Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers

During the last twenty years (1995-2015), the world of commerce has expanded beyond the traditional brick-and-mortar high street to a global shop front accessible to billions of users via the Worldwide Web (WWW). Consumers are now using the web to immerse themselves in virtual shop fronts, using Social Media (SM) to communicate and share product ideas with friends and family. Retail organisations recognise the need to develop and adapt their strategies to respond to the increasing use of SM. New goals must be set in order to identify how companies will integrate social media into current practices. This research aims to suggest an advisable and comprehensive SM strategy for companies operating in the global retail sector, based on an exploratory analysis of three multi-national retail organisations' existing SM strategies. This will be assessed in conjunction with a broader investigation into social media in the retail industry. From this, a strategy will be devised to improve internal and external communication as well as knowledge management through the use of social media. Findings suggest that the use of SM within the retail industry has dramatically improved collaboration and communication processes for organisations as they are now able to converse better with stakeholders and the tools are relatively simple to integrate and implement as they benefit one another.

Nanotechnology in the food industry I: applications

Nanotechnology is a multidisciplinary science that is having a boom today, providing new products with attractive physicochemical properties for many applications. In agri/feed/food sector, nanotechnology offers great opportunities for obtaining products and innovative applications for agriculture and livestock, water treatment and the production, processing, storage and packaging of food. To this end, a wide variety of nanomaterials, ranging from metals and inorganic metal oxides to organic nanomaterials carrying bioactive ingredients are applied. This review shows an overview of current and future applications of nanotechnology in the food industry. Food additives and materials in contact with food are now the main applications, while it is expected that in the future are in the field of nano-encapsulated and nanocomposites in applications as novel foods, additives, biocides, pesticides and materials food contact.

Nanotechnology in food industry II: risk assessment and legislation

Currently, there is increasing use of nanomaterials in the food industry thanks to the many advantages offered and make the products that contain them more competitive in the market. Their physicochemical properties often differ from those of bulk materials, which require specialized risk assessment. This should cover the risks to the health of workers and consumers as well as possible environmental risks. The risk assessment methods must go updating due to more widespread use of nanomaterials, especially now that are making their way down to consumer products. Today there is no specific legislation for nanomaterials, but there are several european dispositions and regulations that include them. This review gives an overview of the risk assessment and the existing current legislation regarding the use of nanotechnology in the food industry.

A look into diversity in the radio and music industry in Spain

UNESCO’s approval of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005) has been an important element in catalyzing any attempt to measure the diversity of cultural industries (UIS, 2011). Within this framework, this article analyzes the relations between the music and radio industries in Spain from a critical perspective through the analysis of available data on recorded music offer and consumption (sales lists, radio-formula lists, the characteristics of the phonographic and radio markets) in different key moments due to the emergence of new formats and devices (CDS, Mp3, Internet).The main goal of this work is to study the evolution of the Spanish record market in terms of diversity from the end of the 1970s to the present, through the study of radio music hits lists and, the business structure of the phonographic and radio sectors, and phonograms top sales

How to map the diversity of the audiovisual industry in the digital era. A Methodological Proposition

This article presents a methodological proposition to map the diversity of the audiovisual industry in the digital scenario by portraying the most important interactions between those who create, produce, distribute and disseminate audiovisual productions on line, paying special attention to powerful intermediaries and to small and medium independent agents. Taking as a point of departure a flexible understanding of social network analysis, the aim is to understand the structure of the audiovisual industry on the internet so that, taking into consideration a given sector, agents, their relations and the networks they give place to – as well as the structural conditions under which they operate – are studied. The aim is to answer questions such as: what is mapping, what is of interesting to map, how can it be done and what advantages and disadvantages the results will present.

Sustainable solutions for the construction sector: integration of secondary raw materials in the production cycle of concrete

The construction industry is one of the largest consumers of raw materials and energy and one of the highest contributor to green-houses gases emissions. In order to become more sustainable it needs to reduce the use of both raw materials and energy, thus lim-iting its environmental impact. Developing novel technologies to integrate secondary raw materials (i.e. lightweight recycled aggre-gates and alkali activated “cementless” binders - geopolymers) in the production cycle of concrete is an all-inclusive solution to im-prove both sustainability and cost-efficiency of construction industry. SUS-CON “SUStainable, Innovative and Energy-Efficiency CONcrete, based on the integration of all-waste materials” is an European project (duration 2012-2015), which aim was the inte-gration of secondary raw materials in the production cycle of concrete, thus resulting in innovative, sustainable and cost-effective building solutions. This paper presents the main outcomes related to the successful scaling-up of SUS-CON concrete solutions in traditional production plants. Two European industrial concrete producers have been involved, to design and produce both pre-cast components (blocks and panels) and ready-mixed concrete. Recycled polyurethane foams and mixed plastics were used as aggre-gates, PFA (Pulverized Fuel Ash, a by-product of coal fuelled power plants) and GGBS (Ground Granulated Blast furnace Slag, a by-product of iron and steel industries) as binders. Eventually, the installation of SUS-CON concrete solutions on real buildings has been demonstrated, with the construction of three mock-ups located in Europe (Spain, Turkey and Romania)

