O PLANEJAMENTO DA COMUNICA����O ON-LINE: Como a velocidade no fluxo da informa����o altera a forma de planejar

O advento da internet causou uma revolu����o na forma como a sociedade se relaciona. A consolida����o das m��dias sociais na ambi��ncia digital acentuou o poder das mudan��as e for��ou a comunicação a rever paradigmas. O imediatismo e a velocidade com que a informa����o se propaga num processo sim��trico de m��o dupla ��� emissor e receptor ��� mudou a forma de trabalhar, pensar e planejar. O presente trabalho traz uma pesquisa com profissionais de comunicação e analisa como o fator prazo tem impactado no processo do planejamento de longo prazo ��� tradicionalmente anual ��� das a����es voltadas para o ambiente digital. A pesquisa baseou-se em amplo referencial te��rico das ��reas de comunicação, marketing, redes e m��dias sociais, tecnologia, administra����o, al��m de institutos de pesquisas e empresas. A fim de descrever as experi��ncias vividas pelos profissionais, empreendemos ainda uma pesquisa qualitativa com entrevistas em profundidade, com amostra n��o probabil��stica, com foco nas disciplinas de marketing e propaganda e rela����es p��blicas. Os resultados apontam para um aprendizado ainda sendo conquistado, dia ap��s dia, a partir de tentativas e erros, onde a preocupa����o dos profissionais fica dividida entre o prazo de anteced��ncia com que �� feito um planejamento e a obrigatoriedade de sua revis��o cont��nua.

COMUNICA����O COMUNIT��RIA E DIREITO �� MORADIA: A experi��ncia de mobiliza����o do movimento de moradia com a R��dio Z FM na ��rea do Chafik em Mau��-SP

Estudo das condi����es para que os meios de comunicação comunit��ria venham a contribuir com a participa����o e organiza����o dos movimentos populares. Os objetivos s��o analisar as rela����es entre as r��dios comunit��rias e o direito �� moradia e compreender as implica����es no desenvolvimento de processos pol��tico-comunicacionais subsidiados por uma metodologia de a����o dial��gica na produ����o de conte��dos realizados por agentes do movimento de moradia. A abordagem dial��tica �� fundamentada principalmente no pensamento de Paulo Freire. As t��cnicas de pesquisa s��o a bibliogr��fica, a documental e a pesquisa-a����o, a qual se desenvolveu junto �� Associa����o para o Desenvolvimento Habitacional do Brasil ��� ADEHAB que atua na regi��o conhecida como ��rea do Chafik, no Jardim Za��ra, em Mau��- SP, em parceria com a R��dio Comunit��ria Z FM, situada na mesma localidade. Concluise que a cria����o de novos fluxos comunicacionais comunit��rios incidem no fortalecimento do movimento popular e da r��dio comunit��ria e os principais condicionantes para este processo reside na disposi����o dos movimentos populares em se apropriar dos espa��os comunicativos reinventando sua pr��xis.

HIPERLOCAL, DADOS E APLICATIVOS: inova����es no fazer jornalismo e comunicação

A evolu����o tecnol��gica na comunicação contempor��nea estrutura sistemas digitais via redes de computadores conectados e explora����o maci��a de dispositivos tecnol��gicos. Os dados digitais captados e distribu��dos via aplicativos instalados em smartphones criam ambiente din��mico comunicacional. O Jornalismo e a Comunicação tentam se adaptar ao novo ecossistema informacional impetrado pelas constantes inova����es tecnol��gicas que possibilitam a cria����o de novos ambientes e sistemas para acesso �� informa����o de relev��ncia social. Surgem novas ferramentas para produ����o e distribui����o de conte��dos jornal��sticos, produtos baseados em dados e intera����es inteligentes, algoritmos usados em diversos processos, plataformas hiperlocais e sistemas de narrativas e produ����o digitais. Nesse contexto, o objetivo da pesquisa foi elaborar uma an��lise e compara����o entre produtos de m��dia e tecnologia espec��ficos. Se as novas tecnologias acrescentam atributos ��s produ����es e narrativas jornal��sticas, seus impactos na pr��tica da atividade e tamb��m se h�� modifica����o nos processos de produ����o de informa����o de relev��ncia social em rela����o aos processos jornal��sticos tradicionais e consolidados. Investiga se o uso de informa����es insertadas pelos usu��rios, em tempo real, melhora a qualidade das narrativas emergentes atrav��s de dispositivos m��veis e se a gamifica����o ou ludifica����o altera a percep����o de credibilidade do jornalismo. Para que assim seja repensado a forma de se produzir e gerar informa����o e conhecimento para os p��blicos que demandam conte��do

Forma����o inicial do professor de matem��tica com uso de tecnologias da informa����o e comunicação no contexto da escola p��blica

