973 resultados para Primary data


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O objetivo desta investigação é compreender até que ponto a experiência passada do empreendedor social condicionou a decisão de lançamento de uma iniciativa social. A investigação adota uma metodologia quantitativa, o que implicou o recurso à construção de um questionário que foi aplicado, sob a forma de inquérito online, às Organizações Não Governamentais para o Desenvolvimento registadas em Portugal e aos projetos cotados na Bolsa de Valores Sociais. Para o tratamento e a análise dos dados foram aplicadas técnicas de análise descritiva e técnicas de estatística inferencial (teste binomial e teste do qui-quadrado do ajustamento). Os resultados deste estudo confirmam o papel relevante que as experiências profissionais e pessoais passadas têm sobre a adoção de um comportamento socialmente empreendedor

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The purpose of this chapter is to contribute to a better understanding of the link between social entrepreneurship and institutional environment in Portugal. A quantitative approach is used in the study, with primary data collected through an online survey. A questionnaire was emailed to both Portuguese Non-Governmental Organizations and projects available on the Portuguese Social Stock Exchange. In the analysis of the data, we used descriptive statistics, factorial analysis and t-student tests in an attempt to validate the research hypotheses. The results show that a favorable institutional environment has low importance in the decision to develop social entrepreneurial initiatives. This conclusion supports the idea that many social entrepreneurs can emerge even in developing regions where the institutional environment is weak. Therefore,social entrepreneurship could be an instrument of regional development and contribute to attenuating the social and economic differences among Portuguese regions.

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RESUMO - A gestão estratégica (incluindo o planeamento) dos recursos humanos na saúde requer um sistema de informação adequado para enfrentar os desafios do presente e do futuro. A gestão do capital humano da saúde não poderá ser eficiente se os dados com que lida diariamente não são o espelho da realidade. O sistema de registo biométrico no controlo da assiduidade e pontualidade dos profissionais de saúde poderá ser uma ferramenta útil na gestão de recursos humanos do Sistema Nacional de Saúde. Com este trabalho de projecto, pretende-se fazer uma primeira abordagem, descritiva e exploratória, ao campo dos conhecimentos, atitudes e comportamentos dos utilizadores do SRB. Optou-se por um estudo de caso num hospital EPE. Utilizou-se como instrumento de recolha de dados um questionário de resposta fechada com a aplicação de uma escala tipo Likert a uma amostra de conveniência de médicos e enfermeiros. Face à escassez de literatura científica e ao défice de informação documentada sobre esta temática no SNS, procedeu-se à realização prévia de cinco entrevistas exploratórias, semi-estruturadas, a peritos na área da gestão em saúde. Por se tratar de um trabalho de projecto, o questionário elaborado não foi aplicado, não existindo por isso dados primários nem a consequente apresentação e discussão de resultados. Espera-se que as conclusões deste trabalho possam contribuir para sensibilizar gestores quanto à importância desta temática.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

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This study intends to explore the impact of customer experience on customer satisfaction and loyalty by trying to understand how location-based mobile marketing might enhance the customer experience. Primary data was collected from 201 smartphone users in 24 countries. Results have indicated that targeted location-based marketing positively influences customers’ experiences. Besides, the analysis has also shown a favorable impact on customers’ satisfaction and self-perceived loyalty. This suggests that location-based mobile marketing has the potential to positively add value to a customer’s experience and should therefore be considered an important tool in marketing communications.

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We examine the drivers behind the establishment mode choice of German multinational enterprises (MNEs) in the sectors of Automotive, Chemicals and Mechanical Engineering in Brazil for the years 1993-2013 using a novel sample of primary data obtained directly from German MNEs. Based on prevalent theories found in the literature, we test the most common hypotheses on our sample. Firms with high R&D activities and firms with prior market knowledge in Brazil in from of previous sales offices are more likely to enter Brazil by a Greenfield investment. We also show that it is the specific private ownership of the German so-called hidden champions that drive those specific SMEs to enter Brazil by Greenfield, a sneaking suspicion that has been made before. Finally, we show that the establishment mode choice between Brazil and the USA only deviates to a low extent, with German MNEs preferring to enter Brazil by Greenfield and the USA by M&A. Thereby, we provide valuable insights for future research in this field.

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In the age of computerisation, entrepreneurs around the world aim to revolutionise their field with ground-breaking ICTs. GuestU is one of those offering mobile application development to small and medium-sized tourism enterprises. To assure the young start-ups steady growth this paper aims to identify reasons for the high customer churn risk. Primary data is used to analyse end-user behaviour and particularly the success of acquisition and activation. Results show troubling download quantities as well as retention rates leading to the recommendations for GuestU to incentivise and guide their customers in increasing promotion for the applications.

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The present study is a qualitative analysis of the tensions that occur in cross-functional teams (CFTs) and the way in which they can affect the teams' accomplishments. The research is focused on a single case, COHTTEC 2005, a program aimed at transforming new technologies into businesses that took place in Lisbon, Portugal, starting March 2005. In this program, participants were organized in cross-functional teams that included researchers and management students. Semi-structured interviews were made to a sample of 17 participants. These interviews were recorded and transcribed. A table was then elaborated based on the primary data provided by the subjects and these data were classified in different categories. A three-stage model of group dynamics is proposed. The major findings of this project point to the role of interpersonal relationships on group outcomes. More specifically, several patterns associated with team malfunction were uncovered, the clearest ones being autocratic decision-making and arrogant behavior from some team members, as well as escalation in relationship conflict. Implications from these results are discussed, both for future research and for practice.

