746 resultados para Alluvial fans


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Channel cbanges are the consequence of cbanges in sediment yield from the slopes and in the connectivity between slopes and channels bccause of distinct land use and climate inJpacts. In Ibis study, we investigated the characteristics and evolution of a short reach in the headwater of the !juez River, central-soutbem Pyrenees. Assessment of a series of sedimentar)' and geomorphic structures confirtned major cbanges to the valley boUom, mainly related to changes in the intensity of human activity. 'The oldest sedimentar)' structure is a terrace leve! located 3 10 4 m above the current alluvial plain. General deforestation, overgrazing and recwring tires in the montane belt ( 1100-1600 m a.sJ.) have led 10 increased soil erosioo and connectivity, and to tbe triggering of debris llows thal have been deposited on the fluvial tmace. Woody fragments from within the debris llows were dated using acceleraror mass spectrOmetry '"e radiocaroon tcchniques (AMS), yielding ages between 1 00 and 115 cal years BP, whicb coincides with tbe period of maximum deforestalion and human density in the Pyrenees. Depopulation and fannland abaodonment since tbe beginning of tbe 2001 oenrury has resulled in generalliJcod natural and artificial reforestation, a shrinkage of the eroded arcas aod a decline in connectivi¡y bdween slopes and the channel. 1be rnost impor1an1 consequence has been cbannel incision and oarrowing, and the development of a sedimed annour !ayer. Active sedimenl b8llSpOI1 is continui.Qg, although there has been a decrease in sed.iment yield from the slopes. Copyright O 2014 John Wiley & Soos, Ltd.

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This research in Cordoba's mosque tower main objective was to analyze and characterize the foundations and the underlying soil, calculating the stability of the monument as well as the settlement and deformations performed, using traditional calculation methods and also by finite elements, and to determine differences between both, as well as the stability factor of the Minaret Tower. The works done to study the soil, were drill bores and dynamic penetration tests, classification of samples by size, Atterberg limits, physical and chemical analysis, showing the typical geotechnical composition of the Guadalquivir valley: an alluvial material composed by sand, gravels and silt clays. To study the foundations, inclined bore samples were extracted with 10-65º, showing calcarenite stone ashlars and lime concrete alternating with stone and brick masonry.

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Se realiza un estudio detallado del episodio cálido MIS 5 en la zona sureste de la Península Ibérica. Se realiza la reconstrucción paleoambiental a partir del estudio polínico y biomarcadores de un sondeo perforado en la costa de Almería. La cronología se estableció a partir del método de racemizaciónd e aminoácidos.Landwards of a MIS5 bar, a borehole core (SRA) was analyzed to establish the relationship between the lagoonal record and the raised beach deposits in the surroundings of the Antas river mouth and to reconstruct the Pleistocene palaeoenvironmental evolution 5 of the southern Mediterranean coast of the Iberian Peninsula. 63 samples were recovered for amino acid racemization dating, 86 samples for sedimentological and paleontological determination, 37 samples for pollen identification and 54 for biomarker analysis. AAR revealed that the borehole record contains MIS11, MIS6 and MIS5 deposits, the latter extensively represented. During the end of MIS6 and MIS5, a sand 10 barrier developed and created a shallow lagoon with alternating terrestrial inputs this process being common in other Mediterranean realms. Litho- and biofacies allowed the identification of distinct paleoenvironments through time, with the presence of a lagoonal environment alternating with alluvial fan progradation. Biomarkers indicated constant input from terrestrial plants, together with variable development of aquatic 15 macrophytes. The palynological content allowed the reconstruction of the paleoclimatological conditions during MIS6 and 5, with evidence of seven scenarios characterized by alternating arid and relatively humid conditions

