831 resultados para Rethinking the media audience


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La presente investigación busca dilucidar el papel del modelo económico del chaebol en la participación de Corea del Sur en la Organización para la Cooperación y el Desarrollo Económico OCDE. Las investigaciones en torno al modelo chaebol y sus privilegios en Corea del Sur no han sido enfocadas directamente hacia el ámbito internacional y la influencia que puede tener allí dicho modelo. La investigación busca demostrar que el éxito del modelo económico del chaebol sirvió como incentivo para su entrada y participación activa en la OCDE, consiguiendo de esta forma no solo el establecimiento de una cooperación económica con sus miembros, sino un prestigio y reconocimiento frente a la Comunidad Internacional. Para el desarrollo de esta investigación de tipo cualitativo, se utilizarán fuentes de segundo y tercer grado para llevar a cabo un análisis documental de textos, pertinente para su desarrollo.

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Este trabajo de grado estudia el modo como dos diarios colombianos, El Tiempo y El Espectador, presentaron la información sobre el debate de “Leyes de medios” en Ecuador y Argentina, desarrollado en los años recientes. El estudio analizó las noticias, columnas, editoriales, reportajes y entrevistas publicados desde el año 2009 (cuando se generalizó el debate) hasta 2013. La metodología facilitó el análisis comparativo de los dos periódicos y de sus posturas frente al debate de las leyes de medios. Se argumenta que los medios, como actores principales del debate, han tomado partido, en sus páginas editoriales e informativas, en contra de las políticas que buscan regular su actividad. Así, existe una persistencia en la prensa para imponer discursos con una ideología específica a través de los actores que son presentados en la construcción de los relatos, en este caso, dispuestos a contrariar la aprobación de las leyes de medios propuestas por el gobierno argentino y ecuatoriano. Se evidencia en el marco interpretativo de los textos periodísticos analizados, la guerra de poderes en países de la región latinoamericana que persiste entre los medios y los gobiernos.

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The new tech has introduced the traits of the hypermedia, interactivity and convergence in the journalism field. Moreover, it has involved the emergence of new media and changes in the informative contents. In 2006 Al Jazeera in English was created for covering the underreported regions, inasmuch as new media arise, new contents do so, thus, the research examines the agendas of The Stream, the TV show from Al Jazeera that relies heavily on social networks.

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El presente estudio de caso tiene como objetivo explicar la incidencia de la adopción del enfoque del concepto de Desarrollo Sostenible en el Acuerdo de asociación entre la Unión Europea y Colombia en el sector hortifructífero colombiano. Se realiza una análisis y se identifica cómo el enfoque adoptado por las partes, no le brinda igual importancia a los tres pilares del desarrollo sostenible, por lo tanto se dificulta su aplicación en el sector hortifructífero. Partiendo del concepto planteado por Jeffrey Sachs, se evidencian las falencias del concepto adoptado en el acuerdo, y se establecen las dificultades de la aplicación del concepto de desarrollo sostenible estipulado en el acuerdo de asociación, dentro del sector hortifructífero atendiendo a las dinámicas del mundo actual. Esta investigación surge a raíz de la creciente importancia que ha tenido el desarrollo sostenible en el ámbito internacional, estableciéndolo como punto fundamental en la agenda internacional. ría

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The purpose of this article is to analyze the coverage made by CNN and Al Jazeera (in Arabic) to operation Caste Lead and the Goldstone Report during 2008 and 2009. This investigation is based in the theory of Qualitative Analysis of Content, by Wildemuth and Zhang. The methodology follows up with the one proposed by the authors in the main theory, complementing it with the Gamson and Modigliani´s Framing theory. The methodology mention above display the different in the coverage development, determined by the geopolitical influences; being CNN more influenced by a Western pro USA and pro Israeli speech, while Al Jazeera is more prone to support the Palestinian cause, this is the thesis of this article. During the development of the investigation, the thesis was demonstrated to be only partially accurate as CNN was not completely supportive to the Israeli arguments during the coverage, but Al Jazeera did have preferential speech for the Palestinian cause.

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Una vez iniciado el actual proceso de paz en Colombia, en octubre 18 de 2012, los medios de comunicación desplegaron todo su equipo tecnológico y humano para el cubrimiento del mismo. A través de los diferentes canales de información la audiencia accede a las noticias publicadas y establecidas por los medios, de tal forma que sólo están al tanto de los temas dados a conocer por los últimos, especialmente de las publicaciones que se encuentran en el mundo virtual donde hay un flujo constante de contenidos. Este trabajo está enfocado a analizar el tratamiento que eltiempo.com le ha dado a los diferentes acontecimientos y, por tanto, a las diferentes publicaciones que se han realizado sobre las negociaciones en La Habana, Cuba. Al revisar las publicaciones entre octubre de 2012 y mayo de 2014, se encontró que la mayoría de información sobre el proceso de paz se encuentra en la sección política, con un total de 80 textos publicados durante este periodo; esta cifra permitió realizar estadísticas de los géneros periodísticos encontrados, la cantidad de información publicada por mes y de los autores, entre otros. Igualmente, se sacaron las temáticas de cada texto, encontrando que el proceso de paz ha sido presentado al público como una agenda establecida por los medios (agenda setting), dando a conocer diferentes formas de ver la realidad por medio de marcos establecidos por los mismos medios (framing), evidenciados desde la ubicación de las publicaciones en la sección política del medio, haciendo que los lectores categoricen el tema como algo netamente político.

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The future of the Veterinary Practice in Dairy Health Management has changed and will change more drastically from our point of view in the next years. The consumer’s pressure and the Media are more and more concerned about animal welfare, traceability of animal products and safety of products of animal origin. On the other hand the Farmers in Europe have to produce under strong rules (competing with other countries outside Europe), which are normally very expensive to put in practice, and the veterinarians should adapt their knowledge to the new challenges, because without their work and cooperation, dairy farming will have no future. In that sense, the old veterinary practice has to go in other ways, otherwise the Veterinarians will loose clients and the animal population in Europe will be reduced. The Dairy farmers will ask for support in other areas besides clinical: efficacy, management, welfare, profitability, nutrition, prophylaxis, economics, reproduction, environmental protection, grassland management, etc. Cattle practitioners should be able to give answers in several subjects and this sets the challenge to our profession - Veterinary preparation has to be very strong in single animal species, particularly in Dairy or beef cows. The cattle practitioner has to look beyond, but he should never forget that “the single animal” has to be looked at as one unit of the herd, which means that without a very good knowledge of the single animal he will be insufficiently prepared to solve herd problems, and the Herd is the sum of several animals. We all know that very often one single animal allows us to implement herd strategies and develop prophylactic programs. We are convinced that the veterinary profession, and in our case the Cattle Medicine should have the ability to evolve, otherwise the Veterinarian as we know him will miss the train in the next years.

