Internet e HIV/AIDS: o poder da informação e da desinformação.

Desde o final do século XX, o tema saúde é um das mais procurados na internet para diversos fins. As pessoas que convivem com HIV/AIDS não estão afastadas dessa tendência, formando inclusive um dos grupos de usuários que mais acessam a internet. Um grupo com um passado e presente de produção de movimento social que muito contribuiu para a reconhecida política HIV/AIDS brasileira. O objetivo desta tese é identificar e analisar os padrões de busca e interação com o conteúdo em saúde na internet no cotidiano das pessoas com HIV/AIDS, em particular nos potenciais desdobramentos em processos de medicalização, tomada de decisão sobre condutas em saúde e relação com movimento social. A metodologia se baseou em análise de conteúdo de entrevistas e realização de etnografia virtual de uma página fechada no Facebook. As discussões sobre o material pesquisado foram divididas em categorias analíticas, cuja análise gerou os seguintes resultados: a sociabilidade produzida na internet contribui para diminuir o sofrimento em relação ao preconceito, tanto em relação ao HIV/AIDS, quanto à homossexualidade; há uma carência de espaços de acolhimento virtual em detrimento a uma maior oferta de espaços para discussão sobre políticas públicas; a medicalização na rede produz a chance de se obter condutas não recomendadas, no entanto, pessoas vinculadas a grupos virtuais possuem mais estímulos a não abandonar a medicação; a confiabilidade nos conteúdos da internet em geral possui um padrão de acesso a sites recomendados pelos órgãos oficiais do setor saúde; é comum pesquisar antes ou depois da consulta médica, no entanto a negociação se dá em cyberespaços de acolhimento; muitos ativistas do HIV/AIDS foram estimulados a participar do ativismo político através da internet. Há necessidade de se ampliar espaços virtuais de acolhimento através de políticas públicas incentivadoras; a formação médica precisa contemplar questões relacionadas à internet e saúde sobre sociabilidade, adesão, e terapêutica digital, prescrição de sites, blogs e redes sociais, devendo-se ponderar com questões de medicalização e prevenção quaternária.

Aspectos de segurança, persistência e nomeação em agentes de recursos para Internet das coisas

A realização da Internet das Coisas (Internet of Things, IoT) requer a integração e interação de dispositivos e serviços com protocolos de comunicação heterogêneos. Os dados gerados pelos dispositivos precisam ser analisados e interpretados em concordância com um modelo de dados em comum, o que pode ser solucionado com o uso de tecnologias de modelagem semântica, processamento, raciocínio e persistência de dados. A computação ciente de contexto possui soluções para estes desafios com mecanismos que associam os dados de contexto com dados coletados pelos dispositivos. Entretanto, a IoT precisa ir além da computação ciente de contexto, sendo simultaneamente necessário soluções para aspectos de segurança, privacidade e escalabilidade. Para integração destas tecnologias é necessário o suporte de uma infraestrutura, que pode ser implementada como um middleware. No entanto, uma solução centralizada de integração de dispositivos heterogêneos pode afetar escalabilidade. Assim esta integração é delegada para agentes de software, que são responsáveis por integrar os dispositivos e serviços, encapsulando as especificidades das suas interfaces e protocolos de comunicação. Neste trabalho são explorados os aspectos de segurança, persistência e nomeação para agentes de recursos. Para este fim foi desenvolvido o ContQuest, um framework, que facilita a integração de novos recursos e o desenvolvimento de aplicações cientes de contexto para a IoT, através de uma arquitetura de serviços e um modelo de dados. O ContQuest inclui soluções consistentes para os aspectos de persistência, segurança e controle de acesso tanto para os serviços de middleware, como para os Agentes de Recursos, que encapsulam dispositivos e serviços, e aplicações-clientes. O ContQuest utiliza OWL para a modelagem dos recursos e inclui um mecanismo de geração de identificadores únicos universais nas ontologias. Um protótipo do ContQuest foi desenvolvido e validado com a integração de três Agentes de Recurso para dispositivos reais: um dispositivo Arduino, um leitor de RFID e uma rede de sensores. Foi também realizado um experimento para avaliação de desempenho dos componentes do sistema, em que se observou o impacto do mecanismo de segurança proposto no desempenho do protótipo. Os resultados da validação e do desempenho são satisfatórios