This paper intends to analyze which contribution for teachers formative training the participation on extension projects can bring to the bachelors in Mathematics teaching. The research was conducted during the developing of a Project from the Program of Extension - Programa de Extens��o UFU/Comunidade (PEIC) in a municipal school located in a country zone from Uberl��ndia-MG. The research was constituted by a series of activities with students from the ninth year of the Fundamental Education, Middle School. The main focus is the work developed by two bachelors of Mathemactics teaching from the Federal University from Uberl��ndia who were part of the PEIC team. This present research intends to answer the following question: How the extension project ���Information technology and communication on Mathematics problem resolution in country zone schools��� has contribited to reinforce and to (re)criate the fomative experiences of students from the Mathematics teaching course who have developed such project? The presente study is from a qualitative nature and has made use of the partaker searching methodology. The presente paper was organized in three chapters. On chapter I evidence is given to theoretical discussion made, having as main references the works of Larrosa, Ponte e Sh��n. Chapter II brings the description of the three activities that were developed and aplied during the PEIC Project, which are: Problems in the Park, Inaccessible Hight and Lili Game. On chapter III, the data analysis is presented. The data was obtained through instruments of registration such as: camera recording, photografic material, meetings reports, field notes, surveys and semi-structured interviews. The initial hypothesis aim is on the fact that the participation on extention projects during the graduation course can bring rich contribution for the teachers to be, since it���s going to provide the knowledge and chalenge close to the one from the future profession. With the analysis of the obtained results from the colected data, it was possible to conclude that the PEIC has provided the bachelors in Mathematics teching the opportunity of recreate and potenciate their formative experiences. Such opportunity happened in situations that involved, for example, planning makings, development of colective work, softwares usage, different school spaces and the direct interaction with school bureaucracy. Beyond that, it was possible to work with the cocepts of reflection in action in a way to contribute to the professional development of the future Mathematics teachers. Thereby, in our final considerations, is possible to conclude that extension projects performed during the graduation course can bring great contributions to the professional formation of the bachelors in Mathematics teaching, among them we highlight the potentiation of the previous formative experiences and the development of colective work and behavior related to a reflexive teacher.

Comunicação Visual das Embalagens de Medicamentos

Esta pesquisa nasce da problem��tica existente no design gr��fico das embalagens de medicamentos. Existem v��rios tipos de medicamentos, para doen��as diferentes, de laborat��rios diferentes, mas com embalagens muito semelhantes o que, por vezes, dificulta a sua identifica����o. Pretende-se assim, criar um design mais eficaz que permita uma rela����o entre o utente e os medicamentos mais acess��vel, possibilitando uma r��pida e correcta identifica����o do medicamento. Em Portugal calcula-se que actualmente existam cerca de 1874933 indiv��duos com idade igual ou superior a 65 anos de idade, prevendo-se atingir os 3357045 em 2060. Estes s��o os valores que reflectem um pa��s envelhecido. A utiliza����o de medicamentos, apesar de n��o ser exclusiva, �� feita na grande maioria pela popula����o envelhecida. Este grupo de indiv��duos sente mais dificuldade em identificar os seus medicamentos pois, com o passar do tempo, v��o perdendo a sua autonomia devido �� perda de algumas das suas capacidades f��sicas e psicol��gicas. A utiliza����o de medica����o �� essencial, mas nem sempre �� uma tarefa f��cil. Existem cerca de meio milh��o de indiv��duos analfabetos em Portugal e muitas destas pessoas vivem sozinhas, o que potencia a utiliza����o erradas das medica����es, ou at�� mesmo a associa����o de medicamentos que conciliados s��o prejudiciais para a sa��de. Sendo esta uma situa����o preocupante, para este trabalho tem como principal objectivo a investiga����o e o desenvolvimento de um projecto de melhoria para as embalagens de medicamentos, o que permitir�� uma maior seguran��a e autonomia a este p��blico. Pretende-se assim desenvolver um m��todo de f��cil identifica����o, criar s��mbolos representativos dos diferentes tipos de medicamentos. Para isso ser��o estudadas as dificuldades dos idosos quanto �� vis��o e identifica����o da sua medica����o. Ser��o tratados ainda temas como a teoria da cor, Pictogramas, Semi��tica e Tipografia, de modo a criar uma simbologia simples e eficaz.

strat��gia de Investimentos em Tecnologia da Informa����o e Comunicação e a Evolu����o da Ind��stria Banc��ria Brasileira: An��lise Geral e dos Maiores Bancos Privados

A ind��stria banc��ria brasileira investe de forma cont��nua em Tecnologia da Informa����o e Comunicação (TIC) e cinco bancos det��m mais de 60% dos ativos, lucros e ag��ncias. A partir deste cen��rio, o objetivo desse trabalho foi evidenciar os n��meros relativos aos investimentos em TIC realizados pela ind��stria banc��ria no per��odo de 2000 a 2011 e seu correspondente crescimento de uma forma geral. Em particular, evidencia ainda n��meros relevantes aos investimentos e o respectivo crescimento dos dois maiores bancos m��ltiplos privados atuantes no Brasil (Ita�� e Bradesco). Por meio de pesquisa documental e revis��o da literatura, s��o apontados os principais indicadores que levam a concluir sobre a continuidade crescente do setor, sobre o fortalecimento dos bancos Bradesco e Ita��, assim como a rela����o com investimentos cont��nuos em TIC.

Comunicação e comportamento em organiza����es de alta confiabilidade: uma an��lise da comunicação em atividades complexas

As organiza����es de alta confiabilidade s��o caracterizadas pelo alto n��vel de complexidade e de exposi����o cont��nua a riscos. Sob esse ambiente, observa-se o surgimento de estresse e de conflitos interpessoais que, para adequada gest��o, demandam habilidades de comunicação. Esta pesquisa tem por objeto de estudo a comunicação documentada nos casos de incidentes e acidentes ocorridos na Avia����o Civil, investigados pela Federal Aviation Administration e pelo Centro de Investiga����o e Preven����o de Acidentes Aeron��uticos. De acordo com dados das ag��ncias, defici��ncias na comunicação respondem por aproximadamente 80% das ocorr��ncias. Contudo, os resultados da pesquisa, confirmam n��o haver carga hor��ria suficiente de treinamento de habilidades de comunicação para atendimento espec��fico de situa����es de extremo risco e de cont��nua press��o. O treinamento �� mais focado em habilidades t��cnicas do que em habilidades sociais.

Comunicação corporativa: atividades do profissional de media training na perspectiva da teoria dos stakeholders

Desde seu surgimento, em 1963, a teoria dos stakeholders considera a organiza����o inserida num sistema aberto com m��ltiplas rela����es e influ��ncias condicionadas ��s demandas do ambiente e, nesse sentido, a comunicação com os grupos que influenciam o contexto organizacional �� de fundamental import��ncia para o empreendimento e, dessa necessidade, surgiu o profissional de media training. O problema da pesquisa est�� em identificar, numa perspectiva fenomenol��gica, quais as t��cnicas utilizadas pelos media training para fazer do agente ���persona grata��� perante os diferentes stakeholders na vis��o dos pr��prios profissionais, numa sociedade midiatizada por tecnologias da comunicação. Por meio de pesquisa explorat��ria, de natureza qualitativa, foram realizadas entrevistas com dez media trainings atuantes na cidade de S��o Paulo, com o objetivo de identificar a vis��o que esses profissionais manifestam em rela����o ��s t��cnicas utilizadas junto aos stakeholders no universo corporativo. Os resultados da pesquisa apontam, com base no Modelo Stakeholder Salience, que as atividades dos profissionais de media training se tornaram imprescind��veis para reputa����o das organiza����es pela sua caracter��stica estrat��gica de permitir a����es personalizadas para a organiza����o alcan��ar comunicação eficaz junto aos seus stakeholders.

Comunicação intersubjetiva na negocia����o integrativa: cria����o de novos valores

Disserta����o apresentada ao Programa de P��s- Gradua����o em Comunicação ��� Mestrado como requisito para obten����o do t��tulo de Mestre em Comunicação da Universidade Municipal de S��o Caetano do Sul.

Estudo do usu��rio com defici��ncia visual: um importante instrumento s��cio-inclusivo de pesquisa e forma����o para o profissional de biblioteconomia perante as necessidades informacionais de pessoas com defici��ncia

SANTOS, Christiane Gomes; ALMEIDA, Edson Marques. Estudo do usu��rio com defici��ncia visual: um importante instrumento s��cio-inclusivo de pesquisa e forma����o para o profissional de biblioteconomia perante as necessidades informacionais de pessoas com defici��ncia. In: SEMIN��RIO DE PESQUISA DO CCSA, 16., 2010, Rio Grande do Norte. Anais eletr��nicos... Natal: UFRN, 2010. Dispon��vel em: <http://www.ccsa.ufrn.br/seminario2010/anais/artigos/gt3-10.pdf>

Qualidade de vida no trabalho da Emater-RN: valida����o de um instrumento s��ntese de pesquisa e diagn��stico

