Étude des motivations de consommation alimentaire d’adolescents québécois de 12 à 14 ans par l’utilisation de la photographie

Introduction : L’adolescence est une période cruciale dans le développement des saines habitudes alimentaires et pour le maintien de celles-ci à l’âge adulte. Les choix alimentaires sont guidés par de multiples facteurs individuels, environnementaux et sociaux qui, durant la période de l’adolescence, se butent à une quête identitaire. Objectifs : Explorer et mettre en relief les principaux déterminants jouant un rôle dans le processus décisionnel des choix alimentaires chez de jeunes adolescents québécois tout en évaluant la méthode de recherche qualitative utilisée. Méthodologie : Issue du projet de recherche « Les dimensions socioculturelles des pratiques alimentaires et d'activité physique des jeunes : une enquête qualitative auprès d'adolescents québécois de 12 à 14 ans », cette étude repose sur l’analyse de 30 entrevues semi-dirigées utilisant des photographies en lien avec l’alimentation. Résultats : Les facteurs individuels et ceux liés aux environnements sociaux se démarquent principalement. Parmi les facteurs individuels, le goût et les perceptions sensorielles, la représentation ou l’impression personnelle des aliments et les connaissances nutritionnelles sont très influents. La famille ainsi que les activités sociales associées à l’aliment ou au lieu de consommation dominent au chapitre des facteurs sociaux. Enfin, l’utilisation de la photographie s’avère un outil de collecte de données très intéressant afin d’obtenir des propos complémentaires en situation d’entrevue. Conclusion : Cette étude confirme l’importance de certains déterminants (surtout individuels et sociaux) qui influencent les comportements alimentaires des jeunes adolescents québécois. Les connaissances acquises dans le cadre de ce projet seront utiles pour les divers intervenants appelés à développer ou à mettre en œuvre des programmes d’intervention adaptés pour la promotion de la santé et de saines habitudes chez les jeunes adolescents québécois. Mots clés : jeunes, adolescents, adolescence, motivations de consommation, choix alimentaire, alimentation, photographie

Producers’ motivation for collective action for kola production and marketing in Cameroon

Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation.

El neuromarketing : la llave de la caja de pandora

Actualmente el Marketing a desarrollado conjuntamente con las neurociencia una técnica llamada Neuromarketing, la cual explora el cerebro humano para resolver interrogantes que lleven a las organizaciones a conocer más a profundidad al ser humano, sus gustos, deseos, necesidades y motivadores de compra. Esto implica cuestionarnos sobre los valores éticos y morales que se deben aplicar en la utilización de este tipo de tecnologías, las cuales descubren los secretos más preciados del ser humano y lo hacen vulnerable frente a una sociedad que muchas veces actúa “sin cuartel” en busca de beneficios económicos y materiales, olvidado la integridad, la libertad y el respeto por la figura humana. En esta tesis se recorrerá brevemente tanto el Marketing Moderno como la aplicación del neuromarketing y el alcance que hoy tiene este para poder cuestionar y proponer soluciones frente a la ética y la moral que deben limitar y guiar el buen uso de esta maravillosa herramienta para el Marketing.

Actitudes de los directivos en torno a la adopción del e-learning como herramienta de trabajo en las empresas

El desarrollo del presente documento constituye una investigación sobre las actitudes de los directivos frente a la adopción del e-learning como herramienta de trabajo en las organizaciones de Bogotá. Para ello se realizó una encuesta a 101 directivos, tomando como base el tipo de muestreo de conveniencia; esto con el objetivo de identificar sus actitudes frente al uso del e-learning y su influencia dentro de la organización. Como resultado se obtuvo que las actitudes de los directivos influencian en el uso de herramientas e-learning, así como también en las acciones que promueven su uso y en las actitudes de los empleados; por otro lado se identificó que las creencias relacionadas con la apropiación de herramientas e-learning y los factores facilitadores del uso de estas, influencian en las actitudes de los directivos. Lo anterior, corresponde a los análisis llevados a cabo a partir de los resultados contrastados con los estudios empíricos hallados y el marco teórico desarrollado.

An insight into the public acceptance of nutrigenomic-based personalised nutrition.

It is predicted that non-communicable diseases will account for over 73 % of global mortality in 2020. Given that the majority of these deaths occur in developed countries such as the UK, and that up to 80 % of chronic disease could be prevented through improvements in diet and lifestyle, it is imperative that dietary guidelines and disease prevention strategies are reviewed in order to improve their efficacy. Since the completion of the human genome project our understanding of complex interactions between environmental factors such as diet and genes has progressed considerably, as has the potential to individualise diets using dietary, phenotypic and genotypic data. Thus, there is an ambition for dietary interventions to move away from population-based guidance towards 'personalised nutrition'. The present paper reviews current evidence for the public acceptance of genetic testing and personalised nutrition in disease prevention. Health and clear consumer benefits have been identified as key motivators in the uptake of genetic testing, with individuals reporting personal experience of disease, such as those with specific symptoms, being more willing to undergo genetic testing for the purpose of personalised nutrition. This greater perceived susceptibility to disease may also improve motivation to change behaviour which is a key barrier in the success of any nutrition intervention. Several consumer concerns have been identified in the literature which should be addressed before the introduction of a nutrigenomic-based personalised nutrition service. Future research should focus on the efficacy and implementation of nutrigenomic-based personalised nutrition.