Design e Marketing: uma relação de sinergia para a Sustentabilidade

Esta dissertação aborda os princípios do Design, os fundamentos do Marketing e as condições que ambas as atividades podem, em parceria, gerar ambientes criativos para a Sustentabilidade. Acredita-se que tanto Design quanto Marketing são campos de saber parceiros, complementares e transversais, tendo deste modo um natural potencial de sinergia para a construção de projetos consistentes e duráveis. A insistência nesta ideia se deve, em parte, à vivência profissional nesses setores de gestão de projeto, e também ao desenvolvimento de exames, através da pesquisa bibliográfica, sobre os sentidos de termos, conceitos e objetivos para a organização de dados, a análise e alinhamento conceitual e a verificação de tangências entre esses campos. Este trabalho objetiva contribuir para a interação e a integração de saberes, em cursos de nível superior, também com a sugestão de ferramenta criativo-analítica e criativo-gerativa para o desenvolvimento de soluções mais sustentáveis. A crescente necessidade de atuações adequadas e eficazes dos campos estudados nos setores produtivos, a necessidade de profissionais capazes de se adequarem estas demandas, e a oferta deficitária de pesquisas com esta abordagem reforçam a crença na utilidade desta investigação. Os saberes em foco têm em comum relações multidisciplinares, sistêmicas e interdependentes.

E-marketing and SMEs: Operational lessons for the future

Gilmore, A.; Gallagher, D.; and Henry, S. (2007). E-marketing and SMEs: Operational lessons for the future. European Business Review. 19(3), pp.234-247 RAE2008

Sports programs of the Spanish radio in the social network Facebook: compared study (2010-2015)

Social networks have increasingly become a showcase where the media can be promoted. Like many other media, radio stations have made use of social networks to promote themselves in a better way and, sometimes, to keep more feedback with their listeners. But not all programs make the same use and not all of them have managed to reach in the same way his followers. This article discusses the consolidation in the social networks of the major radio sports programs in Spain. Through a comparative analysis between 2010 and 2015, throughout the text, the authors have tried to observe the evolution of the programs and, at the same time, to establish comparisons between the followers that these programs have on social networks and the number of listeners as EGM.

The sector of olive-oil cooperatives and the use of ICT: A comparative study regarding othe legal forms

The current global environment and the general increase in the spread and use of Information Technology and Communication (ICT) by companies and consumers, make the use of these technologies as essential to confront the growing competition in the market. Focused on this sector, in this research we analyze the use of electronic commerce, as through websites as through electronic markets, and the use of social networking tools as enablers of business. For this aim, we conducted a comparative analysis between the Andalusian olive oil cooperatives and other legal forms which are present in the sector.

Organizational and financial transparency in the website of the foundations: an empirical study for Spain

Transparency in nonprofit sector and foundations, as an element to enhance the confidence of stakeholders in the organization, is a fact shown by several studies in recent decades. Transparency can be considered in various fields and through different channels. In our study we focused on the analysis of the organizational and economic transparency of foundations, shown through the voluntary information on their Website. We review the theoretical previous studies published to put to the foundations within the framework of the social economy. This theoretical framework has focused on accountability that make foundations in relation to its social function and its management, especially since the most recent focus of information transparency across the Website.In this theoretical framework was made an index to quantify the voluntary information which is shown on its website. This index has been developed ad hoc for this study and applied to a group of large corporate foundations.With the application of these data are obtained two kind of results, to a descriptive level and to a inferential level.We analyzed the statistical correlation between economic transparency and organizational transparency offered in the Website through quantified variables by a multiple linear regression. This empirical analysis allows us to draw conclusions about the level of transparency offered by these organizations in relation to their organizational and financial information, as well as explain the relation between them.

Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña

Las cooperativas son entidades con una gran presencia económica y social en España, y tienen una gran influencia en la economía rural de las zonas donde están ubicadas. El principal objetivo del presente trabajo es el análisis del uso de las nuevas tecnologías por parte de las cooperativas agroalimentarias, centrándose en las productoras de aceite de oliva para determinar los principales factores que condicionan su comportamiento en la Red. En el presente estudio se analizan sus sitios web y se determina qué tipo de información aporta, tanto datos generales como datos de comercialización. A partir de los resultados obtenidos, se busca la relación que pueda existir entre el tamaño de la cooperativa, su actividad exportadora o la actividad de comercio electrónico con la presencia online, mediante una regresión logística. De esta manera podremos conocer si realmente la implantación de nuevas tecnologías en las cooperativas permite desarrollar una óptima actividad económica.

Use and access to ICT in students of public secondary schools in Chihuahua City, Mexico: inclusion in teaching and digital literacy

This paper addresses the issue of the digital divide in students of public secondary schools at Chihuahua City, Mexico. It seeks to identify potential inequality of opportunities with regards to subjects’ access to information, knowledge and education through the ICT (internet, mobile telephony, broadband and television). The study takes three schools as investigative stage, using the survey as a data collection instrument, identifying patterns of behavior regarding: general knowledge of them, access to computer equipment and internet, and characterization of their use. Other aspects of analysis are the identification of the educational level of parents and access to technology resources available for academic and non-academic purposes in various application areas (home, school and social environment). The proposal concludes, that it is through the recollection of alternatives suggested by the teachers themselves to incorporate ICT for teaching purposes in a systematic and planned fashion, whose greatest reflection manifests in better digital literacy indicators.

