Majāni al-adab fī ḥadāʾiq al-ʻArab [microform] /

vol. 7, pt. 1 has special t.p. only: Sharḥ majāni al-adab.

Kitāb al-kāmil

The writings by Jāḥiẓ printed on the margin are listed in Brockelmann, supp. I, p. 242 f.

Bibliotheca Arabico-Hispana

Mode of access: Internet.

al-ʻIqd al-farīd /

Mode of access: Internet.

An Acrostic Elegy by a Maronite Priest-Monk on the sorrow of the Virgin Mary at her separation from her Son

El propósito de este artículo es llamar la atención de los especialistas de la existencia de un hasta ahora desconocido e inédito poema acróstico árabe, que describe la aflicción y el dolor de la Virgen María en la separación de su amado Hijo. El texto de esta interesante pieza que se presenta aquí fue compuesta por un sacerdote maronita que residía en Roma.

A dissertation on the languages, literature, and manners of eastern nations, originally prefixed to a dictionary, persian, arabic, and english : to which is added, part II, containing additional observations, together with further remarks on a new analysis on ancient mythology /

Mode of access: Internet.

Studies in Arabic literary papyri.

Bibliographical footnotes.

The Sacred books and early literature of the East, with historical surveys of the chief writings of each nation...

Each volume has also special t.p.

An Arabic Treatise on the Rules of the Maronite Monks

El propósito de este artículo es editar y republicar el texto de una interesante pieza que trata de las reglas de los monjes maronitas, así como ofrecer una análisis de sus contenidos, sus rasgos lingüísticos y el valor del mismo.

Perceptions of Integration: What the Literature Says and What Stakeholders See

This paper compares perceptions of integrated marketing communication (IMC) to establish whether consumers perceive integration in the same way as the literature. It begins by reviewing the literature to identify shared assumptions about integration and factors thought to contribute to the integration of marketing communication and, in an experiment, compares these with the perceptions of consumers. Many of the shared assumptions in the literature have been supported by the findings of this study. Integration has been demonstrated to be both a strategy and a tactic. The strategic side is part of a management process and is unable to be observed by consumers from the marketing communication output. Consumers can, however, identify the tactics and are able to recall a number of integration factors such as logo, corporate colours and image. Consumers in the total message integration groups perceived the messages they received as more integrated than those in partial integration or no integration groups.