A Influência do endosso de blogueiras no comportamento das consumidoras de moda no Brasil

The study about the celebrity endorsement has relevance for both the academia and businesses seeking to retain and attract customers through marketing communications. However, most researches conducted analyzes celebrities from the artistic or sports, and study the endorsement in print media or on TV. Few studies analyze the endorsement of influencers in social media. Observing this gap, the aim of this study is to verify if the endorsement of fashion bloggers influence on purchase intention of Brazilian consumers. In addition, other factors were analyzed for better understanding of the fashion consumer behavior: evaluation of the product, brand awareness, brand loyalty, product quality, involvement with fashion, and credibility of the endorser. Therefore, it held two studies. The first consisted of a qualitative exploratory research, which used focus groups to identify and understand how social media affect the behavior of consumers of fashion products. Among the main results of this study, we highlight the Instagram appointed unanimously as the main social media used by respondents for information on fashion, and the mention of blogger Thássia Naves as the main source of fashion reference in social media. In the second study was undertaken an experiment in which half of the sample had access to the image of a dress used by the blogger Thássia Naves on her Instagram, while the other half had access to dress image disclosed at the online store website of the product brand. The number of valid responses considered for the study was 465. To test the hypotheses of the study, we applied the t test for independent samples and ANOVA test for more than two groups. The survey results supported 5 of 8 hypotheses proposed. which were: The endorsement of the fashion blogger has a positive effect on purchase intention of the endorsed product (H1); The endorsement of the fashion blogger has a positive effect on the evaluation of the endorsed product (H2); The credibility of the fashion blogger has a positive effect on purchase intention of the endorsed product (H3); The credibility of the fashion blogger has a positive effect on the evaluation of the endorsed product (H4); and the credibility of the fashion blogger has a positive effect on brand awareness (H5). The other hypotheses have been disproved: The credibility of the fashion blogger has a positive effect on brand loyalty (H6); The credibility of the fashion blogger has a positive effect on the perception of quality (H7); and the credibility of the fashion blogger has a positive effect on involvement with fashion (H8).Within the scope of further analysis, it was found that involvement with fashion positively interfere in purchase intent, the evaluation of the product, brand awareness, loyalty to the brand, the pursuit of product quality and credibility of the endorser. Moreover, it was found that the frequency of access to Instagram for fashion information positively affects the purchase intention, in evaluating the product, the brand awareness in brand loyalty, involvement with fashion, and credibility endorser.

Determinação de teor de biodieseis de algodão e pinhão manso em misturas com diesel usando espectroscopia no infravermelho médio e quadrados mínimos parciais

Biodiesel is a renewable fuel derived from vegetable oils or animal fats, which can be a total or partial substitute for diesel. Since 2005, this fuel was introduced in the Brazilian energy matrix through Law 11.097 that determines the percentage of biodiesel added to diesel oil as well as monitoring the insertion of this fuel in market. The National Agency of Petroleum, Natural Gas and Biofuels (ANP) establish the obligation of adding 7% (v/v) of biodiesel to diesel commercialized in the country, making crucial the analytical control of this content. Therefore, in this study were developed and validated methodologies based on the use of Mid Infrared Spectroscopy (MIR) and Multivariate Calibration by Partial Least Squares (PLS) to quantify the methyl and ethyl biodiesels content of cotton and jatropha in binary blends with diesel at concentration range from 1.00 to 30.00% (v/v), since this is the range specified in standard ABNT NBR 15568. The biodiesels were produced from two routes, using ethanol or methanol, and evaluated according to the parameters: oxidative stability, water content, kinematic viscosity and density, presenting results according to ANP Resolution No. 45/2014. The built PLS models were validated on the basis of ASTM E1655-05 for Infrared Spectroscopy and Multivariate Calibration and ABNT NBR 15568, with satisfactory results due to RMSEP (Root Mean Square Error of Prediction) values below 0.08% (<0.1%), correlation coefficients (R) above 0.9997 and the absence of systematic error (bias). Therefore, the methodologies developed can be a promising alternative in the quality control of this fuel.

Las organizaciones de desocupados en la protesta argentina. Principales características a partir del estudio de la FTV-CTA de San Francisco Solano

Fil: Moreno, José Eduardo. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Las organizaciones de desocupados en la protesta argentina. Principales características a partir del estudio de la FTV-CTA de San Francisco Solano

Fil: Moreno, José Eduardo. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Las organizaciones de desocupados en la protesta argentina. Principales características a partir del estudio de la FTV-CTA de San Francisco Solano

Fil: Moreno, José Eduardo. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

The Effect of Residence Time on the Tensile Properties of Superelastic and Thermal Activated Ni-Ti Orthodontic Wires

Since the 1980s, different devices based on superelastic alloys have been developed to fulfill orthodontic applications. Particularly in the last decades several researches have been carried out to evaluate the mechanical behavior of Ni-Ti alloys, including their tensile, torsion and fatigue properties. However, studies regarding the dependence of elastic properties on residence time of Ni-Ti wires in the oral cavity are scarce. Such approach is essential since metallic alloys are submitted to mechanical stresses during orthodontic treatment as well as pH and temperature fluctuations. The goal of the present contribution is to provide elastic stress-strain results to guide the orthodontic choice between martensitic thermal activated and austenitic superelastic Ni-Ti alloys. From the point of view of an orthodontist, the selection of appropriate materials and the correct maintenance of the orthodontic apparatus are essential needs during clinical treatment. The present work evaluated the elastic behavior of Ni-Ti alloy wires with diameters varying from 0.014 to 0.020 inches, submitted to hysteresis tensile tests with 8% strain. Tensile tests were performed after periods of use of 1, 2 and 3 months in the oral cavity of patients submitted to orthodontic treatment. The results from the hysteresis tests allowed to exam the strain range covered by isostress lines upon loading and unloading, as well as the residual strain after unloading for both superelastic and thermal activated Ni-Ti wires. Superelastic Ni-Ti wires exhibited higher load isostress values compared to thermal activated wires. It was found that such differences in the load isostress values can increase with increasing residence time.

Study of Worker’s Exposure to Tantalum-bearing Particles in a Mining and Metallurgical Plant

The objective of this study was to assess worker exposure to mineral dust particles and a metabolic model, based on the model adopted by ICRP, was applied to assess human exposure to Ta, and predicted values of Ta concentrations in excreta. The occupational exposure to Th, U, Nb, and Ta bearing particles during routine tasks to obtain Fe-Nb alloys was estimated using air samplers and excreta samples. Ta concentrations in food samples and in drinking water were also determined. The results support that workers were occupationally exposed to Ta bearing particles, and also indicate that a source of Ta exposure for both workers and the control group was the ingestion of drinking water containing soluble compounds of Ta. Therefore, some Ta compounds should be considered soluble compounds in gastrointestinal tract. Consequently the metabolic model based on ICRP metabolic model and/or the transfer factor f1 for Ta should be reviewed and the solubility of Ta compounds in gastrointestinal should be determined.

L’ichtyofaune dans l’organisation biologique d’un système paralique de type lagunaire, la Ria d’Aveiro (Portugal), en 1987-1988 et 1999-2000

Cette étude concerne un écosystème paralique, la lagune d’Aveiro (Portugal). Elle vise à déterminer l’organisation des peuplements de poissons en fonction des caractéristiques et du fonctionnement de cet écosystème. L’ichtyofaune a été échantillonnée mensuellement en 10 stations d’août 1987 à juillet 1988 et de janvier 1999 à décembre 2000, avec une seine de plage traditionnelle. La répartition des peuplements de poissons est étudiée au moyen de descripteurs populationnels (richesses spécifique et familiale, densité, biomasse et indice de diversité) et d’analyses statistiques (groupements et ordination). La lagune d’Aveiro présente de fortes variations, dans l’espace et le temps, de ses paramètres physico- chimiques reflétant ainsi les variations climatiques annuelles. Si l’on considère la mobilité des poissons et la géomorphologie et l’hydrologie du système étudié, nous pouvions nous attendre à une forte homogénéité de la distribution des poissons. À l’inverse, une diminution de l’influence marine a pour conséquence une diminution des richesses spécifiques et familiales, de la densité et de la biomasse. Nous avons également observé une modification de composition de l’assemblage de poissons et la présence d’espèces dominantes caractéristiques des différents niveaux de confinement (taux de renouvellement des eaux marines en un point donné du système). Le peuplement de poissons présente une organisation semblable à la zonation biologique, indépendamment des paramètres physico-chimiques tels que la salinité, décrite par la macrofaune benthique et induite par le confinement. La comparaison des résultats avec des données obtenues douze ans plus tôt, montre que l’organisation générale de la lagune est demeurée inchangée, illustrant ainsi la stabilité des écosystèmes paraliques. De plus, des modifications du niveau de confinement dans les marges nord et sud, induites principalement par des changements locaux de l’hydrodynamisme, ont été constatées. Le déconfinement de la zone nord est la conséquence de l’entretien des canaux de navigation par dragage. À l’inverse, le confinement de la zone sud est l’évolution naturelle des bassins paraliques soumis souvent à une sédimentation élevée et rapide. Cette étude montre que l’organisation du peuplement de poissons valide le concept du confinement pour l’organisation biologique des milieux paraliques, et peut être employé pour expliquer les changements de ces écosystèmes.

