Publicidad en medios online: investigación, estrategia y planificación

En el marco del programa de redes de investigación en docencia universitaria del Instituto de Ciencias de la Educación (ICE) del curso 2014-2015, se propuso la red “Publicidad en medios online: investigación, estrategia y planificación”. Tras los resultados del trabajo de la red del curso anterior se detectaron necesidades formativas que podrían ser estudiadas y cubiertas al año siguiente. Los medios digitales cambian la manera de hacer publicidad. Están presentes en muchas campañas, combinados con los offline o, incluso, siendo los únicos en la estrategia de medios. Adquieren, así, suficiente importancia en las fases de investigación, estrategia y planificación para que ocupen un lugar en los estudios de publicidad. En cambio, abordar la comunicación y publicidad online requeriría más dedicación de la que puede ser asumida en el Grado sin comprometer materia fundamental. Por ello, los MOOC se presentan como instrumentos útiles para complementar y reforzar los conocimientos trabajados en las clases. El propósito, por tanto, de la red es la adaptacion de los contenidos elaborados, resultado de la red del curso anterior, a las particularidades de un MOOC, partiendo de la investigación y del criterio académico para tratar de evitar condicionar la metodología docente a la tecnología desarrollada.

Historica relatione del regno di Cile : e delle missioni, e ministerii che esercita in quelle la Compagnia di Giesv. A Nostro Signor Giesv Christo, Dio huomo, & alla Santissima Vergine, e Madre Maria, Signora del cielo, e della terra & alli Santi Gioseffo, Gioachino, Anna, suoi parenti, & aui./

Traducción de : Historica relación del reyno de Chile.

Avaliação da efetividade do Programa de Alimentação do Trabalhador

This study analyzed the Worker’s Healthy Eating Program in Rio Grande do Norte state (RN) to assess its possible impact on the nutritional status of the workers benefitted. To that end, we conducted a cross-sectional observational prospective study based on a multistage stratified random sample comparing 26 small and medium-sized companies from the Manufacturing Sector (textiles, food and beverages, and nonmetallic minerals) of RN, divided into two equal groups (WFP and Non WFP). Interviews were conducted at each company by trained interviewers from Tuesday to Saturday between September and December 2014. Data were collected on the company (characterization and information regarding the program’s desired results) and workers (personal and professional information, anthropometrics, health, lifestyle and food consumed the previous day). Population estimates were calculated for RN on the characteristics of workers and the study variables. The main variable was BMI. The secondary variables were waist circumference (WC), nutritional diagnosis, calorie intake, blood pressure, metabolic variables and lifestyle indicators. The statistical method used was hierarchical mixed effects linear regression for interval variables and hierarchical mixed effects logistic regression for binary variables. The variables measured in ordinal scales were analyzed by ordinal logistic regression adjusted for correlated variables, adopting robust standard errors. The results for interval variables are presented as point estimates and their 95% confidence intervals; and as odds-ratios and their 95% confidence intervals for binary variables. The Fisher’s exact and Student’s t-tests were used for simple comparisons between proportions and means, respectively. Differences were considered statistically significant at p<0.05. A total of 1069 workers were interviewed, of which 541 were from the WFP group and 528 from the Non WFP group. Subjects were predominantly males and average age was 34.5 years. Significant intergroup differences were observed for schooling level, income above 1 MW (minimum wage) and specific training for their position at the company. The results indicated a significant difference between the BMI of workers benefitted, which was on average 0.989 kg/m2 higher than the BMI of workers from the Non WFP group (p=0.002); and between the WC, with the waist circumference of WFP group workers an average of 1.528 cm larger (p<0.05). Higher prevalence of overweight and obesity (p<0.001) and cardiovascular risk (p=0.038) were recorded in the WFP group. Tests on the possible effect of the WFP on health (blood pressure and metabolic indicators) and lifestyle indicators (smoking, alcohol consumption and exercise) were not significant. With respect to worker’s diets, differences were significant for consumption of saturated fat (lunch and daily intake), salt (lunch, other meals and daily intake) and proteins (other meals and daily intake), with higher consumption of these nutrients in the WFP group. The study showed a possible positive impact of the WFP on nutritional status (BMI and WC) among the workers benefitted. No possible effects of the program were observed for the lifestyle indicators studied. Workers benefitted consumed less salt, saturated fat and protein. The relevance of the WFP is recognized for this portion of society and it is understood that, if the program can reach and impact those involved, the development of educational initiatives aimed at nutritional and food safety may also exert a positive influence.

Extração, caracterização e prospecção de atividades farmacológicas de polissacarídeos sulfatados da macroalga verde Caulerpa prolifera

This study aimed to extract, characterize and conduct a prospective analysis of pharmacological activities of sulfated polysaccharides from green seaweed Caulerpa prolifera. Seven fractions (CP-0.3/CP-0.5/CP-0.7/CP-0.9/CP-1.1/CP-1.5/CP-2.0) were obtained from C. prolifera by alkaline proteolysis followed by sequential precipitation in acetone. The physicochemical analyzes indicated that C. prolifera synthesizes a homogalactan (CP-0.9) and different populations of sulfated heteropolysaccharides. In the analysis of anticoagulant activity, all fractions except CP-0.3, influenced the intrinsic coagulation pathway. All fractions showed antioxidant activity in six different assays being more pronounced in hydrogen peroxide scavenging assay, especially CP-0.3, CP-0.7 and CP-0.9 (which obtained 61% of hydrogen peroxide scavenging), in ferric chelation assay (especially CP-0.9 with 56% chelation) and cupric chelation assay (especially CP-2.0 with 78% chelation). With respect to immunomodulatory activity, the presence of CP-0.3, CP-0.7 and CP-0.9 showed an immunogenic potential, increasing the production of nitric oxide (NO) by 48, 142 and 163 times, respectively. Conversely, the NO synthesis fell 73% after the activation of macrophages by LPS, incubated concurrently with CP-2.0. The anti-adipogenic activity of the fractions was also evaluated and CP-1.5 was able to reduce the differentiation of pre-adipocytes (3T3-L1) into adipocytes by 60%, without affecting the cell viability. The fractions CP-0.3, CP-0.5 and CP-0.9 reduced the viability of the HeLa cells (human cervical adenocarcinoma) by 55% and CP-1.5 reduced the viability of the 786-0 cells (human renal adenocarcinoma) by 75%. Leishmanicidal activity and microbicide effect against Carbapenem-resistant Klebsiella pneumoniae (KPC) have not been identified. However, the viability of Staphylococcus epidermidis was reduced by 23.8% in the presence of CP -1.5. All fractions were able to change the formation of calcium oxalate crystals. CP-0.3, CP-0.5 and CP-1.1 only promoted the formation of COD type crystals with a very small size (1 μm). Confocal microscopy and zeta potential data of crystals formed in the presence of the samples showed that the polysaccharides present in the fractions must interact with calcium ions present throughout the crystal lattice, affecting the growth and morphology of crystals The results described herein indicate that the fractions rich in polysaccharides obtained from the green seaweed C. prolifera present a multi therapeutic potential, and subsequent purification steps, as well as research on the mechanisms of action by which these polymers act should be investigated.

Infecções por enterobacteriaceae resistente aos carbapenêmicos em hospital de ensino: epidemiologia e caracterização molecular

Introduction: The production of KPC (Klebsiella pneumoniae carbapenemase) has become an important mechanism of carbapenem-resistance among Enterobacteriaceae strains. In Brazil, KPC is already widespread and its incidence has increased significantly, reducing treatment options. The “perfect storm” combination of the absence of new drug developmentand the emergence of multidrug-resistant strains resulted in the need for the use of older drugs, with greater toxicity, such as polymyxins. Aims: To determine the occurrence of carbapenemase-producing strains in carbapenem-resistant Enterobacteriaceae isolated from patients with nosocomial infection/colonization during September/2014 to August/2015, to determine the risk factors associated with 30-day- mortality and the impact of inappropriate therapy. Materials and Methods: We performed a case control study to assess the risk factors (comorbidities, invasive procedures and inappropriate antimicrobial therapy) associated with 30-day-mortality, considering the first episode of infection in 111 patients. The resistance genes blaKPC, blaIMP, blaVIM and blaNDM-1 were detected by polymerase chain reaction technique. Molecular typing of the strains involved in the outbreak was performed by pulsed field gel electrophoresis technique. The polymyxin resistance was confirmed by the microdilution broth method. Results: 188 episodes of carbapenem-resistant Enterobacteriaceae infections/colonizations were detected; of these, 122 strains were recovered from the hospital laboratory. The presence of blaKPC gene were confirmed in the majority (74.59%) of these isolates. It was not found the presence of blaIMP , blaVIM and blaNDM-1 genes. K. pneumoniae was the most frequent microorganism (77,13%), primarily responsible for urinary tract infections (21,38%) and infections from patients of the Intensive Care Unit (ICU) (61,38%). Multivariate statistical analysis showed as predictors independently associated with mortality: dialysis and bloodstream infection. The Kaplan-Meier curve showed a lower probability of survival in the group of patients receiving antibiotic therapy inappropriately. Antimicrobial use in adult ICU varied during the study period, but positive correlation between increased incidence of strains and the consumption was not observed. In May and July 2015, the occurrence rates of carbapenem-resistant Enterobacteriaceae KPC-producing per 1000 patient-days were higher than the control limit established, confirming two outbreaks, the first caused by colistin-susceptible KPC-producing K. pneumoniae isolates, with a polyclonal profile and the second by a dominant clone of colistin-resistant (≥ 32 μg/mL) KPC-producing K. pneumoniae. The cross transmission between patients became clear by the temporal and spatial relationships observed in the second outbreak, since some patients occupied the same bed, showing problems in hand hygiene adherence among healthcare workers and inadequate terminal disinfection of environment. The outbreak was contained when the ICU was closed to new admissions. Conclusions: The study showed an endemicity of K. pneumoniae KPC-producing in adult ICU, progressing to an epidemic monoclonal expansion, resulted by a very high antibiotic consumption of carbapenems and polymyxins and facilitated by failures in control measures the unit.

Green Economy and Employment: employment potential of the ecological transition in Spain

The Green Economy offers real possibilities for productive innovation, economic growth and employment creation in Spain. These three factors are critical to facilitate the necessary change in the productive model to overcome the crisis. However, the measures taken by the current Conservative government have moved in the opposite direction: significant cutting in incentives for renewable, increasing tax burden on renewable energy production to self-consumption and privatizing public spaces of social and environmental interest. This hinders the achievement of the environmental objectives of the Europe 2020 strategy. A strategy that is born already in itself highly limited, unambitious and subordinated to the interests of energy oligopolies and the imperatives of the Stability and Growth Pact (Maastricht) and the Austerity policies imposed from EU institutions to overcome the 2008 financial crisis. So the Ecological Transition goes further, claiming a substantially change in Economic Policy away form the increasing commodification proposed by the Green Economy. Despite these limitations, young and unemployed people have much to gain from a comprehensive development of environmental industries. Therefore, innovative-sustainable plans, investment and training in green sectors are necessary to make easier the transition from a services low-valued economy to an innovative and sustainable model to make our country an environmental reference in Europe.

College radio as coaching professional. Analysis of the relationship between the degrees and Spanish university radio

College radio is subject to constant transformation. The rise of information and communications technologies has allowed its development and modernization as well as the proliferation of new professional profiles. This research aims to analyze the connection of the Spanish university stations with the relevant qualifications. To do this, we use a comparative methodology based on examination of descriptors and specific principal subjects of degrees such as Audiovisual Communication and Journalism, although we will be using other degrees that are acquiring more responsibilities in a radio station, such as the degree in Information and Documentation. In conclusion, structural weaknesses in the university environment are observed, but future possibilities are detected as well: A college radio station is a place of convergence between the training of students from different degrees and reality itself, a versatile medium that provides the relevance of being the first professional contact of college students with the labor market.

Análisis de las tesis doctorales sobre tutoría: aproximación bibliométrica y tendencias temáticas

Esta investigación analiza las tesis doctorales sobre tutoría defendidas en las universidades españolas en el periodo 1980-2014 a partir de la revisión de tres bases de datos (Teseo, Dialnet y TDR). Tras desarrollar una búsqueda exhaustiva se encontraron un total de 67 tesis doctorales que fueron analizadas considerando, por un lado, parámetros bibliométricos como producción por años, sexo del doctorando, universidades de lectura, directores y miembros de tribunales evaluadores; y, por otro lado, tendencias temáticas de las investigaciones doctorales sobre tutoría desde un análisis de descriptores, etapas educativas y tópicos desarrollados. El estudio concluye con algunas reflexiones en torno a la heterogeneidad de los atributos bibliométricos constatados en las tesis doctorales sobre tutoría, a la vez que se presentan las tendencias temáticas patentes en la construcción científica del campo de la tutoría desde las tesis doctorales.

Reflexiones desde un servicio de referencia: propuestas para mejorar la atención al ciudadano en los archivos

Este artículo propone avances en la normativa, los procedimientos y los medios de los servicios de referencia, con la finalidad de mejorar la atención al ciudadano en los archivos. Para ello se examinan, desde la experiencia, la teoría y la práctica existentes, considerando particularmente la problemática a la que se enfrentan los archivos históricos que dependen del Ministerio de Educación, Cultura y Deporte. Los resultados demuestran la necesidad de implementar la legislación estatal de archivos, aprovechar las nuevas tecnologías para la normalización y para la simplificación de los procedimientos, contar con unos medios suficientes, así como la evaluación y la formación de los usuarios.

La museología en la encrucijada de los caminos

Durante los últimos años han aparecido un gran número de publicaciones sobre las perspectivas de evolución del mundo de los museos. La reflexión sobre el futuro de estas instituciones no es reciente: la prospectiva, método dirigido a elaborar posibles escenarios en el futuro, no es estrictamente hablando museológica, pero necesariamente interesa al museólogo interrogarse sobre el campo museal. A decir verdad, en su mayoría son profesionales del museo quienes han escrito sobre el tema (en el contexto museal) para adaptar la institución a los nuevos retos. Algunos museólogos, se han arriesgado a este ejercicio, de manera más o menos afortunada. El artículo pretende, después de presentar la literatura prospectiva sobre el museo durante los últimos cincuenta años, y de analizar los recientes resultados de los informes de prospectiva, interrogarse sobre la contribución específica de una reflexión museológica acerca del futuro de los museos más allá de los ejes clásicos (demografía, economía, nuevas tecnologías) que se utilizan con más frecuencia.

La fictohistoria o historiografía imaginaria en las literaturas románicas desde el siglo XIX: ensayo de tipología y panorama de un género formal insospechado (II)

El doble aspecto documental y artístico de la escritura de la historia ha quedado prácticamente oculto por la insistencia en el carácter científico de la disciplina y su expulsión subsiguiente del canon literario desde el siglo XIX. El cultivo de la historiografía ficticia o imaginaria (fictohistoria) surgió entonces como un modo de salvar la literariedad de la historia, en su calidad de género formal, mediante el uso del discurso historiográfico como procedimiento retórico para conseguir un efecto de historicidad en textos que son, no obstante, claramente ficticios, y que tienen a menudo un carácter satírico o admonitorio. Esto no está reñido con el hecho de que la mayoría manifieste en primer lugar una reflexión sobre el devenir de la humanidad, es decir, sobre la Historia. Los ejemplos de este género son relativamente abundantes y se pueden clasificar en varias categorías temáticas. Esta segunda parte del estudio se centra en la historia prospectiva.

La Seguridad Energética y la Estrategia Global de Seguridad de la Unión Europea

El presente artículo plantea una definición ampliada del concepto de seguridad energética, yendo más allá del concepto clásico establecido por la Agencia Internacional de la Energía, incorporando cuestiones relativas a la eficiencia energética, la aceptabilidad del modelo energético y los retos que impone el cambio climático, pero sin perder de perspectiva las exigencias y las dinámicas competitivas económicas globales. Sobre la base de este concepto ampliado, se examina la evolución de la seguridad energética en el marco de la Unión Europea, con una atención particular a cómo se concibe la seguridad energética en la Estrategia Global de Seguridad de 2016.

Estratégias para a organização da pesquisa em cana-de-açúcar: uma análise de governança em sistemas de inovação

PEDRO, Edilson da Silva. Estratégias para a organização da pesquisa em cana-de-açúcar: uma análise de governança em sistemas de inovação. 2008. 226f. Tese (Doutorado em Política Científica e Tecnológica) - Universidade Estadual de Campinas, Campinas, 2008.

Comunidades virtuales y producción de inteligencia económica y competitiva

CARVALHO, Andréa Vasconcelos . Comunidades virtuales y producción de inteligencia económica y competitiva. Inteligencia y Seguridad: revista de análisis y prospectiva, v. 3, p. 13-45, 2007

Avaliação da qualidade de vida e da autopercepção corporal em mulheres com câncer de mama submetidas à reconstrução mamária

O câncer de mama compõe-se de 22% dos casos novos verificados a cada ano, configurando o segundo tipo de doença mais frequente entre as mulheres. O tratamento para esse tipo de enfermidade, bem como os sintomas apresentados, provocam alterações psicológicas nas mulheres, afetando a dimensão da auto-imagem do dado existencial do ser. Logo, a escolha pela reconstrução mamária tem mostrado uma adaptação da imagem que cada mulher produz de si, e isso concorre para restabelecer o equilíbrio psicológico que é afetado, diante do diagnóstico e da perda da mama. A fisioterapia é essencial tanto na preparação, quanto após a intervenção cirúrgica das pacientes, tendo como premissa a recuperação das suas funções e também, no restabelecimento da sua autoimagem corporal, podendo minimizar os efeitos adversos da reconstrução mamária. Nesse ínterim, em uma forma transversal prospectiva, este estudo teve como objetivo, avaliar a qualidade de vida e da autopercepção corporal em pacientes com câncer de mama submetidas à reconstrução mamária, relacionando a qualidade de vida com a realização ou não da fisioterapia, após o processo da intervenção cirúrgica. Como resultados, observou-se a existência de correlações entre a IC - Imagem Corporal e os domínios da qualidade de vida, com uma correlação moderada significativa apenas no domínio psicológico e que correspondeu à melhor imagem corporal da paciente. Quanto à imagem corporal, todas as pacientes demonstraram um índice satisfatório na escala corporal. Quando comparado à execução ou não da fisioterapia apresentaram igual comportamento para quem fez e para aquelas que não realizaram fisioterapia. Na verificação de quem fez ou não fisioterapia, a satisfação foi superior no grupo que fez, e a insatisfação foi menor nesse grupo do que naquele que não realizou fisioterapia.