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RESUMO: A presente dissertação de Mestrado teve como objectivo a análise e caracterização das actividades do serviço educativo e das estratégias de comunicação da Casa-Museu de Leal da Câmara (CMLC). Partindo de um estudo de caso, pretendeu-se apresentar perspectivas futuras para o alargamento dos públicos, das actividades e das acções de comunicação na CMLC e em museus do mesmo tipo. Esta investigação incide sobre o período de 2003 a 2011, isto é, desde a criação do serviço educativo até aos dias de hoje. Para melhor conhecer o objecto de estudo torna-se necessário apresentar o artista/patrono e caracterizar o território (Rinchoa) onde se insere a CMLC, bem como a comunidade que habita no Município de Sintra. Esta comunidade, outrora chamada saloia, influenciou a obra do artista assim como as suas actividades. De modo a caracterizar o público-alvo das actividades educativas foram realizados inquéritos sobre o serviço educativo. Pretendeu-se com estes inquéritos, por um lado, conhecer o nível de satisfação do público escolar e não escolar e, por outro, aferir quais as condições que permitiriam o alargamento das actividades educativas ao público em geral. Tendo ainda por objectivo conhecer a visibilidade e os meios através dos quais o público teve conhecimento da CMLC, realizou-se o inquérito sobre comunicação. Para além dos inquéritos sobre o serviço educativo e comunicação foram ainda realizadas seis entrevistas, três das quais aos dirigentes da Câmara Municipal de Sintra directamente ligados aos destinos da CMLC e outras três entrevistas a parceiros e participantes nas actividades do serviço educativo. Após análise de todos os dados recolhidos conclui-se que o público-alvo do serviço educativo é o público escolar e que a CMLC é visitada maioritariamente pela comunidade local escolar. A maioria dos visitantes fica a conhecer a CMLC através de outros meios como a escola ou o trabalho e não através dos meios de comunicação onde a Casa-Museu é frequentemente divulgada. ABSTRACT: The aim of this Master's thesis was to analyze and characterize the activities of the educational service and communication strategies of the Casa Museu Leal da Câmara (CMLC). Starting from a case study, we have sought to present future prospects for extending the public, the activities and these communication actions from CMLC to the museums of the same type. This research focuses on the period from 2003 to 2011, i.e. (that is), since the creation of the educational service to the present day. To better understand the object of this study it is necessary to present the artist / patron and the territory around CMLC (Rinchoa) where it belongs, as well as the community that inhabits the Municipality of Sintra. This community, formerly known as rustic (saloia) has influenced the artist's work and his activities. There were conducted surveys about the educational service to further understand the target of the educational activities. This was intended to determine the level of school and non school public satisfaction with this service and the main needs for its extension to the general public. To understand the visibility and the means by which the public was aware of the CMLC an inquiry was held on the communication methods. In addition to inquiries about the educational service and communication six interviews were also carried out, three of which to the leaders of the Municipality of Sintra directly linked to the policies of the CMLC and the others to partners and participants in the activities of educational services. After analyzing all the data we have concluded that the target audience of educational services is the school public and that the CMLC is visited mostly by the local school community. Most visitors became aware of the CMLC through other means as school or workplace and not through the media where the CMLC is often released.

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“Musealising hope” reflects on the trials and tribulations of an installation designed as a tribute to the struggle for survival of African peoples who dare make the long trek to Europe by sea. Its accomplishment involved a number of players whose conduct and reactions to events bear witness to the manner in which artists, the media, heads of cultural institutions, museologists, welfare institutions, and politicians cope with the phenomenon of immigration and with our present-day multicultural societies. In turn, this artistic endeavour and its symbolic signification highlight the changes which art and culture have undergone over the past few years and the kind of transformation which new inter-ethnic communities have brought to bear on concepts such as national heritage, identity or memory.

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This paper describes the user modeling component of EPIAIM, a consultation system for data analysis in epidemiology. The component is aimed at representing knowledge of concepts in the domain, so that their explanations can be adapted to user needs. The first part of the paper describes two studies aimed at analysing user requirements. The first one is a questionnaire study which examines the respondents' familiarity with concepts. The second one is an analysis of concept descriptions in textbooks and from expert epidemiologists, which examines how discourse strategies are tailored to the level of experience of the expected audience. The second part of the paper describes how the results of these studies have been used to design the user modeling component of EPIAIM. This module works in a two-step approach. In the first step, a few trigger questions allow the activation of a stereotype that includes a "body" and an "inference component". The body is the representation of the body of knowledge that a class of users is expected to know, along with the probability that the knowledge is known. In the inference component, the learning process of concepts is represented as a belief network. Hence, in the second step the belief network is used to refine the initial default information in the stereotype's body. This is done by asking a few questions on those concepts where it is uncertain whether or not they are known to the user, and propagating this new evidence to revise the whole situation. The system has been implemented on a workstation under UNIX. An example of functioning is presented, and advantages and limitations of the approach are discussed.

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The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. (C) 2008 Wiley Periodicals, Inc.

