890 resultados para Awareness campaigns


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African American women account for a disproportionate burden of cervical cancer incidence and mortality rate when compared to non-Hispanic White women. Cervical cancer is one of the most preventable types of cancer, and women can be screened for it with a routine Pap test. Given that religion occupies an essential place in African American lives, framing health messages with important spiritual themes and delivering them through a popular communication delivery channel may allow for a more culturally-relevant and accessible technology-based approach to promoting cervical cancer educational content to African American women. Using community-engaged research as a framework, the purpose of this multiple methods study was to develop, pilot test, and evaluate the feasibility, acceptability, and initial efficacy of a spiritually-based SMS text messaging intervention to increase cervical cancer awareness and Pap test screening intention among African American women. The study recruited church-attending African American women ages 21-65 and was conducted in three phases. Phases 1 and 2 consisted of a series of focus group discussions (n=15), cognitive response interviews (n=8), and initial usability testing that were conducted to inform the intervention development and modifications. Phase 3 utilized a non-experimental one-group pretest-posttest design to pilot test the 16-day text messaging intervention (n=52). Of the individuals enrolled, forty-six completed the posttest (retention rate=88%). Findings provided evidence for the early feasibility, high acceptability, and some initial efficacy of the CervixCheck intervention. There were significant pre-post increases observed for knowledge about cervical cancer and the Pap test (p = .001) and subjective norms (p = .006). Additionally, results post-intervention revealed that 83% of participants reported being either “satisfied” or “very satisfied” with the program and 85% found the text messages either “useful” or “very useful”. 85% of the participants also indicated that they would “likely” or “very likely” share the information they learned from the intervention with the women around them, with 39% indicating that they had already shared some of the information they received with others they knew. A spiritually-based SMS text messaging intervention could be a culturally appropriate and cost-effective method of promoting cervical cancer early detection information to African American women.

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Doutoramento em Estudos de Desenvolvimento

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O presente trabalho de investigação aplicada tem como titulo “Processo de Awareness dos Utilizadores nas Redes Militares”, com o intuito de “identificar a forma mais eficiente e eficaz de efetuar um design de um processo de awareness de forma a sensibilizar os utilizadores do sistema de e-mail do Exército para os ataques de phishing” que é o objetivo desta investigação. Por este motivo, de início foram selecionados objetivos específicos que remetem para este principal. Foi definido que precisamos de conhecer as principais teorias comportamentais que influenciam o sucesso dos ataques de phishing, de forma a perceber e combater estes mesmos. Foi, também, necessário perceber quais os principais métodos ou técnicas de ensino de atitudes, para possibilitar a sensibilização dos utilizadores, como também era necessário definir o meio de awareness para executar esta mesma. Por último, era necessário o processo de awareness, portanto, precisamos de critérios de avaliação e, para isso, é importante definir estes mesmos para validar a investigação. Para responder a estes quatro objetivos específicos e ao objetivo geral da investigação foi criada a questão central do trabalho que é “Como efetuar o design de um processo de awareness para o Exército que reduza o impacto dos ataques de phishing executados através do seu sistema de e-mail?” Devido ao carácter teórico-prático desta investigação, foi decidido que o método de investigação seria o Hipotético-Dedutivo, e o método de procedimento seria o Estudo de Caso. Foi uma investigação exploratória, utilizando as técnicas de pesquisa bibliográfica e análise documental para executar uma revisão de literatura completa com o intuito de apoiar a investigação, como, também, fundamentar todo o trabalho de campo realizado. Para a realização deste estudo, foi necessário estudar a temática Segurança da Informação, já que esta suporta a investigação. Para existir segurança da informação é necessário que as propriedades da segurança da informação se mantenham preservadas, isto é, a confidencialidade, a integridade e a disponibilidade. O trabalho de campo consistiu em duas partes, a construção dos questionários e da apresentação de sensibilização e a sua aplicação e avaliação (outputs da investigação). Estes produtos foram usados na sessão de sensibilização através da aplicação do questionário de aferição seguido da apresentação de sensibilização, e terminando com o questionário de validação (processo de awareness). Conseguiu-se, após a sensibilização, através do processo de awareness, que os elementos identificassem com maior rigor os ataques de phishing. Para isso utilizou-se, na sensibilização, o método de ensino ativo, que incorpora boas práticas para a construção de produtos de sensibilização, utilizando os estilos de aprendizagem auditivo, mecânico e visual, que permite alterar comportamentos.

