Effects of message appeal and service type in CSR communication strategies

Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Responses provide data on consumers' awareness of CSR initiatives, attitudes toward the company, perceived company uniqueness, emotional response, and attributions of company motives to engage in CSR activities. Rational appeals more effectively communicate environment-related CSR initiatives, whereas emotional appeals more effectively communicate employee-based CSR initiatives. Effects on consumers' attributions of company motives to engage in CSR are significant in both service types. Finally, rational message appeals affect consumers' CSR awareness and emotional responses in utilitarian service.

Plan de mejoramiento a la Supply Chain de BCD TRAVEL Colombia

Mediante el acercamiento que se hizo al área corporativa de BCD TRAVEL COLOMBIA y considerando el importante crecimiento actual del Sector Turismo y más precisamente de los viajes con motivo corporativo en el país, surge la necesidad del presente trabajo. Al hacer un análisis interno en la organización y de su entorno, se evidenció que la compañía tiene carencia en procesos y establecimiento de nuevas estrategias que le permitan identificar y potencializar oportunidades en su mercado objetivo y en torno a sus clientes y proveedores, lo cual, puede amenazar y comprometer la estabilidad y prestigio de empresa y así mismo su perdurabilidad. Se elaborará un propuesta de mejora en torno a el área de mercadeo y de logística con el fin de estructurar herramientas que le permitan a la compañía tener un horizonte definido, conocer su posición estratégica en el mercado actual, a donde quiere llegar y que debe hacer para lograr los objetivos establecidos en su unidad de negocio corporativa, la cual representa el mayor porcentaje de ingresos para la compañía. . Se espera que los planes de mejora y estrategias establecidas generen servicios de valor agregado e impacten positivamente a lo largo de la cadena de suministro logrando mayor rentabilidad, competitividad y seguimiento de todos los procesos de esta unidad de negocio.

Aspectos ultra-estruturais dos canais secretores em órgãos vegetativos e reprodutivos de Anacardiaceae

The study assessed phloem canal development and ultra-structure in shoot apices of Spondias dulcis G. Forst., phloematic canal ultra-structure in shoot apices of Tapirira guianensis Aubl., and floral canal ultra-structure and development and fruit canal ultra-structure of the latter specie. The flower and fruit canals of Anacardium humile St.Hil. were also studied ultra-structurally. The canals in shoot apices of S. dulcis show schizo-lysigenous formation and the floral canals of T. guianensis show schizogenous development. Epithelial cells of S. dulcis and T. guianensis canals have rough endoplasmic reticulum, free ribosomes, elongated plastids of several shapes with osmiophilic inclusions and dictyosomes with production of vesicles. Such organelles participate in the secretion of a heterogeneous exudate, which is comprised of hydrophilic and lipophilic substances. The epithelial cells of the fruit of A. humile present elongated plastids with circular membrane system, which are involved in the synthesis of lipophilic substances. The results of the ultra-structural analyses of the epithelial cells corroborate the results previously obtained in a histochemical study. In the histochemical study, lipophilic and hydrophilic substances were identified in the canals of T. guinanensis and S. dulcis and only lipophilic substances were identified in the canals of A. humile. Based on the ultrastructural aspects of the secretory canals of T. guianensis and S. dulcis we concluded that the plastids of the epithelial cells of the two species are different although they produce secretion of similar composition. A new record for the family is the presence of a great number of circular plastids in epithelial cells of the fruit of Anacardium humile. The pattern found in the secretory canals of the studied species is the ecrine type of secretion release.

