e-Business: estratégias e modelos

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Desenho e implementação de um data warehouse para a empresa AdClick

Esta dissertação incide sobre a problemática da construção de um data warehouse para a empresa AdClick que opera na área de marketing digital. O marketing digital é um tipo de marketing que utiliza os meios de comunicação digital, com a mesma finalidade do método tradicional que se traduz na divulgação de bens, negócios e serviços e a angariação de novos clientes. Existem diversas estratégias de marketing digital tendo em vista atingir tais objetivos, destacando-se o tráfego orgânico e tráfego pago. Onde o tráfego orgânico é caracterizado pelo desenvolvimento de ações de marketing que não envolvem quaisquer custos inerentes à divulgação e/ou angariação de potenciais clientes. Por sua vez o tráfego pago manifesta-se pela necessidade de investimento em campanhas capazes de impulsionar e atrair novos clientes. Inicialmente é feita uma abordagem do estado da arte sobre business intelligence e data warehousing, e apresentadas as suas principais vantagens as empresas. Os sistemas business intelligence são necessários, porque atualmente as empresas detêm elevados volumes de dados ricos em informação, que só serão devidamente explorados fazendo uso das potencialidades destes sistemas. Nesse sentido, o primeiro passo no desenvolvimento de um sistema business intelligence é concentrar todos os dados num sistema único integrado e capaz de dar apoio na tomada de decisões. É então aqui que encontramos a construção do data warehouse como o sistema único e ideal para este tipo de requisitos. Nesta dissertação foi elaborado o levantamento das fontes de dados que irão abastecer o data warehouse e iniciada a contextualização dos processos de negócio existentes na empresa. Após este momento deu-se início à construção do data warehouse, criação das dimensões e tabelas de factos e definição dos processos de extração e carregamento dos dados para o data warehouse. Assim como a criação das diversas views. Relativamente ao impacto que esta dissertação atingiu destacam-se as diversas vantagem a nível empresarial que a empresa parceira neste trabalho retira com a implementação do data warehouse e os processos de ETL para carregamento de todas as fontes de informação. Sendo que algumas vantagens são a centralização da informação, mais flexibilidade para os gestores na forma como acedem à informação. O tratamento dos dados de forma a ser possível a extração de informação a partir dos mesmos.

Business Intelligence – Aplicação prática no sector financeiro

Trabalho de Projecto apresentado como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Teaching accounting and management through business simulation:

Everyday accounting and management teachers face the challenge of creating learning environments that motivate students. This chapter describes the Business Simulation (BS) experience that has taken place at the Polytechnic Institute of Porto, Institute of Accounting and Administration (IPP/ISCAP). The chapter presents students’ perceptions about the course and the teaching/learning approach. The results show that pedagogical methods used (competency-oriented), generic competencies (cooperation and group work), and interpersonal skills (organisational and communication skills) are relevant for future accounting professionals. In addition, positive remarks and possible constraints based on observation, staff meetings, and past research are reported. The chapter concludes with some recommendations from the project implementation.

Business micro-location: factors, preferences and indicators to assess the influence factors

The paper presents a study on business micro-location behaviour as well as corresponding factors of influence, conducted in two metropolitan areas, Bucharest-Ilfov (Romania) and Greater Porto (Portugal). By business micro-location we refer to a specific site such as a building or facility, accommodating a business within a small, compact geographical area (e.g. metropolitan area). At this geographical scale, the macroeconomic layer factors were excluded, applicable when discern between regions or countries. The factors derived from location theory and previous empirical studies were surveyed, completing a cross-sectional analysis in order to find out the specific weights of the location factors and preferences, by region and by industry. Based on already established firms’ feedback on location, the specific weights were granted by each industry to the main location factors, types of areas, and types of accommodation facilities. The authors also suggested a model to integrate these results into a Geographical Information System (GIS).

