Terästankkien valmistusvaiheen kustannus- ja aikataulurakenteen määrittäminen

Diplomityössä tutkittiin erilaisilla loppuasennusmenetelmillä toimitettujen terästank-kien kustannus- ja aikataulurakennetta. Usein terästankit valmistetaan valmiiksi muotoon valssatuista levyistä työmaalla kasaanhitsaamalla. Tämä ei ole ainoa terästankin valmistusvaihtoehto, myös ruuvaus, niittaus, kiilaliitos ja konepajalla suuremmiksi kappaleiksi hitsaus ovat yleisesti käytössä. Terästankkien valmistuskustannuksiin vaikuttavat materiaali, esivalmisteiden työstäminen, kuljetus ja loppuasennus. Tankin valmistusmenetelmä ei merkittävästi vaikuta tankin materiaalikustannuksiin. Materiaalikustannuksiin vaikuttavat eniten käytettävä materiaali ja tankin geometriset ominaisuudet. Tankin esivalmisteiden valmistusaika määräytyy loppuasennusmenetelmästä. Pidempi esivalmistusaika lyhentää loppu-asennusaikaa. Kokonaisena toimitetussa tankissa esivalmistuksen osuus on suurempi kuin hitsatussa tankissa, mutta loppuasennusaika on vain murto-osa hitsattavan tankin loppuasennusajasta. Ruuvattavassa tankissa laippojen hitsaus levyihin lisää esivalmistusaikaa, kun rullattavassa tankissa aikaa vievät vaippalevyjen kasaanhitsaaminen ja rullaaminen. Tankin loppuasennustapa voidaan, etenkin halkaisijaltaan noin 10 m:llä tankeilla, valita kohdemaan mukaan, koska erot valmistuskustannuksissa ovat pieniä eri toimitusmuotojen välillä. Tosin kokonaisen 10 m halkaisijaltaan olevan tankin kuljettaminen ei aina ole mahdollista eikä kannattavaa. Sen sijaan halkaisijaltaan 5 m:llä tankeilla kokonaisena toimittaminen on varteenotettava vaihtoehto. Sopivin tankkivaihtoehto, kokonainen, hitsattava, ruuvattava tai rullattava, tulee miettiä aina tapauskohtaisesti, kohdemaan, hitsausosaamisen, kuljetusmahdollisuuksien ja loppuasennuspaikan mukaan.

Making SHERPA/FACT Local

Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

The Invisible Institutional Repository: Missing a Trick (and Missing Fulltext)?

Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

Introducing the new and improved DMPTool

Poster at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

Posliinitehtaan tuotantostrategia

Fiskars konserniin kuuluvan Arabian posliinitehtaan tuotantostrategia on päivitetty edellisen kerran vuonna 2008. Tuolloin on määritelty ne tuoteryhmät jotka hankitaan ulkopuolisilta toimittajilta sekä ne tuoteryhmät jotka valmistetaan omalla tehtaalla. Tuotteiden yksikkökustannusten merkittävän nousun myötä, tuotantostrategiaa on tullut tarvetta muuttaa, kuitenkin niin että omalla tehtaalla on rooli sekä valmistusyksikkönä että osaamiskeskuksena. Diplomityössä tarkastellaan Arabian tehtaan tilannetta nykyisten valmistusteknologioiden, ydinosaamisen, nykyisen toimittajakentän ja kustannusrakenteiden kautta sekä kuvataan nykyisen tuotantostrategian haasteet. Teorian tarjoaman viitekehyksen ja Fiskars Operating Modelin suuntaviivoja noudattaen laaditaan tehtaalle uusi tuotantostrategia, jonka avulla määritellään tehtaalla valmistettavat tuoteryhmät, valmistusteknologiat ja tarvittavat investoinnit. Lisäksi määritellään tehtaalle rooli keraamisen osaamisen keskuksena ja vierailukohteena.

Urvilja : när livet är människans hem

This caring science study explores ‘Will’ as an ontological concept. The aim is to deepen the understanding of the essence of Will, and to highlight the manifestations of Will and how Will becomes evident in clinical caring. Will is ontological and universal. Will is connected with the essence of the human being, and manifests in the human being as will. The approach is inspired by Gadamer’s philosophical hermeneutics. The study’s horizon of understanding consists of Eriksson’s caritative theory and the caring science-tradition. The study’s research questions are as follows: What is the essence of Will? What are its manifestations? How does Will become evident in clinical caring? The hermeneutic interpretative movement is initiated by the material, which consists of the philosopher Arthur Schopenhauer’s texts, letters from experts and dictionaries. Meaning-bearing substance fragments in the material are intertwined with the original horizon of understanding through hermeneutical reading, hermeneutical interpretation and concept analysis in an oscillating interpretive movement. An abstraction occurs when the new substance is illuminated by the caring science ontology. The oscillating interpretive movement results in a reinterpreted horizon of understanding, which in turn provides the findings of the study. The reinterpreted horizon of understanding is presented in the form of a theoretical model and abductive theses. The essence of Will is represented in the theoretical model as the lifeaffirming and the loving force. Life and love are Will’s origin and destination. Will’s manifestations (its diversity) hold conditions and chance occurrences that obstruct Will. Hence the will of the human being does not necessarily appear in a way that is in tune with ontological Will. Will represents the lifeblood of ethos, and in this lifeblood love flows. Will acts by virtue of itself, and gives ethos its force. Will manifests in a way that ethos can affirm. When Will is affected by caring its force is active in the service of life and love. Being a caregiver entails acting as a world-eye, which means recognizing Will in diversity. For caregivers, being a world-eye means observing fragments of Will as it manifests in its original form in the real reality, and acting as the mirror of life. The human being who is able to perceive the fundamental values of life and to live according to these has understood the laws of life and entered upon the human calling. The human being then lives according to the fundamental order and has found a home in life.