Caso de estudio. Compañía Contacto S.A.

En este caso se presentan las siguientes situaciones: Es el caso de una multinacional de empleos temporales. La oficina en Colombia ha presentado la más baja rentabilidad de toda la organización. El Director Latinoaméricano va a realizar un viaje a Colombia para reunirse con los ejecutivos de esta sucursal. Los ejecutivos colombianos están muy preocupados por la pérdida de sus tres mejores clientes en los últimos meses. Descripción: El presente caso corresponde a una situación real por la que atraviesa en la actualidad la organización Contacto S.A., la cual es una empresa multinacional presente en 51 países con 3.300 oficinas en el mundo. Su objeto social es la selección y contratación de personal en misión. En el año de 1.997 Contacto S.A., presentó un cumplimiento presupuestal en facturación de servicios del 120 por ciento anual; contando entre sus clientes con las mejores empresas nacionales y multinacionales establecidas en el país.

O processo de luto em pessoas idosas defilhadas e a CIF: um estudo exploratório

Introdução: O luto provocado pela morte dos filhos, o defilhar, desperta fortes sentimentos de raiva, culpa e de censura, sendo estas mortes vividas como uma falha na capacidade de dar e proteger a vida. Superar uma perda desta magnitude implica reestruturar psicologicamente e socialmente. Ainda são muito poucos os estudos realizados para identificar e caraterizar estratégias de superação do luto e menos ainda quando dizem respeito ao defilhar. Objetivos: O objetivo deste estudo é analisar numa amostra de mulheres que perderam um filho (defilhadas) com idade igual ou superior a 60 anos, as narrativas de superação do seu processo de luto e mapeá-las à Classificação Internacional de Funcionalidade, Incapacidade e Saúde (CIF). Métodos: Foi elaborado um protocolo com os seguintes instrumentos: Short Portable Mental Status Questionnaire (SPMSQ), informações sociodemográficas (idade, género, estado civil, nível educacional, localização geográfica, quantos filhos tem, quando faleceu o filho(a), se foi morte súbita ou esperada, se toma medicação antidepressiva, soníferos ou ansiolíticos e se sim, há quanto tempo), Inventário de Luto Complicado (ILC) e uma entrevista semiestruturada. O protocolo foi administrado a uma amostra de 8 mulheres. Resultados: Os resultados globais sugerem que apesar de grande parte do processo de superação do luto ser bastante emocional, foi possível classificá-lo utilizando o referencial CIF. Dentro do componente ’Funções do Corpo‘, verificou-se o predomínio das funções emocionais nas categorias ‘o que mudou na sua vida’, ‘superação da dor’ e ‘estratégias adotadas’; no componente ‘Atividades e Participação’ destacaram-se aquelas associadas à religião e espiritualidade, nas categorias ‘superação do luto’, ‘estratégias adotadas’ e ‘o que mais gosta de fazer’; no componente ’Fatores Ambientais‘ (‘apoio e relacionamentos’) sobressaiu o apoio proporcionado pela família próxima nas categorias ‘superação da dor’, ‘estratégias adotadas’, apoios físicos ou humanos recebidos’ e ‘o que mais gosta de fazer’. Conclusão: Foi possível mapear à CIF o processo de superação do luto por defilhadas idosas. No entanto, para se obterem dados mais conclusivos, são necessários mais estudos em amostras com maiores dimensões, que abranjam ambos os géneros e com faixas etárias mais amplas. Também é necessário adaptar o protocolo ao referencial CIF de forma a obterem resultados mais precisos.

Análisis de determinantes de oferta y demanda de servicios y productos en el sector publicitario y de branding en Colombia

En Colombia nacen sin fin de empresas dedicadas a la publicidad, el mercadeo, el branding y promoción; Muchas de ellas surgen sin siquiera un estudio de mercado somero o sencillo; sino solamente basados en intuición y ganas de parte de sus líderes. En éste documento nos dedicaremos a encontrar y delimitar los aspectos y determinantes de la oferta y de la demanda de productos y servicios en el sector de la publicidad, transmedia y la marca en Colombia. A su vez se identificarán y establecerán Productos diferenciadores para Walloom SAS.

The Effect of Residence Time on the Tensile Properties of Superelastic and Thermal Activated Ni-Ti Orthodontic Wires

Since the 1980s, different devices based on superelastic alloys have been developed to fulfill orthodontic applications. Particularly in the last decades several researches have been carried out to evaluate the mechanical behavior of Ni-Ti alloys, including their tensile, torsion and fatigue properties. However, studies regarding the dependence of elastic properties on residence time of Ni-Ti wires in the oral cavity are scarce. Such approach is essential since metallic alloys are submitted to mechanical stresses during orthodontic treatment as well as pH and temperature fluctuations. The goal of the present contribution is to provide elastic stress-strain results to guide the orthodontic choice between martensitic thermal activated and austenitic superelastic Ni-Ti alloys. From the point of view of an orthodontist, the selection of appropriate materials and the correct maintenance of the orthodontic apparatus are essential needs during clinical treatment. The present work evaluated the elastic behavior of Ni-Ti alloy wires with diameters varying from 0.014 to 0.020 inches, submitted to hysteresis tensile tests with 8% strain. Tensile tests were performed after periods of use of 1, 2 and 3 months in the oral cavity of patients submitted to orthodontic treatment. The results from the hysteresis tests allowed to exam the strain range covered by isostress lines upon loading and unloading, as well as the residual strain after unloading for both superelastic and thermal activated Ni-Ti wires. Superelastic Ni-Ti wires exhibited higher load isostress values compared to thermal activated wires. It was found that such differences in the load isostress values can increase with increasing residence time.

Descrição Bibliográfica na era da Web Semântica: por uma nova noção de documento

A partir da filosofia pragmatista de William James a qual valoriza a noção de fragmentação e a junção disjuntiva de fragmentos, bem como a partir da filosofia francesa do pós-68 delineou-se a noção de documento como agenciamento permitindo assim traçar a evolução de protocolos para a descrição bibliográfica desde o AACR, passando pelo modelo conceitual FRBR, RDA e chegando à Web Semântica onde são identificadas estruturas rizomáticas de representação do conhecimento.  

A tradução técnica: análise e proposta de tradução de extrato de livro em finanças corporativas

A Tradução Técnica: análise e proposta de tradução de extrato de livro em finanças corporativas Tradução e análise de um texto em inglês para português do Brasil, este trabalho dedica-se, primeiramente, à apresentação de questões genéricas relacionadas à tradução(a saber, a intraduzibilidade do texto), para, em seguinda, se debruçar sobre questões ligadas à tradução especializada: fiabilidade, padronização e validação. Após esse preâmbulo, discorrese acerca dos elementos presentes no texto de partida que mereceram um maior cuidado ao longo do processo de tradução. A isso se segue a tradução dos primeiros 4 (quatro) capítulos do livro Finance for Managers, do professor Eduardo Martínez Abascal, que constitui o corpus deste trabalho; Abstract: The Technical Translation: analysis and translation of an excerpt from a Corporate Finance book. In broad terms, this dissertation comprises the translation of a text from English into Brazilian Portuguese followed by a commentary which examines the translation process. After a short introduction discussing general translation-related issues, it will be time to introduce the reader to a few words on the translation decisions made throughout the entire work. The following section will be dedicated to the translation of a text on Corporate Finance, namely the first 4 (four) chapters from the book Finance for Managers, by Professor Eduardo Martínez Abascal.

Programa cultural Aequilibrium (03 mayo 2016) : Presentación libro La comunicación Alternativa

El investigador José Eduardo Cubías Colorado presenta el libro La Comunicación Alternativa para hablar del desarrollo de la comunicación social desde la perspectiva del ejercicio del periodismo y la docencia universitaria.