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The main objective of this pedagogical case study is to analyse the market entry dynamics of pharmaceutical innovative drugs in Portugal, and the role and impact of the different stakeholders in this process. The case focuses on the market entry of Vyndaqel (Tafamidis) Pfizer’s orphan innovative product to treat TTR-FAP, “paramiloidose”, a highly incapacitating rare disease that has more than 2.000 diagnosed patients in Portugal, one of the highest prevalence worldwide and an incidence of 100 new patients every year. In terms of methodology it were used two main sources of information. Regarding secondary data sources it was made an exhaustive search using the main specialty search engines regarding the Tafamidis case, market access, orphan drugs and market entry context in Portugal and Europe. In terms of primary data it were conducted 7 direct interviews with the main case stakeholders. The pedagogical case study focuses on 5 main questions that provide the base of the discussion for the classes. First it is analysed the rationale behind the introduction of Tafamidis in Portugal, and its relevance for Pfizer, namely due to the previous investment made with the acquisition of FoldRX by $400M, the company that developed the product in the first place. It is also analysed the point of view of the NHS, and the reasoning behind drug reimbursement that considered not only the technical (efficacy and safety) and financial benefits of the drug, but also the social impact, due to the major role played by patient associations’ actions and coverage provided by the media that impacted the reimbursement decision. Finally it is analysed the vertical financing methodology that was selected by the Ministry of Health for drug acquisition by 2 public hospitals, that served as reference centres for the treatment of this disease

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This thesis is a first step in the search for the characteristics of funders, and the underlying motivation that drives them to participate in crowdfunding. The purpose of the study is to identify demographics and psychographics that influence a funder’s willingness to financially support a crowdfunding project (WFS). Crowdfunding, crowdsourcing and donation literature are combined to create a conceptual model in which age, gender, altruism and income, together with several control variables, are expected to have an influence on a funder’s WFS. Primary data collection was conducted using a survey, and a dataset of 175 potential crowdfunders was created. The data is analysed using a multiple regression and provided several interesting results. First of all, age and gender have a significant effect on WFS, males and young adults until the age of 30 have a higher intention to give money to crowdfunding projects. Second, altruism is significantly positively related to WFS, meaning that the funders do not just care about the potential rewards they could receive, but also about the benefits that they create for the entrepreneur and the people affected by the crowdfunding project. Third, the moderation effect of income was found to be insignificant in this model. It shows that income does not affect the strength of the relationship between the age, gender and altruism, and WFS. This study provides important theoretical contributions by, to the best of my knowledge, being the first study to quantitatively investigate the characteristics of funders and using the funder as the unit of analysis. Moreover, the study provides important insights for entrepreneurs who wish to target the crowd better in order to attract and retain more funders, thereby increasing the chance of success of their project.

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Relatório de estágio de mestrado em Educação Pré-Escolar e Ensino do 1.º Ciclo do Ensino Básico

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The purpose of this paper is to contribute to a better understanding of the link between social entrepreneurs and institutional environment in Portugal. A quantitative approach is used in the study, and primary data were collected through an online survey. A questionnaire was emailed to, both, Portuguese Non-Governmental organizations and projects available on the Portuguese social stock exchange. In the analysis of the data were used descriptive statistics, factorial analysis and t-student tests to validate (or not) the research hypotheses. The results show that a favorable institutional environment has a low importance in the decision to develop social initiatives. This conclusion supports the idea that many social entrepreneurs can emerge even in developing regions where the institutional environment is weak. Therefore, social entrepreneurship could be an instrument of regional development and contribute to attenuate the social and economic differences among Portuguese regions.

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Dissertação de mestrado em Economia Industrial e da Empresa

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El presente informe es la memoria final de la beca FI que recoge la mayor parte (años 2006-2009) de la investigación realizada en el marco de nuestra tesis doctoral. Se sitúa en el ámbito de la traductología e incorpora elementos conceptuales de la sociología del trabajo y de la organización de empresas. Trata sobre el contenido del trabajo y sus componentes, propios de los puestos de trabajo internos en las empresas de traducción. En la parte conceptual, enfocamos dicho contenido dentro del contexto organizativo de la empresa, dentro del contexto situacional del trabajo real y dentro del contexto del proceso de trabajo que se desarrolla en cada empresa de traducción, cuyo propósito final es producir un servicio de traducción. Además, identificamos la dimensión organizativa e individual del contenido del trabajo. En la parte empírica, analizamos datos procedentes de cuatro empresas de traducción del norte de Francia (fase exploratoria) y de diez empresas situadas en la ciudad de Barcelona (estudio empírico definitivo). Los datos han sido obtenidos mediante entrevistas y observación directa (datos primarios) y mediante los informes de alumnos de prácticas (datos secundarios). Puesto que actualmente (enero de 2010) nos encontramos en la fase del análisis del material empírico recogido, el informe concluye con un primer esbozo de los principales componentes del contenido del trabajo, identificados por nosotros en las empresas de traducción estudiadas. Esperamos ofrecer las conclusiones completas en nuestra tesis doctoral, a punto de finalizar.