Performance management in a family business: a case study

This research, still at an early stage, and then presented in a poster format, intended to explain the management of organizational performance of a family business in the succession process using the case study method. The scripts for semi-structured interviews that will apply to managers, owners and other workers who are deemed suitable for the investigation, which include relatives of the owners of the company are being developed. For this work the model of organizational performance management developed by David Otley in 1999 [1], consisting of five questions that seek to explain the existing performance management in any organization is utilized.

ISO 9001 and business performance: a quantitative study in portuguese organizations

The effects of ISO 9001 quality certification process inside an organization may be considered on a wide range. This article places this phenomenon under a theoretical perspective and aims to analyze the impact of ISO 9001 quality standard on business performance according to the financial information data. More specifically, the impact of ISO 9001on productivity, business value and increase on sales is viewed through an econometric model of analysis concerning a panel data of Portuguese companies from the agro-food and to the construction sector. This analysis has presented interesting different results and in brief revealed that it may not be deterministically ascertained a direct connection between ISO 9001 certification and the improvement on business performance. Many other variables are committed to its success.

Model morphisms (MoMo) to enable language independent information models and interoperable business networks

MSc. Dissertation presented at Faculdade de Ciências e Tecnologia of Universidade Nova de Lisboa to obtain the Master degree in Electrical and Computer Engineering

The need of performance indicators for collaborative business ecosystems

During last decades there has been a trend to build collaboration platforms as enablers for groups of enterprises to jointly provide integrated services and products. As a result, the notion of business ecosystem is getting wider acceptance. However, a critical issue that is still open, despite some efforts in this area, is the identification of adequate performance indicators to measure and motivate sustainable collaboration. This work-in-progress addresses this concern, briefly presenting the state of the art of relevant contributing areas such as, collaborative networks, business ecosystems, enterprise performance indicators, social networks analysis, and supply chains. Complementarily, through an assessment of current gaps, the research challenges are identified and an approach for further development is proposed.

Relatório de estágio “Abotoa Lda./SKYPRO Shoes”

Dissertação apresentada ao Instituto Politécnico do Porto-Instituto Superior de Contabilidade e Administração do Porto, para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização, sob orientação de Professor Doutor Orlando Manuel Lima Rua

A importância do contrato de compra e venda internacional de mercadorias pelo empresariado de Cabinda em Angola

Dissertação de Mestrado apresentado ao Instituto Superior de Contabilidade e Administração do Porto para obtenção de grau de Mestre em Empreendedorismo e Internacionalização, sob a orientação da Professora Doutora Manuela Maria Ribeiro da Silva Patrício

Business Intelligence para PME: a informação contabilística no suporte à decisão.

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação.

Group decision making for selection of an information system in a business context

The main objective of this work is to report on the development of a multi-criteria methodology to support the assessment and selection of an Information System (IS) framework in a business context. The objective is to select a technological partner that provides the engine to be the basis for the development of a customized application for shrinkage reduction on the supply chains management. Furthermore, the proposed methodology di ers from most of the ones previously proposed in the sense that 1) it provides the decision makers with a set of pre-defined criteria along with their description and suggestions on how to measure them and 2)it uses a continuous scale with two reference levels and thus no normalization of the valuations is required. The methodology here proposed is has been designed to be easy to understand and use, without a specific support of a decision making analyst.

A importância das consultoras no processo de internacionalização das micro, pequenas e médias empresas em Portugal

Relatório de Estágio Apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Empreendedorismo e Internacionalização, sob orientação da Mestre Inês Veiga Pereira

Information professionals in business context: new professionals, old skills

This communication aims to present some reflections regarding the importance of information in organizational context, especially in business context. The ability to produce and to share expertise and knowledge among its employees is now a key factor in the success of any organization. However, it’s also true that workers are increasingly feeling that too much information can hurt their performance. The existence of skilled professionals able to organize, evaluate, select and disseminate information in organizations appears to be a prerequisite for success. The skills necessary for the formation of a professional devoted to the management of information and knowledge in the context of business organizations will be analysed. Then data collected in two focus group discussion with students from a graduate course in Business Information, from Polytechnic Institute of Porto, Portugal, a will be examined.