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The adrenal cortex is a dynamic organ in which the cells of the outer cortex continually divide. It is well known that this cellular proliferation is dependent on constant stimulation from peptides derived from the ACTH precursor pro-opiomelanocortin (POMC) because disruption of pituitary corticotroph function results in rapid atrophy of the gland. Previous results from our laboratory have suggested that the adrenal mitogen is a fragment derived from the N-terminal of POMC not containing the gamma-MSH sequence. Because such a peptide is not generated during processing of POMC in the pituitary, we proposed that the mitogen is generated from circulating pro-gamma-MSH by an adrenal protease. Using degenerate oligonucleotides, we identified a secreted serine protease expressed by the adrenal gland that we named adrenal secretory protease (ASP). In the adrenal cortex, expression of ASP is limited to the outer zona glomerulosa/fasciculata, the region where cortical cells are believed to be derived, and is significantly up-regulated during compensatory growth. Y1 adrenocortical cells transfected with a vector expressing an antisense RNA (and thus having reduced levels of endogenous ASP) were found to grow slower than sense controls while also losing their ability to utilize exogenous pro-gamma-MSH in the media supporting a role for ASP in adrenal growth. Digestion of an N-POMC peptide substrate encompassing the residues around the dibasic cleavage site at positions 49/50 with affinity-purified ASP showed cleavage not to occur at the dibasic site but two residues downstream leading us to propose the identity of the adrenal mitogen to be N-POMC (1-52).

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According to the Chinese State Council's "Building Energy Efficiency Management Ordinance", a large-scale investigation of energy efficiency (EE) in buildings in contemporary China has been carried out in 22 provincial capitals and major cities in China. The aim of this project is to provide reliable information for drawing up the "Decision on reinforcing building energy efficiency" by the Ministry of Construction of China. The surveyed organizations include government departments, research institutions, property developers, design institutions, construction companies, construction consultancy services companies, facility management departments, financial institutions and those which relate to the business of building energy efficiency. In addition, representatives of the media and residents were also involved. A detailed analysis of the results of the investigation concerning aspects of the cur-rent situation and trends in building energy consumption, energy efficiency strategy and the implementation of energy efficiency measures has been conducted. The investigation supplies essential information to formulate the market entrance policy for new buildings and the refurbishment policy for existing buildings to encourage the development of energy efficient technology.

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Purpose – The purpose of this research is to determine whether new intelligent classrooms will affect the behaviour of children in their new learning environments. Design/methodology/approach – A multi-method study approach was used to carry out the research. Behavioural mapping was used to observe and monitor the classroom environment and analyse usage. Two new classrooms designed by INTEGER (Intelligent and Green) in two different UK schools provided the case studies to determine whether intelligent buildings (learning environments) can enhance learning experiences. Findings – Several factors were observed in the learning environments: mobility, flexibility, use of technology, interactions. Relationships among them were found indicating that the new environments have positive impact on pupils' behaviour. Practical implications – A very useful feedback for the Classrooms of the Future initiative will be provided, which can be used as basis for the School of the Future initiative. Originality/value – The behavioural analysis method described in this study will enable an evaluation of the “Schools of the Future” concept, under children's perspective. Using a real life laboratory gives contribution to the education field by rethinking the classroom environment and the way of teaching.

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This article examines the definitions of literacy in operation in secondary schools, and the relationship between official literacy policy and the practices of the agents responsible for implementing this policy. We trace the history of national policy back to the Language Across the Curriculum movement of the 1970s as it provides an illustrative point of comparison with the first five years of the National Literacy Strategy. Drawing on empirical data which illuminate the views, perceptions and practices of key agents on a number of levels, we critically review the concept of 'school literacy' promoted in government policy, defining it as 'school-centric literacy' and question its ability to facilitate participation in the practices associated with the media and technological literacies which are increasingly a feature of school life. There is evidence of some unplanned effects of the current national policy but also that levels of agency, for literacy teachers in particular, may be rapidly diminishing.