Descripción de La estructura organizacional del área de sostenibilidad de Corona en el año 2014

Este articulo tiene como objetivo principal describir el área de Sostenibilidad de la Organización Corona en Colombia como parte de un proyecto de investigación, que abordar los conceptos claves de Responsabilidad Social Empresarial, y a su vez los asocia con la realidad del área de Sostenibilidad de esta empresa. Esta Investigación hace parte de la implementación de un proyecto de investigación aplicada que tiene como fin consolidar la documentación existente sobre las áreas de Responsabilidad Social y Sostenibilidad de empresas con operación en Colombia. A su vez, busca observar la aplicación del concepto de estructura organizacional y gestión ambiental dentro del área para estudiar, conocer y evaluar a profundidad su funcionamiento. Se describió la situación actual y funcionamiento del área de sostenibilidad, y para ello se procedió con la elaboración de entrevistas y estudio de los documentos públicos y privados del área, mediante los cuales se analiza, organiza y presenta la información. Esto tiene como resultado presentar el funcionamiento del área de sostenibilidad en Corona y su interrelación con las demás áreas de la compañía.

Descripción de la estructura organizacional del área de Sostenibilidad en Alpina S.A.

El objetivo de este artículo es describir la operación del área de Sostenibilidad de Alpina S.A. en Colombia, como parte de un proyecto de investigación que permita entender el funcionamiento de dicha área. Los métodos de recolección de información utilizados fueron la entrevista semiestructurada y la consulta de fuentes secundarias. Para lograr el objetivo, se definieron indicadores agrupados en cuatro variables así: Evolución del área, Plataforma estratégica, División del trabajo y Coordinación del trabajo. La información recolectada se codificó y clasificó de acuerdo a las variables de análisis. Los resultados exponen que el área de Sostenibilidad actúa de manera transversal en la organización y está integrada a la estrategia del negocio, siendo parte fundamental en las decisiones y los proyectos de las distintas áreas de la compañía.

Protocolo interno para la oferta de bienes y servicios y contratación de mano de obra de las comunidades

Los actores involucrados dentro de los proyectos de exploración y perforación de pozos petroleros son variados y tienen necesidades diferentes. El éxito y satisfactorio desarrollo de los proyectos va ligado en gran medida a temas de orden social entre los diferentes actores, que están definidos por regulaciones legislativas, de costumbres comerciales y culturales, políticas de responsabilidad social y procedimientos internos de las compañías involucradas (Operadoras, Prestadoras de Servicios Petroleros, Contratistas y Subcontratistas) Después de analizar la situación de la industria, los resultados de Halliburton SRL Sucursal Colombia, los problemas y sobrecostos generados por temas de orden social. Se identificó que la mayoría de ellos eran causados por falta de comunicación, desconocimiento de elementos clave de las políticas de responsabilidad social de los clientes, desconocimiento de la importancia de la responsabilidad social como práctica y desconocimiento de la normatividad legal vigente aplicable a la industria y a la actividad que desarrolla la compañía. De las necesidades y problemáticas descritas anteriormente surge la idea de crear una herramienta que permita llenar los vacíos de información identificados, alinear a las partes involucradas dentro del proceso y ser una guía para el inicio, desarrollo y cierre de proyectos de exploración y perforación de pozos petroleros que desarrolle Halliburton con sus clientes.

Desarrollo de Montelíbano y Unión Matoso a partir de la explotación de Cerro Matoso S.A (2005-2015)

En este trabajo estudiaremos la explotación minera que realiza Cerro Matoso S.A en el sur del departamento de Córdoba a través del método cualitativo de investigación, basado en revisión de fuentes oficiales, entrevistas estructuradas y no estructuradas, como también en libros y fuentes académicas. Mediante este enfoque se pretende ver de qué manera ha influido la explotación de Cerro Matoso S.A en el desarrollo de los municipios Montelíbano y La Unión Matoso en el departamento de Córdoba, ya que a simple vista la explotación minera en dicho departamento no ha contribuido al desarrollo. Para ello se utilizaran los aportes teóricos de Amartya Sen y su teoría sobre desarrollo y libertades. Finalmente, este trabajo busca contrastar los discursos institucionales, y los testimonios de los habitantes de Montelíbano y La Unión Matoso.

