Would a Restaurant Menu Item by Any Other Name Taste as Sweet?

The purpose of this paper is to examine the use of words on a restaurant menu, and to evaluate the impact that they have on the selection of menu items. The research comprised two distinct parts. First, four focus groups were held examining responses to five menus, each with the same menu items but using different wording. The results from the focus group analysis were used to develop a survey which was more widely distributed. From the focus group it was revealed that the occasion and participants in the dining experience influence the wording for menu item selection. Respondents discussed the mystique of the menu and confirmed a desire for menu items that would not normally be prepared at home. It was also of interest the "mouthwatering" effect that the words haw on potential customers and what a strong persuader these words were. The survey reinforced the focus group research in many ways, also stressing the positive effect of descriptive words such as "Tender'; "Golden" and "Natural" to the choice of menu items. The research has identified the importance of the choice and use of words in the design of a menu that operations management need to be aware of

Análise da variabilidade climática sobre a produtividade da soja no município de Bom Jesus (PI)

The climate is still main responsible for the variations soybean productivity (Glycine max (L.) Merrill), exerting a limiting action on these agricultural systems. The bomjesuense cerrado, this culture has proved, over the years, an increase of cultivated areas, however, productivity does not keep the same pace, going through periods of oscillations. Thus, although the crop is added to high technology, culture has great vulnerability to climatic adversities. Thus, the present study aims to analyze possible trends in meteorological variables, which can influence the soybean yield in Bom Jesus. For this purpose, different datasets were used, as follows: i) two periods of daily data (1984-2014 and 1974-2014), both obtained from the National Meteorological Institute (INMET); ii) climate normals from 1961-1990 as defined by INMET; iii) local agricultural production data of soybean-year (1997/1998 to 2012/2013) obtained from the Municipal Agricultural Production (PAM) dataset, which is management by Brazilian Institute of Geography and Statistics (IBGE). The analysis procedures included calculations of climate normals for 1984 to 2014 period and some statistical applications, as follows: i) the Wilcoxon test, used to evaluate differences between climate normals (1961 to 1990 and 1984 to 2014); ii) the Mann-Kendall nonparametric test, in order to analyze the linear trend of agrometeorological variables (rainfall, maximum temperature, minimum temperature and diurnal range of temperature; iii) cluster analysis by Ward method and the Spearman correlation test (rs) to identify the relationship between agrometeorological variable and soybean annual productivity. We adopted a statistical significance level of 5%. The results indicate changes in seasonality of the 1984-2014 climatology with respect to past climatology for all variables analyzed, except for insolation and precipitation. However, the monthly analysis of precipitation indicate negative trend during October and positive trend in December, causing a delay in start of rainy season. If this trend is persistent this result must be considered in futures definitions of the soybean crop sowing date over the region studied. With Mann-Kendall test was possible to identify positive trends with statistical significance in maximum temperature for all month forming part of soybean cycle (from November to April), which in turn tends to cause adverse effects on crop physiology, and consequently impacts on the final yield. Was identified a significant positive correlation between soybean yield and precipitation observed in March, thus precipitation deficit in this month is harmful to the soybean crop development. No statistically significant correlation was identified among maximum temperature, minimum temperature, and DTR with annual soybean productivity due these range of meteorological variables are not limiting factors in the final soybean yield in Bom Jesus (PI). It is expected that this study will contribute to propose planning strategies considering the role of climate variability on soybean crop final yield.

Does digital competence and occupational setting influence MOOC participation? Evidence from a cross-course survey.

While MOOCs are recognized nowadays as a potential format for professional development and lifelong learning, little research has been conducted on the factors that influence MOOC participation of professionals and unemployed in MOOCs. Based on a framework developed earlier, we conducted a study, which focused on the influence of background variables such us digital competence, age, gender and educational level on MOOC participation. Occupational setting was considered as a moderator in the analysis of the impact of digital skills. Results of the study showed that MOOCs were an important tool for unemployed participants who were more likely to enroll in MOOCs than employed learners. MOOCs were also a way for workers who do not received employer support for other training activities to get professional development training. Results of the regression analysis showed that a person’s level of digital competence was an important predictor for enrolment in MOOCs and that specifically interaction skills were more important than information skills for participating in the MOOC context.