Estrategias organizacionais para a promoção de saude e qualidade de vida : avaliando a qualidade de vida no trabalho

Universidade Estadual de Campinas . Faculdade de Educação Física

Influence of different adhesive systems on the pull-out bond strength of glass fiber posts

This in vitro study evaluated the tensile bond strength of glass fiber posts (Reforpost - Angelus-Brazil) cemented to root dentin with a resin cement (RelyX ARC - 3M/ESPE) associated with two different adhesive systems (Adper Single Bond - 3M/ESPE and Adper Scotchbond Multi Purpose (MP) Plus - 3M/ESPE), using the pull-out test. Twenty single-rooted human teeth with standardized root canals were randomly assigned to 2 groups (n=10): G1- etching with 37% phosphoric acid gel (3M/ESPE) + Adper Single Bond + #1 post (Reforpost - Angelus) + four #1 accessory posts (Reforpin - Angelus) + resin cement; G2- etching with 37% phosphoric acid gel + Adper Scotchbond MP Plus + #1 post + four #1 accessory posts + resin cement. The specimens were stored in distilled water at 37°C for 7 days and submitted to the pull-out test in a universal testing machine (EMIC) at a crosshead speed of 0.5 mm/min. The mean values of bond strength (kgf) and standard deviation were: G1- 29.163 ± 7.123; G2- 37.752 ±13.054. Statistical analysis (Student's t-test; a=0.05 showed no statistically significant difference (p<0.05) between the groups. Adhesive bonding failures between resin cement and root canal dentin surface were observed in both groups, with non-polymerized resin cement in the apical portion of the post space when Single Bond was used (G1). The type of adhesive system employed on the fiber post cementation did not influence the pull-out bond strength.

Ergonomic Planned Supply in an Automotive Assembly Line

The objective of this research is to identify the benefits of ergonomic improvements in workstations and in planned parts supply in an automotive assembly line. Another aim is to verify to what extent it is possible to create competitive advantages in the manufacturing area with reduction in vehicle assembly time by using technological investments in ergonomics with benefits to the worker and to the company. The Methods Time Measurement (MTM) methodology is chosen to measure the process time differences. To ensure a reliable comparison, a company in Brazil that has two different types of assembly line installations in the same plant was observed, and both assembly lines were under the same influences in terms of human resources, wages, food, and educational level of the staff. In this article, the first assembly line is called ""new"" and was built 6 years ago, with high investments in ergonomic solutions, in the supply system, and in the process. The other is called ""traditional"" and was built 23 years ago with few investments in the area. (C) 2010 Wiley Periodicals, Inc.

Evolution of Laparoscopic Colorectal Surgery in Brazil Results of 4744 Patients From the National Registry

Background: Since its introduction, laparoscopic colorectal surgery has raised intense debate and controversies regarding its safety and effectiveness. Methods: This multicentric registry reports the experience of 28 Brazilian surgical teams specializing in laparoscopic colorectal surgery. Results: Between 1992 and 2007, 4744 patients (1994 men-42% and 2750 women-58%) were operated upon, with ages ranging from 13 to 94 years (average 57.5y). Benign diseases were diagnosed in 2356 patients (49.6%). Most diseases were located in 50.7% of the left and sigmoid colon, 28.2% in the rectum and anal canal. 8.0% in the right colon, and diffuse 7.0%. There were 181 (3.8%) intraoperative complications (from 0% to 14%). There were 261 (5.5%) reported conversions to laparotomy (from 0% to 16.5%), mainly during the early experience (n = 119 - 59.8%). Postoperative complications were registered in 683 (14.5%) patients (from 5.0% to 50%). Mortality occurred in 43 patients (0.8%). Surgeons who performed less than 50 cases reported similar rates of intraoperative (4.2% vs. 3.8%,- P = 0.7), postoperative complications (20.8% vs. 14.3%; P = 0.07), and mortality (1.0% vs. 0.9%; P = 0.5) but the conversion rate was higher (10.4% vs. 5.4%; P = 0.04). Two thousand three hundred and eighty-nine (50.4%) malignant tumors were operated upon, and histologic classification showed 2347 (98%) adenocarcinomas, 30 (0.6%) spinocelular carcinomas, and 12 (0.2%) other histologic types. Tumor recurrence rate was 16.3% among patients followed more than I year. After an average follow-Lip of 52 months, 19 (0.8%) parietal recurrences were reported, 18 of which were in port sites and I in a patient with disseminated disease. There was no incisional recurrence in the ports used to withdraw the pathologic specimen. Compared with other registries, there was a 75% increase in the number of groups pet-forming laparoscopic colorectal surgery and a decrease in conversions (from 10.5%. to 5.5%) and mortality (from 1.5% to 0.9%) rates. Conclusions: (1) The number of patients operated upon increased expressively during the last years; (2) operative indications for benign and malignant diseases were similar, and diverticular disease of the colon comprised 40% of the benign ones; (3) conversion and mortality rates decreased over time; (4) Surgeon`s experience did not influence the complication rates, but was associated with a lower conversion; and (5) oncologic outcome expressed by recurrence rates showed results similar to those reported in conventional surgery.

Effects of light exposure time on composite resin hardness after root reinforcement using translucent fibre post

Objectives: The purpose of this in vitro study was to evaluate the Vickers hardness (VHN) of a Light Core (Bisco) composite resin after root reinforcement, according to the light exposure time, region of intracanal reinforcement and lateral distance from the light-transmitting fibre post. Methods: Forty-five 17-mm long roots were used. Twenty-four hours after obturation, the root canals were emptied to a depth of 12 mm and the root dentine was artificially flared to produce a 1 mm space between the fibre post and the canal walls. The roots were bulk restored with the composite resin, which was photoactivated through the post for 40 s (G1, control), 80 s (G2) or 120 s (G3). Twenty-four hours after post-cementation, the specimens were sectioned transversely into three slices at depths of 2, 6 and 10 mm, corresponding to the coronal, middle and apical regions of the reinforced root. Composite VHN was measured as the average of three indentations (100 g/15 s) in each region at lateral distances of 50, 200 and 350 mu m from the cement/post-interface. Results: Three-way analysis of variance (alpha = 0.05) indicated that the factors time, region and distance influenced the hardness and that the interaction time x region was statistically significant (p = 0.0193). Tukey`s test showed that the mean VHN values for G1 (76.37 +/- 8.58) and G2 (74.89 +/- 6.28) differed significantly from that for G3 (79.5 +/- 5.18). Conclusions: Composite resin hardness was significantly lower in deeper regions of root reinforcement and in lateral areas distant from the post. Overall, a light exposure time of 120 s provided higher composite hardness than the shorter times (40 and 80 s). (C) 2008 Elsevier Ltd. All rights reserved.

Influence of shaft design on the shaping ability of 3 nickel-titanium rotary systems by means of spiral computerized tomography

Objective. To evaluate the influence of shaft design on the shaping ability of 3 rotary nickel-titanium (NiTi) systems. Study design. Sixty curved mesial canals of mandibular molars were used. Specimens were scanned by spiral tomography before and after canal preparation using ProTaper, ProFile, and ProSystem GT rotary instruments. One-millimeter-thick slices were scanned from the apical end point to the pulp chamber. The cross-sectional images from the slices taken earlier and after canal preparation at the apical, coronal, and midroot levels were compared. Results. The mean working time was 137.22 +/- 5.15 s. Mean transportation, mean centering ratio, and percentage of area increase were 0.022 +/- 0.131 mm, 0.21 +/- 0.11, and 76.90 +/- 42.27%, respectively, with no statistical differences (P > .05). Conclusions. All instruments were able to shape curved mesial canals in mandibular molars to size 30 without significant errors. The differences in shaft designs seemed not to affect their shaping capabilities.

