Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Emprego de técnica dedicada de análise de imagem na avaliação do produto GT no desempenho da floculação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Por uma imagem da literatura: a poética do escancaramento do diretor Luiz Fernando Carvalho

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

A identidade feminina em The Magic Toyshop: estudos de gênero no texto e na tela

Besides producing a vast literary work, Angela Carter (1940-1992) participated of the screenplay’s production for two movies based on her books, The Company of Wolves and The Magic Toyshop. Either through the influence that cinema had in her life or through the very own style of her writing, the relation of the British author with the seventh art is visible. Considering the importance of significations in literary works, this paper proposes a comparative study between Angela Carter’s The Magic Toyshop (1967) and the film of the same title, based on Carter’s novel, directed by David Wheatley and produced by Granada Television, in 1987. Based on Tania Carvalhal’s conception about intertextuality and film theories, the focus of this paper is the gender study, since its ideology is subscribed, represented and reproduced in every cultural practice, including literature and cinema. The characters construction in both cases, especially the female characters, is filled with symbols which are going to bring the film closer to the literary work and contribute to express the critics suggested in the work’s leading: the complaint to the patriarchal system. However, given the different nature of each work, it is necessary to stress that this present comparison doesn’t intend to establish a total identification between novel and film, but to set a dialogue between both, observing the approximation and distance of these two instances.

Territórios marginais dos desejos: dissidências, resistências e prostituição feminina

In this research, we discuss important aspects related to the scope of the adult female prostitution in a municipality located in the State of São Paulo, Brazil. We rely on the theoretical contributions provided by the Cultural Studies, the Queer Theory and other aspects referenced by gender studies, by sexualities and other subjective processes, in parallel with the analysis of the reported life stories of two women linked to the context of commercial sexual practice in the studied city. From the presented informations, we observed multiple stories of women in the process of resistance to some standards of femininity, and come to the conclusion that the economic factor is not always preponderant for the entry/residence in female commercial sex practice, especially today, when relationships tend be established by the confluence of multiple interests.

A imagem poética grotesca no imaginário medievalista de Gaspard de la nuit

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Refinamento geométrico de contornos e cumeeiras de telhados de edifícios extraídos de dados laser com uso de imagem aérea

In this paper, a method is proposed to refine the LASER 3D roofs geometrically by using a high-resolution aerial image and Markov Random Field (MRF) models. In order to do so, a MRF description for grouping straight lines is developed, assuming that each projected side contour and ridge is topologically correct and that it is only necessary to improve its accuracy. Although the combination of laser data with data from image is most justified for refining roof contour, the structure of ridges can give greater robustness in the topological description of the roof structure. The MRF model is formulated based on relationships (length, proximity, and orientation) between the straight lines extracted from the image and projected polygon and also on retangularity and corner injunctions. The energy function associated with MRF is minimized by the genetic algorithm optimization method, resulting in the grouping of straight lines for each roof object. Finally, each grouping of straight lines is topologically reconstructed based on the topology of the corresponding LASER scanning polygon projected onto the image-space. The results obtained were satisfactory. This method was able to provide polygons roof refined buildings in which most of its contour sides and ridges were geometrically improved.

Imagem corporal e ginastas: pesquisas e publicações no Brasil. -

The present study emerged from discussions of the Grupo de Estudos e Pesquisas Pedagógicos em Ginástica (GEPPEGIN), from UNESP/RC, and had the intention to understand and analyze the existence and discussions on Body Image and Gymnasts in researches and publications over the last decade (2003-2013) in Brazil. Body image refers to the mental representation of the body, structured according to the world. It is known that cultural and social pressures have been imposing an ideal body model and generating consequences as body dissatisfaction. Therefore, this study aims discuss the body image of Artistic and Rhythmic gymnastics' athletes. The choice of these modalities is justified by the fact that they are directly related to body image, especially the issue of the necessity of low body weight, beyond the relationship of complex movements and the need of good body awareness (BERRY; HOWE, 2000; KERR et al., 2006). For the development of this qualitative research, a documentary survey were conducted over the last decade (2003-2013) on Body Image and Gymnasts, focusing on researches of strictosensu postgraduate programs, recognized by CAPES, and scientific papers published in journals indexed in Brazil and classified in Physical Education Qualis. For categorization of information related to the theme, was used the organization by the units of analysis proposed by Laville and Dionne (1999). Based on the studies analyzed, perceive a dissatisfaction with body image to most participants from all studies, being athlete or nonathlete. Vieira and colleagues (2009) assume that the body pattern required for performance on competitive Gymnastics is close to the aesthetics of slim body served as body pattern for girls/teenager

Infância e imagem: concepções sobre imagens de crianças no Facebook

In this course conclusion work intends to initially trace a brief history of childhood, watching as their design has been changing over time until you get to today, then it will be contextualized childhood and his relationship with the image, ie as this is narrated from images and phrases linked to them shared daily on a social network of communication accessed around the world, Facebook. Seek to identify the way that these images have in childhood now, in view of the existence of a Aesthetics domination over people, in the philosophical sense of the word means that which affects the senses, so the images can be produced Aesthetic emotions: ways of being, acting and feeling. For this will be a collection of materials on this web site, and to give theoretical support to work a literature will also be held, using for the basement of research, the theories of thinkers Walter Benjamin, Foucault, Philippe Aries, René Schérer

A presença feminina dos estudos secundários no estado de São Paulo (1930-1947)

Pós-graduação em Educação Escolar - FCLAR

Silêncio, sensações e segredos: o narrador e a personagem feminina no romance O lustre (1946), de Clarice Lispector

Pós-graduação em Letras - FCLAS

Identidades em movimento: a representação feminina e as relações de gênero na obra de Angela Carter

Pós-graduação em Letras - FCLAS