764 resultados para Public opinion towards advertising


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This book presents the main results of an electoral panel study which is both unique and innovative not only in French political research but also among Western European electoral studies. The survey was conducted among a sample of 1,846 French voters interviewed on four separate occasions (2007 Presidential and Legislative elections). Electoral trajectories can thus be observed revealing the main trends in electoral behaviour and voting patterns across the electorate. The analysis of such trajectories and patterns mobilizes not only the usual explanatory factors (demographics, political leanings and identifications) but also another set of political variables (issues, the campaign and the media, the candidates' image, how electoral decisions are made, hesitation in voting intentions).This study also provides interesting findings on electoral volatility, including abstention. (Résumé éditeur)

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This research is based on the hypothesis that law and order model is displacing the procedura justice system in Spain. After a thorough review of the international literature, one can observe that the traditional structure of the penal system does not seem to be capable of containing the new forms of crime. The new penal model assumes that public opinion is alarmed and unwilling to understand rational approaches to crime, so it will be likely to accept measures aimed at calming the fear of crime, through extensive control policies and penal tools to manage uncivil behavior. Objectives and methodology A measuring instrument has been developed to confirm this hypothesis, consisting of ten features that characterize the law and order model. This instrument has been used to identify examples of its ten features in the rules and practices developed at each phase of the Spanish criminal justice system. The analysis has focused specifically on public discourse about delinquency, criminal policy decisions, legislative processes, police routines, judicial dynamics, and prison system practices. Main results The investigation has shown that there are many processes and practices indicating that the law and order model is consolidating itself in the Spanish penal system. Nevertheless this process has a different intensity at each phase, being stronger at the legislative stage and softer in the penitentiary enforcement phase. One of the main conclusions is, therefore, that the designed instrument is ideal for measuring the degree of penetration of the model throughout the system. Some of the most striking results of the reasearch will be presented at the conference. Finally, proposals arise that could prevent the new model is fully seated in our criminal justice system, finding that the trend toward more severe penalties shown already unsustainable.

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Debido a que el riesgo reputacional cada vez cobra más importancia a nivel mundial por las implicaciones y consecuencias que afectan la imagen, buen nombre y permanencia de las empresas, surgió el interés de realizar esta investigación que explora y analiza cómo se gestiona el riesgo reputacional en empresas grandes de la ciudad de Medellín (Colombia) -- El estudio se diseñó bajo un enfoque cualitativo, con alcance exploratorio a partir de la revisión y posterior construcción de un marco teórico para comprender los conceptos fundamentales relacionados con el tema de reputación y de riesgos -- Se indagó en las empresas acerca de los factores internos y externos que originan riesgos y sus posibles consecuencias, prácticas que llevan a cabo para gestionar el riesgo reputacional, metodologías y herramientas que utilizan para la misma y modelos de medición -- Los resultados de la investigación constituyen una guía para la gestión del riesgo reputacional y podrían servir como modelo para la implementación en otras empresas

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Tese (doutorado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação em Comunicação, 2016.

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Este trabajo está enfocado en conocer y analizar la situación laboral de los relacionistas públicos. Iniciando por las bases teóricas, nos dirigimos a comprender el título de esta carrera: “Comunicación social en Relaciones Públicas y publicidad”, principalmente me he enfocado en la importancia de las Relaciones Públicas. Considerando que es una rama en evolución y una disciplina que cuenta con una presencia esencial en el seno de las organizaciones, contribuye a la gestión estratégica de la comunicación de cualquier organización. Mediante encuestas se analizarán las siguientes variables: formación académica, ejercicio profesional, graduados que trabajan por cuenta propia, grado de pertenencia a la Institución y aspectos complementarios. Cada una de las variables ha servido para inferir la situación real en la que se encuentra un Relacionista Público dentro de nuestro contexto citadino y nacional, tanto como reconocer sus debilidades y fortalezas frente a una carrera en constante evolución y de prometedores logros.

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The comparative analysis of Polish and Spanish political discourse in the multilingual context of European institutions is challenging not only due to linguistic, cultural, geopolitical and social differences, but also because of a relatively short history of such contacts in the EU framework. Intercultural communication, as a dynamic social practice is a fascinating object of investigation. Bidirectional comparative analysis of Polish and Spanish oral texts allows define the barriers of such communication. It encompasses the discursive act together with its objectives, strategies and consequences, and also its raison d’être. It explains why different strategies reflected through discursive categories were used. Consequently it describes both, conditions and outcomes of identity negotiation. The latter is a political competence perceived and evaluated by the direct interlocutors, the participants of the political debate, and indirectly, by a public opinion of the European Union. That proves it is two-level communication. The negotiation of political identity through discourse, according to the Ting-Toomey theory, can lead to maintaining, loosing, recovering or reinforcing it282. The Identity Negotiation Theory includes the construction and development of personal, relational, role and desired identity and is one of the methodological axes of this investigation. Political identity consists of exhibiting necessary competences to efficiently participate in the legislation process, for example, in order to present amendments, promote a given ideology, participate in controversial discussions and manage conflicts, and, finally, gain the support of public opinion. The analysis of creation, negotiation, maintenance, recovery and promotion of the political identity is performed through the identification and description of discursive categories proposed by Van Dijk283 and adapted to the needs of this study. This is the second methodological axe of the investigation. The following questions arise: which discursive strategies, used by Polish and Spanish politicians, will be communication facilitators and which will be barriers hampering communication? Which strategies show political competencies of the speaker, his or her influence in the legal EU reality through discourse?...