O mecenato cultural como estratégia de marketing empresarial : os casos Banco Espírito Santo, Banco Português de Investimento e Caixa Geral de Depósitos

O objetivo deste estudo consiste em investigar a aplicação do marketing na atividade de mecenato cultural no contexto empresarial. Nesse sentido, foi estudado o caso de três instituições financeiras, através de uma análise aprofundada às suas ações de mecenato, de forma a compreender melhor as suas motivações. Numa primeira fase, foi elaborada uma investigação teórica não só sobre o panorama cultural e políticas de mecenato na Europa e, em particular, em Portugal, mas também a relevância da responsabilidade social no âmbito empresarial. Esta investigação pretende assim salientar o mecenato cultural enquadrado numa estratégia de marketing empresarial, num cenário em que as instituições usam o apoio financeiro à cultura como veículo para destacar o seu papel ativo na sociedade e no mercado, promovendo a sua imagem.

The potential for high performance design adoption in retail property portfolios

Growing legislative pressures and increasing stakeholder awareness of environmental issues are pushing the property market to consider high-performance, low-impact retail buildings. The office sector is relatively advanced in its apparent appreciation of such buildings; however, the retail sector is slow to recognize these benefits. In exploring the business case for high-performance design adoption in the retail sector, this paper examines the overlaps between office and retail sector benefits and considers the potential benefits peculiar to retailers. Barriers to high-performance design adoption are then addressed through case research, interviews with key representatives from the retail property market and a questionnaire survey of FTSE listed retail company property departments. The paper concludes that information gaps are a significant hindrance to high-performance property development and that they can be reduced, to some extent, by the forthcoming introduction of the BREEAM Retail environmental assessment tool. Copyright © 2003 John Wiley & Sons, Ltd and ERP Environment.

On the discourse of construction competitiveness

It is contended that competitiveness is better understood as a discourse rather than as a characteristic that is supposedly possessed. The discourse of competitiveness derives its legitimacy from the enterprise culture that came to dominance during the 1980s. Current popularized theories of competitiveness are constituent parts of this broader discourse, which has had significant material implications for the UK construction sector. The dominant discourse of competitiveness amongst contracting firms is shaped by the need to achieve structural flexibility to cope with fluctuations in demand. Fashionable espoused improvement recipes such as total quality management, business process re-engineering, and lean construction legitimize and reinforce the material manifestations of the enterprise culture. In consequence, the UK industry is characterized by a plethora of hollowed-out firms that have failed to invest in their human capital. While the adopted model may be rational for individual firms, the systemic effect across the sector as a whole equates to a form of anorexia. However, the discourse of competitiveness is by no means monolithic and continues to be contested locally. There have also been numerous counter-discourses that have been mobilized in response to the undesirable externalities of unbridled enterprise. Currently, important counter-discourses promote the ideas of sustainability and corporate social responsibility.

Creating a world class business through a merger of two equals: an interview with Paul Walsh, Chief Executive Officer of Diageo Plc

Purpose – The purpose of this paper is to explore, from a practical point-of-view, a number of key strategic issues that critically influence organisations' competitiveness. Design/methodology/approach – The paper is based on a semi-structured interview with Mr Paul Walsh, CEO of Diageo. Diageo is a highly successful company and Mr Walsh has played a central role in making Diageo the number one branded drink company in the world. Findings – The paper discusses the key attributes of successful merger, lessons from a complex cross boarder acquisition, rationale for strategic alliance with competitors, distinctive resources, and the role of corporate social responsibility. Research limitations/implications – It is not too often that management scholars have the opportunity to discuss with the CEOs of large multinationals the rational of key strategic decisions. In this paper these issues are explored from the perspective of a CEO of a large and successful company. The lessons, while not generalisable, offer unique insights to students of management and management researchers. Originality/value – The paper offers a bridge between theory and practice. It demonstrates that from Diageo's perspective the distinctive capabilities are intangible. It also offers insight into how to successfully execute strategic decision. In terms of originality it offers a view from the top, which is often missing from strategy research.

The mediating effect of environmental and ethical behaviour on supply chain partnership decisions and management appreciation of supplier partnership risks

Green supply chain management and environmental and ethical behaviour (EEB), a major component of corporate responsibility (CR), are rapidly developing fields in research and practice. The influence and effect of EEB at the functional level, however, is under-researched. Similarly, the management of risk in the supply chain has become a practical concern for many firms. It is important that managers have a good understanding of the risks associated with supplier partnerships. This paper examines the effect of firms’ investment in EEB as part of corporate social responsibility in mediating the relationship between supply chain partnership (SCP) and management appreciation of the risk of partnering. We hypothesise that simply entering into a SCP does not facilitate an appreciation of the risk of partnering and may even hamper such awareness. However, such an appreciation of the risk is facilitated through CR’s environmental and stakeholder management ethos. The study contributes further by separating risk into distinct relational and performance components. The results of a firm-level survey confirm the mediation effect, highlighting the value to supply chain strategy and design of investing in EEB on three fronts: building internal awareness, monitoring and sharing best practice.