The theoretical recital of the present study it is initiated of the evidence that the work occupies an important space in the man s life in way that the majority of the people works and passes great part of its time inside organizati ons. However, it is verified that the relation between man and work is becoming increasingly disagreement a time that the employees had started to complain work s routines, stress, not use all their potential and inadequate work s conditions. It can be observed by the way of Dejours (1994) studies. Thus, as contribution for the quality of work life s (QWL) studies the research developed here objectified to characterize the public employees quality of work life at EMATER -RN taking as reference an instrumen t of research synthesized from the typical academic literature of the subject. The synthesis of an ampler instrument is a necessity not taken care to the literature that treats on the subject but already perceived by some studies like Moraes et al (1990); Rodrigues (1989); Siqueira & Coleta (1989); Moraes et al (1992); Carvalho & Souza (2003); El -Aouar & Souza (2003) and Mour��o, Kilimnick & Fernandes (2005); Adorno, Marques & Borges (2005) amongst others. These studies point out weak points of the existing models in the QWL s literature, as well as they recommend the elaboration of a model more flexible, that contemplates Brazilian cultural characteristics, and that contemplates the entire variable studied in the main existing models. For reach this objectiv e the adopted methodology was characterized as a case study with collected data in qualitative and quantitative way. Questionnaires and comments had been used as sources of evidences. These evidences had been tabulated through of statistical package SPSS ( Statistical Package for Social Science), in which the main technique of multivariate analysis used were the factorial analysis. As for the gotten results, it was verified the grouping of the quality of work life s indicators in 11 factors which are: Work s execution, Individual accomplishment, Work s equity, Relation individual and organization, Work s organization, Adequacy of the remuneration, Relation between head and subordinate, Effectiveness of the communication and the learning, Relation between work and personal life, Participation and Effectiveness of the work processes. Whatever to the characterization of the EMATER -RN s quality of work life it was clearly that to the measure that the satisfaction s evaluation with the QWL in the organization walks to intrinsic factors for extrinsic factors this level of satisfaction goes diminishing what points to the importance to improve these extrinsic factors in the institution. In summary it is possible to conclude that the organization studied has offered a significant set of referring variable to the quality of work life of the individual

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

Comunicação p��blica e marketing pol��tico na gest��o p��blica municipal

Based on the definitions of Public Communication, Political Marketing, Public Interest Information and Communication as a Tool of Governance, the study notes the use of the news section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to strengthening citizenship and encouraging participatory management, from the characterization of materials like pieces of Political Marketing and Public Communication. Data collection in qualitative research was conducted from August to September 2011 and content analysis showed that the appropriation of public property for personal use is a reality, despite legal requirements to the detriment of strategic communication and governance for results from the dissemination of information of public interest and the establishment of a communication channel between State Government and Society. Elements of this study suggest the need for further research to deepen the discussion

Comunicação e imagem organizacional: um estudo de suas rela����es no com��rcio varejista de shopping centers

This study shows the results of an exploratory-descriptive research that aimed to identify the latent dimensions of communication, as well as finding relations between such dimensions and organizational image. The sample came to a total of 267 respondents, being 89 managers or owners and 178 salespeople of clothing and footwear stores that are situated in the main five shopping centers located in Natal, capital of Rio Grande do Norte. The collection of the data was made by the use of two structuralized and validated instruments, being the answers measured in the likert scale of 6 points. For the measurement of communication it was used the instrument developed by Downs and Hazen (2002), made up of 8 latent dimensions and 32 indicators. For the image it was used the model of Mael and Ashforth (1992) that contains 5 indicators. The analysis of the data was made through of the use of statistical techniques of factorial analysis and structural equations modeling. The results of the factorial analysis demonstrated communication as being formed by five latent dimensions. The modeling, on the other hand, demonstrated to exist positive relations between communication and organizational image, whose results revealed that the image is influenced by the communication with the supervisor, by the organizational integration and as being stronger explained by the vertical communication

A comunicação interna numa organiza����o p��blica

The present study compose an analysis on the process of internal communication at a public organization, built on the survey data originary of administrative conduct, observation on the cultural model of the organization and how the interdepartmental and interpersonal relations shows up. The research, exploratory descriptive kind, had theoretical basis on two knowledge areas Administrative Science and Social Communication and was developed at Instituto do Desenvolvimento Econ��mico e Meio Ambiente IDEMA, in Rio Grande do Norte. During data collection, were conducted spontaneous and semi structured interviews with directors and coordinators, besides the application of directed questionnaire to functionaries in two unites of the institution. Through the analysis and interpretation of the data, we came to the conclusion that the process of internal communication at a public organization fall in with same challenges of private organizations, but with peculiarities that attracts the scientific look specially, in concern of the attitude assumed by the administrators in the conduction of communication functions inside the organization, the profile of social actor and the communication channels used. Although the organizational communication represents more and more a strategic function, as an administration tool, the point that research gets to shows that in public organizations the communication refrains from administrative purpose and with the major objective of giving publicity to the institutional acts and actions