Plan de marketing Athletic Club

El TFG consiste en la realización de un plan de marketing para la entidad deportiva Athletic Club. El trabajo está efectuado en idioma español.

Plan de marketing para Universitario Bilbao Rugby

En la actualidad el marketing se ha convertido en un área de vital importancia para cualquier entidad, con o sin ánimo de lucro. Ante la escasa repercusión mediática e informativa con la que cuenta el Universitario Bilbao Rugby (U.B.R), consideramos de imprescindible realizar un análisis tanto externo como interno con el objetivo de encontrar nuestros puntos débiles y fuertes en el ámbito del marketing. Con este análisis conseguiremos saber qué aspectos deberemos cambiar para mejorar nuestra notoriedad en la ciudadanía bilbaína y así, mediante una mejora de nuestro plan, poder convertirnos en una institución deportiva mucho más conocida y apoyada por el público.(El idioma usado en el TFG es el castellano)

Análisis nutricional y su relación con el estrés psico-físico y el daño muscular en jugadoras profesionales de voleibol a lo largo de una temporada

261 p.

Análisis y valoración de las relaciones entre el estado de ánimo y la ansiedad en relación al resultado en jóvenes futbolistas

368 p.

Impacto del resultado post-partido en la ansiedad cognitiva, ansiedad somática y la autoconfianza en jóvenes jugadoras de fútbol

22 p. - Publicado en CD-ROM

Caracterización celular y funcional del receptor para colágeno DDR1 en la respuesta del microambiente al tumor metastásico.

El cáncer se ha considerado una enfermedad definida y dirigida por la inestabilidad genómica, las alteraciones cromosómicas y las mutaciones genéticas. Sin embargo, en la actualidad, la influencia de las células estromales no malignas del microambiente tumoral está claramente establecida. Los tumores son tejidos complejos, compuestos no sólo por las células malignas, sino también, por células estromales genéticamente estables, incluyendo a fibroblastos y macrófagos además de la matriz extracelular que producen. Al igual que en órganos sanos, estos compartimentos del microambiente no son meros espectadores, sino que regulan críticamente la iniciación tumoral, la progresión maligna y la metástasis. Más aún, los diferentes tipos estromales en diferentes contextos pueden exhibir capacidades promotoras u opuestas al tumor.

Contribución de las comunidades bentónicas en la dieta del róbalo (Eleginops maclovinus) en la Ría Deseado (Santa Cruz, Argentina)

Se analiza el aporte de la comunidad bentónica de la ría Deseado a la dieta del róbalo (Eleginops maclovinus), para contribuir al conocimiento de la trama alimentaria costera en la Patagonia austral. Entre la primavera 2005 y otoño 2006 se estudiaron las comunidades bentónicas submareales en áreas de pesca de E. maclovinus y paralelamente, se analizaron los contenidos alimentarios estomacales de róbalos provenientes de la pesca deportiva. La comunidad bentónica de planicies areno-fangosas fue dominada por poliquetos, representados principalmente por las familias Onuphidae, Orbiniidae y Maldanidae. Los crustáceos constituyeron el segundo grupo en importancia y estuvieron representados principalmente por los anfípodos gamáridos Heterophoxus sp. y Ampelisca sp. La comunidad submareal de fondos de rodados estuvo dominada por poliquetos de las familias Nereididae, Cirratulidae y Polynoidae, y los moluscos Perumytilus purpuratus y Margarites violacea. E. maclovinus presentó una dieta bentónica de tipo oportunista y generalista, con una tendencia hacia la ingesta de anfípodos gamáridos y algas clorofíceas. Durante la marea baja, la mayor contribución a su dieta la realizó la comunidad de planicies areno-fangosas submareales. Durante la marea alta, E. maclovinus se alimentó también en el intermareal rocoso, donde preda preferentemente las clorofíceas Enteromorpha spp. ENGLISH: The role of the benthic communities at Ría Deseado in the diet of the Patagonian blenny (Eleginops maclovinus) was analyzed in order to increase the understanding of the coastal food web in southern Patagonia. Subtidal benthic communities were surveyed between spring 2005 and autumn 2006 in areas of E. maclovinus sport fishing. Simultaneously, the stomach contents of patagonian blenny specimens caught during sport fishing were analyzed. The benthic community over flat sandy-muddy bottoms was dominated by polychaetes, mainly from the families Onuphidae, Orbiniidae and Maldanidae, followed by crustaceans, which were mainly represented by the gammarid amphipods Heterophoxus sp. and Ampelisca sp. The subtidal benthic community over pebbly bottoms was dominated by polychaetes from the families Nereididae, Cirratulidae and Polynoidae and the mollusks Perumytilus purpuratus and Margarites violacea. The diet of E. maclovinus was benthic opportunist and generalist, with a preference to feed on gammarid amphipods and chlorophycea algae. During low tide, the main dietary contribution came from the subtidal community over flat sandy-muddy bottoms whereas, during high tide, E. maclovinus also preyed on rocky intertidal species, mainly the Chlorophycea Enteromorpha spp.

Batuques de candomblé: histórias, trajetórias e reflexões de cinco yalorixás do candomblé da Baixada Fluminense para repensar a educação

O candomblé é um tema muito abordado em pesquisas acadêmicas, porém, os saberes e opiniões, bem como histórias das sacerdotisas, as yalorixás, não são objetos comuns de pesquisa apesar de muitas terem reconhecimento internacional, escreverem seus próprios livros e terem ampla participação em movimentos sociais. Em meio a expansão das religiões com histórico de intolerância e de setores dessas religiões sobre-representados na política e na mídia, concorrendo para a realização de legislação e políticas representativas desses grupos, as vozes das sacerdotisas do candomblé são fundamentais. As histórias de vida, trajetórias e pensamento de cincos yalorixás do candomblé da baixada fluminense sobre a relação entre educação escolar e candomblé são o tema do presente trabalho. Ele pretende contribuir para este debate. A partir de questões como a trajetória escolar, iniciação religiosa, o conhecimento tradicional, expectativas em relação à educação escolar de seus filhos-de-santo, a possibilidade de alguma relação entre ensino em terreiros e ensino escolar, o racismo e a intolerância e o ensino religiosos do Estado do Rio de Janeiro é feita a discussão dessa relação ao mesmo tempo em que se procura desvelar o racismo que estrutura a sociedade brasileira e a educação escolar. Racismo combatido nas lutas históricas e cotidianas do povo-de-santo. A pesquisa foi feita em quatro terreiros a partir de entrevistas semi-estruturadas.Como referencias teóricos usamos pesquisas do grupo Modernidade/Colonialidade, que através de conceitos como a interculturalidade e pedagogia decolonial contribuem para o debate do encontro desses dois mundos-terreiros e escolas.

Cuatro ensayos con peces

Sin lugar a dudas Roberto Carlos Menni ocupará un lugar de privilegio en la Ictiología regional. Sus contribuciones han sentado bases profundas en esta disciplina, lo que ha permitido avances substanciales en diferentes líneas de investigación, en la docencia y en la difusión del conocimiento. Pero su figura polifacética va mas allá de las Ciencias Naturales y una de ellas es la de escritor, un aspecto casi desconocido para quiénes no estuvieron cerca de él. Este atributo le permitió ganar el 2do Premio Iniciación de Ensayo de la Secretaria de Cultura de la Presidencia de la Nación, año 2004 por el libro Leyendo en un aeropuerto. Hoy gracias a su generosidad, podemos editar cuatro cuentos de esa obra bajo el título Cuatro Ensayos con peces los cuáles, no me cabe duda serán disfrutados, no sólo por la comunidad ictiológica. A nivel personal, sólo me resta decir que es mi deseo que el Dr. Menni siga enriqueciéndonos con sus escritos. Creo que una manera de comenzar esta tarea sería publicar los restantes cuentos de Leyendo en un aeropuerto.

