigned to a given TV channel to the cable operators and satellite DTH platform operators (dedicated transmission), and cable operators and satellite DTH platform operators transmit this signal to end users. In each stage the signals are encoded and are not available for the general public without the intervention of cable/platform operators. The services relating to the supply and transmission of the content are operated by different business entities: each earns money separately and each uses the content protected by copyright. We should determine how to define the actions of the entity supplying the signal with the TV program directly to the cable/digital platform operator and the actions of the entity providing the end user with the signal. The author criticizes the approach presented in the Chellomedia and Norma rulings, arguing that they lead to a significant level of legal uncertainty, and poses the basic questions concerning the notion of “public” in copyright.

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

Since the Sarbanes-Oxley Act was passed in 2002, it has become commonplace in the advertising industry to use creativity-award-show prizes instead of gross income figures to attract new customers. Therefore, achieving a top creativity ranking and winning creativity awards have become high priorities in the advertising industry. Agencies and marketers have always wondered what elements in the advertising creation process would lead to the winning of creativity awards. Although this debate has been dominated by pure speculation about the success of different routines, approaches and strategies in winning creativity awards, for the first time our study delivers an empirical insight into the key drivers of creativity award success. We investigate what strategies and which elements of an advertising campaign are truly likely to lead to winning the maximum number of creativity awards. Using a sample of 108 campaigns, we identify factors that influence campaign success at international advertising award shows. We identify innovativeness and the integration of multiple channels as the key drivers of creativity award success. In contrast to industry beliefs, meaningful or personally connecting approaches do not seem to generate a significant benefit in terms of winning creativity awards. Finally, our data suggest that the use of so-called “fake campaigns” to win more creativity awards does not prove to be effective.

The Implementation of the Audiovisual Media Services Directive by National Regulatory Authorities National Responses to Regulatory Challenges

The Audiovisual Media Services Directive (AVMSD) which regulates broadcasting and on-demand audiovisual media services is at the nexus of current discussions about the convergence of media. The Green Paper of the Commission of April 2013 reflects the struggle of the European Union to come to terms with the phenomenon of convergence and highlights current legal uncertainties. The (theoretical) quest for an appropriate and future-oriented regulatory framework at the European level may be contrasted to the practice of national regulatory authorities. When faced with new media services and new business models, national regulators will inevitably have to make decisions and choices that take into account providers’ interests to offer their services as well as viewers’ interests to receive information. This balancing act performed by national regulators may tip towards the former or latter depending on the national legal framework; social, political and economic considerations; as well as cultural perceptions. This paper thus examines how certain rules contained in the AVMSD are applied by national regulators. It focuses first on the definition of an on-demand audiovisual media service and its scope. Second, it analyses the measures adopted with a view to protection minors in on-demand services and third discusses national approaches towards the promotion of European works in on-demand services. It aims at underlining the significance of national regulatory authorities and the guidelines these adopt to clarify the rules of a key EU Directive of the “media law acquis”.

The glacier inventory of Salzburg, Austria, 2007/2009

A third glacier inventory (GI3) is presented for the province of Salzburg where 173 glaciers are located in the seven mountain ranges: Ankogel (47°4'N, 13°14'E), Glockner, Granatspitz, Sonnblick (Goldberg), Hochkönig, Venediger and Zillertal (47°8'N, 12°7'E). The basis for the new GI3 are orthophotos of 2007 and 2009 and the digital elevation model (DEM) of the southern part of Salzburg. On the basis of former inventories, area- and volume changes have been calculated. The biggest relative loss of glacier area per mountain range was found in the Ankogel range and on Hochkönig as a result of the disrupted structure of their small and thin glaciers. In terms of absolute values, the largest changes took place in the Glockner- and Venediger range with an area loss of -10.1 km**2 and -9.7 km**2 during the period between GI1 (1969) and GI3 (2007/2009), respectively. Volume changes have been calculated for nearly half of the glacier area in Salzburg, where DEMs were available. The Glockner, Granatspitz and Sonnblick mountain ranges showed a volume loss of -0.481 km**3 which corresponds to a mean thickness change of -10.5 m. An extrapolation of these changes to all of the 173 glaciers in Salzburg results in a loss of about 1.04 km**3 between GI1 and GI3 and 0.44 km**3 between GI2 and GI3. Overall annual changes in the province of Salzburg between GI2 and GI3 were higher than between GI1 and GI2 and show likewise changes such as those of Tyrol.