Racionalidade substantiva no processo decisório: um estudo em instituições que lidam com o tratamento oncológico infantojuvenil na cidade de Natal-RN

The present study regards an applied social research (qualitative) performed in two institutions which lead children s cancer treatment in Natal, Rio Grande do Norte. The main goal of this study is, as of a literature review at works which characterizes the first generations of study about substantive rationality, to detect Decision Making process related aspects that may serve as a basis to elaborate analysis categories from decision making process, aggregating them into a new study that may provide an advance to the theme in administrative science. The academic works based on the analysis model created by Mauricio Serva served as a basis to deep research into such theme, which verifies the predominant rationality in eleven administrative internal processes in productive organizations. This dissertation intends to go beyond the identification of the predominant rationality by elaborating new categories of analysis, and making possible the continuity of the subject in administrative science. Based on Guerreiro Ramos s work, which sees a kind of ideal organization, as known as isonomies, this study still calls upon Karl Polanyi s thoughts, which with the objective of comprehending the independent economic phenomenon of the value that allows considering non-market economies, find that the economy of the men is submerged in his social relations; it also rescues the studies from Max Weber who investigates the meaning of social action to better understand the rationality, and refers to the study of Jürgen Habermas, who proposes a broader conception about rationality, within the theory of communicative action. As a result of this theme s review, seven analysis categories of the decision making process have been formulated. They were applied in the institutions that had been chosen and helped to detect the type of predominant rationality in the categories of the decision making process. The results confirm that, although the decisions making process involves rational elements, such as information, identification of alternatives, there are also specific values of each individual with his experience and view oh the world, permeated not only by instrumental rationality, but also by substantive rationality. The study has verified that two similar institutions may show different types of rationality in the decision making process, when decision factors may tend to instrumental rationality, according to administration classic way, as well as they may emerge from substantive rationality, thus contributing to the process of emancipation of the human being in his sphere of work

Análise da sobre-reação e sub-reação nos ativos de primeira e segunda linha do mercado acionário brasileiro

The Behavioral Finance develop as it is perceived anomalies in these markets efficient. This fields of study can be grouped into three major groups: heuristic bias, tying the shape and inefficient markets. The present study focuses on issues concerning the heuristics of representativeness and anchoring. This study aimed to identify the then under-reaction and over-reaction, as well as the existence of symmetry in the active first and second line of the Brazilian stock market. For this, it will be use the Fuzzy Logic and the indicators that classify groups studied from the Discriminant Analysis. The highest present, indicator in the period studied, was the Liabilities / Equity, demonstrating the importance of the moment to discriminate the assets to be considered "winners" and "losers." Note that in the MLCX biases over-reaction is concentrated in the period of financial crisis, and in the remaining periods of statistically significant biases, are obtained by sub-reactions. The latter would be in times of moderate levels of uncertainty. In the Small Caps the behavioral responses in 2005 and 2007 occur in reverse to those observed in the Mid-Large Cap. Now in times of crisis would have a marked conservatism while near the end of trading on the Bovespa speaker, accompanied by an increase of negotiations, there is an overreaction by investors. The other heuristics in SMLL occurred at the end of the period studied, this being a under-reaction and the other a over-reaction and the second occurring in a period of financial-economic more positive than the first. As regards the under / over-reactivity in both types, there is detected a predominance of either, which probably be different in the context in MLCX without crisis. For the period in which such phenomena occur in a statistically significant to note that, in most cases, such phenomena occur during the periods for MLCX while in SMLL not only biases are less present as there is no concentration of these at any time . Given the above, it is believed that while detecting the presence of bias behavior at certain times, these do not tend to appear to a specific type or heuristics and while there were some indications of a seasonal pattern in Mid- Large Caps, the same behavior does not seem to be repeated in Small Caps. The tests would then suggest that momentary failures in the Efficient Market Hypothesis when tested in semistrong form as stated by Behavioral Finance. This result confirms the theory by stating that not only rationality, but also human irrationality, is limited because it would act rationally in many circumstances