Using a brief questionnaire to assess the overall perception of basketball spectators

Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument. Findings – The scales have adequate reliability and validity indices. The path model explains 35.8 percent of the variance in future intentions, 54.0 percent in perceived value, and 49.5 percent in spectators’ satisfaction. Quality proves a better predictor of perceived value than satisfaction. Both perceived value and satisfaction have a similar weight in predicting spectators’ future intentions. The data indicate that quality has an effect on spectators’ future intentions, by altering their perceptions of value and satisfaction. Research limitations/implications – The research findings are somewhat limited, due to the sample consisting entirely of spectators of a single team in the Spanish ACB league. Practical implications – Managers can use these findings to develop loyalty strategies by creating service value and increasing spectators’ satisfaction through quality improvements. Originality/value – This study contributes to the literature on service quality by providing an overall measure to assess service in professional sporting events in a Latin-American context.

Changes in the mechanical characteristics of the knee musculature in professional female volleyball players

The technical efficiency in volleyball is closely related to the ability to perform displacements or jump (1). Therefore, it is necessary that precise, individualized, and localized evaluation of the muscles frequently involved in volleyball practice be studied (2,3). The aim of this study was to analyze the neuromuscular changes of the knee musculature in professional volleyball players using Tensiomyography (TMG) and jump tests.

McArdle disease: a unique study model in sports medicine

McArdle disease is arguably the paradigm of exercise intolerance in humans. This disorder is caused by inherited deficiency of myophosphorylase, the enzyme isoform that initiates glycogen breakdown in skeletal muscles. Because patients are unable to obtain energy from their muscle glycogen stores, this disease provides an interesting model of study for exercise physiologists, allowing insight to be gained into the understanding of glycogen-dependent muscle functions. Of special interest in the field of muscle physiology and sports medicine are also some specific (if not unique) characteristics of this disorder, such as the so-called 'second wind' phenomenon, the frequent exercise-induced rhabdomyolysis and myoglobinuria episodes suffered by patients (with muscle damage also occurring under basal conditions), or the early appearance of fatigue and contractures, among others. In this article we review the main pathophysiological features of this disorder leading to exercise intolerance as well as the currently available therapeutic possibilities.

Blood and urinary abnormalities induced during and after 24-hour continuous running: A case report

In this reported clinical case, a healthy and well-trained male subject [aged 37 years, maximal oxygen uptake (V[Combining Dot Above]O2max) 64 mL·kg·min] ran for 23 hours and 35 minutes covering 160 km (6.7 km/h average running speed). The analysis of hematological and biochemical parameters 3 days before the event, just after termination of exercise, and after 24 and 48 hours of recovery revealed important changes on muscle and liver function, and hemolysis. The analysis of urine sediments showed an increment of red and white blood cells filtrations, compatible with transient nephritis. After 48 hours, most of these alterations were recovered. Physicians and health professionals who monitor such athletic events should be aware that these athletes could exhibit transient symptoms compatible with severe pathologies and diseases, although the genesis of these blood and urinary abnormalities are attributable to transient physiological adaptations rather to pathological status.

LA Size in Former Elite Athletes

A recent meta-analysis by Iskandar et al. (1) nicely showed that endurance athletes have larger left atrial (LA) diameters compared with control subjects. Yet only 9 of 54 studies included in their analysis reported LA volume values corrected for body surface area (BSA). In fact, few studies have determined LA volume in young athletes, and, to the best of our knowledge, no study has reported this variable in older athletes. This is an important question given the growing debate about the potential deleterious effects of long-term strenuous endurance exercise on the human heart, notably the higher risk of atrial fibrillation (AF), a condition for which both atrial dilation and the normal aging process are thought to be potential causative mechanisms (2). Thus, we aimed to assess the long-term consequences of endurance exercise on LA volume in athletes who were highly competitive at younger ages and are still active. To this end, we compared BSA-corrected LA volumes determined with late gadolinium enhancement magnetic resonance imaging (LGE-MRI) in former elite endurance athletes and sedentary control subjects.

[Segunda etapa del taller de asistencia técnica para el desarrollo de nuevos procesos tecnológicos – Expertos de la Misión China]. Desarrollo de nuevos productos Boyacá - Ráquira.

[54] hojas : ilustraciones, fotografías.