Educación sexual integral, Marco Berger y Ausente. Miradas en conflicto desde una didáctica de la comunicación

Este escrito es parte de las preocupaciones del equipo de Investigación de la Dra. Ximena Triquell11, y en ese marco inscribe la pesquisa en una perspectiva sobre conflictos sociales en discursos audiovisuales, en este caso, aquellos vinculados con la sexualidad en contextos escolares. En este marco, y con el objetivo de dar cuenta de conflictos vinculados a la sexualidad, este artículo presenta en primera instancia un análisis semiótico del filme Ausente, de Marco Berger. En segundo lugar, busca encuadrar estas reflexiones anteriores en una perspectiva que denominamos didáctica de la comunicación, que consideramos se encuentra actualmente en construcción. En tercer lugar, a partir de lo anterior, propone una reflexión oblicua sobre la educación sexual integral en Argentina.

Análisis comparativo del tratamiento de la noticia, entre los diarios "El Universo" y "El Telégrafo" durante y después de los sucesos del 30 de septiembre de 2010

Esta investigación se centra en un análisis comparativo de dos medios de circulación nacional, Diario El Telégrafo y Diario El Universo, con el fin de determinar el tratamiento de la noticia que cada rotativo le dio a un tema de interés general: el 30 de Septiembre de 2010. En el capítulo I realizamos un acercamiento a la relación entre la Prensa y el Gobierno. Se pudo evidenciar quehistóricamente en nuestro país, Ecuador, han existido roces entre ambos;por lo que creímos pertinente consultar autores y diarios de distintas épocas, que expongan esta situación y contextualicen nuestro trabajo. En el capítulo II, parasustentar la investigación, se revisaron varios teóricos; entre ellos, JürgenHabermas, con sus teorías de la Acción Comunicativa y de la de Opinión Pública, así como Elizabeth Noelle Neumann con la Espiral del Silencio. Nuestra tesis se apoya también en las teorías de la Aguja Hipodérmica y de la Semiótica. En el capítulo III, se inicia el análisis comparativo del tratamiento de la noticia entre Diario “El Universo” y Diario “El Telégrafo”, tomando como herramienta metodológica principal elanálisis de contenido, que sirve de base para el estudio de cada una de las ediciones de los periódicos revisados. En el capítulo IV se realizó el análisis de contenido desde lo cuantitativo en base a tablas estadísticas.Durante el tiempo investigado (30 de septiembre al 31 de octubre de 2010) se tomaron en cuenta todas las notas relacionadas a los acontecimientos que nos atañen. Finalmente, las conclusiones nos remiten a los siguientes conceptos después de la investigación: Diario El Universo y Diario El Telégrafo, son medios ideológicamente opuestos, aunque su agenda mediática ante una situación de tal magnitud se parece mucho. En el tratamiento que le da cada rotativo a las noticias, se evidenció en general mayor contundencia y análisis de los hechos en Diario El Universo, por la cantidad de información presentada, así como por el contraste de fuentes; sin que esto signifique el desmerecimiento al trabajo periodístico llevado a cabo por Diario El Telégrafo.

Redefinição de uma metodologia de projecto à luz de uma estrutura fenomenológica

Dissertação de Mestrado para obtenção do grau de Mestre em Arquitectura, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Pespuntes semióticos II

El estudio parte de que todo ser humano accede a la semiosis de la reproducción social, de su entorno existencial. Utilizando la noción de semiosfera (Lotman), y derivaciones conceptuales como la de texto, en un sentido amplificado, se analizan tres aspectos de la experiencia social de un individuo: el fenómeno de la otredad, geográfica y cultural; la ciudad como marca situacional e ideológica, incluido su tratamiento literario; y la conciencia de los contrastes en el devenir histórico de un país.The basis of this study is that all human beings are part of the semiosis of social reproduction, of their existential environment. Using the notion of semiosphere (Lotman), and conceptual derivations such as that of text, in a simplified sense, three aspects are analyzed regarding the social experience of an individual: the phenomenon of geographical and cultural othemess; the city as a situational and ideological sign, including its literary treatment; and the awareness of contrasts in a country's historical future.

Ondina e as formas em metamorfose, uma poética inquietante

Dissertação (mestrado)—Universidade de Brasília, Instituto de Artes, Programa de Pós-Graduação em Arte, 2016.