Lições de Direito Económico e Financeiro, 1º Ano

I – O “DIREITO ECONÓMICO”: O ESTADO COMO PRODUTOR DE BENS E SERVIÇOS E O ESTADO COMO REGULADOR DA ECONOMIA: O PLANEAMENTO E AS MEDIDAS DE ESTÍMULO OU FOMENTO; O ACESSO À ACTIVIDADE ECONÓMICA; II – CONCEITO E TIPOLOGIA DAS EMPRESAS; III – ALGUMAS EMPRESAS EM ESPECIAL; IV – DIREITO PENAL ECONÓMICO E DE EMPRESA; V – “CONTENCIOSO DAS EMPRESAS”; VI – DIREITO DO CONSUMO, DIREITO DAS EMPRESAS E DIREITO PENAL ECONÓMICO; VII – DIREITO DA CONCORRÊNCIA E DOS PREÇOS; VIII – DIREITO MONETÁRIO, FINANCEIRO E DOS MERCADOS DE VALORES MOBILIÁRIOS: INSTRUMENTOS E MERCADOS FINANCEIROS; IX - REGULAÇÃO DO AMBIENTE E DA ACTIVIDADE ECONÓMICA; X - REGULAÇÃO DA QUALIDADE; XI – DIREITO FINANCEIRO PÚBLICO. §I - "ECONOMIC LAW": THE STATE AS PRODUCER OF GOODS AND SERVICES AND THE STATE AS A ECONOMY REGULATOR: PLANNING AND MEASURES OF STIMULUS OR PROMOTION; ACCESS TO ECONOMIC ACTIVITY II - CONCEPT AND TYPE OF COMPANIES III - SOME SPECIAL COMPANIES IV - ECONOMIC AND CRIMINAL LAW COMPANY, V – “LITIGATION IN COMPANIES”; VI - LAW CONSUMER, LAW OF COMPANIES AND ECONOMIC CRIMINAL LAW; VII - COMPETITION LAW AND PRICES; VIII - MONETARY LAW, FINANCIAL AND SECURITIES MARKETS: FINANCIAL INSTRUMENTS AND MARKETS; X - REGULATORY ENVIRONMENT AND ECONOMIC ACTIVITY: X - ADJUSTMENT OF QUALITY; XI - PUBLIC FINANCIAL LAW.

An approach to absorptive capacity based on the Portuguese textile industry

The main purpose of this research is to identify the hidden knowledge and learning mechanisms in the organization in order to disclosure the tacit knowledge and transform it into explicit knowledge. Most firms usually tend to duplicate their efforts acquiring extra knowledge and new learning skills while forgetting to exploit the existing ones thus wasting one life time resources that could be applied to increase added value within the firm overall competitive advantage. This unique value in the shape of creation, acquisition, transformation and application of learning and knowledge is not disseminated throughout the individual, group and, ultimately, the company itself. This work is based on three variables that explain the behaviour of learning as the process of construction and acquisition of knowledge, namely internal social capital, technology and external social capital, which include the main attributes of learning and knowledge that help us to capture the essence of this symbiosis. Absorptive Capacity provides the right tool to explore this uncertainty within the firm it is possible to achieve the perfect match between learning skills and knowledge needed to support the overall strategy of the firm. This study has taken in to account a sample of the Portuguese textile industry and it is based on a multisectorial analysis that makes it possible a crossfunctional analysis to check on the validity of results in order to better understand and capture the dynamics of organizational behavior.

An approach to absorptive capacity based on the Portuguese textile industry(Final version)

The main purpose of this research is to identify the hidden knowledge and learning mechanisms in the organization in order to disclosure the tacit knowledge and transform it into explicit knowledge. Most firms usually tend to duplicate their efforts acquiring extra knowledge and new learning skills while forgetting to exploit the existing ones thus wasting one life time resources that could be applied to increase added value within the firm overall competitive advantage. This unique value in the shape of creation, acquisition, transformation and application of learning and knowledge is not disseminated throughout the individual, group and, ultimately, the company itself. This work is based on three variables that explain the behaviour of learning as the process of construction and acquisition of knowledge, namely internal social capital, technology and external social capital, which include the main attributes of learning and knowledge that help us to capture the essence of this symbiosis. Absorptive Capacity provides the right tool to explore this uncertainty within the firm it is possible to achieve the perfect match between learning skills and knowledge needed to support the overall strategy of the firm. This study has taken in to account a sample of the Portuguese textile industry and it is based on a multisectorial analysis that makes it possible a crossfunctional analysis to check on the validity of results in order to better understand and capture the dynamics of organizational behavior.