Todo cambia. Potrerillos también y tiene su historia

Potrerillos, es uno de los centros turísticos de mayor importancia de área de alta montaña mendocina, y ha comenzado un nuevo período de su historia a partir del momento en que se toma la decisión de comenzar a construir la Presa. No obstante, las ventajas que se esperan, es innegable los enormes cambios para los habitantes permanentes del valle de Potrerillos, especialmente los de la villa cabecera, quienes deben abandonar sus viviendas y en algunos casos su actividad, su medio de vida, para ser reubicados en otro emplazamiento cercano, pero de características muy diferentes a las que eran habituales para estos montañeses, quienes en muchos casos han vivido por generaciones en la zona. Para dar afirmación social y cultural a los lugareños es indispensable poner en juego valores de complementariedad y solidaridad, de respeto por los saberes del pasado y por el sentir estético de dichas personas. Debería pensarse en nuevas técnicas para ayudarles a emprender nuevas actividades económicas acordes con sus gustos y no necesariamente orientadas a la elaboración de pan o empanadas para los turistas que se acercan al nuevo barrio. Debemos integrarlos a todo el proceso de cambio, no sólo apartarlos para obtener el espacio.

Impacto del Dique Potrerillos en la dinámica territorial del noroeste de Mendoza

La construcción del dique Potrerillos causa impactos importantes en múltiples aspectos. Las transformaciones que se producen no son sólo a nivel social y económico sino que se evidencian cambios físico-ambientales (relacionadas con zonas a inundar, aparición de nuevos emprendimientos turísticos, flora, fauna, etc.), que involucran no sólo al área inmediata del desarrollo de ésta obra de infraestructura sino que también modifica el comportamiento de la dinámica territorial a nivel regional, especialmente por la posición que la localidad de Potrerillos posee, al encontrarse emplazada dentro del sistema de asentamientos ubicados a lo largo de la Ruta Nacional N° 7, dentro de lo que se denomina Corredor Andino, lo que le da un protagonismo local y regional que hasta hace poco tiempo estaba en manos de la localidad de Uspallata. El propósito de este artículo es establecer la relación entre la disposición de la red vial actual y los nuevos emprendimientos viales en el comportamiento territorial que tiene y tendrá la localidad de Potrerillos dentro del contexto local y regional.

La acción pública en el espacio urbano : debates y reflexiones en torno a la noción de política urbana

En este artículo se propone reflexionar sobre un conjunto de herramientas conceptuales que permitan analizar los modos en los cuales se configura la acción pública en el espacio urbano. Para ello se revisan una serie de contribuciones de la teoría política que consideran al aparato burocrático, en tanto objetivación de las instituciones estatales, como garante de las relaciones de producción hegemónicas. Y, al mismo tiempo, se supone que el ámbito intraestatal posee una dinámica específica, constituyéndose como un espacio de disputa política entre diversos actores. Teniendo en cuenta este escenario, el análisis de las políticas públicas implica una lectura dinámica acerca de la articulación de las relaciones sociales en el ámbito estatal, que exige indagar las estrategias y los intereses de los actores que se organizan en torno a redes o entramados según las cuestiones socialmente problematizadas que logran permear la agenda pública. Desde esta perspectiva se propone elaborar una definición de política urbana y delimitar una serie de interrogantes básicos para su abordaje. Para tal fin, se consideran ciertas particularidades que asume la política urbana como una política pública de fuerte impronta territorial. Además, se reconocen distintas formas de intervención estatal en el espacio urbano y ciertos nudos problemáticos que hacen a la definición de la cuestión urbana en la actualidad, escenario de la sanción de un nuevo marco normativo en la provincia de Buenos Aires.

Ordenamento territorial em Recife-pe : Os impactos urbanísticos e sociais da realocação de comunidades através do projeto Via Mangue

The logic of territorial ordainment in Recife has been developed mainly through the seclusion of the unwanted and the removal of stilt houses and slums in order to make room and prepare the space for new private enterprises. As an example of ordainment we took the 'Via Mangue' project, which is part of Recife's mobility plan and is one of the main projects aimed at the city's preparation for the 2014 FIFA World Cup Brazil. We believe that the project makes use of the 'great social benefits' discourse in order to cover its actual and practical consequences which, taken as whole, lead to the favoring of private sector over the public interest. That being so, the main goal of the present work is to make an analysis of territorial ordainment in Recife through the execution of the Via Mangue project; observing at the same time the urban and social impacts caused by the relocation of communities to the Via Mangue III housing complex, and verifying whether this policy actually promoted substantial improvement of habitability or only a precarious social inclusion of these populations. Our research was conducted and operated at three levels. First, the conceptual reconstitution of territorial ordainment; second, documental and cartographic research on the Via Mangue project; and last, fieldwork with observation of the constructed space and personal interviews with members of the families relocated to the Via Mangue III housing complex. We hope the present work could be a valuable contribution to the comprehension of the complexities involved in the relocation of families to housing complexes built by the government