983 resultados para Corporate institutions
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Presentation as part of the Economics Panel at the annual conference of the Anchor Institutions Task Force. The presentation highlighted the economic contribution of Queen's University to the City of Belfast, the wider region and more globally. Impact was seen as covering direct and indirect financial factors, the social and economic impact of our research, and the social and civic contribution made through our teaching and the volunteering work of students.
Capturing Corporate Headquarters’ Attention: Legitimacy as a Mechanism for Selling Subsidiary Issues
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We consider how in issue selling, subsidiaries draw on different forms of legitimacy to attract corporate headquarters’ (CHQ) positive attention and minimise negative CHQ attention. Through case study evidence, we find that directing CHQ attention to subsidiary issues needs to be executed as a balancing act through forms of subsidiary legitimacy, namely; the personal legitimacy of key individuals at the subsidiary; consequential legitimacy vis-à-vis peer subsidiaries; and linkage legitimacy in the local environment. We develop a typology of subsidiary issue-selling roles and illustrate how negative CHQ attention results from a failure to legitimise issue selling.
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Grupos privados que comercializam eletricidade ao setor residencial estão, atualmente, a implementar programas que procuram alcançar Eficiência Energética (EE). Estes programas levam a um menor consumo do produto core destas empresas. A EE é um tema destacado na atualidade, nações de todo o mundo traçam planos para alcançá-la, indo ao encontro do estabelecido no Protocolo de Quioto. Em Portugal, o setor da energia elétrica encontra-se entre os que mais danos acarretam para o ambiente. O presente estudo quis conhecer a orientação destes grupos nestes programas. Ou seja, conhecer a sua motivação para os implementar, bem como conhecer a abordagem disciplinar utilizada para os “desenhar”, procurando saber até que ponto o Corporate Social Marketing (CSM) é aplicado. O CSM utiliza a tecnologia do Marketing mainstream para alcançar mudanças comportamentais desejadas. Visa o bem-estar social e/ou ambiental e mede os resultados que atinge. A sua aplicação em programas que visam a EE no consumo, tratando-a como um produto social, é o foco da presente pesquisa. Para o efeito delineou-se a pesquisa através da metodologia Estudo de Caso, com o objetivo de estudar a orientação do Grupo EDP nestes programas, através do programa A Tua Energia, sabendo que “os projetos de Eficiência Energética são sempre definidos e implementados pela EDP enquanto Grupo” (EDP, 2012). A metodologia de análise de dados utilizada é a Grounded Theory (GT) que procura ir ao encontro de uma teoria substantiva, emersa dos dados, que se enquadre ao contexto da pesquisa. O Estudo da orientação do Grupo EDP levou a pesquisa a conhecer a realidade do setor elétrico em relação a estes programas, não só em Portugal mas noutro mercado onde a empresa EDP atua, o Brasil. Os principais resultados alcançados quanto à motivação dos Grupos privados para implementar estes programas foram Ganhos Empresariais, nos quais se integram Imagem Positiva, Estratégia de Negócio e Relacionamento com Stakeholders. Os dados revelam que o programa A Tua Energia não é um programa de CSM pois ainda que foque a mudança comportamental não a alcança efetivamente. Já a EDP no Brasil implementa um programa de mudança comportamental assente na abordagem do CSM. Concluiu-se que a envolvente influencia a orientação da EDP nestes programas, ainda que estes sejam designados pela EDP enquanto Grupo.
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Dissertação de Mestrado, Finanças Empresariais, Faculdade de Economia, Universidade do Algarve, 2015
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Thesis (Master's)--University of Washington, 2015-12
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To what extent are democratic institutions resilient when nation states mobilise for war? Normative and empirical political theorists have long argued that wars strengthen the executive and threaten constitutional politics. In modern democracies, national assemblies are supposed to hold the executive to account by demanding explanations for events and policies; and by scrutinising, reviewing and, if necessary, revising legislative proposals intended to be binding on the host society or policies that have been implemented already. This article examines the extent to which the British and Australian parliaments and the United States Congress held their wartime executives to account during World War II. The research finds that under conditions approaching those of total war, these democratic institutions not only continued to exist, but also proved to be resilient in representing public concerns and holding their executives to account, however imperfectly and notwithstanding delegating huge powers. In consequence, executives—more so British and Australian ministers than President Roosevelt—were required to be placatory as institutional and political tensions within national assemblies and between assemblies and executives continued, and assemblies often asserted themselves. In short, even under the most onerous wartime conditions, democratic politics mattered and democratic institutions were resilient.
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Managerial discretion is the focal theme bridging the clash between two schools of thoughts; whether executives have greater influence on their firms’ outcomes or other factors restrain their actions (Hambrick & Finkelstein, 1987). It is argued that constraints come from inertial, normative and environmental forces (e.g. DiMaggio & Powell, 1983). Of these restraints is the institutional environment in which a firm is headquartered. Our paper falls within this research stream and provides an extension for Crossland and Hambrick (2007, 2011) work. We investigate the national level of discretion in new cross-cultural contexts, provide deeper understanding of its concept, and shed the light on undiscovered discretion’s antecedents and consequences. We adopt a quantitative approach in which questionnaires represent our data collection instrument. We anticipate that in high discretion countries firms tend to follow what Miles & Snow (1978) labeled ‘Prospector’ strategy as opposed to low discretion countries in which firms incline to implement a ‘Defender’ strategy.
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Relatório de Estágio apresentado ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do Grau de Mestre em Assessoria de Administração Orientadora: Doutora Isabel Ardions
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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
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Dissertação de Mestrado Apresentada ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Tradução e Interpretação Especializadas, sob orientação da Mestre Suzana Noronha Cunha
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Identity is traditionally defined as an emission concept [1]. Yet, some research points out that there are external factors that can influence it [2]; [3]; [4]. This subject is even more relevant if one considers corporate brands. According to Aaker [5] the number, the power and the credibility of corporate associations are bigger in the case of corporate brands. Literature recognizes the influence of relationships between companies in identity management. Yet, given the increasingly important role of corporate brands, it is surprising that to date no attempt to evaluate that influence has been made in the management of corporate brand identity. Also Keller and Lehman [6] highlight relationships and costumer experience as two areas requiring more investigation. In line with this, the authors intend to develop an empirical research in order to evaluate the influence of relationships between brands in the identity of corporate brand from an internal perspective by interviewing internal stakeholders (brand managers and internal clients). This paper is organized by main contents: theoretical background, research methodology, data analysis and conclusions and finally cues to future investigation.