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Estudios recientes promueven la integración de estímulos multisensoriales en activos multimedia con el fin de mejorar la experiencia de usuario mediante la estimulación de nuevos sentidos, más allá de la tradicional experiencia audiovisual. Del mismo modo, varios trabajos proponen la introducción de componentes de interacción capaces de complementar con nuevas características, funcionalidades y/o información la experiencia multimedia. Efectos sensoriales basados en el uso de nuevas técnicas de audio, olores, viento, vibraciones y control de la iluminación, han demostrado tener un impacto favorable en la sensación de Presencia, en el disfrute de la experiencia multimedia y en la calidad, relevancia y realismo de la misma percibidos por el usuario. Asimismo, los servicios basados en dos pantallas y la manipulación directa de (elementos en) la escena de video tienen el potencial de mejorar la comprensión, la concentración y la implicación proactiva del usuario en la experiencia multimedia. El deporte se encuentra entre los géneros con mayor potencial para integrar y explotar éstas soluciones tecnológicas. Trabajos previos han demostrado asimismo la viabilidad técnica de integrar éstas tecnologías con los estándares actualmente adoptados a lo largo de toda la cadena de transmisión de televisión. De este modo, los sistemas multimedia enriquecidos con efectos sensoriales, los servicios interactivos multiplataforma y un mayor control del usuario sobre la escena de vídeo emergen como nuevas formas de llevar la multimedia immersiva e interactiva al mercado de consumo de forma no disruptiva. Sin embargo, existen numerosas interrogantes relativas a los efectos sensoriales y/o soluciones interactivas más adecuadas para complementar un contenido audiovisual determinado o a la mejor manera de de integrar y combinar dichos componentes para mejorar la experiencia de usuario de un segmento de audiencia objetivo. Además, la evidencia científica sobre el impacto de factores humanos en la experiencia de usuario con estas nuevas formas de immersión e interacción en el contexto multimedia es aún insuficiente y en ocasiones, contradictoria. Así, el papel de éstos factores en el potencial de adopción de éstas tecnologías ha sido amplia-mente ignorado. La presente tesis analiza el impacto del audio binaural, efectos sensoriales (de iluminación y olfativos), interacción con objetos 3D integrados en la escena de vídeo e interacción con contenido adicional utilizando una segunda pantalla en la experiencia de usuario con contenidos de deporte. La posible influencia de dichos componentes en las variables dependientes se explora tanto a nivel global (efecto promedio) como en función de las características de los usuarios (efectos heterogéneos). Para ello, se ha llevado a cabo un experimento con usuarios orientado a explorar la influencia de éstos componentes immersivos e interactivos en dos grandes dimensiones de la experiencia multimedia: calidad y Presencia. La calidad de la experiencia multimedia se analiza en términos de las posibles variaciones asociadas a la calidad global y a la calidad del contenido, la imagen, el audio, los efectos sensoriales, la interacción con objetos 3D y la interacción con la segunda pantalla. El posible impacto en la Presencia considera dos de las dimensiones definidas por el cuestionario ITC-SOPI: Presencia Espacial (Spatial Presence) e Implicación (Engagement). Por último, los individuos son caracterizados teniendo en cuenta los siguientes atributos afectivos, cognitivos y conductuales: preferencias y hábitos en relación con el contenido, grado de conocimiento de las tecnologías integradas en el sistema, tendencia a involucrarse emocionalmente, tendencia a concentrarse en una actividad bloqueando estímulos externos y los cinco grandes rasgos de la personalidad: extroversión, amabilidad, responsabilidad, inestabilidad emocional y apertura a nuevas experiencias. A nivel global, nuestro estudio revela que los participantes prefieren el audio binaural frente al sistema estéreo y que los efectos sensoriales generan un aumento significativo del nivel de Presencia Espacial percibido por los usuarios. Además, las manipulaciones experimentales realizadas permitieron identificar una gran variedad de efectos heterogéneos. Un resultado interesante es que dichos efectos no se encuentran distribuidos de forma equitativa entre las medidas de calidad y Presencia. Nuestros datos revelan un impacto generalizado del audio binaural en la mayoría de las medidas de calidad y Presencia analizadas. En cambio, la influencia de los efectos sensoriales y de la interacción con la segunda pantalla se concentran en las medidas de Presencia y calidad, respectivamente. La magnitud de los efectos heterogéneos identificados está modulada por las siguientes características personales: preferencias en relación con el contenido, frecuencia con la que el usuario suele ver contenido similar, conocimiento de las tecnologías integradas en el demostrador, sexo, tendencia a involucrarse emocionalmente, tendencia a a concentrarse en una actividad bloqueando estímulos externos y niveles de amabilidad, responsabilidad y apertura a nuevas experiencias. Las características personales consideradas en nuestro experimento explicaron la mayor parte de la variación en las variables dependientes, confirmando así el importante (y frecuentemente ignorado) papel de las diferencias individuales en la experiencia multimedia. Entre las características de los usuarios con un impacto más generalizado se encuentran las preferencias en relación con el contenido, el grado de conocimiento de las tecnologías