764 resultados para Public opinion towards advertising
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Traditionally, big media corporations have contributed to hiding the women’s movement itself, as well as its main claims and topics of discussion (Marx, Myra y Hess, 1995; Rhode, 1995; Mendes, 2011). This has led the feminist movement to develop its own media generally print publications, usually, with a very specialized character and reduced audience. This is similar to what has occurred with quality main stream media, asthese publications have had to adapt themselves to a new communicatiion context, because of the financial crisis and technological evolution. Feminist media has found in the Internet an excellent opportunity to access citizens and communicate their messages. , In view of this scene of change and renovation, this article offers the results of a qualitative analysis focused on the experiences of four feminist online media sites edited in Spain: Pikaramagazine.com, Proyecto-kahlo.com, Mujeresenred.net and Laindependent.cat. Besides exploring the characteristics and content of these sites, the article pays attention to the virality of their contents spread through Facebook and Twitter. The onclusion estimates their social impact, insofar as they symbolize the specialization, diversification and dialogue promoted by the Web.
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Recounting the eventful travels of Selim, an intrepid young Arab who runs away from his parental home to learn about the world, The History of Arsaces, Prince of Betlis (1774) by the Co. Limerick-born Charles Johnston (c.1719–c.1800) is an inventive mixture of fictional genres and styles: romance, satire, sentimental narrative and oriental fantasy. The novel appeared at a politically charged moment, on the eve of the American revolutionary war and in the aftermath of the Bengal famine of 1769–70, world events that were linked by the nefarious operations of the ubiquitous East India Company. These momentous occurrences, polarising public opinion and stimulating Irish patriot sympathies in the mid-70s, provide the undercurrent to Johnston’s thoughtful examination of war, commerce, and empire through the lens of a fictional ‘history’. Enclosing a series of tales within tales, Johnston’s oriental romance offers its readers a remarkable concoction of Gulliver-inspired fantasy, political satire and moral reflection, played out within an expansive historical and geographical setting. As the Monthly Review, or, Literary Journal commented on its first appearance in 1774, The History of Arsaces provided ‘striking intimations, of the utmost national importance, with respect to over-grown empire, and colony connexions’.
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s a signatory to the Boxer Protocol in 1901, Italy came into possession of the Tianjin concession, its only colonial possession in China. The Italian settlement was situated on the Hai River, and most of the land consisted of cemeteries and salt deposits. Italian administration of the settlement encountered many difficulties. Expropriation of land from the Chinese occupants was not easy, and it proved equally difficult to attract Italian investors. However despite the fact that Italian public opinion supported the abandonment of the concession, the Italian government was ultimately obliged to undertake a project for its urban development. Success in Tianjin became a national challenge for Italy, with the National Trust providing the necessary economic support. The history of the Italian settlement in Tianjin therefore sheds light on the politics of colonialism and on Italy's economic and political agendas at the turn of the twentieth century.
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Thesis (Master's)--University of Washington, 2016-06
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Thesis (Ph.D.)--University of Washington, 2016-07
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The large number of opinions generated by online users made the former “word of mouth” find its way to virtual world. In addition to be numerous, many of the useful reviews are mixed with a large number of fraudulent, incomplete or duplicate reviews. However, how to find the features that influence on the number of votes received by an opinion and find useful reviews? The literature on opinion mining has several studies and techniques that are able to analyze of properties found in the text of reviews. This paper presents the application of a methodology for evaluation of usefulness of opinions with the aim of identifying which characteristics have more influence on the amount of votes: basic utility (e.g. ratings about the product and/or service, date of publication), textual (e.g.size of words, paragraphs) and semantics (e.g., the meaning of the words of the text). The evaluation was performed in a database extracted from TripAdvisor with opinionsabout hotels written in Portuguese. Results show that users give more attention to recent opinions with higher scores for value and location of the hotel and with lowest scores for sleep quality and service and cleanliness. Texts with positive opinions, small words, few adjectives and adverbs increase the chances of receiving more votes.
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Mestrado em Contabilidade e Gestão das Instituições Financeiras
The development of a neuroscience-based methodology for the nuclear energy learning/teaching process
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A number of historians of twentieth-century Latin America have identified ways that national labor laws, civil codes, social welfare programs, and business practices contributed to a gendered division of society that subordinated women to men in national economic development, household management, and familial relations. Few scholars, however, have critically explored women's roles as consumers and housewives in these intertwined realms. This work examines the Brazilian case after the Second World War, arguing that economic policies and business practices associated with “developmentalism” [Portuguese: desenvolvimentismo] created openings for women to engage in debates about national progress and transnational standards of modernity. While acknowledging that an asymmetry of gender relations persisted, the study demonstrates that urban women expanded their agency in this period, especially over areas of economic and family life deemed "domestic." This dissertation examines periodicals, consumer research statistics, public opinion surveys, personal interviews, corporate archives, the archives of key women’s organizations, and government officials’ records to identify the role that women and household economies played in Brazilian developmentalism between 1945 and 1975. Its principal argument is that business and political elites attempted to define gender roles for adult urban women as housewives and mothers, linking their management of the household to familial well-being and national modernization. In turn, Brazilian women deployed these idealized roles in public to advance their own economic interests, especially in the management of household finances and consumption, as well as to expand legal rights for married women, and increase women’s participation in the workforce. As the market for women's labor expanded with continued industrialization, these efforts defined a more active role for women in the economy and in debates about the trajectory of national development policies.
