Desafios e oportunidades na inserção de uma empresa financeira pública nas redes sociais

Este trabalho tem por objetivo compreender como foi a inserção de uma empresa pública do setor financeiro nas redes sociais virtuais, mais especificamente, no Facebook, buscando entender os motivadores do processo, os desafios enfrentados, as oportunidades encontradas e as possibilidades de melhoria na interação virtual. O estudo se voltou para a percepção dos funcionários que atuaram na implantação, acompanhamento e manutenção da página da referida empresa – aqui chamada de Asmaluan - naquela plataforma virtual. A coleta de dados, através de entrevistas em profundidade tratadas sob a análise de conteúdo, identificou regras e procedimentos específicos para a atuação dos funcionários ligadas à cultura organizacional da empresa, sendo percebidos entraves típicos de uma empresa burocrática, em consonância com a literatura de cultura organizacional e cultura no serviço público brasileiro . Apesar destas dificuldades, principalmente ao entender a implantação, planejamento e execução das atividades postas ou “impostas” pelas redes sociais, foi demonstrada, na visão da empresa em adição à bibliografia estudada, a relevância em estar presente em um novo cenário de inovações tecnológicas trazidas pela internet, pelo impacto sobre a forma de interagir entre clientes e organizações.

Produtos e processos inovadores para organizações de saúde: análise de patentes no campo da biotecnologia

Este trabalho buscou compreender como ocorre a dinâmica de desenvolvimento e proteção da propriedade intelectual para os testes e medições utilizados na investigação ou análise de materiais para câncer, analisando para tanto dados de três décadas de pedidos de patentes depositados no Brasil. O estudo mostrou que o esforço inovador, incorporado nos produtos e processos incorporados nos pedidos analisados, é proveniente de organizações baseadas em países mais industrializados. O estudo revelou que o elevado clockspeed ocorre simultaneamente a um maior número de parcerias estratégicas, cujos resultados de proteção da propriedade intelectual no país abrem possibilidades estratégicas para as empresas nacionais.

Redes interorganizacionais e inovação: o caso do pólo joalheiro de Belém

This work is a case study based on Belém Jewelry Pole, whose main issue is to understand how the social network (which the Pole is inserted) influences on innovation process on this area. The main objective is to analyze how interorganizational networks impacted/impact on the potential for innovation, creating both limits and opportunities for the companies development. The adopted method analyzed the historical jewelry industry trajectory since the beginning of mineral extraction in the city of Itaituba (in the Pará State) until nowadays. Primary and secondary data were used allowing the view of the dynamics of the network during transformation periods of the main involved actors in the process. The prospect of embeddedness structural as analysis technique allowed verifying the quality of interactors ties, as well as the visualization of their structures. During the jewelry industry trajectory was verified a change in the quality of social relations, modifying the information flow, trust and associations of various links in the production chain. Both direct and indirect ties facilitated the access to remote networks entering new information related to new products, processes and market aspects. This interaction has led to raising the innovation potential causing a qualitative and quantitative improvement in competitiveness of organizations. Some embedded ties allowed the formation of partnerships bringing various economic earnings for those involved in the relationship. Thus, it is understood how aspects related to the position, architecture and quality of ties in a wide social network influenced on the innovation process and eventual jewelry industry trajectory

Previsão do índice bovespa por meio de redes neurais artificiais: uma análise comparada aos métodos tradicionais de séries de tempo

Forecast is the basis for making strategic, tactical and operational business decisions. In financial economics, several techniques have been used to predict the behavior of assets over the past decades.Thus, there are several methods to assist in the task of time series forecasting, however, conventional modeling techniques such as statistical models and those based on theoretical mathematical models have produced unsatisfactory predictions, increasing the number of studies in more advanced methods of prediction. Among these, the Artificial Neural Networks (ANN) are a relatively new and promising method for predicting business that shows a technique that has caused much interest in the financial environment and has been used successfully in a wide variety of financial modeling systems applications, in many cases proving its superiority over the statistical models ARIMA-GARCH. In this context, this study aimed to examine whether the ANNs are a more appropriate method for predicting the behavior of Indices in Capital Markets than the traditional methods of time series analysis. For this purpose we developed an quantitative study, from financial economic indices, and developed two models of RNA-type feedfoward supervised learning, whose structures consisted of 20 data in the input layer, 90 neurons in one hidden layer and one given as the output layer (Ibovespa). These models used backpropagation, an input activation function based on the tangent sigmoid and a linear output function. Since the aim of analyzing the adherence of the Method of Artificial Neural Networks to carry out predictions of the Ibovespa, we chose to perform this analysis by comparing results between this and Time Series Predictive Model GARCH, developing a GARCH model (1.1).Once applied both methods (ANN and GARCH) we conducted the results' analysis by comparing the results of the forecast with the historical data and by studying the forecast errors by the MSE, RMSE, MAE, Standard Deviation, the Theil's U and forecasting encompassing tests. It was found that the models developed by means of ANNs had lower MSE, RMSE and MAE than the GARCH (1,1) model and Theil U test indicated that the three models have smaller errors than those of a naïve forecast. Although the ANN based on returns have lower precision indicator values than those of ANN based on prices, the forecast encompassing test rejected the hypothesis that this model is better than that, indicating that the ANN models have a similar level of accuracy . It was concluded that for the data series studied the ANN models show a more appropriate Ibovespa forecasting than the traditional models of time series, represented by the GARCH model

Atrás das grades: redes sociais, habitus e interação social no sistema carcerário do RN

Esta tesis trata de discutir y entender los diversos tipos de redes sociales y formas de interacción social presentes en el sistema penitenciario de Rio Grande do Norte. Nuestro problema se basa en un incremento significativo en las tasas de encarcelamiento y la prisión en Brasil y el mundo en los últimos diez años. Asimismo, la aparición del crimen organizado ya, en cierta medida, el control de las prisiones brasileñas, como el Comando Vermelho (CV) y el Primeiro Comando da Capital (PCC), una consecuencia directa de las terribles condiciones de las prisiones de Brasil y aumento de la violencia y el crimen en nuestro país. Para resolver el problema, se optó por utilizar las categorías de análisis de Michel Foucault (prisión y la disciplina), Pierre Bourdieu (habitus y campo), Ervirng Goffman (institución total, de interacción, de fachada y de equipo) y Mark Granovetter, Ricardo Abramovay e João Peixoto, entre otros, la nueva sociología económica (Redes, nodos y lazos) como principal apoyo. También construyó una revisión histórica de la cárcel en Brasil y Rio Grande do Norte hasta llegar al objeto. Esto, en términos de investigación cualitativa, se sumergió en el mundo de las prisiones Dr. Francisco Nogueira Fernandes, conocido como Penitenciario de Alcaçuz, ubicado en el municipio de Nísia Bosque, Rio Grande do Norte. Penitenciaría del Estado de origen, las casas de Alcaçuz seiscientos cuarenta y tres reclusos, divididos en cinco pabellones, un total de ciento cuarenta y siete células. Mediante la observación sistemática y la entrevista cualitativa s semi-estructurada como las principales fuentes de recopilación de datos, hemos tratado de explicar el universo que acabamos de analizar por las Ciencias Sociales. Nos dimos cuenta de que, para cumplir con la escena nacional, regaliz viola de manera flagrante lo que se denomina en la Constitución de 1988 y LEP (Ley de Ejecución Penal), sin tener en cuenta los derechos de los individuos a una porción de una oración con un mínimo de dignidad. Se ha demostrado que las personas que permean el universo proviene de un ambiente de la prisión, la sociabilidad violenta, sedo también tienen un habitus precario. La prisión, espacio disciplinario y un tipo específico de interacción social marcada por el control, contribuye a la profundización de habitus, pero que muestra que no es también como un espacio cerrado en absoluto, sino un lugar donde penetran las redes y dinámicas muy social. Al mismo tiempo, se encontró que más de la presencia de "grupos organizados" es el espacio en las cárceles para la interacción social y las redes sociales que pasan dentro y fuera de su espacio

AIGA: um ambiente integrado de gerência para redes em malha sem fio IEEE 802.11s

A Wireless Mesh Network (WMN - Wireless Mesh Network) IEEE 802.11s standard to become operational it is necessary to configure the parameters that meet the demands of its users, as regards, for example, the frequency channels, the power antennas, IPs addresses, meshID, topology, among others. This configuration can be done via a CLI (Command - Line Interface) or a remote interface provided by the equipment manufacturer, both are not standardized and homogeneous, like black boxes for the developers, a factor that hinders its operation and standardization. The WMN, as a new standard, is still in the testing phase, and tests are necessary to evaluate the performance of Path Discovery Protocol, as in this case of HWMP (Hybrid Wireless Mesh Protocol), which still has many shortcomings. The configuration and test creation in a WMN are not trivial and require a large workload. For these reasons this work presents the AIGA, a Management Integrated Environment for WMN IEEE 802.11s, which aims to manage and perform testbeds for analyzes of new Path Discovery Protocols in a WMN

Clusters locais de responsabilidade social das organizações: possibilidades e limites em debate

O presente artigo trata do papel das empresas no desenvolvimento social e econômico, considerando para tal as análises que envolvem a temática da Responsabilidade Social Empresarial numa perspectiva integrada a ações sociais de entidades governamentais e ONGs. Nesse sentido, o conceito de clusters de RS pressupõe que aglomerações de empresas, localizadas num mesmo território, estabeleçam interações entre si e com outros atores locais para otimizar práticas conjuntas de RS voltadas para o desenvolvimento sustentado da região, numa perspectiva integrada e global. As possibilidades interventivas dos clusters de RS podem expressar um avanço nos resultados das ações sociais e/ou ambientais empreendidas através de redes integradas

A comunicação interna em departamentos jornalísticos: um estudo em emissoras de redes de televisão sob o enfoque da gestão da informação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comunicação organizacional em tempo de redes sociais: Natura no facebook

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Camada de gerenciamento para comunicação entre computadores baseada em redes sem fio (WSE-OS)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fluxos da alteridade: organizações negras e processos identitários no Nordeste Paulista e Triângulo Mineiro (1930-1990)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Contribuição das redes de T.I. para formulação da estratégia e gestão das empresas

Pós-graduação em Engenharia de Produção - FEB

Gestão do Conhecimento aplicada à redes de Fast-Food

The knowledge currently stands as one of the intangible assets of fundamental importance in the competitive market in which it is organizations. Knowledge management has become mandatory in the competitive environment of today, as a tool to systematize knowledge within the organization. Underscoring the importance of this management process, this thesis aimed to identify possible problems and generate recommendations for improving the performance of Knowledge Management. The objective was achieved by conducting the analysis of a case study of a fast-food franchise through a case study in the ground plan of all the franchise restaurants. For the preparation of the case study was required to respect a theoretical review on the introduction of the concepts of knowledge management in fast-food restaurants, in addition to reviewing the theory on the concepts of organizational learning and on Standardization. When finalizing the theoretical review and analyze the case study was proposed recommendations and highlight difficulties and good practice found in the analyzed organization, and procedures for demonstrating the success of knowledge management in organizations

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment