965 resultados para public relationships


Relevância:

20.00% 20.00%

Publicador:

Resumo:

OBJECTIVE: To evaluate knowledge, attitude and practice related to mammography among women users of local health services, identifying barriers to its performance. METHODS: A total of 663 women were interviewed at 13 local health centers in a city of Southeastern Brazil, in 2001. Interviewees were randomly selected at each center and they were representative from different socioeconomic conditions. The number of interviewees at each center was proportional to monthly mean appointments. For data analysis, answers were described as knowledge, attitude, practice and their respective adequacies and then they were correlated with control variables through the chi-square test. RESULTS: Only 7.4% of the interviewees had adequate knowledge on mammography, while 97.1% of women had an adequate attitude. The same was seen for the practice of mammography that was adequate in 35.7% of the cases. The main barrier to mammography was lack of referral by physicians working at the health center (81.8%). There was an association between adequacy of attitude and five years or more of education and being married. There was also an association between adequacy of mammography practice and being employed and family income up to four minimum wages. CONCLUSIONS: Women users of local health services had no adequate knowledge and practice related to mammography despite having an adequate attitude about this exam.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Solution enthalpies of 1,4-dioxane have been obtained in 15 protic and aprotic solvents at 298.15 K. Breaking the overall process through the use of Solomonov's methodology the cavity term was calculated and interaction enthalpies (Delta H-int) were determined. Main factors involved in the interaction enthalpy have been identified and quantified using a QSPR approach based on the TAKA model equation. The relevant descriptors were found to be pi* and beta, which showed, respectively, exothermic and endothermic contributions. The magnitude of pi* coefficient points toward non-specific solute-solvent interactions playing a major role in the solution process. The positive value of the beta coefficient reflects the endothermic character of the solvents' hydrogen bond acceptor (HBA) basicity contribution, indicating that solvent molecules engaged in hydrogen bonding preferentially interact with each other rather than with 1,4-dioxane. (C) 2013 Elsevier B.V. All rights reserved.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Mathematical literacy in Portugal is very unsatisfactory in what concerns international standards. Even more disturbingly, the Azores archipelago ranks as one of the worst regions of Portugal in this respect. We reason that the popularisation of Mathematics through interactive exhibitions and activities can contribute actively to disseminate mathematical knowledge, increase awareness of the importance of Mathematics in today’s world and change its negative perception by the majority of the citizens. Although a significant investment has been undertaken by the local regional government in creating several science centres for the popularisation of Science, there is no centre for the popularisation of Mathematics. We present our first steps towards bringing Mathematics to unconventional settings by means of hands-on activities. We describe in some detail three activities. One activity has to do with applying trigonometry to measure distances in Astronomy, which can also be applied to Earth objects. Another activity concerns the presence of numerical patterns in the Azorean flora. The third activity explores geometrical patterns in the Azorean cultural heritage. It is our understanding that the implementation of these and other easy-to-follow and challenging activities will contribute to the awareness of the importance and beauty of Mathematics.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

A dissertação que ora apresentamos é um requisito para a obtenção do grau de mestre em Gestão Estratégica das Relações Públicas, pelo Instituto Politécnico de Lisboa - Escola Superior de Comunicação Social. Intitulado ‘O Uso que os Partidos Políticos Portugueses fazem do Facebook’, este estudo foi desenvolvido para tentarmos analisar e perceber o que os partidos políticos comunicam pelas suas páginas oficiais e nacionais na maior rede social. Inserido num contexto altamente relacional, ideológico e informacional, num mundo global em constantes mutações, que papel dão as organizações políticas à ferramenta de comunicação que se tornou o Facebook? Dos resultados obtidos, percebemos que dos seis partidos políticos portugueses com assento parlamentar – PSD, PS, CDS-PP, PCP, BE e PEV – nem todos detinham páginas oficiais e nacionais no Facebook, sendo que aqueles que as detêm ainda não retiram total partido das potencialidades da ferramenta de comunicação directa, imediata e interactiva que é a rede social. Apesar do transversal reconhecimento da sua importância, os partidos portugueses relegam a importância da criação de relações duradouras com o público através do Facebook.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

O presente trabalho visa propor uma estratégia para a construção e lançamento de um novo modelo de negócio para a atuação das Relações Públicas em Portugal, numa proposta direcionada para as micro e pequenas empresas. Entre o serviço in house e a consultadoria clássica existe um espaço não coberto em Portugal: um serviço in house partilhado. Apresenta-se aqui este projeto de serviço de Relações Públicas para aqueles para quem é incomportável assumir nos seus quadros um Técnico de Comunicação.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Foi realizado um estágio no grupo Porto Bay Hotels & Resorts, um grupo hoteleiro da Região Autónoma da Madeira, com a duração de três meses. Apresenta-se assim no presente trabalho uma perspectiva das Relações Públicas no sector do turismo e hotelaria bem como a discussão do porquê do afunilamento desta função de gestão das relações entre as organizações e os seus públicos nas Guest Relations em algumas das unidades hoteleiras em que trabalhámos. O turismo é actualmente um dos principais sectores da economia mundial. A sobrevivência de um destino turístico, unidade hoteleira ou mesmo de um resort, depende em muito da percepção que os seus stakeholders têm da qualidade dos seus serviços. Assim as Relações Públicas, como em outros sectores, assumem um papel de destaque sendo que estas têm a capacidade de trabalhar a relação entre uma organização e os seus stakeholders, gerindo conflitos e expressando uma identidade positiva sobre a mesma e trabalhando a sua reputação e visibilidade. Em suma este trabalho pretende compreender e reflectir sobre as relações públicas no sector do turismo e hotelaria mesmo quando não o são assim entendidas. Defender-se-á uma perspectiva global, integrada e proactiva das Relações Públicas no sector hoteleiro.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Knowledge plays an important role in health care. The production and diffusion of health-related knowledge are increasingly under the control of private commercial interests, which are characterized by conflicts of interests that result in abuses of power. Considerable research has been done on the medical-industrial complex and its role in the production of power imbalances and the consequent abuses, but little attention has been dedicated to the role played by the publishing industry, which can be subject to the same problems. The widely diffused idea that "frequent and major changes" occur in medicine, albeit unsupported by clearcut evidence, is an effective marketing tool for both the pharmaceutical and publishing industries, who feed and thrive on physicians' insecurities. The production and distribution of knowledge should be addressed as a strategic component of public health.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Este artículo presenta los resultados de un análisis de contenido sobre la representación de la mujer en la prensa española que forma parte de una investigación más amplia que abarca el periodo de 1974-2000. Nuestra investigación supone una importante contribución a otras investigaciones ya que analiza de forma comparativa, sistemática y longitudinal las representaciones sociales y políticas enfocadas en la prensa. Examinamos como en los medios de comunicación los periodistas utilizan frecuentemente distintas referencias para los diferentes tipos de actores a partir de recursos estilísticos que ayudan a enfatizar sus argumentos. En la mayoría de los casos, estos pasan desapercibidos pero en ocasiones se convierten en generalizaciones que parten de ideas preconcebidas y prejuicios. Nuestros resultados demuestran que los actores a los que los medios de comunicación dedican menos espacio son también los que reciben un peor tratamiento. Específicamente, las mujeres reciben una menor atención como colectivo en los medios de comunicación analizados. Además, aparecen como personajes pasivos, no son enfocadas como representantes públicas y son relegadas a la vida privada. Principalmente, las mujeres son enfocadas realizando actividades deportivas, culturales o de entretenimiento o cuando son víctimas, mientras que sólo una minoría de ellas merecen atención efectuando acciones políticas. Después de exponer este diagnóstico, realizaremos propuestas de estilo, lenguaje y producción de noticias para fomentar que los periódicos muestren de forma positiva una sociedad con igualdad de oportunidades.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Infiltration galleries are among the oldest known means used for small public water fountains. Owing to its ancestral origin they are usually associated with high quality water. Thirty-one compounds, including pesticides and estrogens from different chemical families, were analysed in waters from infiltration galleries collected in Alto Douro Demarcated Wine region (North of Portugal). A total of twelve compounds were detected in the water samples. Nine of these compounds are described as presenting evidence or potential evidence of interfering with the hormone system of humans and wildlife. Although concentrations of the target analytes were relatively low, many of them below their limit of quantification, four compounds were above quantification limit and two of them even above the legal limit of 0.1 lg/L: dimethoate (30.38 ng/L), folpet (64.35 ng/L), terbuthylazine-desethyl (22.28 to 292.36 ng/L) and terbuthylazine (22.49 to 369.33 ng/L).

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Ciências da Educação

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Hydroxycinnamic acids (HCAs) are important phytochemicals possessing significant biological properties. Several investigators have studied in vitro antioxidant activity of HCAs in detail. In this review, we have gathered the studies focused on the structure-activity relationships (SARs) of these compounds that have used medicinal chemistry to generate more potent antioxidant molecules. Most of the reports indicated that the presence of an unsaturated bond on the side chain of HCAs is vital to their activity. The structural features that were reported to be of importance to the antioxidant activity were categorized as follows: modifications of the aromatic ring, which include alterations in the number and position of hydroxy groups and insertion of electron donating or withdrawing moieties as well as modifications of the carboxylic function that include esterification and amidation process. Furthermore, reports that have addressed the influence of physicochemical properties including redox potential, lipid solubility and dissociation constant on the antioxidant activity were also summarized. Finally, the pro-oxidant effect of HCAs in some test systems was addressed. Most of the investigations concluded that the presence of ortho-dihydroxy phenyl group (catechol moiety) is of significant importance to the antioxidant activity, while, the presence of three hydroxy groups does not necessarily improve the activity. Optimization of the structure of molecular leads is an important task of modern medicinal chemistry and its accomplishment relies on the careful assessment of SARs. SAR studies on HCAs can identify the most successful antioxidants that could be useful for management of oxidative stress-related diseases.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Ciências da Educação - Especialidade Supervisão em Educação

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Mesquita, Ana Rita Biscaia de Melo - O papel da Televisão interna na relação com os colaboradores da TAP Portugal. Lisboa: Escola Superior de Comunicação Social, 2014. Relatório de estágio.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.