SurfaceSlide: A Multitouch Digital Pathology Platform

Background: Digital pathology provides a digital environment for the management and interpretation of pathological images and associated data. It is becoming increasing popular to use modern computer based tools and applications in pathological education, tissue based research and clinical diagnosis. Uptake of this new technology is stymied by its single user orientation and its prerequisite and cumbersome combination of mouse and keyboard for navigation and annotation.

Methodology: In this study we developed SurfaceSlide, a dedicated viewing platform which enables the navigation and annotation of gigapixel digitised pathological images using fingertip touch. SurfaceSlide was developed using the Microsoft Surface, a 30 inch multitouch tabletop computing platform. SurfaceSlide users can perform direct panning and zooming operations on digitised slide images. These images are downloaded onto the Microsoft Surface platform from a remote server on-demand. Users can also draw annotations and key in texts using an on-screen virtual keyboard. We also developed a smart caching protocol which caches the surrounding regions of a field of view in multi-resolutions thus providing a smooth and vivid user experience and reducing the delay for image downloading from the internet. We compared the usability of SurfaceSlide against Aperio ImageScope and PathXL online viewer.

Conclusion: SurfaceSlide is intuitive, fast and easy to use. SurfaceSlide represents the most direct, effective and intimate human–digital slide interaction experience. It is expected that SurfaceSlide will significantly enhance digital pathology tools and applications in education and clinical practice.

Europe’s Information Society project and Digital Inclusion: universal service obligations or social solidarity?

The importance of digital inclusion to Europe is obvious: as we move towards an ever more internet-communicating society the lack of access to basic digital infrastructures for a significant segment of the population is both problematic for those individuals without access and also problematic for those providing services which should be efficient and fully utilised. The EU’s ‘Information Society’ project has been the central plank of the European attempt to build a European digital marketplace, a concept which necessitates digital inclusion of the population at large. It is a project which prefers universal service obligations to achieve inclusion. If that is to be the preferred solution I suggest that we must consider exclusion from the banking system, given that the Information Society is at root an economic community.

However, universal service obligations are not the only method whereby digital inclusion can be encouraged and I posit we may need to reconsider the role of the state as supplier of services through the concept of ‘social solidarity’.

Assessing and measuring impact of a digital collection in the humanities: An analysis of the SPHERE (Stormont Parliamentary Hansards: Embedded in Research and Education) Project

Although a substantial corpus of digital materials is now available to scholarship across the disciplines, objective evidence of their use, impact, and value, based on a robust assessment, is sparse. Traditional methods of assessment of impact in the humanities, notably citation in scholarly publications, are not an effective way of assessing impact of digital content. These issues are problematic in the field of Digital Humanities where there is a need to effectively assess impact to justify its continued funding and existence. A number of qualitative and quantitative methods exist that can be used to monitor the use of digital resources in various contexts although they have yet to be applied widely. These have been made available to the creators, managers, and funders of digital content in an accessible form through the TIDSR (Toolkit for the Impact of Digital Scholarly Resources) developed by the Oxford Internet Institute. In 2011, the authors of this article developed the SPHERE project (Stormont Parliamentary Hansards: Embedded in Research and Education) specifically to use TIDSR to evaluate the use and impact of The Stormont Papers, a digital collection of the Hansards of the Stormont Northern Irish Parliament from 1921 to 1972. This article presents the methodology, findings, and analysis of the project. The authors argue that TIDSR is a useful and, critically, transferrable method to understand and increase the impact of digital resources. The findings of the project are modified into a series of wider recommendations on protecting the investment in digital resources by increasing their use, value, and impact. It is reasonable to suggest that effectively showing the impact of Digital Humanities is critical to its survival.

Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations

In this paper we seek to show how marketing activities inscribe value on business model innovation, representative of an act, or sequence of socially interconnecting acts. Theoretically we ask two interlinked questions: (1) how can value inscriptions contribute to business model innovations? (2) how can marketing activities support the inscription of value on business model innovations? Semi-structured in-depth interviews were conducted with the thirty-seven members from across four industrial projects commercializing disruptive digital innovations. Various individuals from a diverse range of firms are shown to cast relevant components of their agency and knowledge on business model innovations through negotiation as an ongoing social process. Value inscription is mutually constituted from the marketing activities, interactions and negotiations of multiple project members across firms and functions to counter destabilizing forces and tensions arising from the commercialization of disruptive digital innovations. This contributes to recent conceptual thinking in the industrial marketing literature, which views business models as situated within dynamic business networks and a context-led evolutionary process. A contribution is also made to debate in the marketing literature around marketing's boundary-spanning role, with marketing activities shown to span and navigate across functions and firms in supporting value inscriptions on business model innovations.