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Mestrado em Ciências Empresariais

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Purpose: To examine the prevalence and awareness of metabolic syndrome (MetS) in high-risk individuals attending 30 internal medicine clinics in Amman, Jordan, and also to evaluate the various factors associated with increased risk of MetS among them. Methods: This retrospective cross-sectional study was carried out across Amman, Jordan from October to December 2014. During the study period, 900 high-risk individuals (with hypertension, diabetes, central obesity and/or dyslipidemia) were recruited from thirty internal medicine clinics in Amman, Jordan. Data collection forms were filled based on patient interview and medical case file. Results: The prevalence of MetS among high-risk individuals was around 40 % (361/900), with around 79 % (284/361) of MetS patients unaware of their condition. Older age, lower income and family history of premature cardiovascular diseases were associated with a higher prevalence of MetS. Conclusion: Although MetS was found to be highly prevalent among high-risk individuals in this study, the awareness of the condition in this group is very poor. These findings support the need for educational programs that involve both health care providers and patients. These programs should especially target those at risk of MetS, in order to improve awareness of the concept of MetS.

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Celebrity participation in humanitarianism and politics has received a lot of attention in recent times. Though many researchers have sought to explain the reasons underlying this phenomenon, there appears to be little information as to the efficacy of these celebrity efforts. The present research thus undertakes an analysis of the celebrity's participation through a study on the effectiveness of the celebrity-led campaign. To achieve this, I conduct a discourse and visual analysis of media publications surrounding two celebrity-led campaigns. The research leans heavy on theories underlining the celebrity mechanism and Street et al's framework on celebrity participation in politics. The study confirms Street et al's argument that performance, legitimacy and organization are central to the success of the celebrity-led campaign. For campaigns aimed at initiating policy change, I propose an additional category of stakeholders' response which provides a means of evaluating efficacy. My findings show that organization, legitimization, stakeholders' response and performance are highly dependent on the actions of the lead celebrity, making these celebrities active agents in the production of discourse on the "third world". As celebrities engage in humanitarian work, they take up positions as representatives of the aid recipient. The result is the dispossession and silencing of the aid recipient. Out of my discussion of these practices evolves the concept of the celebrity burden.

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O Metacognitive Awareness Inventory (MAI) de Schraw e Dennison (1994) avalia duas dimensões metacognitivas de natureza geral nos adolescentes e adultos: o conhecimento da cognição, que inclui três subprocessos, e a regulação da cognição, que compreende cinco subprocessos. Neste estudo apresenta-se o processo de tradução e de adaptação do MAI à população portuguesa. A consistência interna nas dimensões conhecimento e regulação da cognição foi 0,82 e 0,90, respetivamente. Os resultados da Análise Fatorial Confirmatória sugerem um fator de segunda ordem com base na correlação dos resultados nas duas dimensões. A subescala conhecimento declarativo apresentou melhor validade relativa ao critério comparativamente com as demais subescalas. O MAI constitui-se um instrumento adaptado à realidade portuguesa, tanto para a avaliação da metacognição no global, como nas suas dimensões principais, permitindo apoiar a investigação relativa ao rendimento em processos de aprendizagem e formação na população adulta e de adolescentes.

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Information and communication technologies play an increasingly important role in society, in the sense that all areas and professions make use of digital resources. The school can not be brushed off this reality, aim to create full subjects and integrated in society today. Educational software can be used very early in the education of children, but they must be carefully and monitoring. This article aims to present the results of the use of educational software in English to the awareness of context with children of pre-school education in kindergarten, nursery center Redemptorist Fathers - The smallest fox in White Castle, a 21 group children under 5 years. Early awareness of foreign language such as English can be started with digital multimedia capabilities and various software available on the market. However, the small study described the case reveals some resistance from parents and educators, in the preparation of these to choose and monitor the use of ICT by children, in addition to also highlight the self-interest of the children involved and their learning a few words in English language in different contexts of daily worked. The study opens perspectives on close monitoring needs of such uses and training of educators in the field of use of resources multilingual awareness in pre-school education.

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Brands are those lifestyles which consumers chose to buy in order to gain the value offered by the company, in order to be part of the community created through the brand equity elements and validated in the purchase of the products. Companies have understood how important it is to build a strong brand and many of them spend millions on aligning the brand with the design and style of the products, projecting the face and values of the company into the advertising campaigns. One of the most popular methods is through endorsement, placing a renounced celebrity and leveraging on the positive feedback of those customers that also follow the activities of the star whose face is on the cover of the marcom campaign. Celebrities have been used for a very long time to promote brands, sell products and services. Research has shown that those spokesmen of a brand who are more attractive can improve the statistics of recall and appeal more interest to the promotion campaign, as well as influence more on customer’s intention of buying the product (Kahle and Homer, 1985). The main purpose of this research is to investigate how celebrity endorsements influence the brand equity dimensions (brand loyalty, brand awareness, perceived quality and brand associations) as well as stimulate consumers’ word-of-mouth through brand identification, growth in interest and the advertising memorability. The hypotheses were tested with the aid of Structural Equation Modelling (SEM) in the PLS (Partial Least Squares) software. The survey is comprised of a target group of 589 respondents, from three countries – Brazil, Moldova and Portugal. Results evidence that the Attitude towards the Celebrity influences different Brand Equity dimensions and affects brand identification, growth in advertisement interest and advertising memorability, generating positive word of mouth (or negative, depending on the type of advertisement and reputation). Based on these findings we suggest further investigation in this area with the possibility to gain more data about the different fields of marcom and the different types of CE which are more appropriate for the given type of business.

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Situational Awareness provides a user centric approach to security and privacy. The human factor is often recognised as the weakest link in security, therefore situational perception and risk awareness play a leading role in the adoption and implementation of security mechanisms. In this study we assess the understanding of security and privacy of users in possession of wearable devices. The findings demonstrate privacy complacency, as the majority of users trust the application and the wearable device manufacturer. Moreover the survey findings demonstrate a lack of understanding of security and privacy by the sample population. Finally the theoretical implications of the findings are discussed.

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One of the numerous challenges in the educational processes is teacher training, particularly in the framework of neo-liberal global societies ruled by the competitiveness of regular and continuous education programs in teacher training. It is a matter of concern and, therefore, a matter of analysis, if we consider the deep impact in all contexts. Accordingly, this paper discusses the situation from a descriptive perspective as a basic requirement to go beyond the analysis on the urgency of having clear educational policies related to the variety and quality of curricular programs; and, above all, a strong awareness from teacher trainers to see themselves as the critical creative mass from which change can be made, based on socially human proposals.  

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The large scale development of an Intelligent Transportation System is very close. The main component of such a smart environment is the network that provides connectivity for all vehicles. Public safety is the most demanding application because requires a fast, reliable and secure communication. Although IEEE 802.11p is presently the only full wireless standard for vehicular communications, recent advancements in 3GPP LTE provide support to direct communications and the ongoing activities are also addressing the vehicle to vehicle case. This thesis focuses on the resource allocation procedures and performance of LTE-V2V. To this aim, a MATLAB simulator has been implemented and results have been obtained adopting different mobility models for both in-coverage and out-of-coverage scenarios.

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This is a study concerning the Iron Age coroplastic production in the Northern Levant. The research is mostly based on new data gathered from the Joint Turco-Italian Expedition at Karkemish (Gaziantep, Turkey). Figurines presented in this study are limited to the 2011-2015 excavation seasons and they are analyzed from a range of aspects. The work in fact primarily focuses on contextual data, being the starting point for the research. A preliminary typological and chronological framing is also provided, while a tentative functional interpretation is suggested by means of a careful examination of the local iconographic and written repertoires. Furthermore, ethnographic comparisons are sometimes used in order to better define the semantic meaning beyond this production. Comparisons with other key sites located in the Middle Euphrates basin are also presented with the main aim to define a peculiar regional pattern. A minor part of this dissertation is also dedicated to the study of the coroplastic art in the entire northern Levantine region. The aim, in this case, is evidently that of identifying different regional productions, which at the state of the research could be traced back just for a few regions. Thus new important data are provided for the Amuq Plain, the Islahiye Valley and the rest of Inner Syria.

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In questo elaborato di tesi si affronta lo sviluppo di un framework per l'analisi di URL di phishing estratte da documenti malevoli. Tramite il linguaggio python3 e browsers automatizzati si è sviluppata una pipeline per analizzare queste campagne malevole. La pipeline ha lo scopo di arrivare alla pagina finale, evitando di essere bloccata da tecniche anti-bot di cloaking, per catturare una schermata e salvare la pagina in locale. Durante l'analisi tutto il traffico è salvato per analisi future. Ad ogni URL visitato vengono salvate informazioni quali entry DNS, codice di Autonomous System e lo stato nella blocklist di Google. Un'analisi iniziale delle due campagne più estese è stata effettuata, rivelando il business model dietro ad esse e le tecniche usate per proteggere l'infrastruttura stessa.