Capital Intelectual e Desempenho Organizacional no Sector Farmacêutico Português

Segundo o paradigma económico vigente, os intangíveis são hoje os principais factores de produção que criam riqueza no meio empresarial, devendo ser entendidos pelos gestores como factores críticos de sucesso. O conjunto de intangíveis que criam valor organizacional e sustentam a vantagem competitiva constituem o capital intelectual. Se no meio académico, o capital intelectual é visto como um motor do desenvolvimento económico, no âmbito da sociedade do conhecimento, já no meio empresarial apesar do reconhecimento da sua importância estratégica, poucos conseguem defini-lo e identificá-lo, não sabendo mesmo como tirar proveito dele. Acresce ainda o facto de o principal entrave poder estar relacionado na dificuldade em medir e representar o valor gerado por este recurso intangível. A generalidade dos autores que se dedica ao estudo do capital intelectual sustenta a existência de uma relação entre este e o desempenho organizacional, numa óptica de criação e manutenção de vantagens competitivas sustentáveis. Este trabalho apresenta um estudo exploratório realizado no âmbito da indústria farmacêutica portuguesa, com o objectivo de investigar, por um lado, a presença dos três elementos do capital intelectual: capital humano, capital estrutural e capital relacional e, por outro, o seu inter-relacionamento dentro do contexto farmacêutico português. Por fim, pretende-se investigar até que ponto o capital intelectual contribui para o sucesso das organizações analisadas. / According to the prevailing economic paradigm, intangibles are now the main factors of production that are creating wealth in the business world and they should be seen by managers as crucial factors of success. The intangible assets that create organisational value and sustain a competitive edge constitute intellectual capital. In academia intellectual capital is viewed as a driving force for economic development, in the context of the knowledge society, but in the corporate world, although recognised for its strategic importance few people can define it and identify it, or even know how to exploit it. The chief obstacle may be related to the difficulty in measuring and representing the value engendered by this intangible resource. Most authors involved in studying intellectual capital believe that it is related to organisational performance in terms of creating and retaining sustainable competitive advantages. This work is an exploratory study of the Portuguese pharmaceutical industry and it set out, first, to inquire into the presence of the three elements of intellectual capital, human capital, structural capital and relational capital, and also to examine their interrelations within the Portuguese pharmaceutical context. A final objective was to ascertain the part played by intellectual capital in the success of the organizations studied.

Construction Innovation Futures - Industry and Environmental Opportunities.

During the next two decades global construction investment will top $100 trillion (US). New directions in construction innovation will be driven by industry to address challenges in skills, environmental regulations and maximise the benefits of low carbon building systems. Growth productivity catalysts such as offsite construction, higher BIM levels and multi-skill operatives will be instrumental contributors in achieving some of these aims. The increasing use of timber architecture across domestic, public and commercial buildings also opens new pathways. This event will discuss some of the key changes taking place in the UK and parallels with Hong Kong’s ambitions towards delivering a sustainable legacy in this sector.

A rewarding experience? Exploring how crowdfunding is affecting music industry business models.

This paper provides an exploratory study of how rewards-based crowdfunding affects business model development for music industry artists, labels and live sector companies. The empirical methodology incorporated a qualitative, semi-structured, three-stage interview design with fifty seven senior executives from industry crowdfunding platforms and three stakeholder groups. The results and analysis cover new research ground and provide conceptual models to develop theoretical foundations for further research in this field. The findings indicate that the financial model benefits of crowdfunding for independent artists are dependent on fan base demographic variables relating to age group and genre due to sustained apprehension from younger audiences. Furthermore, major labels are now considering a more user-centric financial model as an innovation strategy, and the impact of crowdfunding on their marketing model may already be initiating its development in terms of creativity, strength and artist relations.

Is sustainable development a motor or a constraint for the professionalization of the pearl oyster industry in tahiti?

This article reports the results of a survey of the pearl oyster industry in French Polynesia territory. Its purpose is to examine the perceptions of the priorities for the development of this industry towards sustainable development. These perceptions were apprehended by a survey of pearl oyster farmers and other stakeholders of the sector (management authorities, scientists). After describing the methodological protocol of these investigations, it comes to confront the priorities chosen by professionals (i.e. pearl farmers) concerning sustainable development, with the perceptions of others stakeholders in the sector. Secondly it comes to build a typology of the priorities of pearl farmers concerning sustainable development. This analysis enables the assessment of the degree of convergence within the sector, which is the base material for defining a shared action plan at the territory scale. This is the first study compiling data of surveys of various professionals and stakeholders of the pearl farming industry in such a large area in French Polynesia.

Emprego para jovens cientistas no sector empresarial : Expectativas e realidade

A formação avançada de recursos humanos tem vindo a ser objecto de um elevado investimento, com base no pressuposto de que estes recursos desempenham um papel crucial no desenvolvimento tecnológico. No entanto, os jovens pós-graduados têm vindo a deparar-se com dificuldades crescentes no mercado de trabalho académico, dificuldades essas que não estão a ser compensadas com o aparecimento de novas oportunidades no mercado de trabalho empresarial. Tal sugere a existência de alguma desadequação entre a oferta e a procura, ou seja, entre as competências dos indivíduos e as pretendidas por um mercado de trabalho em mutação. Este artigo aborda esse problema, examinando a questão do emprego de jovens cientistas no sector empresarial em Portugal. A investigação foi conduzida tendo em consideração quer o ponto de vista das empresas, quer o dos jovens cientistas e centrou-se nas seguintes questões: a) no caso das empresas que empregam mestres e doutorados, que tipo de competências são procuradas, como são geridos este tipo de recursos e que tipo de obstáculos se deparam à sua integração e utilização plena; b) no caso das empresas que não empregam, mas que poderiam beneficiar destes recursos, quais os motivos para a sua relutância; c) no caso dos jovens cientistas, qual a sua atitude em relação a uma carreira no sector empresarial e em que condições estariam dispostos a segui-la. A investigação permitiu detectar alguns desajustamentos entre os objectivos e expectativas das empresas e dos cientistas, bem como identificar alguns factores de relutância em ambos os grupos. Estes resultados permitiram- nos avançar algumas sugestões no sentido de promover o emprego de jovens cientistas no sector empresarial.

Uma tipologia de análise da inovação no Sector dos Moldes em Portugal

Neste artigo estuda-se o comportamento de 12 empresas inovadoras do Sector dos Moldes em Portugal. Determina-se onde e como as empresas inovadoras do sector dos moldes nacional, adquirem o conhecimento necessário para a realização das suas inovações, isto é, se apenas internamente e/ou se externamente através de redes de inovação, determinando quais os principais elementos que constituem as redes de inovação, bem como qual o seu desempenho, como impulsionadores da inovação. Este trabalho procura, assim, estudar a relação entre inovação e as ligações que são estabelecidas entre as empresas do Sector dos Moldes e outras empresas (clientes, fornecedores, concorrentes), bem como com instituições académicas (universidades e institutos superiores) e instituições do sector público (laboratórios, centros tecnológicos e de formação). Consequentemente, com este trabalho de investigação, é possível constatar que são fortes e consistentes as ligações que estas empresas têm com outras empresas, sejam elas clientes, fornecedores ou mesmo concorrentes, mas são extremamente fracas e por vezes inexistentes as relações que existem com as instituições académicas e que as empresas mais inovadoras são as que mais se relacionam com as instituições académicas e instituições do sector público. Podendo-se concluir, que a grande vantagem competitiva deste sector da indústria nacional deve-se à sua forte capacidade de se relacionar com outros parceiros, independentemente da sua posição na cadeia de valor.

How to optimize the traditional retail market for FMCG sector?

Field lab: Entrepreneurial and innovative ventures

The connection between the university and the productive sector: technological transference

This paper analyzes the process of technological transfer from the university to the industry, firstly through a brief overview of the innovation role, and particularly of universities, according to various economic theories (Neoclassical Theory, Schumpeter and his followers, and Marxism) -- Next, the Bologna Process, a specific European case of technology transfer, is considered from empirical sources, official speeches, regulations and official documents -- Finally, the general trend of explicit relation in Argentina between the university and the productive sector is briefly analyzed from certain empirical evidence, official speeches and policies, in order to guide the understanding of this process in Latin America -- The main conclusion of the study aims to consider technological transfer as intrinsic and necessary for the contemporary capitalism