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A presente investigação iniciou-se a partir da identificação do problema/ questão de partida: Quais os contributos das estruturas de orientação educativa para a gestão e administração escolar? Esta questão foi o fio condutor da presente investigação, "Contributos das Estruturas de Orientação Educativa na Gestão e Administração Escolar - Estudo de Caso no Agrupamento de Escolas nº 4 de Évora". Neste sentido, constituíram-se como objectivos específicos da presente investigação os seguintes: • Avaliar o funcionamento das estruturas de orientação educativa do Agrupamento de Escolas n.º 4 de Évora. • Identificar os pontos fortes e fracos da intervenção das estruturas de orientação na gestão e administração do Agrupamento de Escolas n.º 4 de Évora. • Elaborar um plano de acção com vista à optimização das estruturas de orientação educativa. Em relação ao estudo empírico, e como forma de dar resposta às questões da investigação, optámos por uma metodologia mista, quantitativa e qualitativa. Após a apresentação dos dados recolhidos, da sua análise e respectiva interpretação, apurámos as seguintes conclusões: A maioria dos inquiridos, neste caso, os docentes, têm opinião favorável em relação às diferentes estruturas, ressalva-se pela negativa a Associação de Pais/Encarregados de Educação, devido a estar inactiva e, pela positiva o Conselho Executivo, consideram-no como um órgão dinamizador de todas as estruturas do Agrupamento; a maioria dos não docentes tem boa opinião sobre o desempenho das suas funções e revela a importância da sua representação no Conselho Pedagógico e na Assembleia de Escola. Os pais e encarregados de educação inquiridos, são consensuais em relação à colaboração com os professores, principalmente com o Director de Turma. Os Directores de Turma inquiridos referem a colaboração com os pais e encarregados de educação, e realçam o papel do órgão de gestão como dinamizador da Associação de Pais/Encarregados de Educação. Os membros da Assembleia de Escola inquiridos, consideram o seu desempenho como activo e dinamizador no processo de aplicação do novo regime de autonomia. No final da nossa dissertação, expressámos as recomendações, acções e sugestões que possam potenciar futuras investigações. ABSTRACT; The present investigation started from the identification of the problem/ beginning question: What are the contributions of the structures of educational guidance for the management and school administration? This question was the guide line of the research, "Contributions of the Structures of Educational Guidance for the Management and School Administration- Exploratory study in the 4th Group of Schools of Évora". ln this sense, the specific objectives of this investigation are the following: • Evaluate the function of the structures of educational guidance of the 4th Group of Évora. • ldentify the strengths and weaknesses of the intervention of structures of educational guidance in the management and administration of the 4th Group of Évora. • Elaborate an action plan to optimize the structures of educational guidance. For the empirical study and in order to address the question of the investigation, was chosen a mixed methodology, quantitative and qualitative. After submission of the collected data, of their analysis and their interpretation, we established the following conclusions: Most of the participants, in this case teachers, have favorable opinion towards the different structures, noted as a negative feature is the Parents Association, due to be inactive, and the Executive Board as positive, because it is viewed as a promoter of all the structures of the Group; most of the non-teaching staff have a good opinion about the performance of its functions and shows the importance of their representation on the Executive Board and in the School Assembly. The parents who participate in the inquiry are in agreement with the teachers regarding the corporation between them, particularly with the Class Director. The Class Directors respondents mention the cooperation with the parents and enhance the role of the Executive Board as a promoter of the Parents Association. The members of the School Assembly respondents consider their performance as active and dynamic in the application process of the new system of autonomy. In the end of this thesis we express our recommendations, actions and suggestions that may promote future research.
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Esta investigación se centra en un análisis comparativo de dos medios de circulación nacional, Diario El Telégrafo y Diario El Universo, con el fin de determinar el tratamiento de la noticia que cada rotativo le dio a un tema de interés general: el 30 de Septiembre de 2010. En el capítulo I realizamos un acercamiento a la relación entre la Prensa y el Gobierno. Se pudo evidenciar quehistóricamente en nuestro país, Ecuador, han existido roces entre ambos;por lo que creímos pertinente consultar autores y diarios de distintas épocas, que expongan esta situación y contextualicen nuestro trabajo. En el capítulo II, parasustentar la investigación, se revisaron varios teóricos; entre ellos, JürgenHabermas, con sus teorías de la Acción Comunicativa y de la de Opinión Pública, así como Elizabeth Noelle Neumann con la Espiral del Silencio. Nuestra tesis se apoya también en las teorías de la Aguja Hipodérmica y de la Semiótica. En el capítulo III, se inicia el análisis comparativo del tratamiento de la noticia entre Diario “El Universo” y Diario “El Telégrafo”, tomando como herramienta metodológica principal elanálisis de contenido, que sirve de base para el estudio de cada una de las ediciones de los periódicos revisados. En el capítulo IV se realizó el análisis de contenido desde lo cuantitativo en base a tablas estadísticas.Durante el tiempo investigado (30 de septiembre al 31 de octubre de 2010) se tomaron en cuenta todas las notas relacionadas a los acontecimientos que nos atañen. Finalmente, las conclusiones nos remiten a los siguientes conceptos después de la investigación: Diario El Universo y Diario El Telégrafo, son medios ideológicamente opuestos, aunque su agenda mediática ante una situación de tal magnitud se parece mucho. En el tratamiento que le da cada rotativo a las noticias, se evidenció en general mayor contundencia y análisis de los hechos en Diario El Universo, por la cantidad de información presentada, así como por el contraste de fuentes; sin que esto signifique el desmerecimiento al trabajo periodístico llevado a cabo por Diario El Telégrafo.