integradas en el sistema y la tendencia a involucrarse emocionalmente. En particular, los primeros dos factores parecen generar un conflicto de atención hacia el contenido versus las características/elementos técnicos del sistema, respectivamente. Asimismo, la experiencia multimedia de los fans del fútbol parece estar modulada por procesos emociona-les, mientras que para los no-fans predominan los procesos cognitivos, en particular aquellos directamente relacionados con la percepción de calidad. Abstract Recent studies encourage the integration of multi-sensorial stimuli into multimedia assets to enhance the user experience by stimulating other senses beyond sight and hearing. Similarly, the introduction of multi-modal interaction components complementing with new features, functionalities and/or information the multimedia experience is promoted. Sensory effects as odor, wind, vibration and light effects, as well as an enhanced audio quality, have been found to favour media enjoyment and to have a positive influence on the sense of Presence and on the perceived quality, relevance and reality of a multimedia experience. Two-screen services and a direct manipulation of (elements in) the video scene have the potential to enhance user comprehension, engagement and proactive involvement of/in the media experience. Sports is among the genres that could benefit the most from these solutions. Previous works have demonstrated the technical feasibility of implementing and deploying end-to-end solutions integrating these technologies into legacy systems. Thus, sensorially-enhanced media, two-screen services and an increased user control over the displayed scene emerge as means to deliver a new form of immersive and interactive media experiences to the mass market in a non-disruptive manner. However, many questions remain concerning issues as the specific interactive solutions or sensory effects that can better complement a given audiovisual content or the best way in which to integrate and combine them to enhance the user experience of a target audience segment. Furthermore, scientific evidence on the impact of human factors on the user experience with these new forms of immersive and interactive media is still insufficient and sometimes, contradictory. Thus, the role of these factors on the potential adoption of these technologies has been widely ignored. This thesis analyzes the impact of binaural audio, sensory (light and olfactory) effects, interaction with 3D objects integrated into the video scene and interaction with additional content using a second screen on the sports media experience. The potential influence of these components on the dependent variables is explored both at the overall level (average effect) and as a function of users’ characteristics (heterogeneous effects). To these aims, we conducted an experimental study exploring the influence of these immersive and interactive elements on the quality and Presence dimensions of the media experience. Along the quality dimension, we look for possible variations on the quality scores as-signed to the overall media experience and to the media components content, image, audio, sensory effects, interaction with 3D objects and interaction using the tablet device. The potential impact on Presence is analyzed by looking at two of the four dimensions defined by the ITC-SOPI questionnaire, namely Spatial Presence and Engagement. The users’ characteristics considered encompass the following personal affective, cognitive and behavioral attributes: preferences and habits in relation to the content, knowledge of the involved technologies, tendency to get emotionally involved and tendency to get absorbed in an activity and block out external distractors and the big five personality traits extraversion, agreeableness, conscientiousness, neuroticism and openness to experience. At the overall level, we found that participants preferred binaural audio than standard stereo audio and that sensory effects increase significantly the level of Spatial Presence. Several heterogeneous effects were also revealed as a result of our experimental manipulations. Interestingly, these effects were not equally distributed across the quality and Presence measures analyzed. Whereas binaural audio was foud to have an influence on the majority of the quality and Presence measures considered, the effects of sensory effects and of interaction with additional content through the tablet device concentrate mainly on the dimensions of Presence and on quality measures, respectively. The magnitude of these effects was modulated by individual’s characteristics, such as: preferences in relation to the content, frequency of viewing similar content, knowledge of involved technologies, gender, tendency to get emotionally involved, tendency to absorption and levels of agreeableness, conscientiousness and openness to experience. The personal characteristics collected in our experiment explained most of the variation in the dependent variables, confirming the frequently neglected role of individual differences on the media experience. Preferences in relation to the content, knowledge of involved technologies and tendency to get emotionally involved were among the user variables with the most generalized influence. In particular, the former two features seem to present a conflict in the allocation of attentional resources towards the media content versus the technical features of the system, respectively. Additionally, football fans’ experience seems to be modulated by emotional processes whereas for not fans, cognitive processes (and in particular those related to quality judgment) prevail.

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A 7000-year-long sequence of environmental change during the Holocene has been reconstructed for a central Pacific island (Mangaia, Cook Islands). The research design used geomorphological and palynological methods to reconstruct vegetation history, fire regime, and erosion and depositional rates, whereas archaeological methods were used to determine prehistoric Polynesian land use and resource exploitation. Certain mid-Holocene environmental changes are putatively linked with natural phenomena such as eustatic sea-level rise and periodic El Niño-Southern Oscillation events. However, the most significant changes were initiated between 2500 and 1800 years and were directly or indirectly associated with colonization by seafaring Polynesian peoples. These human-induced effects included major forest clearance, increased erosion of volcanic hillsides and alluvial deposition in valley bottoms, significant increases in charcoal influx, extinctions of endemic terrestrial species, and the introduction of exotic species.

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Madrid has been the center of Spanish musical scene and industry since the 80s, when “la movida” becomes the metaphor for the new colorful, young and cosmopolitan country established with the arrival of democracy. The city, in this way, is basically a place. But this sense of place started to crash with the arrival of digital music. In the new paradigm, intermediaries were supposed to disappear and music was something contained in networks and computers. The question now is how to integrate digital music, a nonphysical, individual experience, with the way in which the city of Madrid is lived through in musical terms. With the advent of digital music, concerts became the primary source of income for musicians. The centrality of the gig can be understood as the confirmation that we are living in an economy of experience. This centrality also reorganized the way in which music is produced and consumed: now, records are produced in order to create the opportunity of a musical event (band promote their tour as presentation of their latest recordings) that can be promoted in social networks and media; concerts are the places where musicians construct their fans’ communities and are the places were records are sold, not a way to know the band but to demonstrate both the support for the band and the status of the listeners. To study the place of music in the process of metropolization in Madrid we need to understand music as a field of tension

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A presente pesquisa tem como objetivo compreender a dinâmica de comportamento do solo sob escala macro e micromorfológica visualizados em topossequência, no que concerne aos agentes morfológicos que condicionam e contribuem para deflagração de processos erosivos. A área de estudo está inserida na sub-bacia hidrográfica do Laranja Azeda localizada na região centro-leste do estado de São Paulo, no município de São Carlos/SP, e têm fundamental importância por pertencer à bacia hidrográfica do Ribeirão Feijão, importante manancial urbano para a cidade. O planejamento de uso e ocupação adequados aos fatores físicos que compõe a dinâmica desta paisagem são essenciais visando a conservação e preservação dos recursos hídricos ali existentes, onde a expressiva ocorrência de processos erosivos são objetos de preocupação, já que estes podem causar assoreamento de rios e reservatórios. Utilizando uma metodologia multiescalar para seleção da área de pesquisa em detalhe e compreensão da organização e dinâmica da cobertura pedológica, foram utilizados os procedimentos propostos pela Análise Estrutural da Cobertura Pedológica e conceitos e técnicas da micromorfologia de solos. Verifica-se que a distribuição dos solos na Topossequência Manacá está estritamente correlacionada à transformação vertical do materialde origem em solo, em cuja vertente existe uma diferenciação litológica que condiciona a morfologia diferenciada, tanto em escala macromorfológica quanto micromorfológica. O terço superior e médio da vertente está associado à depósitos colúvio-eluvionaresda Formação Itaqueri, onde desenvolve-se um Latossolo Vermelho Amarelo. Já o terço inferior da vertente corresponde a um solo formado a partir dos arenitos da Formação Botucatu, sendo enquadrado enquanto Neossolo Quartzarênico. Com o auxílio técnicas de análise bidimensional de imagens retiradas das lâminas delgadas de solo, foi possível visualizar e quantificar a macroposidade ao longo da vertente, importante atributo morfológico que controla os fluxos de água e são agentes condicionantes para o desenvolvimento de processos erosivos. Conclui-se que a ocorrência de voçorocas no terço médio inferior da vertente é a materialização em forma de processos erosivos deste comportamento diferencial da massa do solo, onde portanto, na Topossequência Manacá a busca de equilíbrio dinâmico na vertente é induzida pela dinâmica genética evolutiva das formações geológicas que sustentam a paisagem, desencadeada em processos erosivos que tendem a progredir em desequilíbrio, a depender do manejo estabelecido para o local.

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A ilha de São Sebastião consta principalmente de rochas alcalinas que formam um maciço de 300 km2 aproximadamente, constituindo o terceiro em área no Brasil. Apresenta-se em um "stock" alongado segundo NE-SW, encaixado em estruturas de gnais. As formações geológicas encontradas consistem em 1 - Granitos e Gnais (ARQUEANO), 2 - Eruptivas básicas (RÉTICO), 3 - Eruptivas alcalinas (JURÁSSICO) e 4 - Depósitos recentes (HOLOCENO). O método de estudo empregado foi o petrográfico e a coluna geológica estabelecida em base de dados petrográficos, tectônicos e fisiográficos. O arqueano é determinado por definição dos seus tipos petrográficos (1- gnais facoidal, 2- oligoclásio-gnais, 3- hornblenda-gnais, 4- biotita-gnais e 5- microlina-granito) idênticos aos concorrentes no considerado arqueano do Brasil meridional. O triássico (rético) é conferido às rochas básicas (diabásios e basaltos) pela sua semelhança tectônica e petrográfica com as congêneres que cortam de maneira semelhante o arqueano no continente. A "mise-en-place" das eruptivas alcalinas (1- Nordmarkito, 2- Biotita-pulaskito, 3- Pulaskito, 4- Nefelina-sienito, 5- Foiaito, 6- Essexito-foiaito, 7- Essexito e 8- Teralito) pode ser considerada jurássica devido suas relações com as eruptivas básicas referidas réticas, pois na praia do Bonete (foto 14) observa-se um dique de nordmarkito cortando outro de diabásio. As eruptivas quartzo-dioríticas (quartzo-microdiorito e quartzo-andesito) cortam as alcalinas no cume do Zabumba, indicando sua idade mais moderna que estas. Além deste fato, preenchem linhas de fraturas tectônicas recentes, como as falhas ao longo do canal de São Sebastião, indicando que a topografia deveria ser a mesma que a atual para permitir rios efusivos ao nível do canal ou que pelo menos toda a zona de extrusão estivesse, como hoje está, em superfície. Os depósitos aluviais marinhos e continentais são considerados recentes, (holocênicos) pelo favor da topografia onde se dispõe, ocupando o fundo os vales e os bordos do atual modelado costeiro, idade esta conferida em base fisiográfica. A tectônica que afetou a ilha de São Sebastião participa da que atuou em todo o litoral meridional brasileiro. Pode-se distinguir duas fases distintas: na primeira ocorreram as erupções básicas e as alcalinas subsidiárias e na segunda deram-se os falhamentos escalonados em blocos basculados para NW, com as fraturas de tensão preenchidas pelas eruptivas quartzo-dioríticas. Toda a atividade tectônica foi regulada pela direção NE-SW privilegiada da estrutura do arqueano, correspondente a antigos eixos dos dobramentos laurencianos e huronianos. A geomorfologia da ilha consta de uma antiga superfície de erosão rematada até a senilidade, - o peneplano cretáceo, hoje reduzida às cristas culminares do maciço alcalino e às satélites das estruturas gnáissicas, desnivelada pelo falhamento em blocos e ligeiramente adernada para NW devido ao basculamento. Ao lado desta topografia vestigial existe o modelado atual da ilha caracterizado por uma juventude do estágio evolutivo. Esta escultura foi inaugurada com os últimos levantamentos epirogênicos que ascenderam as eruptivas alcalinas plutônicas a mais de 1.300 m sobre o nível do mar. O modelado costeiro apresenta uma costa típica de submergência com esculturas em rias, no estágio da juventude. A presença de terraceamentos marinhos de abrasão, atualmente elevados cerca de 20 a 30 m, lembra as oscilações epirogênicas ou eustáticas do litoral.