Utredning av förfrågningsunderlag gällande byggandet av trästomme med fokus på offentlig upphandling

In the mid 1990s a previous prohibitions against multi-story buildings higher than two floors with a wooden frame was changed. Today multi-storey buildings are being built in Skellefteå, Sundsvall, Växjö, and Stockholm with others. Despite this only one of five houses being built today has a wooden frame. Since the municipality is a key force to get projects with wooden frames, this papers purpose is to improve tender document for the opportunity to submit bids and building with wooden frames. To help us forward with our work three questions were formulated. 1) What is the basis from a wooden constructions company perspective, of which they determines if they can place a bid or not? 2) What is the difference between tender documents made by a municipality compared to a private buyer? 3) How can tender documents be improved to create an opportunity to place a bid containing an alternative frame system? To answer these questions a literature study was carried out. The literature study is the basis of this paper. To obtain empirical data a document analysis of tender documents was carried out. The result of the study shows that wood frames are hard to adapt to an already finished technical specification, or to a tender document containing an extensive technical specification. To obtain alternative solutions, the buyer should focus on object design, form and function, or a general technical specification. Instead the technical specifications should be drawn up by the supplier, or in collaboration with them. The tender evaluation should be made by the most economically advantageous rather then the lowest price. Then the buyer can evaluate the offers against each other, rather then choosing the lowest price. This also gives the possibility for suppliers to make a bid containing an alternative solution. As a continuation of this paper, we recommend a study on which impact a general technical specification has on the project final cost.  Furthermore a study exploring which possibilities partner procurement can have alternative solutions in the Swedish procurement act. This report deal exclusively with how tender documents should be formulated. Life cycle analysis, carbon dioxide emissions and strength calculations will not be executed. 

Different legislations regarding OPA's

An analysis was made of then effectof the Tender Offer Law in Chile, andof the related situation of five countrieswith a more developed marketthan the Chilean one, reaching theconclusion that in order to successfullyimplement a Tender Offer Lawit is necessary to bear in mind thatthe problem is not solved by establishingstandards that regulate transactions,but by creating instancesthat contribute to a more dynamicand efficient market. In addition,there should exist a balance betweenprotection of the minority stockholderand competition for corporate control.Finally, we can conclude that thereis evidence that the Tender Offer Lawhas depressed the Stock Exchange.

Factores que generan riesgo a las empresas por la participación en proyectos de construcción de carreteras bajo los nuevos sistemas de contratación estatal en Colombia

Debido a los cambios que se han dado en los sistemas de contratación en Colombia, para la ejecución de las obras de infraestructura que necesita el país, las responsabilidades frente a los riesgos han sido transferidas del Estado a los contratistas, salvo en el caso del riesgo geológico en la construcción de túneles, situación totalmente nueva, por cuanto en el pasado próximo, era el Estado el que resultaba siendo garante de las situaciones adversas que se presentaban durante la ejecución de los proyectos, por tanto, este hecho debe ser manejado de una manera seria y responsable por parte del contratista, de lo contrario es muy posible que en el camino se encuentre ante escenarios desfavorables que pueden afectar significativamente las finanzas de los ejecutores de dichos proyectos -- Se observa que en el caso del primer paquete de licitaciones de las mega obras, llamadas cuarta generación de concesiones, que el tema de riesgos no fue abordado de la manera como se debe hacer; las organizaciones participantes en dichos procesos se limitaron, en su gran mayoría, a solicitar asesoría a las aseguradoras, resultando análisis reducidos y direccionados hacia la venta de pólizas de seguros, cuando en realidad, el grueso de los riesgos que se deben asumir en este tipo de proyectos, no son asegurables, situación que posiblemente ha dejado desprotegidos a muchos de los constructores que resultaron ser adjudicatarios del mencionado paquete de licitaciones -- Debido a lo antes descrito, el autor de este trabajo decidió abordar el tema de los riesgos de otra manera, siendo más profundo en el análisis, y en primera instancia olvidándose de los seguros y las empresas aseguradoras -- Inicialmente, se pretendió hacer la identificación, clasificación y valoración de los riesgos encontrados, sin embargo, debido a lo extenso y complejo del tema, se hizo necesario repensar el alcance del trabajo de grado para optar al título de Magister en Gerencia Financiera, hasta la identificación de los riesgos en las diferentes etapas que comprende un proyecto de Alianza Público Privada o de concesión vial -- Quedan las puertas abiertas para que estudiantes de posgrado continúen este trabajo en las etapas de valoración y control de los riesgos identificados, no solo del área financiera, sino de riesgos, administración, o cualquier otra disciplina, que aborde tan interesante tema para profundizar, esto con el ánimo de cambiar la mentalidad del constructor colombiano que ha venido acostumbrado a no mirar el futuro con sentido de proyección y prevención de las tantas situaciones adversas que alteran el normal desarrollo de los macro proyectos de ingeniería

A life cycle framework for governance of Intermodal terminals; planning, operations and strategic management.

This chapter establishes a framework for the governance of intermodal terminals throughout their life cycle, based on the product life cycle. The framework covers the initial planning by the public sector, the public/private split in funding and ownership, the selection of an operator, ensuring fair access to all users, and finally reconcessioning the terminal to a new operator, managing the handover and maintaining the terminal throughout its life cycle. This last point is especially important as industry conditions change and the terminal's role in the transport network comes under threat, either by a lack of demand or by increased demand requiring expansion, redesign and reinvestment. Each stage of the life cycle framework is operationalised based on empirical examples drawn from research by the authors on intermodal terminal planning and funding, the tender process and concession and operation contracts. In future the framework can be applied in additional international contexts to form a basis for transport cost analysis, logistics planning and government policy.

Formação e profissionalidade: um estudo na formação inicial de professores do ensino básico em Moçambique

Visando analisar a Formação Inicial de Professores (FIP) do Ensino Básico em Moçambique, no intuito de captar como concorre para a construção da representação de profissionalidade na atividade docente, este estudo descritivo e interpretativo estrutura-se em duas dimensões complementares (extensiva e intensiva). Através dessas duas dimensões procurou-se explicitar os pontos críticos do objeto de estudo e produzir conhecimento sobre o mesmo. E, nessa linha, nas conclusões do estudo ficarão disponíveis possíveis contributos para a melhoria da sustentação e eficácia da formação inicial. Na dimensão extensiva, em função de descritores de profissionalidade associados ao reconhecimento social de uma atividade como profissional, definidos na literatura investigativa da sociologia das profissões e da educação, analisou-se a noção de profissionalidade que norteia a FIP. Essa análise foi desenvolvida com recurso ao estudo de documentos legais e curriculares, inquéritos por questionário a 289 formadores e por entrevista a 7 agentes-chave da formação de professores (gestores, académicos e formadores de professores). Na dimensão intensiva, concretizada num estudo multicaso (4 estudos de caso) envolvendo, essencialmente, 16 formadores de 4 instituições de formação de professores (polos), aprofundou-se a compreensão da visão de formadores de professores sobre profissionalidade, com recurso à observação de atividade docente e respetiva planificação, entrevistas semi-estruturadas a 4 gestores da Prática Pedagógica e estágio nesses polos, à luz do quadro teórico fundamentador dos caraterizadores de profissionalidade referenciais do estudo e dos resultados obtidos na dimensão extensiva. Os resultados do estudo denotam falta de sintonia entre o conceito de ensinar patenteado nos documentos e discursos dos agentes-chave da Formação de Professores (a indicar que ensinar é fazer aprender) e a prática letiva dos formadores, a denunciar que ensinar é entendido como expôr conteúdos/transmitir conhecimentos. Quanto aos caraterizadores de profissionalidade, discursivamente destacam-se como atributos reconhecidos ao professor: ser educador e profissional; possuir conhecimento específico para ensinar; ter a função e a responsabilidade de ensinar; ser inovador e investigador; e agir de acordo com o quadro deontológico associado à profissão. No entanto, estas representações entram em choque com a realidade, marcada por falta de poder dos professores sobre o currículo e sobre o conhecimento profissional, que não produzem nem controlam; baixas qualificações (possuem nível correspondente à 10ª classe); inexistência de um quadro deontológico específico e por uma prática docente dos formadores inscrita na racionalidade técnica e mais alinhada com uma dinâmica de funcionarização do que de profissionalização. Na esteira do isomorfismo pedagógico, da chamada naturalização das práticas de ensino, e da força da gramática escolar, o tipo de prática docente que marca a ação dos formadores tenderá a ser replicada pelos formandos quando professores. Aliás, os documentos curriculares parecem resumir o ser profissional ao facto de se possuir formação para professores. O estudo fundamenta a possibilidade de, nas políticas, se reforçar uma maior coerência entre discursos e práticas na visão de profissionalidade construída na FIP, aprofundar os pontos de descontinuidade detetados no estudo ou outros relevantes e trabalhar no sentido da clarificação do conceito de profissionalidade pretendida na Formação de Professores do Ensino Básico em Moçambique.

