Aplicações folkcomunicacionais na publicidade

O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.

Inserção de conceitos e experimentos físicos nos anos iniciais do ensino fundamental: uma análise à luz da teoria de vigotski

In this paper, we analyze the educational importance of teaching Physics in the early grades of elementary school from a teaching experience with students of 5th grade, using five experiments on electricity and magnetism. The theoretical framework used was the socio-historical psychology, especially Vigotski's studies on concept formation. It can be stated that the teaching of Physics and the use of experimental activities in the early grades cannot be simply associated to the teaching of certain scientific concepts, but should be explored bearing in mind the child's development.

A (re)construção de conceitos biológicos na formação inicial de professores e proposição de um modelo explicativo para a relação genótipo e fenótipo

This paper aims to investigate the conceptions about the relation between genotype and phenotype of Biological Sciences Degree students who take part in a research group in Epistemology of Biology. In an initial data collection, the presence of ideas based on a restricted to genes and environment relation - without considering the organism and its life history - became evident . However, during the group discussions on the topic there were other statements involving other concepts, such as: molecular interactions, chance, organism and Developmental Biology. The analysis of conceptual (re)constructions that emerged in the group allowed the proposition and the development of an explanatory model for the relation between genotype and phenotype.

Matemática e arte: incursões na interdisciplinaridade

The complex analysis is, in actuality, a fundamental mathematical object, given its applicability to various areas of science. This paper proposes a more interesting intertwining of mathematical content to the Visual Arts, through computer graphics. The presentation of aesthetic standards, using the “domain coloring” for viewing a complex function, shows that algebraic and geometric properties can be “colored” which makes its study more human, contextualized, pleasant and dynamic, leading to greater ability to understand, to absorb and to create concepts. This work shows the contribution to the interdisciplinarity to study of mathematics.

As demonstrações experimentais e suas implicações na motivação dos alunos para o aprendizado de conceitos científicos

As demonstrações experimentais são atividades de grande tradição na História da Ciência, sendo realizadas desde 1660 na Royal Society, por grandes expoentes da Física, com o objetivo de promover a divulgação dos conhecimentos científicos desenvolvidos.Com o objetivo de contribuir com a melhoria e o interesse dos alunos pelos estudos das Ciências Exatas, bem como a conscientização destes sobre conceitos relacionados à Energia e seu impacto sobre a sociedade e sobre o meio ambiente, temos realizado atividades de demonstrações experimentais, denominadas de “Show de Energia”, nas escolas públicas de Ensino Médio de cidades da Região de Guaratinguetá, interior do Estado de São Paulo. Em cada um dos shows realizados entrevistamos os alunos, através de um questionário estruturado, buscando avaliar o impacto dessa atividade na motivação dos estudantes para o aprendizado de conceitos científicos. Os resultados apontam para a grande influência que a realização dos shows tem exercido sobre a motivação dos estudantes.

Os conceitos de ambiente, meio ambiente e natureza no contexto da temática ambiental: definindo significados

We present some clarifications that enable us to identify differences between the expressions nature, the environment and environment. This is not an epistemological approach, but rather reflections on these expressions refer and the implications for environmental issues and hence to Science Teaching. The nature was understood as a complex of real entities, which are capable to be thinking through perception. This same entity when is represented by a mind, become what we call the environment. This expression, in turn, is characterized not only by adding the environments species that are known, but to be a human abstraction. When we consider the uniqueness of each species and organism, which in this environment is inserted, we call environment, this is, the elements that can be seen and on which the organism can act. Thus, we seek to develop a concept broader of environment, which is not restricted to the human species.

As pesquisas no campo da Comunicação e os conceitos de cultura

This paper aims to discuss the concepts of culture endorsed by Communication and the aftermaths of each option for the development of the researchs. It focus on American research, the Frankfurt School, Cultural Studies and the French contemporany thought.

O design inserido no vestuário infantil: um estudo sobre as roupas com conceitos lúdicos de aprendizagem

Among the current trends for children’s clothing is clothing that may contribute to the development and children’s learning through interaction with their clothes. For child interaction / clothes from occurring, this dress is appropriate the knowledge of design, which assist in its construction. Thus, this study seeks to investigate design principles that can be adopted for production of clothing that can assist in the development of children, showing how notions of education can be incorporated into costumes, studying the relationships and interactions between design, fashion and education. The study addresses this garment from the perspective of design, so as to provide insights that could contribute to the creation of the pieces. To that end, we developed a theoretical framework that sought to show the infant universe, communication, clothing and design. According to the methodological procedures for the work, there was a case study in ten private schools in Bauru-sp in order to obtain data on experiences with children about their preferences, attitudes and ways of reasoning child’s world.

Caos e complexidade: design de superficie e os novos paradigmas da ciencia

The expressive possibilities within the field of surface design come up with increasingly larger with the emergence of technologies that allow the construction of forms and structures of high complexity such as three-dimensional printing. Establishing a relationship between design and complex systems, this work seeks to address the significant interrelationship of new paradigms of science, designed from concepts such as chaos, complexity and self-organization along with the cyber and parametric design, assuming thus the consequent impact of these in the creation and construction of process surfaces. Starting from the investigation of the applicability of the aforementioned conceptual bases, will be exemplified prospects of surface, produced in the first instance through computer interfaces, assigning the emergence of new creative processes and technology. Furthermore, elucidating biomimetics and its importance in the design of the design as a means of inspiration in complex systems of nature.

Conteúdo e forma, percepção e expressão: o ciclo estético de evolução da natureza

This is a theoretical paper that seeks to work, through interrelations, concepts relating to contemporary aesthetics in parallel to phenomenon of perception. It begins with the aesthetic interaction between content and form in order to trace the development of perceptionexpression interaction, inserted into the mutual action of its physical and psychical aspects "through behind" a thinking mind. In order to generalize such interaction to reality itself as a natural and evolutionary cycle, we start from the analysis of perception of more complex organic beings, endowed with consciousness, to extend the question to the simplest organic beings, as even to inorganics. It is based upon principles of equilibrium and unity in diversity to highlight a historical fact that it seems undeniable: that man evolves and this evolution, their perception clears, while that is particularized your experience and aesthetic judgment. Having in the art, the activity can boost an evolution more profound while pleasurable.

Conceitos ecológicos estruturantes: investigando o pensamento de futuros professores de Ciências Biológicas

Pós-graduação em Educação para a Ciência - FC

Estudo das interações de complexos de inclusão flavonoide/ciclodextrina com modelos de membrana biológica por simulações de dinâmica molecular

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Análise da formação de Complexos Regionais de Segurança (CRS): um estudo comparativo entre a América do Sul e o leste asiático

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC