Influências de práticas de colaboração da inovação aberta no desempenho operacional, de mercado e inovador

Pós-graduação em Engenharia de Produção - FEB

A importância da gestão da comunicação e da informação nas empresas socialmente responsáveis

This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency

A relação entre hospital e usuários na ótica da comunicação

This article evaluates the influence of culture and elements from organizational bonds in the perception of communicative process between a public teaching hospital and its users, and the strategies used to overcome difficulties in this dialogue. It was possible to evaluate how the dialogue is perceived in a scenario marked by organizational bonds such as identification, belonging feeling, idealization of the organization and solidarity.

Informação, conhecimento e comunicação nas organizações do conhecimento

Reflection on the role of information, knowledge and communication on "knowledge organizations". The organizations called "knowledge organizations" need to be incurred in implementing significant changes in its organizational culture to meet the requirements of innovation - intrinsic to knowledge management. For this, we consider that these changes are possible to occur to the extent that organizations understand that despite the particularities of information, knowledge, and they represent a triad whose elements are inseparable in the construction of knowledge organizations.

Influência dos fatores organizacionais no sucesso de projetos no setor automotivo

Pós-graduação em Engenharia de Produção - FEB

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

Profissionalização da estrutura administrativa de empresas familiares: comércio varejista de materiais de construção

One of the existing business models is the family business. This paper deals with the structure of family businesses. With the purpose to analyzing the input and output processes of goods, and management behavior in decision-making, looking for the professionalization of the family business administration. This paper is a case study in a construction materials shop, with an applied research due to their nature, according to his purpose takes the characteristic of exploratory research, using interviews, observation and analysis of company data. During the analysis of processes in the company were noted some shortcomings. Given this fact, made the comparison with the theories found, proposals were generated improvements to be accomplished within the company structure

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

Profissionalização da estrutura administrativa de empresas familiares: comércio varejista de materiais de construção

One of the existing business models is the family business. This paper deals with the structure of family businesses. With the purpose to analyzing the input and output processes of goods, and management behavior in decision-making, looking for the professionalization of the family business administration. This paper is a case study in a construction materials shop, with an applied research due to their nature, according to his purpose takes the characteristic of exploratory research, using interviews, observation and analysis of company data. During the analysis of processes in the company were noted some shortcomings. Given this fact, made the comparison with the theories found, proposals were generated improvements to be accomplished within the company structure

Clima de segurança do paciente: percepção dos profissionais de enfermagem

OBJETIVO: Avaliar a percepção do clima de segurança dos profissionais de enfermagem atuantes nas clínicas médicas e cirúrgicas de um Hospital de Ensino. MÉTODOS: Estudo transversal, descritivo e com abordagem quantitativa. Foi utilizado o Safety Attitudes Questionnaire (SAQ) - Short Form 2006, traduzido para a língua portuguesa. RESULTADOS: A percepção do clima de segurança dos profissionais variou conforme o gênero, a clínica, a categoria profissional e o tempo de atuação. A satisfação no trabalho foi demonstrada por todos os profissionais, com escores acima de 75, enquanto o domínio Percepção da Gerência apresentou valores mais baixos. CONCLUSÃO: A satisfação do profissional, o diálogo e o suporte à equipe por parte da administração são essenciais para a garantia da segurança do paciente. Conhecer a percepção dos profissionais de enfermagem sobre o clima de segurança contribui para a melhoria do cuidado em saúde e para a redução dos riscos ao paciente.

Cross-cultural adaptation of the Safety Attitudes Questionnaire - Short Form 2006 for Brazil

The objective of this study was to perform a cross-cultural adaptation of the Safety Attitudes Questionnaire - Short Form 2006 for Brazil. The instrument was applied in six hospitals in three regions of Brazil. Content, face, and construct validity was performed. Analysis of the instrument's reliability was performed by verifying the items' internal consistency through Cronbach's alpha. The sample was composed of 1301 professionals working in clinical and surgical wards of six hospitals. Confirmatory analysis showed that the model including 41 items was satisfactory. The Portuguese version presented an alpha of 0.89. The item-total correlations among the domains were moderate to strong, except for the domain Stress Recognition. We concluded that the instrument's version adapted to Portuguese and applied in our sample is valid and reliable.

Liderazgo y estrés en organizaciones complejas

¿La "presión laboral" del líder sobre su equipo influye en el rendimiento? ¿Líderes amados o temidos? ¿Estrés y satisfacción laboral? Las evaluaciones de los subordinados sobre las acciones de sus jefes se correlacionan con: la satisfacción laboral y el nivel de estrés laboral. Se presenta un estudio cuantitativo sobre 212 casos. La evidencia corrobora la asociación entre indicadores de estrés e insatisfacción con el líder. Se identifican estresares y satisfactores. Se abordan la línea teórica del estrés según Antonovsky sobre el sentido de coherencia de la personalidad, la de Marmot sobre la distancia social como productora de estrés, la de Pearlin sobre el necesario estrés en roles laborales. En lo referido al liderazgo se analizan los caracteres del líder como productor de relaciones sociales y como virtuoso en el control de situaciones. Se reflexiona sobre la responsabilidad moral de generar una cultura organizacional que promueva la integración de la personalidad, clima de trabajo estimulante, sentimiento de participación social. Y en estrategias de fortalecimiento de redes sociales de apoyo, estima y reconocimiento

Cuando el saber hacer y la identidad laboral promueven la reactivación productiva. Un acercamiento a los elementos que explican la supervivencia empresarial

Durante los años 90 numerosas empresas se vieron sometidas a procesos de ajuste y reducción, o paralización, de la actividad productiva como consecuencia de la abrupta transformación del contexto socio-económico. Sin embargo, algunas de ellas lograron sobrevivir a dicho entorno gracias al despliegue de estrategias defensivas y a la puesta en juego de recursos cognitivos y simbólicos propios. El objetivo principal de este trabajo es analizar los múltiples factores que intervienen en el devenir de las empresas, prestando especial atención a aquellos elementos que, sin responder a una lógica económica, favorecen la supervivencia productiva de las mismas en contextos económicos fuertemente restrictivos. A partir del análisis de un estudio de caso, la ponencia analiza la relevancia que la preservación de los saberes, las características de la organización del trabajo y la cultura organizacional, expresada en una particular configuración identitaria de sus trabajadores, tienen en los procesos de reactivación de las empresas

Comunicación corporal en el escenario de la organización escolar

La presente ponencia es producto de mi proyecto de tesis que se encuentra en pleno proceso de construcción. La educación posee una forma de organización tradicional que es la escuela. Y la escuela, como organización, regula formalmente las relaciones entre los diferentes actores que en su contexto interactúan, pero simultáneamente existen canales informales de comunicación que rara vez son descriptos pero si, asiduamente, utilizados por los sujetos escolares. Intuyo que las relaciones sociales se fundan en la comunicación - concebida como multidimensional - y que la educación como institución social que atraviesa el territorio de la organización escolar otorga un formato singular a los procesos comunicativos entre los actores escolares, quienes imprimen en sus cuerpos las señas de la cultura organizacional y las señas de su propia cultura. Esta investigación versa sobre la dimensión comunicativa del cuerpo en el contexto organizacional del Colegio de Educación Polimodal Nº 6, de la ciudad de Presidencia Roque Sáenz Peña, provincia del Chaco. La propuesta es la de explorar las dimensiones de la comunicación corporal, develando la perspectiva oculta que se vislumbra en el cruce de las nociones de cuerpo, comunicación y organización. En este caso se emplea el termino "Comunicación corporal" para que el cuerpo recupere el protagonismo en la interacción social y supere el segundo plano que le asigna el termino comunicación no verbal que tiene amplia difusión en la literatura académica. La comunicación no verbal(1) describe todos los acontecimientos de la comunicación humana que trascienden las palabras dichas o escritas pero que pueden interpretarse desde el lenguaje (Knapp, 1980:41). El cuerpo en tanto construcción social es permanentemente resignificado y es portador de un poderoso potencial comunicativo. Comunicación corporal que debe ser interpretada en un contexto determinado para poder develar los significados asignados y compartidos por un colectivo social. Las organizaciones son construcciones sociales formadas por sujetos que contribuyen entre si y cuya configuración pretende responder a necesidades que emergen en una determinada coyuntura histórica persiguiendo el logro de objetivos en común. Puede considerarse a la escuela como un espacio de cruce de culturas, este vivo, fluido y complejo cruce se produce entre las propuestas de la cultura pública, las determinaciones de la cultura académica, los influjos de la cultura social, las presiones cotidianas de la cultura escolar y las características de la cultura juvenil de los alumnos. En este escenario de tensiones esta involucrada la Educación Física ocupando posiciones que varían de una realidad escolar a otra.