Conversão da lactose e síntese de galacto-oligossacarídeos: uma abordagem experimental e teórica

O presente trabalho avaliou, na etapa experimental, um processo simultâneo de catálise e fermentação láctica visando obter um iogurte com potenciais características nutracêuticas e, na sua etapa teórica, estabeleceu uma interlocução entre a vivência experimentalista e a teoria da cinética enzimática, no que se refere à conversão da lactose e à síntese de galactooligossacarídeos (GOS). Na abordagem experimental, para um substrato específico, avaliouse biocatálise conduzida simultaneamente à fermentação, defasando a adição da enzima em relação ao início do processo fermentativo. A fermentação foi realizada a partir de cultura láctica liofilizada comercial contendo dois micro-organismos probióticos, Bifidobacterium animalis e Lactobacillus acidophilus, associados aos micro-organismos característicos do iogurte, Lactobacillus bulgaricus e Streptococcus thermophilus. Foi utilizado um preparado enzimático contendo -galactosidases obtidas de duas origens distintas: Kluyveromyces lactis e Aspergillus niger. Foram avaliados os efeitos da concentração da enzima e do tempo de adição da enzima em um planejamento experimental 2 2 . As respostas foram às concentrações, ao final do processo, de lactose, de GOS, de glicose e de galactose e a hidrólise dos galactooligossacarídeos ao longo do tempo. No que se refere à abordagem teórica, o presente trabalho considerou modelos matemáticos de hidrólise de dissacarídeos e conversão da lactose, em que a inibição foi representada a partir do incremento da concentração dos produtos da reação. No que se refere à conversão da lactose e síntese de GOS, o presente trabalho buscou estabelecer um modelo matemático em que a inibição ocorreu por efeito do incremento das concentrações de glicose e de galactose, comparando-o com os modelos conhecidos na literatura. Verificou-se que o desempenho do modelo obtido no presente trabalho foi robusto em relação às premissas estabelecidas. Na comparação com resultados experimentais de conversão enzimática, o modelo mostrou-se capaz de minimizar o erro e de ajustar-se aos dados experimentais.

Just Another Pelvic Mass?

Objectives: To describe the case of a patient presenting with weight loss and a pelvic mass. Materials and methods: We performed an advanced search in MEDLINE using the key words "wasting syndrome", "actinomycosis" and "pelvic mass". Results: A 63-year-old woman had a well-delimited and tender pelvic mass and was found to be anaemic. Before scans were performed, clinicians considered malignancy and other diagnoses. Conclusion: Actinomycosis is a chronic infection that usually affects the abdomen. Because of the lack of specificity of clinical and radiological findings, a multidisciplinary approach is the keypoint for making an accurate diagnosis.

Lymphadenopathy after Initiating HAART in an HIV-positive Patient with Kaposi's Sarcoma: a Case of Multicentric Castleman's Disease

We present the case of a 33-year-old lady who was diagnosed with disseminated Kaposi’s sarcoma and HIV infection. The patient improved on highly active antiretroviral therapy (HAART), however, nine days into treatment, she became febrile and dyspnoeic and developed tender cervical and axillary lymphadenopathy. Despite treatment for suspected sepsis and immune reconstitution, she died in intensive care. Lymph node biopsies revealed coexistent Castleman’s disease and Kaposi’s sarcoma. Initiation of HAART can be rarely associated with unmasking and rapid progression of Castleman’s disease, a phenomenon called immune reconstitution. Urgent investigation and treatment with agents such as steroids and cytotoxic drugs can be life-saving.

A violência no contexto escolar : percepção de professores e estudantes da rede de ensino pública e particular na cidade de Maceió

Enquadramento teórico: A realização deste trabalho surgiu da própria vivência profissional enquanto professor de Educação Física, lidando com alunos sem perspectivas de futuro, desmotivados, de comportamento agressivo, e com alto grau de indisciplina, caracterizando um perfil violento. A escola atualmente aparece como palco de tensões e a preocupação é evidente já que a escola deve ser um local onde as relações do dia-a-dia traduzem respeito, harmonia, socialização e aquisição de normas e valores, onde os alunos constroem a sua personalidade e uma identidade. Objetivos: Analisar os tipos e frequência da violência no contexto escolar de escolas da rede pública e particular de ensino na cidade de Maceió; Analizar os factores geradores da violência e projetos minimizadores da mesma. Metodologia: Estudo descritivo, exploratório de natureza quantitativa, com 200 professores e 800 alunos de 6 escolas da Rede Pública e Particular de Ensino de Maceió-AL. Resultados: Predomínio de estudantes do sexo feminino, sendo 71,2% na escola pública e 58,% na escola particular, na faixa etária entre os 15-18 anos (65.5%) . Os professores foram de 65% do sexo feminino e 35% do sexo masculino na rede Publica e 45% e 55% na rede Particular, com idades entre os 20 e 60 anos, tendo sido 78% admitidos através de concurso público, com estabilidade vínculo efetivo nesta rede de ensino. Todos os professores da Rede Particular de Ensino atuam sob o regime de contrato com carteira assinada, seguindo a CLT (Consolidação das Leis do Trabalho). Forte predominância da violência verbal em ambos os tipos de instituições e em ambos os sexos e que se somadas perfazem um total superior a 75%. O sumatório de estudantes que em algum momento sofreu violência, nas duas escolas é de 11.4%. De realçar que 39,2% e 28% dos estudantes da escola pública e particular respectivamente informarem que ninguém o ajudou nestas situações. Na escola Publica os fatores mais relatados como geradores de violência foram: Uso de drogas com 14%, as famílias desestruturadas com 14% e a falta de educação doméstica com 13%. Na rede particular 45 % dos professores referem a desestruturação familiar e 35% a práticas de Bullying. Quando questionados sobre o sentimento de segurança na rede publica apenas 8% se sente seguro. Na rede particular, 65% afirmaram sentir-se seguros. Conclusões: A violência ocorre em ambas as escolas da rede pública ou particular, com menor proporção nas escolas da rede particular, tendo em vista que os projetos desenvolvidos, a estrutura física, e recursos humanos, estão presentes a contento. Ambos os públicos estudantis, convivem e se relacionam nesse mesmo cenário social extraescolar, e que carece ser ocupado em termos de políticas públicas que agreguem valor na formação desse jovem. Palavras-chave: violência, escola, juventude, família, políticas públicas.