Managing artisanal and small-scale mining in forest areas: perspectives from a poststructural political ecology

Artisanal and small-scale mining (ASM) is an activity intimately associated with social deprivation and environmental degradation, including deforestation. This paper examines ASM and deforestation using a broadly poststructural political ecology framework. Hegemonic discourses are shown to consistently influence policy direction, particularly in emerging approaches such as Corporate Social Responsibility and the Forest Stewardship Council. A review of alternative discourses reveals that the poststructural method is useful for critiquing the international policy arena but does not inform new approaches. Synthesis of the analysis leads to conclusions that echo a growing body of literature advocating for policies to become increasingly sensitive to local contexts, synergistic between actors at difference scales, and to be integrated across sectors.

Determinants of satisfaction amongst tenants of UK Offices

Purpose – Corporate Occupiers require offices and services which meet their business needs, whilst landlords must attract and retain occupiers in order to maximise occupancy and rental income. The purpose of this research is to help landlords and corporate occupiers understand each other better, in order to achieve a mutually beneficial relationship. Design/methodology/approach - This paper analyses interviews with 1334 office tenants in the UK, conducted over an 11-year period, to investigate determinants of occupier satisfaction, loyalty and advocacy. Structural equation modelling and regressions are performed using respondents’ ratings of satisfaction with many aspects of occupancy as explanatory variables. The dependent variables include satisfaction with property management, value for money, overall occupier satisfaction, lease renewal intentions and occupiers’ willingness to recommend their landlord. Findings - The aspects with most impact on occupiers’ satisfaction are the office building itself, its location and amenities, and also communication with their property manager, a belief that their business needs are understood and the property manager’s responsiveness to occupiers’ requests. Occupiers’ loyalty depends mainly upon feeling that their rent and service charges provide value for money, an amicable leasing process, the professionalism of their property manager and the Corporate Social Responsibility of the Landlord. ‘Empathy’ is crucial to occupiers’ willingness to recommend their landlord, and clear documentation and efficient legal process improve occupiers’ perception of receiving ‘Value for Money’. Research Limitations - The sample is skewed towards occupiers of prime office buildings in the UK, owned by landlords who care sufficiently about their tenants to commission studies into occupier satisfaction. Practical implications - This research should help to improve the landlord – tenant relationship, benefitting the businesses that rent property and helping building managers understand where to focus their efforts to achieve maximum effect on occupier satisfaction, loyalty and advocacy. Originality/value - There has been little academic research into the determinants of satisfaction of occupiers of UK commercial property. This large-scale study enables the most influential factors to be identified and prioritised.

Business

This main argument of the chapter is that the explanation of the slow pace of business action requires a socio-cultural theory that transcends the narrow premises of dominant corporate social responsibility (CRS) and business management approaches. I assert that only a critical political economy approach which captures the complex interplay between cultural ideas, power, politics, and economic interests can provide basis for explaining the prospects and limits of corporate climate governance. My argument, which draws from similar existing works (Levy and Egan 2003, Levy and Newell 2005, Okereke et al. 2009) is focused on carbon-intensive multinational companies (MNCs) whose activities are generally considered crucial in shaping societal response to climate change (McKibben 2012).

Operations research/management science tools for integrating people with disabilities into employment. A study on Valencia`s Sheltered Work Centres for Disabled

People with disabilities have a right to a full life in every sense and one of those fundamental rights is the possibility to work. In this paper, the importance of social employment integration of disabled people is highlighted as one of the stakeholders to be satisfied by companies in the new framework that corporate social responsibility is constructing. The objective of the paper is to revise the benefits of some well-known operations research/management science tools that, if applied correctly, have a double positive impact on work accessibility and improved productivity. The responses collected from managers of Valencia`s ShelteredWork Centres for Disabled by means of a structured questionnaire are used to analyse the level of implementation of these tools and their impact depending on the type of centre, the kind of disability and other structural variables.

Broadening the stakeholder base : Rio Tinto's business with communities programme

Developing long term Business with Community partnerships is becoming an increasingly strategic means of realising corporate citizenship, in one form or another. Many companies in Australia, and elsewhere, are rushing into this, often with disastrous results. One company which has been at the forefront of developing such partnerships, in ways to avoid some of the rushed disasters we are seeing right now, is Rio Tinto, with its Business With Communities Programme established for the last six years in Australia. At the heart of this programme is an approach to strategic corporate citizenship which has nothing to do with altruism, philanthropy or corporate generosity to the community. It is a serious exercise, driven by stakeholder dialogue, in building social capital in the communities in which Rio Tinto operates.