Impactos emocionais causados pela mudança de estilo de gestão em um hospital na cidade de São Luis-MA

The objective of this study is to identify how a health institution can minimize the emotional impacts caused by the change of a style of classic management for a participative administration, that the workers and controllers can see the institution as a dynamic organization, that must be faced as an alive system, mobile and adaptable, where they is beings that have the right to react and to answer to the stimulatons. For that, the institution can handle motivator¿s instruments that develop in the people the potential to react of adequate way to the changes proposals, as well as increasing the perspective of possible technological improvements and interpersonal relationship between the internal and external customers. To change the style to manage, to hear the staff of support and user, are not part of the routine of the heads that develop classic management. This decision demands adaptation and flexibility, study, update and psychological preparation, to face common feelings to the new. It fits to the new directors, to visualize these feelings and work to minimize, avoiding future upheavals and the confrontation of situations that can harm the production of the company, as well as the quality of the communication between the diverse dimensions of the organization people. In this study case, based in phenomenological methodology, was possible to verify, through half-open interviews and comments, how was faced the feelings caused at the old direction time, composed for military who withheld the power and determined the actions of the hospital in study, was replaced by health professionals, that saw in the work team the best option to solve the problems and the potential to carry through an administration based in adequate strategies the reality of the moment, with the objective of reaching the satisfaction of the customer. Through this work, is possible to prove the theory that the changes cause impacts that affect the behavior of the people involved and cause stress, as well as conclude that despite the new direction show themselves, during the change, much made use to make right and involve all the workers, didn¿t have traced strategies to minimize the emotional impacts caused by the changes, what made all face their feelings of doubts and anxiety without no special care. Many obtained, by themselves, to face and to adapt the new proposals, but some could not assimilate the new administrative methodology and had been moved away definitively from the institution.

Oficiais da Marinha Mercante: um estudo sobre os fatores contribuintes para a evasão nos anos iniciais da carreira embarcada

A indústria de transporte marítimo brasileira passa por um momento de forte expansão decorrente, entre outros fatores, de políticas governamentais que incentivam a construção, nos estaleiros nacionais, de navios para serem utilizados em apoio às atividades da indústria de óleo e gás. Ao mesmo tempo, para complementar a frota brasileira, as empresas petroleiras demandam a contratação de grande quantidade de navios estrangeiros para apoiar as suas operações. Este quadro de crescimento da frota, observado, particularmente, nos últimos 10 anos, contrasta com a escassez de mão de obra qualificada para tripular as embarcações, de modo especial dos Oficiais da Marinha Mercante (OMM). Acentuando o contraste, o Conselho Nacional de Imigração editou a Resolução Normativa n° 72/2006, determinando às empresas de navegação, que operam barcos de bandeira estrangeira, a contratação de proporções mínimas de tripulantes brasileiros, após 90 dias contínuos de operação no país. Além disso, estudos encomendados pelo Sindicato dos Armadores, SYNDARMA, apontam que a taxa de evasão dos OMM, nos anos iniciais da carreira embarcada, é de cerca de trinta por cento. Assim, o presente estudo, a partir de uma revisão bibliográfica acerca da história da Marinha Mercante brasileira, da cultura brasileira, da motivação, dos conflitos família-trabalho, do trabalho em espaço confinado e da rotatividade, se desenvolveu em uma pesquisa exploratória e de campo, por meio de entrevistas pessoais, analisadas à luz da técnica da análise de conteúdo, com profissionais de reconhecida experiência com o tema, além de OMM, com o objetivo de identificar os fatores contribuintes para a evasão dos OMM nos anos iniciais da carreira embarcada. Como resultado, o estudo mostrou que os agentes motivadores intrínsecos e extrínsecos agem continuamente direcionando o comportamento dos OMM para a permanência ou saída da carreira embarcada. Nessa alternância de forças psicológicas e comportamentais, associadas à motivação, influenciam no processo decisório as alternativas existentes representadas pelas oportunidades de emprego oferecidas aos OMM, os conflitos trabalho-família e a dificuldade de adaptação ao trabalho em ambiente confinado. No caso dos OMM, do gênero feminino, a situação é ainda mais sensível, pois enfrentam dificuldades para conciliar a vida embarcada com o papel de mãe e esposa. Portanto, a motivação para a permanência ou saída da carreira embarcada está fortemente relacionada à busca pela realização das expectativas pessoais e ao desejo de equilibrar vida pessoal com a profissional.