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Nowadays, consumers are faced with a variety of media that convey myriad advertising messages, which struggle amidst a highly competitive environment, with a view to drawing the viewers’ attention, raising awareness, creating interest and inspiring desire and, ultimately, leading to the purchase of the product/service at stake. For this, advertising professionals deliberately intertwine their selling arguments with emotionally-charged creative concepts. It is the aim of this study to analyse the impact of the main creative appeals and to identify groups of consumers based on their attitudes towards them. We have undertaken a quantitative study, by means of a survey administered to a convenience sample with a list of creative appeals, which had to be classified by the respondents according to their attitudes. Globally speaking, the preferred appeals were humour, music and animation. Nonetheless, it was possible to divide the respondents into three groups. ‘Advertising fans’, the ‘rationally-minded’ and the ‘emotionally-minded’. This study presents some limitations, especially as to the sample used. Apart from the reduced number of respondents and lack of more widespread geographic reach, some academic qualifications were underrepresented. The results of this study offer some avenues to be explored by marketing and advertising professionals when it comes to deciding on the best creative approach to select for their advertising campaigns. Besides, this study paves the way to the development of future research on the issue of advertising appeals and its relationship with the psychographic characteristics of consumers.

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La agricultura tradicional de la comarca de la Vega Baja del Segura se asienta sobre la llanura aluvial creada por el río a lo largo de la historia. Cuenta con una superficie regable de unos 190 km2 que se nutre con recursos propios de la cuenca del río Segura. Las aguas son desviadas del río mediante azudes y distribuidas, por simple gravedad, a través de un complejo sistema de acueductos, acequias y azarbes, que configuran sendas redes de aguas vivas y de aguas muertas, permitiendo la reutilización de las aguas. El presente trabajo tiene por finalidad el estudio de las infraestructuras hidráulicas y su papel en la gestión de los recursos hídricos para el riego en la comarca de la Vega Baja del Segura. A tal fin, se ha consultado la bibliografía y recabado información en diferentes juzgados de aguas, sindicatos de riego y comunidades de regantes, complementándose todo ello con visitas de campo para la toma de datos e imágenes. Los resultados obtenidos muestran una gestión eficiente de los escasos recursos hídricos disponibles y un aprovechamiento óptimo de los mismos, en cuanto que, al final, el sistema cede sus aguas sobrantes a otros regadíos para ser reutilizadas.

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La reflexión en torno a las narraciones transmediáticas ha sido muy intensa en los últimos diez años. En este artículo intentamos desbrozar el concepto, dar cuenta de su especificidad y mostrar algunos ejemplos clásicos y otros más recientes. También apuntaremos algunas dificultades y retos que plantea a los estudios no sólo narratológicos, sino también en los márgenes entre estos y otros dominios tanto semióticos como de los Media Studies: las dimensiones y los límites de una “historia” de la narración transmedia, las explicaciones económicas de su pujanza actual, el afán de construcción de universos narrativos complejos y la inmersión en ellos de los fans, el papel crucial de la serialidad, la dimensión promocional y más en general paratextual de las narraciones trasmediáticas y finalmente la extensión del fenómeno más allá del dominio de la ficción. El “giro narrativo” descrito en las ciencias sociales y en muchos discursos públicos hace ya unas décadas debería complementarse ahora con un “giro transmediático”, funcional al primero y a la manera de su brazo secular (tecnológico y económico).

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A twenty-year period of severe land subsidence evolution in the Alto Guadalentín Basin (southeast Spain) is monitored using multi-sensor SAR images, processed by advanced differential interferometric synthetic aperture radar (DInSAR) techniques. The SAR images used in this study consist of four datasets acquired by ERS-1/2, ENVISAT, ALOS and COSMO-SkyMed satellites between 1992 and 2012. The integration of ground surface displacement maps retrieved for different time periods allows us to quantify up to 2.50 m of cumulated displacements that occurred between 1992 and 2012 in the Alto Guadalentín Basin. DInSAR results were locally compared with global positioning system (GPS) data available for two continuous stations located in the study area, demonstrating the high consistency of local vertical motion measurements between the two different surveying techniques. An average absolute error of 4.6 ± 4 mm for the ALOS data and of 4.8 ± 3.5 mm for the COSMO-SkyMed data confirmed the reliability of the analysis. The spatial analysis of DInSAR ground surface displacement reveals a direct correlation with the thickness of the compressible alluvial deposits. Detected ground subsidence in the past 20 years is most likely a consequence of a 100–200 m groundwater level drop that has persisted since the 1970s due to the overexploitation of the Alto Guadalentín aquifer system. The negative gradient of the pore pressure is responsible for the extremely slow consolidation of a very thick (> 100 m) layer of fine-grained silt and clay layers with low vertical hydraulic permeability (approximately 50 mm/h) wherein the maximum settlement has still not been reached.

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This study analyzes the traffic generated on YouTube around television series. We selected a sample of 314 short YouTube videos about 21 Spanish TV series that premiered in 2013 by Spain’s three most popular mainstream television networks (Telecinco, Antena 3, and La1). These videos, which together received more than 24 million views, were classified according to two key variables: the nature (official or nonofficial) of the YouTube channel on which they were located and the exclusivity of their content (already broadcast on TV or Web exclusive). The analysis allows us to characterize the strategies used by TV networks on YouTube and the activity of fans as well as their efforts in the construction of a transmedia narrative universe around TV series.

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YouTube está convirtiéndose en una amenaza real para la televisión tradicional, respecto al público mas juvenil, y ellos son los culpables: los youtubers. Jóvenes autónomos que se ganan la vida gracias a la monetización de los vídeos que comparten a través de esta la plataforma on-line. Los más exitosos en España, se dedican principalmente a los video blogs, humor y videojuegos, una temática que la televisión había olvidado. Su contenido único y sin filtros, la cercanía con la que tratan a sus fans y que gracias a los youtubers sus seguidores se sienten parte de algo más grande, son una de las claves de su éxito. Este trabajo analiza la influencia de estos nuevos protagonistas del mundo audiovisual y su método de trabajo, por qué tienen tanto éxito y cuál es su modus operandi.

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El propósito es conocer si las mujeres son más activas que los hombres subiendo a YouTube vídeos relacionados con la ficción. Observamos qué vídeos generan más visualizaciones, y las diferencias entre los contenidos subidos en función del género. Metodológicamente, se trata de un análisis cuantitativo basado en una selección de los vídeos de YouTube relativos a las 21 series estrenadas en 2013 en las cadenas españolas. El estudio exploratorio permite concluir que los vídeos subidos por hombres son ligeramente superiores a los subidos por mujeres, y alcanzan más relevancia y visualizaciones. Sin embargo, ellas superan a los hombres en la creación de contenidos elaborados e inéditos (fanmade).