Tener hambre de luz y devorar una estrella: la poesía de J.E. Eielson

The present Doctoral Thesis is framed within the study of the poetry of the great Peruvian artist Jorge Eduardo Eielson (April 13, 1924 – March 8, 2006). In general terms, it focuses on the symbols that articulate both his literary productions and his work in the field of visual arts. Throughout this project, I used the principles of the modern semiotics as well the myth criticism theory developed by Gilbert Durand in his work The Anthropological Structures of the Imaginary as the basis. Following the assumption of considering Eielsońs work as an indivisible whole, in contrast to many studies that often attempted to analyse part of his creative work by privileging one medium over the others, I analyzed each symbol in all its forms, looked at its presence and relevance in his entire work and sought the archetypal level of each term. For this task, the works of Joseph Campbell and Mircea Eliade provided valuable guidances. At the beginning of this study I present a short author's biography, in order to help to understand the circumstances under which his poems were composed. (Let us remember that most of his books were published many years after their conception). Throughout this chapter, I have carefully considered the Lima period, his relationship with his first mentor, the anthropologist and writer José María Arguedas who introduced him to the knowledge of the ancient civilizations of Peru, his link with the literary circles of Lima and his first acknowledgments: the National Poetry Award (1944) and the National Drama Award (1948)...

Analysing the complex relationship between logo and brand

Logos are identified as a useful tool within the complex strategy of brand communication. However, the focus on logos has concerned some researchers who attest that a logo is only a minor consideration in place branding where a policy-based approach is required. This paper will argue that logos are critical in place branding in so much as they serve as a tool to help form the foundation of the visual strategy for a place branding campaign. The power of the visual cannot be underestimated and maximising the capacity of a logo through a flexible identity creates a visual repertoire to unite communication strategies and enhance branding. This paper highlights the need to move away from the discussion of the single logo entity and instead focus debate on the integration of the entire suite of visual structures used to create meaning.

Typography and the branding of culture: a methodological investigation into the way typography is used to brand cultural festivals in Australia

The observance of and participation in festivals and celebratory events is an increasingly significant aspect of the contemporary experience (Picard & Robinson, 2006). With the prestige that comes from holding culturally relevant and socially acceptable festivals that serve the discourses of “city branding” and the “creative industries” in a competitive global context; significant government, community and private funding is allocated to such events. Festivals have become a central figure of not only the political economy of tourism but also of urban regeneration and cultural tourism. Cultural festivals possess the hallmarks of destination branding or place branding and inadvertently share some of the attributes that influence visitors’ decisions to visit such destinations (Blain, Levy, & Ritchie, 2005; Cooper, 2005; Esu & Arrey, 2009; Jayswal, 2008). Branding is a vital part of this festival space and relies on typography to establish the symbolic values and representations of urban freedoms; rich histories, cultured places, playfulness and stimulation that seek to subvert our daily existence while performing the task of engaging local, national, and international visitors and participants. However, professional practices demonstrated in the design, media and arts industries have far outpaced the extent to which this phenomenon has been written about in the academic or public realm. What this paper intends is to interrogate appropriate semiotic approaches in an effort to analysing the discursive practices of typography as it performs in service to branding cultural festivals in Australia. The intention is to establish a methodology suited to the significant role typography performs within this context and to offer a contribution to design research that not only engages with the artefacts of design but with the conceptualization of designed meaning in 21st century visual culture.

Imaginar metáforas de amor, sexo e fé: uma leitura literária de Breaking the Waves (1996) de Lars von Trier

Either with words or images, the expression of feelings results, in a work of art, in communication. If this was not the case, the work would not require a spectator or a reader. And if words suggest images from what its author refers to and a countless number of figurations may happen, the images from a film reveal what you can see. We are often left with "just" the space for those facts to shape up as possible meanings to which we react with emotion or with a particular intellectualization, finding exactly what we call readings or interpretations. Starting from a definition of literature that we see spilled in the work prospected from the polysystem theory by Itamar Even-Zohar from the Porter Institute for Poetics and Semiotics (University of Tel-Aviv), we consider the dynamic character of every cultural moment/object. This is how a literary reading, that is to apply some of the methodologies in the interpretation of a literary work, is allowed to extend to other cultural objects. This is what we are going to do with Lars von Trier's Breaking the Waves, a landmark in cinema for what the movement and manifest Dogma 95 represents, but that for a literature reader particularly focused on the narration of love in its different manifestations - in which sex and faith are included - a corpus is revealed, filled with interpretative possibilities and emotional reactions, important condiments particularly to the spectator and/or interested reader.