Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.

A utilização da biblioterapia em contexto de biblioteca escolar no apoio a crianças com perturbações físicas e emocionais : criação de um modelo aplicacional

Este trabalho de investigação resulta de uma preocupação pedagógica que nos acompanha, a de proporcionar aos alunos ambientes propiciadores de experiências vicárias, promotoras da autonomia pessoal, apoiadas na leitura e no diálogo interpretativo. Parte-se de uma exaustiva revisão de literatura sobre a história da Biblioterapia, a evolução do conceito e as suas potencialidades na promoção da inteligência emocional de crianças saudáveis e/ou portadoras de perturbações físicas ou emocionais e no desenvolvimento de mecanismos de coping2 e empowerment3 a mobilizar no enfrentamento das suas narrativas problemáticas, aproveitando os recursos biblioteconómicos, o espaço físico e o ambiente informal de aprendizagem na Biblioteca Escolar. A investigação realizada levou-nos a uma análise da arquitetura de diversos modelos de aplicação e, subsequentemente, a uma proposta de um modelo aplicacional, eclético, de matriz educacional, para implementação de programas de intervenção biblioterapêutica, em contexto de Biblioteca Escolar, explicativo das fases que concorrem para a sua corporeidade.

Exercises in reacting to sensory imagery and words carrying emotional overtones

This paper contains an outline of study for hearing impaired children to help them learn how to form and react to sensory imagery.

Social-emotional adustment in deaf children: An investigation of the relationship between academic and speech perception abilities to social-emotional adjustment

This paper discusses the results of a study undertaken to determine if there is a relationship between psychological variables and cognitive or academic variables among hearing-impaired children.

A comparison of social-emotional patterns of day versus residential students enrolled in an oral educational setting

This paper reviews a study of CID students and their scores on the Meadow-Kendall Social-Emotional Assessment Inventory test (SEAI).

Identification of issues encountered by deaf educators working with multiply involved children and the related emotional affects that go along with intervention

This paper discusses common issues deaf educators face that are not directly related to a child’s hearing impairment and thus often outside the educators’ area of expertise. The study also identifies a range of emotions early interventionists experience while working with children with multiple impairments.

Early experiences of children attending classes at Central Institute for the Deaf

This paper reviews the results of a questionnaire sent out to parents of children attending Central Institute for the Deaf.

The school and the social-emotional adjustment of hearing-impaired adolescents

This paper reviews the social and emotional issues of hearing impaired adolescents.

Emotional interactions and an ethic of care: caring relations in families affected by HIV and AIDS

In the context of global processes of economic restructuring, the HIV and AIDS epidemic and socio-cultural constructions of care, many women and young people in low-income households have been drawn into caring roles within the family. Drawing on the literature on an ethics of care, emotional geographies and embodiment, this paper examines the emotional dynamics of the caring process in families affected by HIV and AIDS. Based on the perspectives of both ‘caregivers’ and ‘care-receivers’ from research undertaken in Namibia, Tanzania and the UK, we examine the everyday practices of care that women and young people are engaged in and explore how emotions are performed and managed in caring relationships. Our research suggests caregivers play a crucial role in providing emotional support and reassurance to people with HIV, which in turn often affects caregivers' emotional and physical wellbeing. Within environments where emotional expression is restricted and HIV is heavily stigmatised, caregivers and care-receivers seek to regulate their emotions in order to protect family members from the emotional impacts of a chronic, life-limiting illness. However, whilst caregiving and receiving may lead to close emotional connections and a high level of responsiveness, the intensity of intimate caring relationships, isolation and lack of access to adequate resources can cause tensions and contradictory feelings that may be difficult to manage. These conflicts can severely constrain carers' ability to provide the ‘good care’ that integrates the key ethical phases in Tronto's (1993) ideal of the caring process.

Experiences with sustainability indicators and stakeholder participation: A case study relating to a 'Blue Plan' project in Malta

The practical application of systemic sustainability analysis (SSA; Bell and Morse, 1999) as applied in-a project instigated and managed by 'Blue Plan', one of the regional activity centres of the Mediterranean Action Plan, is set out and explained in this paper. The context in which SSA was applied and adapted to SPSA (systemic and prospective sustainability analysis). is described in the Mediterranean, primarily in Malta. The SSA process is summarized, its extension and linkage to the prospective approach is described and the comments of stakeholders in the context are added. Some preliminary outcomes are suggested. The pauticular focus of the paper is on the lessons learned from doing SSA/SPSA within a classic blueprint project framework. It is-not assumed that SSA/SPSA is 'finished' or 'definitive'. Rather, we suggest that it is a developing and changing approach that practitioners can adapt and change to meet the specific needs of the circumstances that confront them. Copyright (C) 2004 John Wiley & Sons, Ltd and ERP Environment.