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The aim of this study is to determine which social agents are involved in the political debate on Twitter and whether the interpretive hegemony of actors that have traditionally been the most prominent is tempered by the challenge of framing shared with audiences. The relationship between the interpretations expressed and the profiles of participants is analyzed in comparison with the frames used by mainstream media. The chosen methodology combines content analysis and discourse analysis techniques on a sample of 1,504 relevant tweets posted on two political issues –the approval of the education law LOMCE and the evictions caused by the crisis, which have also been studied in the front pages of four leading newspapers in Spain. The results show a correlation between political issue singularities, frames and the type of discussion depending on the participants.

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L’appui à la souveraineté du Québec diminue-t-il avec l’âge, ou est-il le reflet de préférences générationnelles ? Cette recherche se base sur les théories du changement générationnel et de la socialisation politique pour répondre à cette question. À l’aide de données de sondages de 1985 à 2014, nous mesurons l’impact de l’âge et de la génération sur l’appui à cette option constitutionnelle chez les Québécois francophones. Nos deux hypothèses de recherche sont confirmées dans une certaine mesure. Premièrement, les Québécois ont moins tendance à appuyer la souveraineté en vieillissant. La relation négative entre ces variables devient par contre plus faible au début des années 2000. Deuxièmement, les Baby boomers (nés entre 1945 et 1964) ont une probabilité plus élevée d’être souverainistes que les autres générations, et ce peu importe leur âge. Ils sont suivis, dans l’ordre, par les Aînés (nés en 1944 et moins), la Génération X (nés entre 1965 et 1979) et les Milléniaux (nés en 1980 ou plus).

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L’appui à la souveraineté du Québec diminue-t-il avec l’âge, ou est-il le reflet de préférences générationnelles ? Cette recherche se base sur les théories du changement générationnel et de la socialisation politique pour répondre à cette question. À l’aide de données de sondages de 1985 à 2014, nous mesurons l’impact de l’âge et de la génération sur l’appui à cette option constitutionnelle chez les Québécois francophones. Nos deux hypothèses de recherche sont confirmées dans une certaine mesure. Premièrement, les Québécois ont moins tendance à appuyer la souveraineté en vieillissant. La relation négative entre ces variables devient par contre plus faible au début des années 2000. Deuxièmement, les Baby boomers (nés entre 1945 et 1964) ont une probabilité plus élevée d’être souverainistes que les autres générations, et ce peu importe leur âge. Ils sont suivis, dans l’ordre, par les Aînés (nés en 1944 et moins), la Génération X (nés entre 1965 et 1979) et les Milléniaux (nés en 1980 ou plus).

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Background: It has been argued that the alcohol industry uses corporate social responsibility activities to influence policy and undermine public health, and that every opportunity should be taken to scrutinise such activities. This study analyses a controversial Diageo-funded ‘responsible drinking’ campaign (“Stop out of Control Drinking”, or SOOCD) in Ireland. The study aims to identify how the campaign and its advisory board members frame and define (i) alcohol-related harms, and their causes, and (ii) possible solutions. Methods: Documentary analysis of SOOCD campaign material. This includes newspaper articles (n = 9), media interviews (n = 11), Facebook posts (n = 92), and Tweets (n = 340) produced by the campaign and by board members. All material was coded inductively, and a thematic analysis undertaken, with codes aggregated into sub-themes. Results: The SOOCD campaign utilises vague or self-defined concepts of ‘out of control’ and ‘moderate’ drinking, tending to present alcohol problems as behavioural rather than health issues. These are also unquantified with respect to actual drinking levels. It emphasises alcohol-related antisocial behaviour among young people, particularly young women. In discussing solutions to alcohol-related problems, it focuses on public opinion rather than on scientific evidence, and on educational approaches and information provision, misrepresenting these as effective. “Moderate drinking” is presented as a behavioural issue (“negative drinking behaviours”), rather than as a health issue. Conclusions: The ‘Stop Out of Control Drinking’ campaign frames alcohol problems and solutions in ways unfavourable to public health, and closely reflects other Diageo Corporate Social Responsibility (CSR) activity, as well as alcohol and tobacco industry strategies more generally. This framing, and in particular the framing of alcohol harms as a behavioural issue, with the implication that consumption should be guided only by self-defined limits, may not have been recognised by all board members. It suggests a need for awareness-raising efforts among the public, third sector and policymakers about alcohol industry strategies