Sistemas de abastecimento de água e saneamento básico

O presente relatório de estágio enquadra-se no âmbito do Trabalho Final de Mestrado (TFM) do curso de Engenharia Civil, área de especialização de Hidráulica, do Instituto Superior de Engenharia de Lisboa, e baseia-se na temática dos sistemas de abastecimento de água e drenagem de águas residuais. O estágio, intitulado de “Sistemas de Abastecimento de Agua e Saneamento Básico”, decorreu numa empresa de consultaria de engenharia denominada ENGIDRO – Estudos de Engenharia, Lda., vocacionada para a realização de estudos e projectos na área de Hidráulica, com particular incidência na Hidráulica Urbana e Saneamento Básico. O estágio iniciou-se com um adequado enquadramento profissional na empresa e incidiu principalmente no desenvolvimento de trabalhos de concepção e dimensionamento, a nível de projectos de execução, de sistemas de abastecimento de água e de saneamento básico, para 21 localidades da província de Lunda Sul, em Angola, com prestação de serviços para o Governo Provincial de Lunda Sul – Direcção Provincial da Energia e Aguas, juntamente com empresa CENGA – Consultores de Engenharia de Angola, S.A. Na prestação de serviços à entidade contratante foram efectuados trabalhos de campo, que consistiram principalmente em reconhecimentos do terreno, levantamentos topográficos e recolha de informação relevante sobre elementos condicionantes dos projectos (origens e disponibilidades de água, natureza e declive dos terrenos, tipos de infra-estruturas locais) e trabalhos de gabinete para compilação e análise da informação recolhida na elaboração dos projectos de execução, incluindo pecas desenhadas (desenhos pormenorizados) e peças escritas (memórias descritivas e justificativas, medições e orçamentos). Sendo os projectos destinados a aglomerados populacionais pouco desenvolvidos e com carências e condicionantes de diversa ordem (falta de energia eléctrica, de acessos, de telecomunicações, de meios técnicos e materiais, entre outros), prestou-se especial atenção aos aspectos da concepção, privilegiando soluções de baixa tecnologia, mais fáceis de explorar e manter com os recursos locais disponíveis.

Efeito do tolueno e ruído na génese de perda auditiva ocupacional: projecto de investigação

Mestrado em Higiene e Segurança no Trabalho

Programa de manutenção de aeronaves das companhias de aviação de baixo custo

Este trabalho aborda o Programa de Manutenção de Aeronaves das companhias de aviação de baixo custo, tendo como foco a análise e identificação dos requisitos legais e das metodologias de desenvolvimento de um Programa de Manutenção de uma aeronave e a comparação dos custos de manutenção de companhias de baixo custo com as companhias regulares. A aplicação eficaz de um programa de manutenção, para além de reduzir os seus custos, tem um impacto positivo na segurança, economia da manutenção e na fiabilidade de despacho. A metodologia utilizada foi a análise de informação de publicações e artigos. Com base na revisão de literaturas especializadas, fez-se uma selecção dos diversos aspectos necessários para se obter um Programa de Manutenção, o que permitiu construir o caso de estudo e efectuar a análise dos custos inerentes de manutenção de um operador aéreo de baixo custo e de um operador aéreo regular. Os resultados da análise permitiram chegar a veracidade da hipótese de que do ponto de vista de manutenção é igualmente seguro ou não seguro voar numa companhia de baixo custo e numa companhia regular, assim independentemente do tipo de companhia, ambas devem cumprir os requisitos para aprovação do PMA imposto pela autoridade aeronáutica, para garantir a aeronavegabilidade das aeronaves, ou seja, a sua segurança para a condição de voo, sem pôr em causa o carimbo baixo custo ou regular da companhia.