Tendencias creativas now. Creatividad española: fórmulas publicitarias premiadas en 2011

El present projecte analitza el panorama creatiu publicitari durant el 2011. El treball proposa l’estudi de les solucions creatives que les agències espanyoles han desenvolupat en un any emmarcat d’un context econòmic, social i mediàtic que sembla ser més “complex” que mai. La finalitat del escrit és disseccionar aquesta fòrmula creativa que pretén vendre més en una conjuntura en la que el descens del consum és protagonista per la presència de la recessió econòmica. Un difícil escenari que provoca la restricció pressupostària dels anunciants i que posa en risc el desenvolupament de l’activitat professional dels mitjans i les agències.

El just-in-time i la fallida dels sistemes productius al Japó al març de 2011

El document descriu com el just-in-time va afavorir la fallida dels sistemes productius de les empreses d'automoció al Japó durant el gran terratrèmol de l'any 2011.

Fracturas inestables de radio distal. Nuestra experiencia en osteosíntesis con placa volar de ángulo variable

OBJECTIVE: assess the functional, subjective and radiological results obtained in patients treated with variable-angle locking plate for unstable distal radius fracture and compare these results with current studies. PATIENTS AND METHOD: From October of 2008 to July of 2011, 20 patients were included who had undergone intervention using the volar approach to the Flexor Carpi Radialis. The average follow up was 18 months. Both clinical and radiological results were analyzed. The Mayo Wrist Score and DASH questioner were used. RESULTS: The average age was 50 years; 50% men and 50% women. The consolidation of the fracture was verified in all cases. An average volar angle was obtained of 5º, radial inclination of 19º, radial height of 10.5 mm, and ulnar variance of -1 mm. The clinical assessment revealed an average dorsal flexion of 75º, palm flexion of 70º, supination of 75º and pronation of 73 º. The results for the DASH questionnaire showed an average of 17.8 and 82.7 for the Mayo Wrist Score. CONCLUSIONS: Our experience has provided some good results, both in functional and subjective as well as radio logical terms, similar to those found in studies with implants from the same generation.

Cité sous terre : des archéologues suisses explorent la cité grecque d'Erétrie. Catalogue de l'exposition à l'Antikenmuseum Basel und Sammlung Ludwig (22.09.2010-30.01.2011).

Erétrie est l'une de ces cités qui ont fait la grandeur de la Grèce antique. La ville a conservé d'importants vestiges, dont plusieurs chefs-d'oeuvre artistiques. Depuis 1964, des archéologues suisses en poursuivent l'exploration commencée il y a plus d'un siècle. De ces recherches, menées en étroite collaboration avec les autorités grecques, est né le projet d'offrir pour la première fois au public un aperçu de la vie d'une cité grecque à travers quelque 500 objets de prestige et de la vie courante. L'ouvrage accompagne une exposition, organisée par l'Ecole suisse d'archéologie en Grèce, en collaboration avec l'Antikenmuseum Basel und Sammlung Ludwig

Nutrición parenteral domiciliaria en España 2011 y 2012: informe del grupo de nutrición artificial domiciliaria y ambulatoria NADYA

OBJETIVE: To report the data of the Home Parenteral Nutrition (HPN) registry of the NADYA-SENPE working group for the years 2011 and 2012. METHODOLOGY: We compiled the data from the on-line registry introduced by reviewers of NADYA group responsible for monitoring of NPD introduced by since January 1, 2011 to december 31, 2012. Included fields were: age, sex, diagnosis and reason for HPN, access path, complications, beginning and end dates, complementary oral or enteral nutrition, activity level, autonomy degree, product and fungible material supply, withdrawal reason and intestinal transplant indication. RESULTS: Year 2010: 184 patients from 29 hospitals , representing a rate of 3.98 patients/million inhabitants/ year 2011, with 186 episodes were recorded NPD . During 2012, 203 patients from 29 hospitals , representing a rate of 4.39 patients/million inhabitants/year 2012 , a total of 211 episodes were recorded NPD . CONCLUSIONS: We observe an increase in registered patients with respect to previous years.Neoplasia remains as the main pathology since 2003. Although NADYA is consolidated registry and has been indispensable source of information relevant to the understanding of the progress of Home Artificial Nutrition in our country, there is ample room for improvement. Especially that refers to the registration of pediatric patients and the registration of complications.

Política Exterior, Seguridad y Defensa: de las expectativas de Laeken a las líneas rojas de la Constitución

La idea que intenta transmetre és que el Tractat Constitucional és una etapa més en un camí: el desenvolupament de la Unió com a actor global. No és un salt espectacular. En molts casos no fa sinó recollir el que, d'una o altra manera, ja s'estava realitzant (desenvolupament de la PESD, paper del Consell Europeu en la PESC), en altres introdueix novetats, que obren dubtes respecte al seu desenvolupament en el futur (cas del ministre o de les cooperacions estructures en Defensa)

[Monument commémoratif de la victoire de 1916 à Verdun, érigé au rond-point des Champs-Élysées] : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 55015

Análisis multidisciplinar del fenómeno sismo-volcánico de El Hierro (julio 2011)

La erupción volcánica submarina de La Restinga (10 de octubre) ha permitido, por primera vez, poner en marcha el Plan Especial de Protección Civil y Atención de Emergencias por Riesgo Volcánico en la Comunidad Autónoma de Canarias. En este proyecto se ha realizado un análisis multidisciplinar de los principales elementos que han estado involucrados en la gestión de la crisis y sus repercusiones sociales, económicas y ambientales. Los resultados indican que, hoy en día, se cuenta con los medios necesarios para realizar la detección temprana y el seguimiento de procesos similares que tengan lugar en el Archipiélago pero, no obstante, sería necesario actualizar el presente Plan PEVOLCA, debido a las deficiencias detectadas. Estas deficiencias, además de afectar a la gestión del fenómeno sismo-volcánico, han provocado que se tomasen medidas de protección civil que han generado grandes repercusiones sociales y económicas en la Isla. Respecto a las consecuencias ambientales en la Reserva Marina de Punta La Restinga-Mar de Las Calmas se prevé una recuperación a corto plazo, siempre que se apliquen las medidas necesarias.

Colistin resistance in a clinical Acinetobacter baumannii strain appearing after colistin treatment: effect on virulence and bacterial fitness.

The fitness and virulence costs associated with the clinical acquisition of colistin resistance by Acinetobacter baumannii were evaluated. The growth of strain CR17 (colistin resistant) was less than that of strain CS01 (colistin susceptible) when the strains were grown in competition (72-h competition index, 0.008). In a murine sepsis model, CS01 and CR17 reached spleen concentrations when coinfecting of 9.31 and 6.97 log10 CFU/g, respectively, with an in vivo competition index of 0.016. Moreover, CS01 was more virulent than CR17 with respect to mortality and time to death.

Perfil de estudos em Administração que utilizaram triangulação metodológica: uma análise dos anais do EnANPAD de 2007 a 2011

Neste artigo são apresentados os resultados de uma pesquisa quantitativa, exploratória e descritiva, na qual se analisaram os dados contidos em 4.544 artigos publicados em cinco anais do Encontro da Associação Nacional de Pós-Graduação e Pesquisa em Administração (EnANPAD), envolvendo o conceito de triangulação metodológica. Considerando os potenciais benefícios da triangulação para as pesquisas em Ciências Sociais, mais especificamente para a Administração, em contraposição às dificuldades ainda existentes para a condução de pesquisas dessa natureza, bem como a existência de resistências a esse método, no presente trabalho visou-se demonstrar a incidência de trabalhos que utilizaram a triangulação como opção metodológica dentre os artigos que foram publicados nos anais do EnANPAD nos anos de 2007 a 2011 e, como objetivo principal, analisar o perfil metodológico deles. Considera-se que tal perfil possa indicar a forma com que a triangulação tem sido trabalhada no âmbito da Administração, bem como possíveis caminhos para a superação das dificuldades referentes à condução de uma pesquisa que demanda a combinação de métodos de diferentes naturezas. Como principais resultados, tem-se a baixa incidência do uso da triangulação, a significativa formação de parceria entre pesquisadores para sua condução e a significativa combinação de métodos tradicionais de coleta e análise de dados.

Social media and political change: The case of the 2011 revolutions in Tunisia and Egypt

Throughout the past decade, social media have come on the scene of various popular revolts. Their role as tools of information and coordination of social movements, from the Iranian Green Movement in 2009 to the Arab uprisings in 2011, has been widely debated. In most cases, online activism through blogs, Facebook, Twitter or other forms of social media has allowed citizens to be part of a social networking exercise and to engage in a public sphere that would have otherwise been unreachable to them due to severe repression. In Tunisia and Egypt, social media helped protests start and expand thanks to their ability to coordinate and disseminate information quickly. The new information and communication tools were an influential factor in accelerating the revolutionary processes across the Arab world, albeit they cannot be seen as neither the spur nor the drivers of any revolution.

Political Humor as a confrontational tool against the Syrian regime: A study case: Syria, 15th March 2011 – 15th May 2012

The aim of this working paper is to analyze the inclusion of political humor into the set of actions used by opponents to the Syrian regime during the first year of a state-wide uprising in 2011. The research argues that although political humor has traditionally been seen mainly as a concealed voice against dominant elites, it can nevertheless take a confrontational stance and challenge a regime. In this paper we assess the role of political humor in challenging the legitimacy of the Syrian State through the battle for the signification of events. We will work with a theoretical framework that draws its assumptions from social movements’ studies and cultural studies. Through the assessment of the importance of discourse and the role of ideological domination to a regime we will see how the first year of the Syrian uprising included widespread acts of political humor as part of the strategy against the regime.