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The purpose of this work in progress study was to test the concept of recognising plants using images acquired by image sensors in a controlled noise-free environment. The presence of vegetation on railway trackbeds and embankments presents potential problems. Woody plants (e.g. Scots pine, Norway spruce and birch) often establish themselves on railway trackbeds. This may cause problems because legal herbicides are not effective in controlling them; this is particularly the case for conifers. Thus, if maintenance administrators knew the spatial position of plants along the railway system, it may be feasible to mechanically harvest them. Primary data were collected outdoors comprising around 700 leaves and conifer seedlings from 11 species. These were then photographed in a laboratory environment. In order to classify the species in the acquired image set, a machine learning approach known as Bag-of-Features (BoF) was chosen. Irrespective of the chosen type of feature extraction and classifier, the ability to classify a previously unseen plant correctly was greater than 85%. The maintenance planning of vegetation control could be improved if plants were recognised and localised. It may be feasible to mechanically harvest them (in particular, woody plants). In addition, listed endangered species growing on the trackbeds can be avoided. Both cases are likely to reduce the amount of herbicides, which often is in the interest of public opinion. Bearing in mind that natural objects like plants are often more heterogeneous within their own class rather than outside it, the results do indeed present a stable classification performance, which is a sound prerequisite in order to later take the next step to include a natural background. Where relevant, species can also be listed under the Endangered Species Act.

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Since 2002 the SCDE has administered the parent survey to a sample of parents whose children attended public schools in South Carolina. From its inception, the parent survey contains items regarding parent perceptions of the learning environment in the school, home and school relations, and the social and physical environment of the school. Additional questions document characteristics of the parents and the children of the parents responding to the survey. The parents of students in the highest grade at all elementary, middle and high schools are surveyed. Annually, the EOC has analyzed the results of the parent survey and issued reports.

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El objetivo de este artículo es analizar cómo el debate ciudadano incide en la gestación de procesos de gobernanza en la Agenda Interlocal de Desarrollo Kennedy-Bosa, proyecto de participación ciudadana en Bogotá. A través del documento se pretende demostrar que el debate: 1) permitió que las organizaciones sociales, presentes en la Agenda Interlocal, entablaran relaciones horizontales; 2) posibilitó la interacción de múltiples actores de la ciudad, entre ellos Secretarías Distritales y entidades privadas; 3) promocionó el diálogo y el intercambio de ideas como medio para la resolución de problemáticas identificadas en las localidades de Bosa y Kennedy. Para demostrar lo anterior, se realizó observación participante y entrevistas en las que se evidenció el proceso de toma de decisiones y la interacción de los actores presentes en la Agenda.

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El propósito de esta monografía es comprender cuál ha sido el rol de la Unión Africana (UA), dentro de la misión de paz AMISOM en el periodo de 2007- 2013. Por ello, el trabajo abarca aspectos geopolíticos e históricos, que han influido en la configuración del conflicto armado de Somalía y que han llevado progresivamente a la creación, evolución e implementación de mecanismos como las misiones de paz. Además, se abarcan los planteamientos del neo-funcionalismo y el neo-regionalismo para comprender las estructuras y las dinámicas propias de la UA y así, comprender la naturaleza tanto de sus acciones, como de sus propósitos; propósitos que aclaman el fomento del panafricanismo. Desde aquí se puede entender como su rol ha contribuido con el crecimiento del mercado de la industria militar en la región, a costa de la responsabilidad de proteger. Por último, se concluye que dichas dinámicas han llevado a la creación de comunidades de inseguridad.

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La década de los años 90 fue un periodo de grandes transformaciones a nivel económico, social y político en Colombia. Una de las transformaciones más significativas en el ámbito educativo tuvo que ver con la introducción en la escuela de una serie de prácticas destinadas a garantizar la formación democrática de los ciudadanos; todo esto con el propósito de consolidar en la sociedad una serie de hábitos, valores y prácticas acordes con el nuevo orden social instaurado y amparado por la Constitución Política de 1991. Pese a los esfuerzos legislativos y estatales por promover la democracia en el entorno escolar, las prácticas adelantadas en las instituciones educativas no han logrado responder efectivamente al objetivo de consolidar un ambiente democrático en la escuela y en la sociedad en general, razón por la cual, en este trabajo se realiza un análisis de la manera como una institución educativa en particular, asume y pone en marcha las propuestas democráticas formuladas legalmente, las tensiones suscitadas por la introducción de la propuesta democrática en la escuela, además de las conceptualizaciones sobre la democracia que dichas prácticas contribuyen a configurar y las cuales dan forma a los imaginarios, acciones y discursos cotidianos de estudiantes y docentes específicamente.