Gestão da mudança: a liderança e a colaboração em organizações e cadeias de abastecimento

Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para a obtenção do grau de Mestre em Engenharia e Gestão Industrial

Cape Verde’s foreign policy: an economic perspective

The virtuous cycle between development success and foreign policy in Cape Verde reflects a positive interaction between globalization and governance. Development success under globalization entails positive market perceptions regarding the orientation and predictability of policies as well as the accompanying institutional arrangements, thereby making foreign policy salient beyond the comparator group, or “aspirational”. Even if there is no universally applicable development model, an aspirational foreign policy can be built on positive rankings with respect to comparator groups. In Macedo and Pereira (2010), macrolevel policy and institutional combinations underpinning trade diversification and income convergence in West and Southern Africa are used to establish development success for Cape Verde and Mozambique respectively. Here, the narrative of long-term development helps identify the following drivers: moving towards a market economy; opening up to regional and global trade; increasing economic and political freedom; pursuing macroeconomic stability and financial reputation; ensuring policy continuity (especially in trade and industrial sectors) and focusing on human development (especially poverty reduction and education). Looking at GDP per capita and indicators of financial reputation and good governance of sub-regional peers is not sufficient to conclude that Cape Verde’s convergence will be sustained. Nevertheless, the positive interaction between trade and financial globalization, on the one hand, and democracy and good governance, on the other, have positive implications for the effectiveness of foreign policy across the region as well as in the Portuguese-speaking community.

Hospital-acquired infections: a cost estimation for CLABSI in Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

Operating profitability in branded pharmaceutical firms

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Exploring profitability diversity through financial statement analysis

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can the luxury sector in Portugal capture the full Potential from emerging countries tourists' market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Transparency in project bond ratings: Assessment of rating methodologies and development of a proven rating simulator

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Determinants of the Portuguese government bond yield spread

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Market analysis of a new business opportunity in mobile-casual gaming: Partnership between Nmusic and Rovio Entertainment Ltd

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How to optimize Lipton’s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

Resilience in organizations: The perspective of managers in Portugal and Germany

The concept of organizational resilience has become popular in Organizational Studies during the last decades - yet researchers have not been able to find one commonly accepted definition for what exactly it is. What are the drivers of resilience in organizations? Are there certain cultural factors and national differences regarding the perception of the concept? This paper aims to answer these questions from a perspective of within institutions. A group of managers from different corporations in Portugal and Germany has been interviewed in order to understand how managers experience and characterize organizational resilience. Based on qualitative inductive research the results show that organizational resilience is built on four main drivers: a sense of proximity, a sense of openness, a sense of challenge and a sense for structure.

Projeto do acionamento eletrónico de um veículo unipessoal de mobilidade urbana

O acionamento eletrónico de motores desempenha um papel cada vez mais importante nos transportes e mobilidade, devido às inúmeras aplicações, entre as quais o controlo de velocidade e direção dos motores das cadeiras de rodas elétricas. No entanto, as soluções disponíveis no mercado apresentam um custo elevado, e consequentemente são inacessíveis para muitas pessoas. O objetivo desta dissertação é projetar o sistema de acionamento eletrónico para um veículo unipessoal de mobilidade urbana, de acordo com os requisitos estabelecidos, e realizar um protótipo funcional com o mínimo custo possível. O sistema estará subdividido em quatro módulos: interface com o utilizador, controlador central, sistema de potência e atuadores. A sua implementação será feita através da programação num Arduino, o sistema de potência utiliza drivers, e o controlo de velocidade dos motores CC será efetuado por PWM. O sistema de controlo foi implementado de uma forma modular e parametrizada para que numa próxima fase se possa afinar os parâmetros de controlo do movimento adequando o veículo para diferentes condições de operação. Numa perspetiva futura, pretende-se que este veículo unipessoal de mobilidade urbana seja comercializado de forma económica e possibilite a mobilidade total em meio urbano a pessoas com limitações de ordem motora.

Impacto directo dos custos com ECMO no total de custos da UCI no tratamento de doentes com insuficiência respiratória aguda grave

RESUMO - Contexto: Os custos associados ao ECMO (Extracorporeal Membrane Oxygenation) não estão tão amplamente divulgados como os resultados sobre a sua efectividade. A identificação dos custos e dos cost-drivers do ECMO representam informação crucial quer para os clínicos, quer para os administradores hospitalares e, por isso, é profícuo conhecer o impacto desta terapêutica nos custos totais incorridos nas UCI. Objectivos: Analisar o impacto do ECMO no total de custos imputados a doentes com insuficiência respiratória aguda grave internados nas Unidades de Cuidados Intensivos do CHSJ. Metodologia: Desenvolveu-se uma análise de custos retrospectiva onde se consideraram os custos directos médicos associados ao internamento de 33 doentes no CHSJ com insuficiência respiratória aguda grave entre Dezembro de 2009 e Janeiro de 2012. Foram incluídos custos com material de consumo clínico (MCC), recursos humanos (RH), medicamentos, meios complementares de diagnóstico e terapêutica (MCDT) e técnicas de suporte da função renal (TSFR). Foram aplicadas quer a abordagem de análise de custos botoom-up, quer a top-down. Coligiram-se custos consultando diferentes bases de dados, nomeadamente, o processo clínico de cada doente e o SONHO. A sua valorização foi possível consultando a base de dados da farmácia/logística hospitalar do CHSJ, dados estatísticos da unidade de planeamento e controlo de gestão da UAG-UCI e consultando um estudo interno realizado no CHSJ de custeio baseado nas actividades associadas aos MCDT. Resultados: Obteve-se um custo médio por doente internado na UCI e tratado com ECMO de 56.872€ e um custo médio por dia de internamento em UCI de 1.278€. O custo médio por dia de internamento excluindo os custos exclusivos ao ECMO foi de 1.169€, verificando-se, assim, que a consideração do ECMO no processo terapêutico acresceu por dia de internamento 110€. O impacto do ECMO no total de custos em UCI foi de 10%, sendo o material de consumo clínico exclusivo ao circuito ECMO a rubrica com maior peso no total de custos exclusivos ao ECMO (aproximadamente 81%).

Social media: The new tool in firms’ marketing strategies

In this work project we discuss the advantages and disadvantages of social media as a marketing tool. Four international cases were analyzed to provide anecdotal evidence of how social and viral marketing have been used by four firms in very different industries. We reviewed empirical evidence on the topic to discuss the main components of viral marketing. We concluded that positive (electronic) word of mouth, short response time and seeding through high network value customers are the main drivers of the success of a viral marketing campaign. We also conducted a study of the Portuguese telecommunications industry, in particular, the mobile segment. We found that the three main players operating in this market have been using social media successfully as a marketing tool in a strategic approach to the 14-25 years old segment.

Application of different heuristic classes in memory-based and stimulus-based decisions

This paper studies the drivers of heuristic application in different decision types. The study compares differences in frequencies of heuristic classes' such as recognition, one-reason choice and trade-off applied in, respectively, memory-based and stimulus-based choices as well as in high and low involvement decisions. The study has been conducted online among 205 participants from 28 countries.