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial standpoint since the motivators that drive users to co-create can shape strategies and be turned into external leverages that generate value for brands through content production. From an academic perspective, the goal is to enhance literature on the field, and fill a gap on adherence of local culture to UGC given industry structure specificities. The business’ impact of UGC is supported by the fact that it increases e-commerce conversion rates since research undertaken by Ye, Law, Gu and Chen (2009) states each 10% in traveler review ratings boosts online booking in more than 5%. The literature review builds a theoretical framework on required concepts to support the TripAdvisor case study methodology. Quantitative and qualitative data compound the methodological approach through literature review, desk research, executive interview, and user survey which are analyzed under factor and cluster analysis to group users with similar drivers towards UGC. Additionally, cultural and country-specific aspects impact user behavior. Since hospitality industry in Brazil is concentrated on long tail – 92% of hotels in Brazil are independent ones (Jones Lang LaSalle, 2015, p. 7) – and lesser known hotels take better advantage of reviews – according to Luca (2011) each one Yelp-star increase in rating, increases in 9% independent restaurant revenue whereas in chain restaurants the reviews have no effect – , this dissertation sought to understand UGC in the context of travelers from São Paulo (Brazil) and adopted the case of TripAdvisor to describe what are the incentives that drives user’s co-creation among targeted travelers. It has an outcome of 4 different clusters with different drivers for UGC that enables to design marketing strategies, and it also concludes there’s a big potential to convert current content consumers into producers, the remaining importance of friends and family referrals and the role played by incentives. Among the conclusions, this study lead us to an exploration of positive feedback and network effect concepts, a reinforcement of the UGC relevance for long tail hotels, the interdependence across content production, consumption and participation; and the role played by technology allied with behavioral analysis to take effective decisions. The adherence of UGC to hospitality industry, also outlines the formulation of the concept present in the dissertation title of “Traveler-Generated Content”.

Estratégias de leitura e o ensino do ato de ler

Pós-graduação em Educação - FFC

Identificação das potenciais barreiras e motivações para gestão ambiental em instituições de ensino superior

Pós-graduação em Engenharia de Produção - FEB

As organizações e a ISO 26000: revisão dos conceitos, dos motivadores e das barreiras de implementação

ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

Análise dos níveis de motivação e estresse em atletas do campeonato regional de basquetebol feminino sub-21

This descriptive study aimed to investigate what changes of emotional states more sensitive to internal and external influences and to investigate the motivating factors and stressors in basketball players of a Regional Championship of the Interior . Study subjects were 56 (fifty - six) athletes, members of 05 (five) highest ranked teams in the competition. As a measuring tool used the Frester ‟sP sychicLoad Test (1972, apud SAMULSKI, CHAGAS, 1992) . Data analys used descriptive statistics. The findings showed that the facts considered as motivators during the competition were: the audience, the fact of constantly thinking on achieving the desirable aims, and the establishment of very high aims; the stressful factors were: disagreements and conflicts with the coach, partners or family, bad sleeping the night before the competition, excessive nervousness and to be prejudiced by the referees . Therefore, we can conclude: the facts that influence the interest can be of motivating or stressful order , depending on the personal and situational perception; most athletes characterized the competiti ve sport as more stressful than motivating, and this assessment influenced by constant pressure of intrinsic and extrinsic factors that athletes suffers during the competitive environment

O uso do material manipulativo Tangram e de jogos como estratégias de motivação para a aprendizagem de frações

In this research, we analyzed the use of manipulative materials and games as motivators tools that facilitate the comprehension of fractions content when presented to a class of students from the 9th grade from a public school in Guaratinguetá-SP city. The students are 14 and 17 years old. Initially we presented the benefits that could bring manipulative materials for teaching and learning with understanding, followed by historical accounts of the Tangram material. We show the advantages of the games, when properly used in activities classroom. The game titled Dominoes fractions using the Tangram was applied in order to check if students retook properly the fractions contents. This research was motivated students to participate in math classes and this motivation may have promoted the understanding of the contents worked

Análise dos fatores de desempenho do ENADE: estudo parao curso de engenharia de produção mecânica

This work has the propose to discuss the National Examination Performance of students for the course in Production Engineering , from 2005 up to 2011, subsidies are shown how this came about assessment and how the course has been evaluated in recent years . Compares higher education from public and private universities in Brazil and is also discussed how important a good performance in the exam. Qualitative and quantitative surveys were conducted at different times that the work that enables a critical analysis of the examination , the institution and also the students themselves , so the list is the main motivators for the exam and also what should be done to obtaining good results in academic performance. Motivators for the exam has highlighted its importance is paramount and the consent of all involved from the beginning of the course to ensure that the examination is compulsory for all graduates of undergraduate manufacturing engineering in Brazil

Brasil, Moçambique e Angola: desvendando relações sociolinguísticas pelo prisma das formas de tratamento

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)