Consumers' opinions on scent marketing usage in retail environment

Tutkielman tarkoituksena on tutkia suomalaisten kuluttajien mielipiteitä ja käsityksiä tuoksumarkkinoinnin käytöstä vähittäistavarakauppa olosuhteissa. Tutkielma keskittyy tuoksumarkkinoinnin kahteen pääasialliseen osa-alueeseen vähittäistavarakaupassa; tuoksumarkkinointiin osana brändäystä ja tuoksumarkkinoinnin alitajuntaiseen käyttöön. Tutkielma on laadullinen tutkimus. Aineisto kerättiin viideltä suomalaiselta kuluttajalta ja aineistonkeruumenetelmänä toimi haastattelu. Tutkimuksen tulokset osoittavat kuluttajien mielipiteiden olevan positiivisia tuoksumarkkinoinnin käyttöä kohtaan. Tuloksien mukaan kuluttajat suosivat tuoksumarkkinoinnin käyttöä ennemmin brändäyksessä kuin tuoksumarkkinoinnin alitajuista käyttöä. Tuoksumarkkinoinnin alitajuista käyttöä ei kuitenkaan todettu täysin negatiiviseksi, sillä kuluttajat uskovat, että ostopäätös tehdään perustuen tärkeämpiin asioihin kuin tuoksuun, kuten esimerkiksi tuotteen hintaan perustuen. Kuluttajat uskovat, että alitajuisella käytöllä ei ole suurta vaikutusta asiakkaan ostopäätökseen muulloin kuin joissakin yksittäisissä heräteostoksissa.

How to increase brand quality perception with audiovisual content? : Exploring the role of emotions in B2C and B2B contexts

This study discusses how audiovisual content can influence brand quality perceptions. The purpose of this study is to explore how audiovisual content creation can increase brand quality perceptions. This research problem is addressed with three sub questions, which aim at clarifying the role of emotions between content marketing and brand quality perception, explaining how different functions of audiovisual content can increase brand quality perception, and by identifying and comparing the key differences in content creation in business-to-consumer and business-to-businesscontexts. The theoretical background of the study is in brand personality, consumer emotions, consumerbrand relationships, content marketing and B2B branding literature. The empirical research part includes a single-case study. The case company was a Swiss startup that wished to build a highquality brand for both B2C and B2B segments. The empirical data was collected in September 2014. Eight interviews were conducted; seven with target segment representatives and one with an existing customer of the case company. The empirical findings were analyzed with thematic analysis and finally a 5-stage framework was created based on the findings of the research, offering a guideline for high-quality content creation. This study finds that emotions play an important role in brand quality perceptions. Psychological processes, emotion, cognition and conation, influence the engagement process of the target segment which ultimately can lead to activation and electronic word-of-mouth. Brand quality perception is the result of the overall emotion of the brand. The overall emotion derives from brand personality, brand concept, product attributes and utilitarian benefits of the brand. The entertaining and educational functions of the audiovisual content can target and evoke these emotional processes, and result in increased quality perceptions. In the B2B context, emotions are found to play a relatively smaller role in the quality perception processes. However, the significance of emotions cannot be ignored, since they can emphasize the value for the buying organization, and build on the trust and loyalty among the potential customers. The final framework presents five stages of content creation that ultimately improve brand quality perceptions. These stages help marketers to design and implement their content and evoke positive emotions in their target segment as part of a quality-based marketing strategy. Further research is warranted to quantitatively test the generalizability of the framework. Further research is also suggested to make the framework adaptable to different stages of the brand life cycle.

Rekrytointimarkkinointi Y-sukupolvelle, miten tavoitamme parhaat osaajat? Case IBM Finland OY

Pro Gradu- tutkimuksen keskeisin tavoite oli selvittää tehokkaimmat rekrytointimarkkinointikanavat ja tyylit Y-sukupolveen kohdistuen. Y-sukupolvi on isoin ja uusin sukupolvi, joka on siirtymässä työelämään. Tällä hetkellä teoreettinen pohja on vielä ohut liittyen y-sukupolven rekrytointiin ja työnantajamielikuvaan ja tämän tutkimuksen oli tarkoitus selvittää tätä tutkimusaukkoa. Tutkimus toteutettiin kvalitatiivisena case-tutkimuksena. Aineistonkeruutapana oli kysely. Kysely toteutettiin sähköpostilla lähetettävällä kyselyllä IBM Suomen nuorille harjoittelijoille ja työntekijöille. Kysely lähetettiin noin 150:lle työntekijälle. Tutkimustulokset osoittivat, että IBM Suomella ovat perusprosessit ja nykyisten harjoittelijoiden tyytyväisyys hyvällä tasolla. Kuitenkin tutkimuskyselyn kautta saatiin selville osa-alueita, joilla rekrytointimarkkinoinnin tehokkuutta voidaan lisätä ja hyväksikäyttää vieläkin paremmin. Tutkimustulosten perusteella Y-sukupolven arvot ja odotukset erosivat muista sukupolvista oletettua vähemmän.

The role of brand identification in alumni support to their alma mater

Universities around the world are facing global competition and challenges to finance their main functions - research and education. This study focused on the role of graduates, alumni, in the success of a university. The purpose of this study was to examine the role of brand identification in alumni willingness to support their alma mater. The research concentrated on finding out what is the relationship between brand identification and it’s antecedents (prestige, satisfaction, interpretation of brand) to alumni willingness to promote university, participate in university activities and support financially by donating money to university’s research. The research method was quantitative and the data was collected via online survey from 569 alumni of a Finnish university. The findings suggest that there is a strong relationship between brand identification and alumni support. The stronger brand identification is, the more willing alumni were to promote university, participate in university activities and support financially. Based on the research, it is beneficial for universities to invest in brand development in order to get alumni to act as ambassadors of the university after their graduation.

Yrityslähtöisten virtuaalisten brändiyhteisöjen hyödyntäminen online brändäämisessä

Kandidaatintutkielma virtuaalisten brändiyhteisöjen hyödyntämisestä online brändäämisessä

Content marketing performance measurement system in the context of customer acquisition

This thesis examines how content marketing is used in B2B customer acquisition and how content marketing performance measurement system is built and utilized in this context. Literature related to performance measurement, branding and buyer behavior is examined in the theoretical part in order to identify the elements influence on content marketing performance measurement design and usage. Qualitative case study is chosen in order to gain deep understanding of the phenomenon studied. The case company is a Finnish software vendor, which operates in B2B markets and has practiced content marketing for approximately two years. The in-depth interviews were conducted with three employees from marketing department. According to findings content marketing performance measurement system’s infrastructure is based on target market’s decision making processes, company’s own customer acquisition process, marketing automation tool and analytics solutions. The main roles of content marketing performance measurement system are measuring performance, strategy management and learning and improvement. Content marketing objectives in the context of customer acquisition are enhancing brand awareness, influencing brand attitude and lead generation. Both non-financial and financial outcomes are assessed by single phase specific metrics, phase specific overall KPIs and ratings related to lead’s involvement.

Chemical quality parameters and bioactive compound content of brazilian berries

There is a growing consumer demand for higher healthy foods such as berries which are a rich source of phenolic compounds. The current work evaluated blackberry cultivars: Cherokee, Tupy and Xavante; raspberry cultivars: Heritage, Fallgold and Black; and the hybrid Boysenberry. All berries were grown under homogenous subtropical conditions in Brazil. Black raspberry, Cherokee and Tupy blackberry cultivars showed the highest ratio between soluble solid contents and titratable acidity, and Fallgold and Heritage raspberry showed the highest titratable acidity. Total phenolic content ranged from 2.03 to 5.33 g kg–1 fresh weight and total anthocyanin content registered values from 0.41 to 1.81 g kg–1 fresh weight. The most common phenolic acids were gallic, p-coumaric and ellagic, and for anthocyanins: cyanidin-3-glucoside and malvinidin-3-glucoside. Antioxidant capacity ranged from 14.13 to 21.51 mol equivalent trolox kg–1 fresh weight. Black raspberry, all blackberry cultivars and the Boysenberry hybrid are appropriate to be consumed fresh, while Fallgold and Heritage raspberries are recommended to the food industry. Due to their phenolic richness and antioxidant properties, these fruits are of great interest to the fresh fruit market and to pharmaceutical industries. These results could help breeders and growers when planning the cultivar selection according to their foreseeable destination.

The Impact of Event Marketing on Brand Awareness in eSport Industry

The purpose of this qualitative research is to study what is the impact of event marketing on brand awareness in the context of electronic sport industry. Based on the research questions, the theoretical framework will be developed. This research will analyze earlier theories, and also searching more fresh literature to explain the current phenomenon in the eSport industry. In the empirical part, there were total of five case companies interviewed. The context of this research is eSport, which has its own chapter. The theoretical part of the thesis focuses on event marketing and brand awareness. In this research, event marketing is analyzed from the event organizers perspective. In some occasions, event exhibitors’ perspective is also analyzed. In brand awareness, the focus is how to create a brand recognizable, recalled and from there top of mind in consumers’ minds. The results of this research revealed that many companies’ struggles on getting their brand recognizable. Some of the case companies lacks a strategy and don’t exactly know the core values of their customers. However some of the case companies were opposite. One reason behind this is that some of them has experience on the field and the companies have resources that covers them. Also the current strong brand has clearly a positive affect on their business.